To learn more about mobile trends in webcasting, download the complementary report to this presentation here: http://bitly.com/1jQQmvr

3. • Streaming and Mobile Video Distribution
• Skype & Business Communications
• YouTube in the Enterprise
• Archiving Business Content
• Factors in Streaming Purchase Decision
• And YOUR Questions

4. Accessing Online Video Via Tablet
© 2014 Wainhouse Research, Inc. All rights reserved. 3
Enterprise Web
Communications Survey,
Fourth Quarter 2013,
n = 1,007
Enterprise Web
Communications Survey,
Fourth Quarter 2013,
n = 1,007

5. As Executives Use More YouTube Video for
Business, They Reach for Mobile Options
© 2014 Wainhouse Research, Inc. All rights reserved. 4
0% 20% 40% 60% 80% 100%
YouTube View - Business
YouTube View - Personal
27%
20%
39%
26%
27%
20%
8%
33%
% of Respondents Using YouTube in Stated Way Citing Plans
for Organization to Distribute Content to Tablet Devices
Mobile Content Already Available Plan to Make Available in 2014 Interested No Interest
Enterprise Web
Communications Survey,
Fourth Quarter 2013,
n = 1,007
Enterprise Web
Communications Survey,
Fourth Quarter 2013,
n = 1,007

6. © 2014 Wainhouse Research, Inc. All rights reserved. 5
Riding the Mobile Wave
- Expanding Viewership
Venues
- Implications for Encoding
- Finding Suitable
Technology Platforms
Impact of Market Uncertainty?:
- OS Market Shakeout
- Getting Viable Distribution on
Mobile Networks

7. TalkPoint Mobile Viewer Increase Year Over Year
2012 2013
• Mobile viewers increased
by 207% in 2013
• 71% of 2013 mobile views
occurred between July and
December.
Source: TalkPoint 6

8. TalkPoint Mobile: Tablet vs. Smartphone
* According to TalkPoint’s 2013 Webcast Survey: Content and Conduct
Source: TalkPoint 7
54%
46%
Tablet
Smartphone

9. TalkPoint Mobile Usage: Android vs. iOS
89%
11%
iOS
Android
Source: TalkPoint 8

10. Social Media Application Usage - Overall
© 2014 Wainhouse Research, Inc. All rights reserved. 9
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Have Posted Tweets for Distribution to Others
Have Posted Videos to YouTube
Have Subscribed as a "Follower" to Receive Tweets
Have Invited Others to Connect to My LinkedIn Profile
Have Participated in Video Call via Skype
Have Participated in Audio Conversation via Skype
Have Established a LinkedIn Profile
Have Read Information from the Facebook Page of Others
Have Created My Own Facebook Page
Have Watched YouTube Videos
42%
44%
44%
50%
51%
51%
53%
70%
70%
82%
% of Overall Respondents Who Have Used
Specified Social Media Applications
Enterprise Web
Communications Survey,
Fourth Quarter 2013,
n = 1,007

11. Social Media Adoption: Business Use vs. Personal
© 2014 Wainhouse Research, Inc. All rights reserved. 10
0% 10% 20% 30% 40% 50% 60% 70% 80%
Have Watched YouTube Videos
Have Created My Own Facebook Page
Have Read Information from the Facebook Page of Others
Have Subscribed as a "Follower" to Receive Tweets
Have Participated in Audio Conversation via Skype
Have Participated in Video Call via Skype
Have Posted Videos to YouTube
Have Established a LinkedIn Profile
Have Posted Tweets for Distribution to Others
Have Invited Others to Connect to My LinkedIn Profile
73%
56%
54%
30%
34%
31%
25%
31%
23%
26%
25%
24%
28%
22%
27%
29%
24%
31%
24%
32%
% of Overall Respondents Using Social Media Application for Stated Purpose
Business Use
Personal Use
Applications at Top of List
Used as Commonly for
Business as for Personal
Applications

13. Enterprise YouTube Still Gaining Traction
© 2014 Wainhouse Research, Inc. All rights reserved. 12
Already Deployed
"YouTube in
Enterprise"
Capabilities, 19%
Plan 2014
Deployment, 22
%
Considering
Deployment, 11
%
Not
Interested, 48%
Status of Deployment of Streaming Technologies Enabling
"YouTube in the Enterprise"
Enterprise Web
Communications Survey,
Fourth Quarter 2013,
n = 1,007

14. Proliferation of Video Inputs Set the Stage for More
Creative Applications
Video Sprawl
Creates More
Raw Material
For Usage
In Online
Venues

15. From the TalkPoint Front Lines:
Video Webcast Trends
• 46 % increase in video webcast events on our platform in 2013
– 48% of all webcasts now use some form of video

16. From the TalkPoint Front Lines:
Video Webcast Trends
• 46 % increase in video webcast events on our platform in 2013
– 48% of all webcasts now use some form of video
• Video signal acquisition trends for webcasts
– Satellite Trucks- down 99%
– Production Studios- down 22%
– VCU/ Telepresence up 34%
• 63% from the desktop
– Onsite Encode up 42%
– Webcam up 258%

17. Enterprise YouTube Adoption Correlates with Use of Live Video
© 2014 Wainhouse Research, Inc. All rights reserved. 16
0% 20% 40% 60% 80% 100%
None
One to Nine
10 to 49
50 to 99
100 or More
1%
12%
26%
41%
48%
3%
22%
39%
41%
25%
6%
15%
15%
9%
14%
89%
51%
20%
8%
13%
% of Companies Deploying Specified Number of Live Online Video Events Annually that Have Specified
Status of "YouTube in the Enterprise" Enabling Technology Deployed
Number of
Live Online
Video Events
Deployed
Annually
Already Deployed "YouTube in Enterprise" Capabilities Plan 2014 Deployment Considering Deployment Not Interested
Enterprise Web
Communications Survey,
Fourth Quarter 2013,
n = 1,007

19. © 2014 Wainhouse Research, Inc. All rights reserved. 18
None
9%
Less than 10
Hours
28%
10 to 49 hours
32%
50 to 99 hours
16%
More than 100
hours
15%
Number of Hours in Cumulative Content Archive –
All Companies Deploying Online Video
Enterprise Web
Communications Survey,
Fourth Quarter 2013,
n = 1,007

20. Top Reasons for Archiving Content
© 2014 Wainhouse Research, Inc. All rights reserved. 19
0% 10% 20% 30% 40% 50% 60% 70%
Sell Content to Outsiders
Regulatory compliance
Better for Outbound Communications
Preservation of organizational knowledge
Top Executive Request On-Demand
Providing ability for viewers to time-shift
Reach More Employees
Ability to Re-Use Training Content
42%
49%
50%
51%
53%
54%
56%
63%
% of Respondents at Companies Using On-Demand Video Citing Factor as
"Significant Influence" on Decisions to Use Content Archives
Enterprise Web
Communications Survey,
Fourth Quarter 2013,
n = 1,007

21. Factors Influencing Streaming Purchase Decision
© 2014 Wainhouse Research, Inc. All rights reserved.
20
0% 10% 20% 30% 40% 50% 60%
Preference in Platform Type
Scalability
Ability to distribute live video to multiple destinations
Technical superiority of selected solution
Vendor stability
Having Enough Network Capacity
Quality of content that can be created
Return on investment
Ease of use
Price
32%
33%
33%
37%
38%
41%
43%
47%
51%
52%
% of Overall Respondents Citing Factor as "Very Important" Influence on Streaming Technology
Purchase Decision
Enterprise Web
Communications Survey,
Fourth Quarter 2013,
n = 1,007

22. © 2014 Wainhouse Research, Inc. All rights reserved. 21
Getting IT Executives and Communicators on the
Same Page
Identifying Strategies for Winning IT Endorsement
of Streaming Technology Deployment

23. Streaming Priorities Differ by Audience
© 2014 Wainhouse Research, Inc. All rights reserved. 22
0% 10% 20% 30% 40% 50% 60%
Access to Preferred Technology Platform
The ability to distribute live video events via multiple websites
and/or social media applications
Technical superiority of selected solution
Having Network Capacity
Potential scalability of selected solution
Ease of use
Quality of content that can be created
Vendor stability
Price
Return on investment
31%
32%
36%
40%
31%
51%
43%
36%
52%
46%
40%
41%
45%
47%
47%
49%
49%
52%
53%
58%
% of Survey Respondents from Category Describing Factor as
Factors Cited as "Very Important" to Streaming Purchase Decision -
Information Technology Executives vs. Non-IT
0% 10% 20% 30% 40% 50% 60%
Access to Preferred Technology Platform
The ability to distribute live video events via multiple websites
and/or social media applications
Technical superiority of selected solution
Having Network Capacity
Potential scalability of selected solution
Ease of use
Quality of content that can be created
Vendor stability
Price
Return on investment
31%
32%
36%
40%
31%
51%
43%
36%
52%
46%
40%
41%
45%
47%
47%
49%
49%
52%
53%
58%
% of Survey Respondents from Category Describing Factor as
Factors Cited as "Very Important" to Streaming Purchase Decision -
Information Technology Executives vs. Non-IT
Enterprise Web
Communications Survey,
Fourth Quarter 2013,
n = 1,007