Short presentation by Peter Simlinger and Veronika Egger on the role of information design for conveying complex issues and supporting decision making. Brief introduction to information design and possible applications in the context of the Global Project on Measuring the Progress of Societies.

1. Transforming
Data for Decisions
International Institute for Information Design (IIID)
Peter Simlinger
Veronika Egger
The 3rd OECD World Forum on “Statistics, Knowledge and Policy“ 1

2. The 3rd OECD World Forum on “Statistics, Knowledge and Policy“ 2

3. E. Pastor, OECD-Workshop at DD4D
The 3rd OECD World Forum on “Statistics, Knowledge and Policy“ 3

4. Statisticians, economists,
information designers, psychologists
Creating a meaningful story
Making a difference through
information
The 3rd OECD World Forum on “Statistics, Knowledge and Policy“ 4

5. The 3rd OECD World Forum on “Statistics, Knowledge and Policy“ 5

6. More than visualisation
The 3rd OECD World Forum on “Statistics, Knowledge and Policy“ 6

7. Designing information does not
necessarily mean converting data
into pretty charts and graphs.
It means converting data into the
sort of information that provides
useful knowledge to decision
makers.
The 3rd OECD World Forum on “Statistics, Knowledge and Policy“ 7

8. Identifying the
decision makers
• Who they are
• What motivates them
• What media influence them
• What social and economic pressures
they are exposed to
• How they can be reached
The 3rd OECD World Forum on “Statistics, Knowledge and Policy“ 8

9. Identifying the needs of
decision makers
which take on different qualities
in different contexts
Circle of critical importance – people are more likely to relate to issues
closer to their personal concerns (Lin, 2009)
The 3rd OECD World Forum on “Statistics, Knowledge and Policy“ 9

10. ID process
• Collecting relevant data
• Structuring the information
• Use of appropriate media and style of
presentation
• Ensure interactivity/participation
• Considering the social context and
consequences
• Evaluate and measure the outcome
The 3rd OECD World Forum on “Statistics, Knowledge and Policy“ 10

11. ID process
The 3rd OECD World Forum on “Statistics, Knowledge and Policy“ 11

12. IIID and the Global Project
Outlook 2010–2011
(...) the issue is how to identify a small
number of areas the Project should focus
on, considering the limited resources
available.
The 3rd OECD World Forum on “Statistics, Knowledge and Policy“ 12

13. Increase agricultural
productivity in rural India
• Identifying the needs of small farmers
• Identify best practice/practitioners
• Use mobile phone as central, interactive
device to:
- inform and educate farmers
- gather relevant data
- encourage knowledge transfer and sharing
with peers
The 3rd OECD World Forum on “Statistics, Knowledge and Policy“ 13

14. ID implications
• Providing high quality information
- fitting the purpose
- comprehensible on mobile phone displays
- delivered at the right time
- facilitating interaction with provider
• Envisaged partners: IIID, Insitute of Technology
Bombay, Mumbai and MS Swaminathan
Research Foundation, Chennai, India
The 3rd OECD World Forum on “Statistics, Knowledge and Policy“ 14

15. Two other topics:
• Falling fertility rates/ageing society
(envisaged partners: IIID and Taiwan
National University of Technology)
• Improving water supply
(envisaged partners: IIID, Universities in
Austria, Partners in Africa, e.g. Calheta
de São Miguel, Santiago, Cabo Verde)
The 3rd OECD World Forum on “Statistics, Knowledge and Policy“ 15

16. IIID
Worldwide membership organisation to develop research
and practice in information design
IIID is recommended by UNESCO as a partner organization
for world wide co-operation on matters of information
design
IIID is an Associate of the “Global Project on Measuring the
Progress of Societies“
www.iiid.net
The 3rd OECD World Forum on “Statistics, Knowledge and Policy“ 16