Ethics in Marketing
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Ethical marketing incorporates social and environmental considerations to generate customer interest and build strong relationships. It identifies how advertising decisions impact stakeholders, estimates the costs and benefits to affected parties considering their interests, and ranks options by costs and benefits to make the best decision. Steps include identifying decision options and consequences, determining who is positively and negatively impacted, and choosing the option with the highest overall benefits after weighing each perspective.
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- Your name and date
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- Discuss product features, design, quality, branding, and how they meet customer needs
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- Explain the various channels of distribution (direct, indirect, online, retail)
- Discuss the importance of logistics and supply chain management
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- Define promotion and its role in the marketing mix
- Overview of promotional tools (advertising, sales promotion, public relations, personal selling, direct marketing)
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- Examples of effective promotional campaigns
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- Use visuals like charts, graphs, and images to illustrate points
- Keep text concise and focus on bullet points
- Use consistent colors and fonts for a professional look
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This document provides an overview of key concepts in consumer behavior and how it relates to marketing strategy. It defines consumer behavior as how individuals select, purchase, use, and dispose of products and services. Understanding consumer behavior is important for developing marketing strategy to satisfy consumer needs, inform regulations, and aid social marketing. The document also discusses concepts like customer value, market segmentation, and how personal, product, and situational factors influence consumer behavior and choices.
Conscious Marketing, Corporate Social Responsibility, and Ethics
Conscious marketing aims to create purpose and trust through ethical practices that benefit society and the environment. It considers stakeholders and makes decisions based on four components: greater purpose, interdependence, conscious leadership, and ethics. Relatedly, corporate social responsibility addresses ethical, social, and environmental impacts through initiatives like charitable donations and responsible practices. When implementing marketing plans, firms should balance stakeholder needs at each stage: planning, implementation, and control, ensuring all potential issues are addressed and employees act ethically.
consumer-behaviour-module-one.ppt two three
This document defines key concepts in consumer behavior including:
- Consumers purchase products and services to fulfill needs and solve problems rather than for the products themselves.
- Marketers study consumer behavior to understand customer motivations and develop effective marketing strategies.
- The marketing concept focuses on customer satisfaction through determining customer needs and delivering desired benefits better than competitors.
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Study on the consumer buying behavior for shalimar paint
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Unit 5 recent marketing trends
This document provides information on recent trends in marketing, including e-business, e-commerce, mobile marketing, and telemarketing. It discusses e-business and e-commerce, describing the differences between them. It also outlines the characteristics, factors, infrastructure, benefits and limitations of e-commerce. Models of e-business like B2B, B2C, C2B and C2C are defined. The document also discusses event management as a marketing tool and provides definitions and uses of mobile marketing and telemarketing.
Unit 4 marketing mix
The document discusses marketing mix and its key elements - product, price, place, and promotion. It provides details on product element, including meaning and definition of product, product levels from core to potential product, product concept and dimensions. The marketing mix combines these elements to meet customer needs through an optimum combination tailored to target markets.
Unit 3 consumer behaviour
This document provides an overview of consumer behavior, including definitions, characteristics, scope, and the need to study consumer behavior. It discusses understanding the consumer/shopper behavior and the buying process, which involves stages from need recognition through post-purchase evaluation. It also covers buying motives, including classifications of product and patronage motives. Finally, it outlines the key factors that influence buyer behavior, such as buying power, internal/individual factors, and social/cultural factors.
Unit 2 segmentation, targeting & positioning
This document discusses market segmentation, targeting, and positioning. It begins by defining market segmentation as dividing the total market into smaller, more homogeneous groups based on characteristics like geography, demographics, psychographics, usage patterns, and benefits sought. The key benefits of segmentation are that it allows companies to better meet customer needs and concentrate marketing efforts on the most profitable segments. The document then examines bases for segmentation, the segmentation process, strategic options like niche vs. differentiated marketing, and levels of segmentation from mass to individual markets.
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This document provides an introduction to marketing, including definitions of marketing terms, the scope and importance of marketing, and approaches to studying marketing. It defines marketing as the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, or ideas to create exchanges that satisfy individual and organizational goals. The key functions of marketing are also described as creating time, place, and ownership utilities for customers through activities like transportation, storage, negotiation, and risk-bearing. Approaches to studying marketing include the commodity, functional, institutional, systems, and societal approaches.
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This document discusses various aspects of the work environment that can impact employees, including physical conditions, work processes, and factors like fatigue and monotony. It defines fatigue as a state of tiredness caused by long hours of work, physical or mental activity, inadequate rest, stress, or a combination. Fatigue can reduce concentration and decision-making abilities. Monotony refers to disliking work due to repetition, which can cause boredom and reduced performance. The document also covers industrial accidents, importance of employee safety, health and grievance handling in the work environment.
Unit 4 internal mobility
Internal mobility refers to employee movement within an organization. It allows companies to fill new or vacant positions from within using current staff rather than hiring externally. Promoting internal mobility helps develop existing talent and retain knowledgeable employees who understand company culture.
Unit 3 performance appraisal & compensation
Performance appraisal is defined as a systematic and periodic process for impartially rating an employee's performance on their current job and their potential for better roles. It involves rating an employee's excellence in matters related to their present job duties as well as evaluating their potential to take on increased responsibilities. The goal is to conduct reviews periodically and as objectively as possible.
Unit 2 hr planning, selection & training
HRP stands for human resource planning and refers to the process of forecasting, developing, implementing, and controlling human resources to ensure an organization has the right number and types of employees with the right skills at the right time. HRP is important as it helps forecast recruitment needs, reduce costs from wrong hiring, integrate personnel plans with organizational activities, design HR functions like recruitment and training, introduce changes while reducing employee resistance, and enable organizations to cope with competitive changes and international expansion. Recruitment is the process of finding and attracting job applicants where the process begins with seeking applicants and ends when applications are submitted, resulting in a pool of candidates to select from.
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Human resource management involves managing an organization's workforce, including skills, abilities, and attitudes. It aims to fully utilize employees, forecast future needs, restructure effectively, maximize results, and improve quality of work life. Key objectives are developing talent, fostering teamwork, training new hires, solving problems, providing growth opportunities, and energizing the organization.
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The document discusses the evolution of independent directors in corporate governance in India from reports like the Cadbury Report (1993), Greenbury Report (1995), Kumarmangalam Birla Report (1999), Narayana Murthy Report (2003), and the Companies Act 2013. It outlines the role and responsibilities of independent directors in providing an outside perspective, oversight of executive decisions, and acting in the interests of shareholders. It also describes the appointment, qualifications, remuneration, and evaluation of independent directors as prescribed by law and regulations.
Ethics in International Business
This document discusses ethics and business ethics in international business. It begins by defining ethics and business ethics. It then discusses the importance of ethics in international business, noting that ethical behavior ensures sustainable development. It identifies some common ethical issues in international business such as employment practices, human rights, environmental regulations, corruption, and the moral obligations of multinational companies. It also discusses philosophical approaches to ethics like utilitarianism and Kantian ethics. The document also covers topics like the roots of ethical/unethical behavior, legal foundations of ethics, ethics and corporate bribery including conventions against corruption, and ethics and the environment including issues of sustainability and global warming.
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Human resource management involves making ethical decisions that impact employees and the organization. When developing policies and practices, HR managers must consider fairness, diversity and inclusion to create a respectful workplace culture. Upholding ethical standards in areas like hiring, compensation, training and development helps an organization attract and retain top talent while avoiding legal issues.
Ethics in business
Business ethics and corporate governance are important topics for any organization. Ethics guide decision making and actions to ensure they are morally right and fair. Strong corporate governance with transparency, accountability and integrity in leadership is key to building trust with stakeholders. Treating customers, employees and partners with respect according to ethical values helps companies succeed financially and maintain a good reputation over the long term.
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原版制作(CDU毕业证书)查尔斯达尔文大学毕业证PDF成绩单一模一样
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本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
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3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
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如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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- 1. UNIT 2 Ethics in Marketing
- 2. MEANING: • Ethical marketing is a process through which companies generate customer interest in products/services, build strong customer interest/relationships, and create value for all stakeholders by incorporating social and environmental considerations in products and promotions.
- 9. Steps To Be Taken By Advertising Industry: Identifying the decision options and the likely consequences of each Indentifying all individuals and organizations that will be positively and negatively affected by the consequences of each option. Estimating the negative impact(costs) and positive impact(benefits) of each option from the point of view of each affected party, taking into consideration their particular interests and needs Ranking the costs and the benefits of each option and making a decision.