ENTER2018 eTourism Conference presentation

1. Slide Number 1
e-Tourism Handbook
Zheng Xiang
Matthias Fuchs
Ulrike Gretzel
Wolfram Höpken
(eds.)
Springer

2. Slide Number 2
Background
• Initiated by Prof. Hannes Werthner and the JITT board
• 25th ENTER conference & 20th IFITT
• Accumulation of knowledge on eTourism
• Goal is to provide an ontological perspective of the field
of IT and travel & tourism for researchers and
educational institutions
• JITT retreat in Vienna in Nov, 2017

3. Slide Number 3
• Introduction
• Technologies in e-Tourism
• Methods in e-Tourism
• Individual and Groups perspectives in e-Tourism
• Organization and Enterprise perspectives in e-Tourism
• Network and Market perspectives in e-Tourism
• Policy, regulation and Ethics and e-Tourism
• Future of e-Tourism
Topical Overview

4. Slide Number 4
• Why the book /structure (i.e. e-Tourism manifesto- based framework),
objectives (eds.)
• Reflection on history, status, major issues, challenges - Survey of IT/ new
tourism, tourism research
• Societal changes and generic drivers by digitalization (miniaturization,
speed, virtualization, globalization, blurring boundaries, reduced (and
probably increased) distances
– Societal transformation (impact of digitalization on leisure time)
– Spatial & temporal compression through digitalization
– Value creation in society (co-creation, local stakeholders, etc.)
– Dark side of IT (tech addiction, fake news, info overload, deviant behavior)
– Cultural context (differences, impact)/digital culture (e.g. new languages,
humor
Introduction

5. Slide Number 5
• Web-based technologies & Search Engines
• Online booking systems/Payment Technologies (Fin tech, cyber currency)
• Recommender systems
• Mobile technologies & mobile networks
• Ubiquitous technology (pervasiveness, real-time applications, service of now)
• Internet of Things (WiFi, RFiD, Beacon, NfC, QR-code)
• Big data
• Cloud computing - new computing paradigm
• AI (machine learning)
• Robotics
• Block-chain
• Quantified tourist/tracking technologies, biometrics, sensor technologies (recognition)
• Space/aviation/transport technologies (Hyperloop, sound/intelligent transportation systems, infrastructures,
drones)
• Location-based services
• Location-based social networks
• Intelligent Software agents
• Augmented Reality, Virtual Reality, Mixed Reality/Extended Reality, Ambient Intelligence
• Semantic web: Standardization & Tourism Ontologies
Technologies in e-Tourism

6. Slide Number 6
Methods in e-Tourism
• (Big) Data analytics (mining techniques)
• Social media /social data analytics
• Experience design
• Network science
• Spatial analytics
• Data science (open data)
• Data mining (predictive analytics)
• Emotion analysis
• Technology adoption/diffusion models
• Quant. methods
o Econometrics
• Qualitative research
• Triangulation- multiple-analyses (i.e. cross-validation of data/methods)
• Experimental designs (A/B Testing
• Simulation
• Technology (e.g. Web evaluation frameworks) evaluation and optimization (e.g. search word optimization,
success factor analysis)

7. Slide Number 7
• Technology Acceptance & Use, trust
• HCI/interaction (e.g. chat bots)
• Communication (e.g. emoticons, virtual communities, blogs)
• Immersive experiences (IT enabled experience)
• e-Tourism psychology (what makes tourists click… )
• Destination choice/travel decision-making (trip phases), searching, vacation
& route planning, group decision making
• User behavior (Cyber behavior) in relation to mobile, social media, revenue
optimization
• Personalization /adaptation /dynamic adaptation (content access…)
• changes in consumer behavior (e.g. new tourist segments
Individual & group perspectives

8. Slide Number 8
• Business models
• Distribution & channel management
• Innovation management
• Strategic use of IT /e-Business readiness/intensity/impact, in/outsourcing (IT Paradox)
• Online marketing (CRM, Social media communication, customer integration..)
• Service Management (recovery..)
• Intelligent automation/robots for effectiveness & operational efficiency (self-service
technologies, kiosk)
• Knowledge management
• Revenue optimization (e.g. dynamic packaging/pricing/sourcing, last-minute/flash-sale)
• Gamification (pokemon)
• Supply chain management
• Operations management (ERP, e-HRM; PMS, ERP..)
• Visitor management (e.g. technology for behavioral interventions (fast/slow design)
• The voice of major players (e.g. Trivago, Expedia, Google, TripAdvisor, Booking.com)
Organization and enterprise perspectives

9. Slide Number 9
• Diffusion/ Disruption, innovation/idea networks (e.g. open innovation
• Sharing economy
• Integration/disintegration in tourism (dis-/re-)intermediation,
• Tourism ecosystems
• Complex economic networks (e.g. from I/O to network economics)
• Distribution/supply channels (e.g. affiliated networks, auctions,)smart
business networks
• Smart destinations/cities & Destination Management Organization
• Crowd sourcing/funding (social commerce)
• Proximity markets
Network & Market perspectives

10. Slide Number 10
• Privacy & ethical issues (e.g. identification of travelers, dynamic
consent, ethics of algorithms,
• Data ownership & digital footprint
• Cybersecurity
• e-government
• Regulatory systems (e.g. taxing, anti-trust)
• Sustainability & responsible tourism (accessible tourism, ICT-
enabled sustainable behavior
• ICT and tourism education, training & learning
•
Policy, regulation & ethics

11. Slide Number 11
• Some experts view… Future Scenarios
• Extrapolating the now
• Post smart tourism
• End of tourism
• Emerging technologies: Robotics, automated transportation,
quantum computing, 3-D printing,
• Impact of peripheral technologies (Genetically Modified
Organisms, prosthetics, Nano-technologies, etc.)
What comes next?