ethical vs social responsibility

1. THE SOCIAL AND ETHICAL
RESPONSIBILITIES
In Marketing Planning - Macro Environment.

2. ETHICAL RESPONSIBILITY
• Ethical responsibility is the rights and wrongs
in the marketing planning process.
• This could be when engaging directly
customers through marketing in terms of
promoting fair, honest and responsibility in
all marketing material sent out to consumers.

3. SOCIAL RESPONSIBILITY
• social responsibility is minimising an
organisations impact and maximising its
positive impact of society.
• This means directing more focus to the
consumers who want to make a positive
difference.

4. ETHICAL VS SOCIAL
• Overall the ethical responsibility focuses on
an individual consumer group whereas
social responsibility takes into account the
whole of the marketing segment.