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Multi-Rate1,2.5,5,10GigabitEdgePoE++
Multi-RateSpineLeafDesign(10,25,40,50,100Gigabit)
X440-G2 (L3 - Value 1G to 10G)
PoE
Fiber
DC
Policy
 SummitStack-V (WITHOUT any
additional license required).
 Upgradeable 10GbE (PN 16542 or 16543).
 Policy built-in (simplicity with multi-auth).
EXOS 21.1 or
higher
Value with Automation
First Extreme
Switch to support
Cloud Value
X460-G2 (Advanced L3 1-40G) Multirate Option
PoE
Fiber
DC
Policy
Fit The Swiss Army Knife of Switches
Half Duplex
½ & ½
3 Models
This is where: 10G on
existing copper Cat5e
and Cat6 extend the
life of the installed
cable plant. Great for
1:N Convergence.
X620 (1OG Copper or Fiber)
Speed Next Gen Edge
Lowered TCO via
Limited Lifetime Warrantee
Wallplate AP
AP + Camera
Outdoor Wave 2
Multi-Gigabit
Wireless
High Density
-pack or Wedge
Facebook
ExtremeSupport
XoS
Platform
Config L2/L3
Analytics
Any OS
Any Bare Metal Switch
Policy
Disaggregated Switch
CAPEX or OPEX (you choose)?
Reduced Risk (just witness or take action)
Time is the critical Factor with XYZ Account Services...
Infrastructure
Businessmodel
Ownership
Considerations
Management
Location
 32 x 100Gb
 64 x 50Gb
 128 x 25Gb
 128 x 10Gb
 32 x 40Gb
96 x 10GbE Ports
(via4x10Gb breakout)
8 x 10/25/40/
50/100G
10G
Next Gen: Spine Leaf
X670 & X770 - Hyper Ethernet
Common Features
 Data Center Bridging (DCB) features
 Low ~600 nsec chipset latency in cut through mode.
 Same PSUs and Fans as X670s (Front to back or Back to
Front) AC or DC.
X670-G2 -72X (10GbE Spine Leaf) 72 10GbE
X670-48x-4q (10GbE Spine Leaf) 48 10GbE & 4 QSFP+
QSFP+
40G DAC
Extreme Feature Packs
Core
Edge
AVB
OpenFlow
Advance
Edge
1588 PTP
MPLS
Direct Attach
Optics License
Extreme Switches
include the license
they normally need.
Like any other
software platform
you have an
upgrade path.
QSPF28
100G DAC
Thin & Crunchy
XoS Platform with one track of software.
Speed with Features (Simple).
Metro Functionality like ATM or SONET
Flexible Horizontal or Vertical stacking
Purposed for Broadcom
(ASICs)
So What, Who cares?
Deliver XYZ Account, the
value of HP with the feature
function of Cisco.
XYZ Account Business Value
WhyExtreme?
Summit
Summit
Policy delivers automation..
Thick & Chewy
Know and control
the who, what, when, where and the user
experience across your XYZ Account
Network.
Control with insight...
WhyEnterasys?
XYZ Account Strategic Asset
Custom ASICs
S & K Series
Chantry
Motorola
Air
Defense
So What, Who cares?
Flow Based Switching
Simplicity w Policy
Wired and Wireless
100% insourced support
Today you get both
Control
So What, Who cares?
Fit
Speed
Unique
Value
Unique
Control
Summit G2
Yesterday - Cabletron Changed the game w Structured wiring
(remember Vampire taps, Coax ethernet ect.)
Today - Extreme Delivers Structured networking
Policy
Summit
Who?
Where?
When?
Whatdevice?
How?
QuarantineRemediate
Allow
Authentication
NAC Server
Summit
Netsite
Advanced
NAC Client
Joe Smith
XYZ Account
Access
Controlled
Subnet
Enforcement
Point
Network
Access
Control
This is where
if X + Y, then Z...
 LLDP-MED
 CDPv2
 ELRP
 ZTP
If user
matches a
defined
attribute
value
ACL
QoS
Then place
user into a
defined ROLE
A port is what it is because?This is where you easily Identify
the impact and Source of
Interference Problems.
Detailed Forensic Analysis
 Device, Threats, Associations,
Traffic, Signal and Location
Trends
 Record of Wireless Issues
Network Trend Analysis
 Historical Analysis of
Intermittent Wireless
Problems
 Performance Trends a
Spectrum Analysis for
Interference Detection
 Real-time Spectrograms
 Proactive Detection of
Application Impacting
Interference
Visualize RF Coverage
 Real-time RF Visualizations
 Proactive Monitoring and
Alerting of Coverage Problem
ADSP for faster Root Cause Forensic
Analysis for SECURITY & COMPLIANCE.
Event
Sequence
Classify
Interference
Sources
Side-by-side
Comparative
Analysis
Air Defense
Application
Experience
FullContext
App
App
Analytics
App
Stop the
finger-pointing
Application Network Response.
Flow or Bit
Bucket
Collector
3 million Flows
Sensors
X460 IPFix 4000 Flows
(2048 ingress, 2048 egress)
Sensor PV-FC-180, S or K Series (Core
Flow 2/ 1 Million Flows)
Flow-based Access Points
From the controller (8K Flows
per AP or C35 is 24K Flows)
Flows
Why not do this in the
network?
10110111011101110 101101110111011101
6 million Flows
Business Value
Context BW IP HTTP:// Apps
Platform Automation Control Experience Solution Framework
Is your network faster today than
it was 3 years ago? Going forward
it should deliver more, faster,
different
X430-G2 (L2 - 1G to 10G)
PoE
Distribute content
from a single source
to hundreds of displays
Ethernet as a Utility
(PoE)
Injectors
Up to 75
Watts
HeadingHeading
XYZ Account Network Services can create, send and manage content & offers to each fan
 Generate incremental wallet share with personalized offers and promotions
 Increase redemption with more identified fan targeting
 Make it easy to purchase in the moment, with bill to folio, eWallet or other 3rd party payment
methods
Monetize
XYZ Account Network Services can create, send and manage content & offers to each fan
 Generate incremental wallet share with personalized offers and promotions
 Increase redemption with more identified fan targeting
 Make it easy to purchase in the moment, with bill to folio, eWallet or other 3rd party payment
methods
Monetize
Hospitality Segments
Professional &
Collegiate
Sports
Themed
Entertainment
Resorts &
Casinos
Airports &
Transportation
Convention
Centers
Hotels
Theaters &
Arenas
Connect Beyond the Network
Hospitality Segments
Professional &
Collegiate
Sports
Themed
Entertainment
Resorts &
Casinos
Airports &
Transportation
Convention
Centers
Hotels
Theaters &
Arenas
Connect Beyond the Network
The Evolving Wi-Fi Model
CONNECT
MONITOR
ENGAGEACTIVATE
MONETIZE
 Connect - Offer reliable, secure,
pervasive Wi-Fi connectivity in-venue
 Monitor - Understand mobile
engagement patterns of connected
users
 Engage - Value-added mobile
experience with access to unique
content and services
 Activate - Deliver compelling
offerings to guests at the right
time, at the right location, and with
the right content
 Monetize - Develop consistent and
proven revenue generating
opportunities tracked in real-time
The Evolving Wi-Fi Model
CONNECT
MONITOR
ENGAGEACTIVATE
MONETIZE
 Connect - Offer reliable, secure,
pervasive Wi-Fi connectivity in-venue
 Monitor - Understand mobile
engagement patterns of connected
users
 Engage - Value-added mobile
experience with access to unique
content and services
 Activate - Deliver compelling
offerings to guests at the right
time, at the right location, and with
the right content
 Monetize - Develop consistent and
proven revenue generating
opportunities tracked in real-time
 This is where, Proximity + Identity + Time = Contextual Insight
 Insight is knowledge to build catered services
 Personal touch builds loyalty and relevance with Fans
Personalization in a Digital World
 This is where, Proximity + Identity + Time = Contextual Insight
 Insight is knowledge to build catered services
 Personal touch builds loyalty and relevance with Fans
Personalization in a Digital World
 This is where, Proximity + Identity + Time = Contextual Insight
 Insight is knowledge to build catered services
 Personal touch builds loyalty and relevance with Fans
Personalization in a Digital World
How Did We Get Here?
Philosophy
 Utilize specifically engineered
technology
 Meet operational needs of organization
and architectural needs of venue
 Deliver a world-class Wi-Fi to your fans
and business
Sports & Entertainment Business Unit
First Stadium Win
2012 2012
Sports and Entertainment
Business UnitFormed
Wi-Fi Analytics Provider
2013
OfficialWi-Fi Provider
2014
Official Wi-Fi Provider
2015
HD Wi-Fi Solutions for
20 Sports Venues (US)
2016
Business Model
 Technology Manufacturer
 Network Design and Deployment
 Service and Support
How Did We Get Here?
Philosophy
 Utilize specifically engineered
technology
 Meet operational needs of organization
and architectural needs of venue
 Deliver a world-class Wi-Fi to your fans
and business
Sports & Entertainment Business Unit
First Stadium Win
2012 2012
Sports and Entertainment
Business UnitFormed
Wi-Fi Analytics Provider
2013
OfficialWi-Fi Provider
2014
Official Wi-Fi Provider
2015
HD Wi-Fi Solutions for
20 Sports Venues (US)
2016
Business Model
 Technology Manufacturer
 Network Design and Deployment
 Service and Support
NFL - Wi-Fi Analytics & Solutions Provider
New England Patriots Philadelphia Eagles Tennessee Titans Jacksonville Jaguars Cincinnati Bengals
Seattle Seahawks Baltimore Ravens Green Bay Packers
Atlanta Falcons
Detroit Lions Arizona Cardinals
Buffalo Bills
New York GiantsNew York Jets
Houston Texans
New Orleans SaintsSF 49ers Cleveland Browns
NFL - Wi-Fi Analytics & Solutions Provider
New England Patriots Philadelphia Eagles Tennessee Titans Jacksonville Jaguars Cincinnati Bengals
Seattle Seahawks Baltimore Ravens Green Bay Packers
Atlanta Falcons
Detroit Lions Arizona Cardinals
Buffalo Bills
New York GiantsNew York Jets
Houston Texans
New Orleans SaintsSF 49ers Cleveland Browns
The XYZ Account
 Experience engine framework collects and correlates data in real-time
 Orchestrate and integrate customer records to create unified fan profiles
 Engage fans at the right time, in the right place, on the right device
Engage
The XYZ Account
 Experience engine framework collects and correlates data in real-time
 Orchestrate and integrate customer records to create unified fan profiles
 Engage fans at the right time, in the right place, on the right device
Engage
The XYZ Account Ethernet Expressway Layer
 Holistic device, network, location and application visibility
 Gather metrics to measure and predict experience, engagement and ROI
 Unify network analytics and digitized experience engine
Monitor
The XYZ Account Ethernet Expressway Layer
 Holistic device, network, location and application visibility
 Gather metrics to measure and predict experience, engagement and ROI
 Unify network analytics and digitized experience engine
Monitor
The XYZ Account providing fans with the tools they need to maximize their game
day experience. Make it easy for fans to interact with your brands dramatically
enhance their experience in venue – before, during and after the game.
 Real-time updates and alerts & Schedule/event triggers
 Interactive venue maps & Point of interest filters
 Wayfinding or Guest location discovery
Activate
BEACONS
WI-FI
GPS
CAPTIVE
PORTAL
PUSH
MESSAGES
IN-APP
MESSAGES
DIGITAL
SIGNAGE
APP, ADS,
& CONTENT
POINTS OF INTEREST
ON MAP
IPAD
The XYZ Account providing fans with the tools they need to maximize their game
day experience. Make it easy for fans to interact with your brands dramatically
enhance their experience in venue – before, during and after the game.
 Real-time updates and alerts & Schedule/event triggers
 Interactive venue maps & Point of interest filters
 Wayfinding or Guest location discovery
Activate
BEACONS
WI-FI
GPS
CAPTIVE
PORTAL
PUSH
MESSAGES
IN-APP
MESSAGES
DIGITAL
SIGNAGE
APP, ADS,
& CONTENT
POINTS OF INTEREST
ON MAP
IPAD
What is Extreme Analytics?
100% Application Visibility of entire XYZ
Account wired & wireless network...
 Capture & Record every application flow
network-wide >100M Sessions (Quickly
Identify Network vs. Application
Performance Problems).
 Measure and Trend Application Behavior
 Employ Monetization Strategies to Unlock
New Revenue Streams (Leverage Data
to Engage in Sponsorship Agreements).
What is Extreme Analytics?
100% Application Visibility of entire XYZ
Account wired & wireless network...
 Capture & Record every application flow
network-wide >100M Sessions (Quickly
Identify Network vs. Application
Performance Problems).
 Measure and Trend Application Behavior
 Employ Monetization Strategies to Unlock
New Revenue Streams (Leverage Data
to Engage in Sponsorship Agreements).
Vertical Hospitality
High-Density
Wi-Fi Access
Business
Initiative
Required
Capabilities
Products
Key Features
Automated BYOD
Onboarding
Mobile IAM
Simple
onboarding, 100%
device fidelity,
integrated internet
filter
XYZ Account Network Services can create, send and manage content & offers to each fan
 Generate incremental wallet share with personalized offers and promotions
 Increase redemption with more identified fan targeting
 Make it easy to purchase in the moment, with bill to folio, eWallet or other 3rd party payment
methods
Monetize
Hospitality Segments
Professional &
Collegiate
Sports
Themed
Entertainment
Resorts &
Casinos
Airports &
Transportation
Convention
Centers
Hotels
Theaters &
Arenas
Connect Beyond the Network
The Evolving Wi-Fi Model
CONNECT
MONITOR
ENGAGEACTIVATE
MONETIZE
 Connect - Offer reliable, secure,
pervasive Wi-Fi connectivity in-venue
 Monitor - Understand mobile
engagement patterns of connected
users
 Engage - Value-added mobile
experience with access to unique
content and services
 Activate - Deliver compelling
offerings to guests at the right
time, at the right location, and with
the right content
 Monetize - Develop consistent and
proven revenue generating
opportunities tracked in real-time
 This is where, Proximity + Identity + Time = Contextual Insight
 Insight is knowledge to build catered services
 Personal touch builds loyalty and relevance with Fans
Personalization in a Digital World
How Did We Get Here?
Philosophy
 Utilize specifically engineered
technology
 Meet operational needs of organization
and architectural needs of venue
 Deliver a world-class Wi-Fi to your fans
and business
Sports & Entertainment Business Unit
First Stadium Win
2012 2012
Sports and Entertainment
Business UnitFormed
Wi-Fi Analytics Provider
2013
OfficialWi-Fi Provider
2014
Official Wi-Fi Provider
2015
HD Wi-Fi Solutions for
20 Sports Venues (US)
2016
Business Model
 Technology Manufacturer
 Network Design and Deployment
 Service and Support
NFL - Wi-Fi Analytics & Solutions Provider
New England Patriots Philadelphia Eagles Tennessee Titans Jacksonville Jaguars Cincinnati Bengals
Seattle Seahawks Baltimore Ravens Green Bay Packers
Atlanta Falcons
Detroit Lions Arizona Cardinals
Buffalo Bills
New York GiantsNew York Jets
Houston Texans
New Orleans SaintsSF 49ers Cleveland Browns
The XYZ Account
 Experience engine framework collects and correlates data in real-time
 Orchestrate and integrate customer records to create unified fan profiles
 Engage fans at the right time, in the right place, on the right device
Engage
The XYZ Account Ethernet Expressway Layer
 Holistic device, network, location and application visibility
 Gather metrics to measure and predict experience, engagement and ROI
 Unify network analytics and digitized experience engine
Monitor
The XYZ Account providing fans with the tools they need to maximize their game
day experience. Make it easy for fans to interact with your brands dramatically
enhance their experience in venue – before, during and after the game.
 Real-time updates and alerts & Schedule/event triggers
 Interactive venue maps & Point of interest filters
 Wayfinding or Guest location discovery
Activate
BEACONS
WI-FI
GPS
CAPTIVE
PORTAL
PUSH
MESSAGES
IN-APP
MESSAGES
DIGITAL
SIGNAGE
APP, ADS,
& CONTENT
POINTS OF INTEREST
ON MAP
IPAD
What is Extreme Analytics?
100% Application Visibility of entire XYZ
Account wired & wireless network...
 Capture & Record every application flow
network-wide >100M Sessions (Quickly
Identify Network vs. Application
Performance Problems).
 Measure and Trend Application Behavior
 Employ Monetization Strategies to Unlock
New Revenue Streams (Leverage Data
to Engage in Sponsorship Agreements).
Vertical Hospitality
High-Density
Wi-Fi Access
Business
Initiative
Required
Capabilities
Products
Key Features
Automated BYOD
Onboarding
Mobile IAM
Simple
onboarding, 100%
device fidelity,
integrated internet
filter

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  • 1. Multi-Rate1,2.5,5,10GigabitEdgePoE++ Multi-RateSpineLeafDesign(10,25,40,50,100Gigabit) X440-G2 (L3 - Value 1G to 10G) PoE Fiber DC Policy  SummitStack-V (WITHOUT any additional license required).  Upgradeable 10GbE (PN 16542 or 16543).  Policy built-in (simplicity with multi-auth). EXOS 21.1 or higher Value with Automation First Extreme Switch to support Cloud Value X460-G2 (Advanced L3 1-40G) Multirate Option PoE Fiber DC Policy Fit The Swiss Army Knife of Switches Half Duplex ½ & ½ 3 Models This is where: 10G on existing copper Cat5e and Cat6 extend the life of the installed cable plant. Great for 1:N Convergence. X620 (1OG Copper or Fiber) Speed Next Gen Edge Lowered TCO via Limited Lifetime Warrantee Wallplate AP AP + Camera Outdoor Wave 2 Multi-Gigabit Wireless High Density -pack or Wedge Facebook ExtremeSupport XoS Platform Config L2/L3 Analytics Any OS Any Bare Metal Switch Policy Disaggregated Switch CAPEX or OPEX (you choose)? Reduced Risk (just witness or take action) Time is the critical Factor with XYZ Account Services... Infrastructure Businessmodel Ownership Considerations Management Location  32 x 100Gb  64 x 50Gb  128 x 25Gb  128 x 10Gb  32 x 40Gb 96 x 10GbE Ports (via4x10Gb breakout) 8 x 10/25/40/ 50/100G 10G Next Gen: Spine Leaf X670 & X770 - Hyper Ethernet Common Features  Data Center Bridging (DCB) features  Low ~600 nsec chipset latency in cut through mode.  Same PSUs and Fans as X670s (Front to back or Back to Front) AC or DC. X670-G2 -72X (10GbE Spine Leaf) 72 10GbE X670-48x-4q (10GbE Spine Leaf) 48 10GbE & 4 QSFP+ QSFP+ 40G DAC Extreme Feature Packs Core Edge AVB OpenFlow Advance Edge 1588 PTP MPLS Direct Attach Optics License Extreme Switches include the license they normally need. Like any other software platform you have an upgrade path. QSPF28 100G DAC Thin & Crunchy XoS Platform with one track of software. Speed with Features (Simple). Metro Functionality like ATM or SONET Flexible Horizontal or Vertical stacking Purposed for Broadcom (ASICs) So What, Who cares? Deliver XYZ Account, the value of HP with the feature function of Cisco. XYZ Account Business Value WhyExtreme? Summit Summit Policy delivers automation.. Thick & Chewy Know and control the who, what, when, where and the user experience across your XYZ Account Network. Control with insight... WhyEnterasys? XYZ Account Strategic Asset Custom ASICs S & K Series Chantry Motorola Air Defense So What, Who cares? Flow Based Switching Simplicity w Policy Wired and Wireless 100% insourced support Today you get both Control So What, Who cares? Fit Speed Unique Value Unique Control Summit G2 Yesterday - Cabletron Changed the game w Structured wiring (remember Vampire taps, Coax ethernet ect.) Today - Extreme Delivers Structured networking Policy Summit Who? Where? When? Whatdevice? How? QuarantineRemediate Allow Authentication NAC Server Summit Netsite Advanced NAC Client Joe Smith XYZ Account Access Controlled Subnet Enforcement Point Network Access Control This is where if X + Y, then Z...  LLDP-MED  CDPv2  ELRP  ZTP If user matches a defined attribute value ACL QoS Then place user into a defined ROLE A port is what it is because?This is where you easily Identify the impact and Source of Interference Problems. Detailed Forensic Analysis  Device, Threats, Associations, Traffic, Signal and Location Trends  Record of Wireless Issues Network Trend Analysis  Historical Analysis of Intermittent Wireless Problems  Performance Trends a Spectrum Analysis for Interference Detection  Real-time Spectrograms  Proactive Detection of Application Impacting Interference Visualize RF Coverage  Real-time RF Visualizations  Proactive Monitoring and Alerting of Coverage Problem ADSP for faster Root Cause Forensic Analysis for SECURITY & COMPLIANCE. Event Sequence Classify Interference Sources Side-by-side Comparative Analysis Air Defense Application Experience FullContext App App Analytics App Stop the finger-pointing Application Network Response. Flow or Bit Bucket Collector 3 million Flows Sensors X460 IPFix 4000 Flows (2048 ingress, 2048 egress) Sensor PV-FC-180, S or K Series (Core Flow 2/ 1 Million Flows) Flow-based Access Points From the controller (8K Flows per AP or C35 is 24K Flows) Flows Why not do this in the network? 10110111011101110 101101110111011101 6 million Flows Business Value Context BW IP HTTP:// Apps Platform Automation Control Experience Solution Framework Is your network faster today than it was 3 years ago? Going forward it should deliver more, faster, different X430-G2 (L2 - 1G to 10G) PoE Distribute content from a single source to hundreds of displays Ethernet as a Utility (PoE) Injectors Up to 75 Watts HeadingHeading XYZ Account Network Services can create, send and manage content & offers to each fan  Generate incremental wallet share with personalized offers and promotions  Increase redemption with more identified fan targeting  Make it easy to purchase in the moment, with bill to folio, eWallet or other 3rd party payment methods Monetize XYZ Account Network Services can create, send and manage content & offers to each fan  Generate incremental wallet share with personalized offers and promotions  Increase redemption with more identified fan targeting  Make it easy to purchase in the moment, with bill to folio, eWallet or other 3rd party payment methods Monetize Hospitality Segments Professional & Collegiate Sports Themed Entertainment Resorts & Casinos Airports & Transportation Convention Centers Hotels Theaters & Arenas Connect Beyond the Network Hospitality Segments Professional & Collegiate Sports Themed Entertainment Resorts & Casinos Airports & Transportation Convention Centers Hotels Theaters & Arenas Connect Beyond the Network The Evolving Wi-Fi Model CONNECT MONITOR ENGAGEACTIVATE MONETIZE  Connect - Offer reliable, secure, pervasive Wi-Fi connectivity in-venue  Monitor - Understand mobile engagement patterns of connected users  Engage - Value-added mobile experience with access to unique content and services  Activate - Deliver compelling offerings to guests at the right time, at the right location, and with the right content  Monetize - Develop consistent and proven revenue generating opportunities tracked in real-time The Evolving Wi-Fi Model CONNECT MONITOR ENGAGEACTIVATE MONETIZE  Connect - Offer reliable, secure, pervasive Wi-Fi connectivity in-venue  Monitor - Understand mobile engagement patterns of connected users  Engage - Value-added mobile experience with access to unique content and services  Activate - Deliver compelling offerings to guests at the right time, at the right location, and with the right content  Monetize - Develop consistent and proven revenue generating opportunities tracked in real-time  This is where, Proximity + Identity + Time = Contextual Insight  Insight is knowledge to build catered services  Personal touch builds loyalty and relevance with Fans Personalization in a Digital World  This is where, Proximity + Identity + Time = Contextual Insight  Insight is knowledge to build catered services  Personal touch builds loyalty and relevance with Fans Personalization in a Digital World  This is where, Proximity + Identity + Time = Contextual Insight  Insight is knowledge to build catered services  Personal touch builds loyalty and relevance with Fans Personalization in a Digital World How Did We Get Here? Philosophy  Utilize specifically engineered technology  Meet operational needs of organization and architectural needs of venue  Deliver a world-class Wi-Fi to your fans and business Sports & Entertainment Business Unit First Stadium Win 2012 2012 Sports and Entertainment Business UnitFormed Wi-Fi Analytics Provider 2013 OfficialWi-Fi Provider 2014 Official Wi-Fi Provider 2015 HD Wi-Fi Solutions for 20 Sports Venues (US) 2016 Business Model  Technology Manufacturer  Network Design and Deployment  Service and Support How Did We Get Here? Philosophy  Utilize specifically engineered technology  Meet operational needs of organization and architectural needs of venue  Deliver a world-class Wi-Fi to your fans and business Sports & Entertainment Business Unit First Stadium Win 2012 2012 Sports and Entertainment Business UnitFormed Wi-Fi Analytics Provider 2013 OfficialWi-Fi Provider 2014 Official Wi-Fi Provider 2015 HD Wi-Fi Solutions for 20 Sports Venues (US) 2016 Business Model  Technology Manufacturer  Network Design and Deployment  Service and Support NFL - Wi-Fi Analytics & Solutions Provider New England Patriots Philadelphia Eagles Tennessee Titans Jacksonville Jaguars Cincinnati Bengals Seattle Seahawks Baltimore Ravens Green Bay Packers Atlanta Falcons Detroit Lions Arizona Cardinals Buffalo Bills New York GiantsNew York Jets Houston Texans New Orleans SaintsSF 49ers Cleveland Browns NFL - Wi-Fi Analytics & Solutions Provider New England Patriots Philadelphia Eagles Tennessee Titans Jacksonville Jaguars Cincinnati Bengals Seattle Seahawks Baltimore Ravens Green Bay Packers Atlanta Falcons Detroit Lions Arizona Cardinals Buffalo Bills New York GiantsNew York Jets Houston Texans New Orleans SaintsSF 49ers Cleveland Browns The XYZ Account  Experience engine framework collects and correlates data in real-time  Orchestrate and integrate customer records to create unified fan profiles  Engage fans at the right time, in the right place, on the right device Engage The XYZ Account  Experience engine framework collects and correlates data in real-time  Orchestrate and integrate customer records to create unified fan profiles  Engage fans at the right time, in the right place, on the right device Engage The XYZ Account Ethernet Expressway Layer  Holistic device, network, location and application visibility  Gather metrics to measure and predict experience, engagement and ROI  Unify network analytics and digitized experience engine Monitor The XYZ Account Ethernet Expressway Layer  Holistic device, network, location and application visibility  Gather metrics to measure and predict experience, engagement and ROI  Unify network analytics and digitized experience engine Monitor The XYZ Account providing fans with the tools they need to maximize their game day experience. Make it easy for fans to interact with your brands dramatically enhance their experience in venue – before, during and after the game.  Real-time updates and alerts & Schedule/event triggers  Interactive venue maps & Point of interest filters  Wayfinding or Guest location discovery Activate BEACONS WI-FI GPS CAPTIVE PORTAL PUSH MESSAGES IN-APP MESSAGES DIGITAL SIGNAGE APP, ADS, & CONTENT POINTS OF INTEREST ON MAP IPAD The XYZ Account providing fans with the tools they need to maximize their game day experience. Make it easy for fans to interact with your brands dramatically enhance their experience in venue – before, during and after the game.  Real-time updates and alerts & Schedule/event triggers  Interactive venue maps & Point of interest filters  Wayfinding or Guest location discovery Activate BEACONS WI-FI GPS CAPTIVE PORTAL PUSH MESSAGES IN-APP MESSAGES DIGITAL SIGNAGE APP, ADS, & CONTENT POINTS OF INTEREST ON MAP IPAD What is Extreme Analytics? 100% Application Visibility of entire XYZ Account wired & wireless network...  Capture & Record every application flow network-wide >100M Sessions (Quickly Identify Network vs. Application Performance Problems).  Measure and Trend Application Behavior  Employ Monetization Strategies to Unlock New Revenue Streams (Leverage Data to Engage in Sponsorship Agreements). What is Extreme Analytics? 100% Application Visibility of entire XYZ Account wired & wireless network...  Capture & Record every application flow network-wide >100M Sessions (Quickly Identify Network vs. Application Performance Problems).  Measure and Trend Application Behavior  Employ Monetization Strategies to Unlock New Revenue Streams (Leverage Data to Engage in Sponsorship Agreements). Vertical Hospitality High-Density Wi-Fi Access Business Initiative Required Capabilities Products Key Features Automated BYOD Onboarding Mobile IAM Simple onboarding, 100% device fidelity, integrated internet filter XYZ Account Network Services can create, send and manage content & offers to each fan  Generate incremental wallet share with personalized offers and promotions  Increase redemption with more identified fan targeting  Make it easy to purchase in the moment, with bill to folio, eWallet or other 3rd party payment methods Monetize Hospitality Segments Professional & Collegiate Sports Themed Entertainment Resorts & Casinos Airports & Transportation Convention Centers Hotels Theaters & Arenas Connect Beyond the Network The Evolving Wi-Fi Model CONNECT MONITOR ENGAGEACTIVATE MONETIZE  Connect - Offer reliable, secure, pervasive Wi-Fi connectivity in-venue  Monitor - Understand mobile engagement patterns of connected users  Engage - Value-added mobile experience with access to unique content and services  Activate - Deliver compelling offerings to guests at the right time, at the right location, and with the right content  Monetize - Develop consistent and proven revenue generating opportunities tracked in real-time  This is where, Proximity + Identity + Time = Contextual Insight  Insight is knowledge to build catered services  Personal touch builds loyalty and relevance with Fans Personalization in a Digital World How Did We Get Here? Philosophy  Utilize specifically engineered technology  Meet operational needs of organization and architectural needs of venue  Deliver a world-class Wi-Fi to your fans and business Sports & Entertainment Business Unit First Stadium Win 2012 2012 Sports and Entertainment Business UnitFormed Wi-Fi Analytics Provider 2013 OfficialWi-Fi Provider 2014 Official Wi-Fi Provider 2015 HD Wi-Fi Solutions for 20 Sports Venues (US) 2016 Business Model  Technology Manufacturer  Network Design and Deployment  Service and Support NFL - Wi-Fi Analytics & Solutions Provider New England Patriots Philadelphia Eagles Tennessee Titans Jacksonville Jaguars Cincinnati Bengals Seattle Seahawks Baltimore Ravens Green Bay Packers Atlanta Falcons Detroit Lions Arizona Cardinals Buffalo Bills New York GiantsNew York Jets Houston Texans New Orleans SaintsSF 49ers Cleveland Browns The XYZ Account  Experience engine framework collects and correlates data in real-time  Orchestrate and integrate customer records to create unified fan profiles  Engage fans at the right time, in the right place, on the right device Engage The XYZ Account Ethernet Expressway Layer  Holistic device, network, location and application visibility  Gather metrics to measure and predict experience, engagement and ROI  Unify network analytics and digitized experience engine Monitor The XYZ Account providing fans with the tools they need to maximize their game day experience. Make it easy for fans to interact with your brands dramatically enhance their experience in venue – before, during and after the game.  Real-time updates and alerts & Schedule/event triggers  Interactive venue maps & Point of interest filters  Wayfinding or Guest location discovery Activate BEACONS WI-FI GPS CAPTIVE PORTAL PUSH MESSAGES IN-APP MESSAGES DIGITAL SIGNAGE APP, ADS, & CONTENT POINTS OF INTEREST ON MAP IPAD What is Extreme Analytics? 100% Application Visibility of entire XYZ Account wired & wireless network...  Capture & Record every application flow network-wide >100M Sessions (Quickly Identify Network vs. Application Performance Problems).  Measure and Trend Application Behavior  Employ Monetization Strategies to Unlock New Revenue Streams (Leverage Data to Engage in Sponsorship Agreements). Vertical Hospitality High-Density Wi-Fi Access Business Initiative Required Capabilities Products Key Features Automated BYOD Onboarding Mobile IAM Simple onboarding, 100% device fidelity, integrated internet filter