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Mapping public service broadcasting- Gilles Fontaine
This document summarizes data from MAVISE about public service broadcasting in Europe. Some key points: - Public service broadcasters edit 14% of European TV channels but have a greater presence on digital terrestrial television at 20%. - They produce the vast majority (867) of regional/local channels along with some national (307) and international (145) channels. - Their audience market shares vary significantly between countries and have been impacted by increased competition and audience fragmentation. - Public service broadcasters are funded in very different ways across Europe, with public funding accounting for an average of 77% of revenues. - They capture about one third of total audiovisual sector revenues on average across Europe. - For on
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Mapping public service broadcasting- Gilles Fontaine
- 1. Mapping the PublicService Broadcasting September 2015
- 2. About MAVISE: atool-kit to monitor the circulation and registration of TV channels Channels available in Portugal (329) Channels in Portuguese (188) Not Established in Portugal (79) Established in Portugal (109) Channels establishe d in Europe targeting Portugal (57) Brazilian channels and others (22) Channels licensed in Portugal (74) Licensing unclear (35) Source: MAVISE
- 3. About MAVISE: …andthe ownership of audiovisual services Antena TV Group PVTV SC Music Channel Dolce Sport Telekom Romania Hellenic Telecommunicati ons Antena Intact Media Group DoQ Iko Romania 1Music channel 1Music channel (HU) SC tematic cable DT RTL Group Magyar RTL Televizio DoQ (CZ) Camina Trust SRL GSP TV Zu PVTV (BG) PVTV (CZ) PVTV (HU) SC Cable channels Sport Klub Series+ Fishing & Hunting Tematic Fishing & Hunting Fishing & Hunting (BG) Fishing & Hunting (CZ) Fishing & Hunting (SK) Fishing & Hunting (PL) United Media Distribution The United Group Golf Klub Golf Klub (HR) Golf Klub (SI) DTH Television Group Boom TV TVR TVR Pro TV (MD) PRO TV SA Acasa CME Pro TV Time Warner Inc. SC B1 TV Channel SRL B1 Dogan Group Dogan Media International Kanal D Prima TV AMC AMC
- 4. PSB services: Thevast majority of publicly supported TV channels are local or regional • “Publicly supported broadcasters” include PSBs but also private TV channels benefitting from public funding • Some “national” channels are edited for a specific non-domestic market (e.g. BBC Knowledge) • Local television include windows, local stations of PSBs and also local TVs supported by local authorities 867 307 145 Regional/local channels National Channels International channels PSB local and regional stations PSB local and regional windows Local and regional public supported stations • International channels • International versions of national channels Breakdown of TV services edited by publicly supported broadcasters Source: MAVISE • National domestic channels • Channels aiming at one specific non domestic channels
- 5. PSB services: Publiclysupported broadcasters edit 14 % of European TV channels • But PSB’s channels have a greater exposition on digital terrestrial television 0 2000 4000 6000 8000 10000 Regional/local channels National Channels International channels Total Total MAVISE Publicly supported channels 14% 7% 0 200 400 600 800 1000 National Channels available on DTT 20% Source: MAVISE Share of PSBs TV services by genre Share of PSBs TV services by genre on DTT
- 6. PSB Audience: Leadersand challengers • PSBs audience market shares impacted by the diversity of their offers, intensity of competition from domestic and non-domestic channels, levels of funding 40,7% 51,4% 74% 46,4% 25,7% 28,5% 20,5% 23,8% 25,9% 9,0% 7,1% 8,7% 6% 39,8% 32,1% 36% 39,2% 36,4% 32,4% 38,8% 17,5% 17,4% 15,9% 15% 18,1% 14,1% Source: OBS analysis from Eurodata TV PSBs audience market shares - 2014
- 7. PSB audience: Marketshares challenged by competition and segmentation • The multiplication of thematic channels distributed over cable, satellite, IPTV, DTT has led to a fragmentation of audiences, which affects both the PSBs but also their “historical” private competitors. Source: OBS analysis from Eurodata TV 2014 audience market share higher than 2009 2014 audience market share lower than 2009 2009-2014 evolution of PSBs audience market shares
- 8. Funding: European publicservice broadcasters have (very) different business models... • EU average: 77% of PSBs resources are public • Other resources: advertising, theme channels pay-revenues, sales of TV rights… 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% PL MT DK IE AT IT GB BE LT NL HU SI EU Average LV PT FR HR DE CY CZ ES RO SE BG EE SK FI LU Source: OBS Share of public funding in PSBs revenues
- 9. Funding: … benefitfrom heterogeneous level of resources… • Licence fees vary from 30 EUR to 320 EUR • Advertising revenues may be marginal or represent up to 70% of resources • Audience shares appear to be relatively correlated to the level of resources DK AT GB DE FI IE SE BE FR SI NL IT HR ES CY LV CZ EE HU PT BG PL SK LT 0 10 20 30 40 50 60 70 80 0 20 40 60 80 100 120 140 160 180 PSB annual revenues per inhabitant (2013 - EUR) PSBaudienceshare(2014-%) Source: OBS analysis from OBS, Eurodata TV Compared PSBs resources and audience market shares
- 10. Funding: … andglobally capture 34% of the audiovisual sector resources • The share of public funding in the total audiovisual resources has slightly declined between 2009 and 2013 • But some public service broadcasters have also been vulnerable to the downturn in advertising • In total, PSBs capture (public funding + commercial resources) about one third of the audiovisual sector resources 29% 39% 32% Public funding Advertising Pay revenues 28% 37% 35% Public funding Advertising Pay revenues 28% 8%64% Public funding Commercial revenues Private broadcasters Share of public funding among the audiovisual sector revenues In 2009 In 2013 Share of PSB among the audiovisual sector revenues Source: OBS analysis from OBS, HIS, Warc data
- 11. New services :PSB edit about 14% of on-demand services, a similar share than for TV channels • PSBs are particularly active in developing catch-up TV services • They are –logically- not significantly present for pay-VOD • They are more platform-neutral and have invested in branded channels on video platforms. 17 128 37 126 327 Others Branded channels VOD Catch-up TV services All ODAS services 0 500 1000 1500 2000 2500 3000 Archives Others Branded channels VOD Catch-up TV services All ODAS services Total Mavise From publicly supported TV channels Source: MAVISE Breakdown of PSBs ODAS services by genre Share of PSBs ODAS services by genre