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SEARCH ENGINE
OPTIMIZATION
WHAT IS SEARCH ENGINE?
Use
r
Search Engine Internet
Computer
*Basic
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MAIN SEARCH ENGINES?
Accuracy
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Accuracy & Fast Results
Fast Results
Internet
1.Website Live Over Internet
Ex.We Buy Domain and Hosting,
Make Website & Live It Over Internet.
1.WEBSITE
LIVE
Interne
t
2.CRAWLING
MYPC.CO
M
Crawling is the Discovery Process in which Search Engines Send Out a Team of Robots
(Known as Crawlers or Spiders) to Find New and Updated Content Over Internet.
3.INDEXING
Internet
GOOGLE SERVER
BOOKS
SEO
PHONE
DRESS
COMPUTER
GAMES
After A Website is Crawled, Google Understands what the Website is About and Put that
Website in It's Category Server this Process is called Indexing. In Indexing Search Engines
Organise Information Before a Search to Enable Super-Fast Responses to Searches.
YAHOO SERVER
BOOKS
SEO
PHONE
DRESS
COMPUTE
R
GAME
S
Internet
Computer
SEARCH ENGINE SERVER
BOOKS
SEO
PHONE
DRESS
COMPUTE
R
GAME
S
FAST SEARCH PROCESS
Use Search Engine
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•
4.RANKING OVER SERP
SERP PAGE STRUCTURE
• 4 Ads(Max)
• Google Business
Profile Listings
• People Also Ask Box
• 10 Organic Results
• 3 Ads(Max)
• Related Search
1 2 3 4 5 6 7 8 9 10 Next
Laptop
WHAT IS SEO?
SEO Stands For Search Engine Optimization
Search Engine + Optimization
Google(98.60%) + Betterment (Organically)
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TYPES OF SEO
NATURE OF SEO
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SEO TECHNIQUES
ON PAGE & OFF PAGE
WHAT ARE KEYWORDS?
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TYPES OF KEYWORDS
NATURE OF KEYWORDS
LSI KEYWORDS
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KEYWORD RESEARCH TOOLS
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CHOOSE RIGHT KEYWORDS
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BEST ON PAGE SEO PLUGINS
SEO RULES
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SEO CHECKLIST
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KEYWORD CANNABALISATION
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SNIPPET META TAGS
Snippet
Meta
Tags
KEYWORD DENSITY
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PLUGINS FOR IMAGE OPTIMIZATION
OFF PAGE SEO
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DA & PA
SPAM SCORE
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• Relevancy of Backlinks
• Not every submission is for every niche
For Ex: Fashion Designing websites getting backlink from Podcast
submission
• Use " " = Specific results only
• Intitle:_______ = Content in title
• Inurl:________ = Content in URL
• Inanchor:_____ = Linked content
• Intitle:"______" = Exact result
• Intitle:"_____" - sitename = won't show result of that mentioned site
• ____Niche:"Write for us" = Sites where you can publish content
• Site: site name filetype:pdf/ppt = ppt pdf available in that site
• SEO intext:"site name" inurl: author = For specific author
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PENGUIN
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HELPFUL CONTENT UPDATE
LOCAL PAGE SEO OPTIMIZATION
LOCAL CITATION & NAP SUBMISSION
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HOW TO STRATEGIES SEO PROJECTS?
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THANKYOU
WE HOPE YOU UNDERSTOOD EVERYTHING PROPERLY
Feel Free to Connect Our Team For Any Doubt or Enquiry Regarding India Most
Practical Digital Marketing Course or For Any Digital Marketing Service.

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ETI SEO.pptx