This document summarizes analytics for e.tv, a major South African broadcasting channel. It shows that e.tv has high viewership across South Africa, especially in Gauteng province, and its viewers skew young, urban, and educated. Demographic data indicates most e.tv viewers access the website and content via mobile devices. The document also provides examples of successful online advertising campaigns for e.tv and presents targeted digital advertising options and pricing.

1. e.tv Sales
Presentation
July 2014

2. e.tv’s remarkable growth has seen it become
a major force in the South African broadcasting
industry. e.tv embraces a digital future by
having a presence on terrestrial television
and online
e.tv is South Africa’s favourite free-to-air
television channel providing broad appeal
programming spanning all age, race and
income groups across 80.5% of the South
African population

3. Mobile
66%
Page Views
495 710
e.tv Worldwide
Visits
221 879
Daily Average UB’s
6 845
Avg Visiti Duration
02:02
Unique Browsers
153 489
Demographics, Effective Measure; June 2014

4. e.tv South Africa
Mobile
67%
Page Views
376 438
Visits
170 104
Daily Average UB’s
5 117
Avg Visit Duration
01:58
Unique Browsers
116 998
Demographics, Effective Measure; June 2014

5. 50% 50%
DEMOGRAPHICS
Gauteng
51%
KwaZulu-Natal
10%Western Cape
15%
Other
24%
Demographics, Effective Measure; June 2014

6. 20%
25-29
13%
30-34
12%
18-19
24%
20-24
9%
35-39
AGE
2%
60+
7%
40-44
4%
45-49
5%
15-17
2%
55-59
3%
50-54
Tertiary education
74% No formal education
Primary
Secondary
Trade School
Technical College
University or other…
University or other…
0% 5% 10% 15% 20% 25% 30% 35%
EDUCATION

7. 48%
Earn R3K+ p.m.
Up to R499
0% 2% 4% 6% 8% 10% 12% 14%
INCOME
From R500-R799
From R800-R1099
From R1100-R1599
From R1600-R2999
From R3000-R5999
From R6000-R8999
From R9000-R11999
From R12000-R15999
From R16000-R19999
From R20000-R24999
From R25000-R29999
From R30000-R39999
From R40000-R49999
From R50000-R69999
From R70000+
37% 41% 22%
Main decision
maker
Joint decision
maker
Someone
else
Demographics, Effective Measure; June 2014

8. 68%
Read newspapers/
magazines
65%
English
12%
Xhosa
Zulu
25%
Afrikaans
18%
62%
Use internet
Demographics, Effective Measure; June 2014

9. INTERNET
ACCESS
0% 10% 20% 30% 40% 50%
Don’t know
Mobile internet (WAP) using a cellphone
Mobile network (e.g. iBurst, 3G, Edge, GPRS)
Wireless network (e.g. WiFi)
ADSL
Dial-up (standard telephone line)
Demographics, Effective Measure; June 2014

10. 67%
Access via mobile
179,012
people like e.tv
on Facebook
54%
single
39%
married
4%
divorced
1%
separated
Relationship
Status
60.9k
Demographics, Effective Measure; June 2014

11. SOUTH AFRICAN
informative
c ontemporary
RELEVANT
Mass Marketurban
TRENDY
STYLISH
FREE-THINKING
USERS
up-to-date

12. PRICING R
728 x 90 R300
300 x 250 R320
300 x 600 R400
Standard & expanding
banners (CPM)
Homepage takeovers (per day)
Homepage takeover R15 000

13. Platform
Offerings
Desktop
Leaderboard
MPU
Half-page
(All on rich media as well)
Mobile
300x50
250x50
Video
Video pre-rolls +
Video overlay
(468x60)
Newsletters
MPU

14. Page takeovers (sponsorship)
Permanent placements
ROS banners
In video banners
Key word targeting
Geo-targeting
Specific custom criteria
targeting
Platform
Offerings

15. Phase 2 – currently running May 2014
Case Study 1
Project:
Red Bull Battle
Placement:
Video Pre roll
Date:
Mar 27, 2014 - Apr 27, 2014
e.tv Video Pre roll
6.94%
CTR
12.59%
CTR
eNCA Video Pre roll

16. Case Study 2
Project:
e.tv – Nokia Asha
Placement:
728x90 Desktop
ROS
0.78%
CTR
In a month

17. Case Study 3
Project:
e.tv – Durban Tourism (Direct)
Placement:
728x90 Desktop
ROS
0.66%
CTR
In a month

18. Case Study 4
Project:
e.tv – Cadbury Joyville
Placement:
Roadblock Desktop
0.30%
CTR
In a month

19. Case Study 5
Project:
e.tv – First for Woman
Placement:
Scandal page takeover
Mobile banner
ROS leaderboard on desktop
Scandal Homepage
1.60%
CTR
Mobile
1.05%
CTR
ROS Desktop
1.03%
CTR

21. 24 Hour Opportunity ONLY
Leaderboard & MPU (Homepage)
Impressions CPM Value Saving Cost
Rate Card 32 258 R310 (RC)
Offer - 66 667 R150 R21 000 R11 000 R10 000

22. +27 72 576 6077 +27 10 492 8391
ross.smith@habarimedia.com
For more info on rates contact:
ROSS SMITH