This session was presented at the 2018 Place Conference in New York City on September 13, 2018.

1. +

2. 2,000+
Campaigns
Measured
70%
Fortune 500
Brands

3. 400+ Media Partners
& Programmatic Platforms
z

4. Some come
along kicking
and screaming

5. Leaders
lean in

7. 400+ campaigns later,
what have we learned?
+

8. 83%
92%
69%
63%
55%
61%
67%
63%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Quick-Service Casual Dining Fashion Automotive
Performance against Placed Benchmark
Pandora Placed
Pandora exceeds
benchmark
across top
verticals

9. Pandora continues to roll out
innovative ad products
2014 2018

10. Can you optimize toward
incremental visits?

11. Ad product performance varies by vertical
Product Quick-Service Casual Dining Fashion Automotive Telecom
Mobile Audio 79 132 140 216 78
Mobile Display 103 123 175 270 51
Mobile Video 100 243 129 241 89
Mobile Interstitial 90 106 47 193 133
Sponsored Listening 103 94 - - 281
Connected Car 104 42 4 - -

12. 20.18%
35.16%
0%
5%
10%
15%
20%
25%
30%
35%
40%
2017 2018
Performance against Placed
Benchmark
+74%
Year over year,
Pandora’s
performance
continues
to improve

13. How does frequency
impact performance?

14. Impact of
Ad Frequency
0%
10%
20%
30%
40%
50%
60%
70%
80%
90
95
100
105
110
115
120
1 2+
ShareofReach
LiftIndex
Frequency Range
Frequency Impact - Overall
Lift Index Share of Reach
Incremental visitation was 8.5X
higher among those who were
reached more than once

15. Location can play a part
beyond obvious verticals.

16. CPG
CPG is turning to location to
demonstrate the effectiveness of
their brands at driving people in-store

17. Thank You
Mat Butts
mbutts@pandora.com
Jim Watson
jim@placed.com