Akamai: Acelerando las aplicaciones en la nube - Miguel Serrano, Akamai

1,919 views

Published on

Presentación de Miguel Serrano, Director de Negocio Akamai España/Portugal, para la jornada "Cloud Computing", celebrada el pasado 4 de Marzo de 2010

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,919
On SlideShare
0
From Embeds
0
Number of Embeds
17
Actions
Shares
0
Downloads
40
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Impreso en 9 folios: 0.20 Km2. Superficie de España = 505.000 Km2 Se necesitarían aproximadamente 20 millones de folios para imprimir España. El callejero pesaría ~65 toneladas La Tierra (parte no sumergida) es ~295 veces España. En esta resolución, imprimir el mundo supondría empapelar 240 Km2 (la mitad de Madrid) Imprimir España a esta resolución supondría empapelar 106 campos de fútbol Imprimir el mundo supondría empapelar ~aprox. la cuidad de Valencia
  • State of the Internet Today Internet- 1.5 billion, 13% YOY growth Commerce - Total U.S. e-commerce spending reached $214.4 billion in 2008, a 7-percent increase versus the previous year. Videos - There were 25.3 Billion views in August acc to Comscore (Sep 09 press release); multiplied by 12 you get 300 billion Annual rate increase of 6 percent Music- IFPI (International Federation of the Phonographic Industry) In 2008 the digital music business grew by an estimated 25 per cent to US$3.7 billion in trade value. Digital platforms now account for around 20 per cent of recorded music sales . Apps - You heard Anshu Sharma’s keynote yesterday—Force.com has 110 thousand custom apps live today; that’s for an effort that was in beta last year
  • *** • Business processes delivered as cloud services will be significantly larger components of the overall cloud service market than application or infrastructure services through 2013.   • Although much of the publicity for cloud computing centers on system infrastructure delivered as a service, this is still an early stage market. By 2013, such services will account for only 7% of the overall cloud services market.   • Gartner estimates the current market for cloud services is $46.4 billion. By 2013, the market will reach $150.1 billion. The compound annual growth rate (CAGR) varies widely between different types of services. The overall CAGR is 26.5%.
  • Voiceover
  • ***Application response times were at least twice as fast in Asia, Europe, and Australia with Akamai, compared to the origin third-party Cloud-based infrastructure
  • ***Delta example – comparison to CDN (Object Delivery) What’s happening in the “abandonment zone”? ORIGIN: 86% of flight searches over 4 seconds AKAMAI: 19% of flight searches over 4 seconds
  • Total worldwide Internet advertising expenditure will be $65.2 Billion in 2008… growing to: - $120 Billion in 2018 Derived value for behavioral targeting, quality of clicks in 2018: $12 Billion
  • Total worldwide Internet advertising expenditure will be $65.2 Billion in 2008… growing to: - $120 Billion in 2018 Derived value for behavioral targeting, quality of clicks in 2018: $12 Billion
  • Total worldwide Internet advertising expenditure will be $65.2 Billion in 2008… growing to: - $120 Billion in 2018 Derived value for behavioral targeting, quality of clicks in 2018: $12 Billion
  • Total worldwide Internet advertising expenditure will be $65.2 Billion in 2008… growing to: - $120 Billion in 2018 Derived value for behavioral targeting, quality of clicks in 2018: $12 Billion
  • Mobile Delivery with Akamai Mobile isnt just B2C- think of CRM, email, Supply Chain App River is a great example of this, offering hosted MS Exchange services—10% of their users are mobile and distributed globally. Here is some testing they did—this is an iPhone transaction of logging into that service and scrolling to the last page of emails and viewing a specific email with about a 1 meg attachment.  The tests are run from 8 random points each hour. That is 4 locations per test.  2 random US, 1 random EU and 1 random Asia.  
  • Akamai: Acelerando las aplicaciones en la nube - Miguel Serrano, Akamai

    1. 1. 2010: Acelerando las aplicaciones en la nube Miguel Serrano Director de Negocio Akamai España/Portugal
    2. 2. Internet. Catalizador de hábitos sociales 0.2 Km 2
    3. 3. Internet. Catalizador de hábitos sociales
    4. 4. Estado de Internet hoy Usuarios: Gasto en e-commerce: Canciones compradas: Videos Vistos: Impresiones de Ads en USA: Applications on force.com: 1.7 billion 1 $214 billion 2 1.4 billion 3 300 billion 2 3.9 trillion 2 110,000 4 1 Internet World Stats 2 comScore 3 IFPI 4 salesforce.com MUCHÍSIMOS
    5. 5. Security Cloud Computing Mobile Commerce Optimization Motores de la nueva generación Internet HD Video HD Video
    6. 6. Barrera 1: Capacidad middle-mile Edge ISPs Edge ISPs Edge ISPs Edge ISPs Edge IPSs Edge ISPs Edge ISPs Tier 1 Nets Tier 1 Nets Tier 1 Nets Edge Servers Bottleneck
    7. 7. Ceremonia Trailers Bandas sonoras Historia Ganadores Audio Subtítulos directo Red carpet Adaptive Bitrate HD Quality Real Time DVR Fast Switching
    8. 8. Security Mobile Commerce Optimization Motores de la nueva generación Internet HD Video Cloud Computing Cloud Computing
    9. 9. … en 1996 … en 1997 … en 1998 Liberalización del mercado de las telecomunicaciones
    10. 10. Cloud Computing Virtualization Software as a Service Application Platform as a Service Infrastructure as a Service Optimization Content Storage Edge Applications EdgeComputing
    11. 11. Barrera a la adopción de Cloud Computing Cloud servers reside in big data centers, farther away from the end user End User Consequences: Performance degradation and increased vulnerability PaaS IaaS SaaS NAP NAP Verizon L3 Cogent
    12. 12. La realidad de la optimización en la nube Australia Asia Europe North America 12 30 15 59 8 16 6 8 60 50 40 30 20 10 0 Seconds With Akamai WAA EC2 Aplicación global SaaS sobre Amazon EC2 acelerada con Web Application Accelerator
    13. 13. El rendimiento es la clave Percentage 25 20 15 10 5 0 1.5 2 2.5 3 3.5 4 4 Seconds Each represents $370 Booking Transaction Time – Akamai DSA vs Akamai Content Delivery Seconds 4.5 5 5.5 6 6.5 7 7.5 8 8.5 9 More Abandonment Zone DSA CDN
    14. 14. Cloud Datacenter End User Akamai EdgeComputing Akamai Edge Servers <ul><li>Edge Applications Available Today: </li></ul><ul><li>Configure Product </li></ul><ul><li>Sweepstakes/Contest </li></ul><ul><li>Locate Dealer/Store </li></ul><ul><li>Complete Survey </li></ul><ul><li>User Prioritization </li></ul><ul><li>Shopping Cart </li></ul><ul><li>Calculate Financing </li></ul><ul><li>Waiting Room </li></ul><ul><li>Voting Form </li></ul><ul><li>Plan a Trip </li></ul><ul><li>Generate a Map </li></ul><ul><li>Play Game </li></ul><ul><li>Register for Entry </li></ul><ul><li>Search Site </li></ul><ul><li>Request Information </li></ul><ul><li>Process Form </li></ul>
    15. 15. Mobile Commerce Optimization Motores de la nueva generación Internet HD Video Cloud Computing Security Security
    16. 16. Preocupaciones de los CIO Security Performance Availability Integration Customization # 1 # 2 # 3 # 4 # 5 CIO Survey* (IDC September 2008; 244 Respondents)
    17. 17. Cloud Datacenter End User Web Site tradicional 1 10 100 10000 Traffic 1000
    18. 18. Cloud Datacenter End User 1 10 100 10000 Traffic 1000 X Web Site tradicional
    19. 19. Cloud Datacenter End User Web Site con Cloud Delivery 1 10 100 10000 Traffic 1000
    20. 20. Cloud Datacenter End User Web Site con Cloud Site Shield 1 10 100 10000 Traffic 1000 Trusted Connection Akamai Site Shield
    21. 21. Cloud Datacenter End User Web Site con Cloud Web Application Firewall Filters SQL Injections, Cross Site Scripting, Other HTTP attacks 1 10 100 10000 Traffic 1000 Trusted Connection Akamai Site Shield
    22. 22. Cloud Datacenter End User Web Site con Cloud EDNS 1 10 100 10000 Traffic 1000 Akamai DNS Servers Akamai Site Shield
    23. 23. Motores de la nueva generación Internet HD Video Cloud Computing Mobile Commerce Optimization Security Commerce Optimization
    24. 24. Hoy: Contextual advertisement
    25. 25. Futuro: comportamiento advertisement Motorcycle Enthusiasts
    26. 26. Futuro:Comportamiento Re-marketing Family Oriented advertisement
    27. 27. Futuro: comportamiento advertisement
    28. 28. Navegantes en compradores Attract Buyers Online Shopping Universe “ In Market” Shoppers Predictive Segments Optimize User Experience Streaming Video PCI Compliance Content Targeting Dynamic Site Accelerator Transact Securely Secure Check Out Shopper Prioritization
    29. 29. Commerce Optimization Motores de la nueva generación Internet HD Video Cloud Computing Mobile Security Mobile
    30. 30. Entrega móvil tradicional Wireless User Origin Web Server X Problem 1 Wireless packet loss forces retransmits over long distance
    31. 31. Entrega móvil con aceleración en la nube Origin Web Server Wireless User X Akamai Edge Servers Solution Akamai Dynamic Site Accelerator Problem 1 Wireless packet loss forces retransmits over long distance
    32. 32. Entrega móvil Time Mobile without Akamai 50 sec 20 sec Mobile with Akamai Global email transaction including the download of a 1 MB attachment to the iPhone
    33. 33. Futuro de la entrega móvil Wireless User Origin Web Server Problem 2 Content needs modification based on device type
    34. 34. Wireless User Origin Web Server Akamai Edge Servers Futuro de la entrega móvil Problem 2 Content needs modification based on device type Solution Automatic Akamai transcoding at the Edge
    35. 35. Resumen HD Video Cloud Computing Mobile Commerce Optimization Security

    ×