Toyota is launching its new entry-level sedan, the Etios, in India at an aggressive price of around Rs. 5.25 lakh. The Etios has been specifically designed for India and other emerging markets. Toyota hopes the Etios will help it increase its low single-digit market share in India and achieve its goal of 10% market share by catering to high demand for entry-level sedans. It also plans to double its annual sales in India from the current 73,000 units to 145,000 units after the Etios launch.