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Digital Marketing (What)• Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers. (wikipedia)• does not include more traditional forms of marketing such as radio, TV, billboard and print because they do not offer instant feedback and report.(Jared Reitzin – Ceo of Mobile Storm)
(What) (2)• the process of leveraging electronic channels, most commonly the Internet, in promotional initiatives.• the promotion of brands, products and services using on-line, mobile and other interactive channels• one-way media (TV, print, radio) , two-way media (Internet) , many-way media (social, mobile)
Digital Marketing ( Why)• Digital Media Usage – will spend more time on computer/mobile vs traditional media• Monitoring – Instant• Targeting – Pin Targeting• ROI – accurate analytics – Easy to calculate actual returns
Platforms (Where)• Internet Marketing• Social Media Marketing• Mobile Marketing
Channels Digital Marketing (How)• Web – Web Site ( Does All ? ) – Microsite – Search Engine Optimization – RSS – Online forms – Webinars – Game Marketing (e.g. Second Life)
How (2)• E-mail – Opt-In E-mailing ( e.g Groupon )• Advertising – Web Advertising ( e.g Adwords) – Contextual Advertising – Sponsorship – Social Advertisements – Affiliate Marketing
How (3)• Tags – QR codes• Social Media – Social Networking – Social Apps – Wikis – Forums – Blogs – Rating Sites – All Type of Content Generation Activities ( Text,Photo,Video)
How (4)• Mobile – Application • iphone/ipad • Adroid • Ovi – SMS/MMS • Direct Marketing
Reporting of Digital Marketing• Analytics – Web Analytics – Link Analytics – Social Analytics – Ad Analytics• Performance reporting
VidcoDigital for you• Analyze – Business – Current use of Digital Marketing – Targeting – Competitors• Plan&Coordination – Channel Selection – Use of Digital Marketing – Coordinate different Channels of Digital Marketing
VidcoDigital for you• Apply – Produce ( Web, E-mail, Social Media , Mobile Apps, Content) – Manage ( Ads )• Report – Ads performance – Campaing performance – General Digital Marketing Performance
Short Discussion• Digital Marketing is business of Computer Science , Digital Media or Still for Marketers ? – Visuality – Usability – Multidisiplinary – New Era of Marketing – Technology – AI and Machine Learning – Algorithms
Cases• Brand Awareness ( Istanbul Shopping Fest )• Promotion ( 360 Istanbul, The Hall, 11-11 ,Richie İstanbul, Ozdeger Ercin, Beyondclubbing)• Manufacturer (Otifleks, Bes-a )• Service Provider ( Dj School Istanbul, Highfive, Maptriks , Milo Dekorasyon)
Thank you for your Attention• Any Questions ?• Contact – info at vidcodigital.com – +90 216 345 67 45• Presentation – http://www.vidcodigital.com/presentations/digital_marketing.pdf – Slide Share ( Search for vidcodigital )