The document outlines steps that organizations can take over a five-year period to strengthen their business ethics culture. It discusses moving from exclusion of ethics to fully integrating ethics. Key steps include developing leadership on ethics, launching online ethics training, strengthening oversight, implementing an ethics helpline, creating a code of conduct, and assessing progress over time. The overall goal is to improve financial performance, accountability, and market reputation by fully committing to ethical business practices.

1. Business Ethics Practice
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2. Lawsuits
High legal fees
Brand's
reputation suffer
Lack of
accountability
Low performance
November 26, 2008 Slide 2
Failure to
comply
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3. Success
*Source: Simon Webley and Elise More
9/15/2014 Slide 3
Improved financial
performance*
More Accountability
Positive market differentiation
Confidence in new era of
transparency
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4. Exclusion
Contemplation
Compliance
Comprehension
and Acceptance
Integration
Five-Year Journey
Difficulty to Achieve
We’re successful;
we’re fine; we’re
“comfortable”
We are fully
committed to
obeying the
law
Fairness; ethics
may be a business
opportunity
Ethics is an
essential long-term
business
success factor
Ethics is part
of our DNA
Benchmarks Along the Journey
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5. Steps Along the Journey
Exclusion
Contemplation
Compliance
Comprehension
and Acceptance
Integration
Five-Year Journey
Difficulty to Achieve
If you were
here
Your organization
will be here
Ethics is an
essential long-term
business
success factor
Ethics is part
of our DNA
© 2010. ITAP International. All Rights Reserved. Slide 5

6. Slide 6
Intervention
1 Design and facilitate a leadership development
program
2 Launch an on-line learning platform
3 Review and strengthen oversight and auditing
4 Implement an ethics helpline to stop unlawful
action and benchmark progress
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7.  Enlist and align the Board, Senior
Executives and other core functions
 Focus on
the state of
the business
- the business
strategy
 Identify
capabilities
-process
transformation,
innovation
 Reinforce
values-based
governance
Slide 7 © 2010. ITAP International. All Rights Reserved.

8.  Interactive format
engages employees’
interest.
 Learning customized
by role, level of
responsibility, and
day-to-day activities
Slide 8
 Manage certification and flag risks across
the organization
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9.  Assess controls
 Evaluate vulnerabilities in specific risk areas
 Recommend improvements
 Strengthen controls
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10.  Reduce losses from fraud
 Improve insight into organizational behavior
 Enhance satisfaction among employees and
other stakeholders
 Reduce financial, legal and reputational risk
ITAP can guide you as to whether
you need an Internal helpline
or a third-party system.
Slide 10 © 2010. ITAP International. All Rights Reserved.

11. Slide 11
Intervention
1 Develop a code of conduct
2 Spread awareness of the code of conduct among
all stakeholders using various channels
3 Initiate an open conversation about the
motivation for ethical conduct and misbehavior
4 Assess progress, analyze warning signs, and
communicate results
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12.  Construct a code of conduct that reflects your
policies and values
 Support branding,
graphic design,
education, and
communication
© 2010. ITAP International. All Rights Reserved. Slide 12

13. Evaluate the
communication needs of
your audience
Ensure that the Code of
Conduct conveys the same
message across cultures
and languages
Tailor communication to
the audience’s language
and culture
9/15/2014 Slide 13 © 2010. ITAP International. All Rights Reserved.

14. Other
department
Fraud can
be directed
at:
Employees
Affiliates
Investors,
owners
Insurance
Accreditation
and rating
agencies
Vendors
and
service
providers
The
public
Business
partners
Customers
Misbehavior may hurt
internal stakeholders:
Misbehavior may hurt
external stakeholders:
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15.  Insights from the on-line library:
- What is the level of knowledge in my organization?
- What are the risks and warning signs?
 Insights from the helpline:
- What risks does the organization face?
- How often do problems arise?
- How does my organization compares to the
industry average?
Slide 15 © 2010. ITAP International. All Rights Reserved.

16. Are the insights from the assessment
generating resistance, or inspiring greater
Commitment?
 The next steps:
- Assess progress, analyze warning signs, and
communicate results
-Explore and overcome cultural barriers within
select teams
- and more…
Slide 16 © 2010. ITAP International. All Rights Reserved.

17. Key Achievements Along Journey to
Strengthening Ethics
Exclusion
Empower ethics
guardians
Contemplation
Compliance
Comprehension
and Acceptance
Integration
Five-Year Journey
Difficulty to Achieve
Set goals
Communicate
motivation for
change
Strengthen team
commitment
Innovate
with ethics
in mind
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18. We would love to hear from you!
ITAP International
1-215-860-5676
itap@itapintl.com
http://www.itapintl.com
Slide 18
© 2010 ITAP International, Inc. All Rights Reserved.