The document provides an overview of the real estate industry in India. It discusses that the Indian real estate sector is the second largest employer in India and is expected to grow at 30% over the next decade. It includes subsectors like housing, retail, hospitality, and commercial. The government has initiated policies like the Sardar Patel Urban Housing Mission to develop 30 million houses by 2022. The real estate market size is expected to reach $180 billion by 2020. CREDAI is the main regulatory body for the real estate sector in India.

1. SUMMER TRAINING PROJECT REPORT
ON
“Overview of Real Estate”
AT
Submitted in partial fulfilment for the requirement of Bachelor of Business
Administration (BBA), Jagannath University (Jims). Jaipur.
Training Supervisor: Submitted By:
Mr. Anurag Dua Ms. Pankhuri Singh
Director (Roots Infra) Enrolment No.
153/GDIB/JIMS/2013

2. CERTIFICATE OF APPROVAL
The following summer project report titled “Overview of Real Estate” is hereby approved as a
certified study in management carried out and presented in a manner satisfactory to warrant its
acceptance as a prerequisite for the award of Graduate Diploma in International Business for
which it had been submitted. It is understood that by this approval the undersigned do not
necessarily endorse or approve any statement made ,opinion expressed and conclusion drawn
therein but approve the Summer project report only for the purpose it is submitted.
Name Signature
1. Faculty Examiner Mrs. Ambika Bhatia Chopra ___________

3. CERTIFICATE FROM PROJECT GUIDES
This is to certify that Ms.Pankhuri Singh, a student of Graduate diploma in International
Business, has worked under our guidance and supervision. The summer project report has
the requisite standard and to the best of our knowledge no part of it has been reproduced
from any other project, monograph, report or book.

4. ACKNOWLEDGEMENT
I would like to thank Roots Infra for giving me the opportunity to work in this field. In
particular I would like to thank my manager Mr. Mayank Shekawat whose guidance has
helped me in completing the project.
I would also like to thank my director Mr. Anurag Dua who has provided me valuable
information about the all the products and how to generate prospects and leads.
It is my profound privilege and pleasure to express an overwhelming sense of gratitude
and regard to Asst. Prof. Mrs. Ambika Bhatia Chopra for her patience and valuable time
to go through the interim project and progress reports, and guide me during the course of
study.
Thank You,
Pankhuri Singh

5. EXECUTIVE SUMMARY
The Indian real estate sector is one of the most globally recognised sectors. In the
country, it is the second largest employer after agriculture and is slated to grow at 30 per
cent over the next decade. It comprises four sub sectors - housing, retail, hospitality, and
commercial. The growth of this sector is well complemented by the growth of the
corporate environment and the demand for office space as well as urban and semi-urban
accommodations.
Commercial property includes office buildings, industrial property, medical, centres,
hotels, malls, retail stores, farm land, multifamily housing buildings, warehouses, and
garages.
It the fourth largest sector in terms of FDI. FDI in this sector is estimated to grow to
USD25 billion in 10 years. The number of Indians living in urban areas will increase
from the current 377million to about 600 million by 2031. India’s construction market
expected to be world’s third largest by 2020 from USD360 billion to 649.5 billion by
2020.

6. CONTENT Page No.
I. Introduction
a. Introduction To Industry 1-20
b. Introduction To Company 21-23
III. Objectives of Study 24
IV. Methodology Adopted 25-28
V. Data Analysis & Interpretation 29-39
VII. Recommendations 41
ANNEXURES:
---Bibliography 42
--- Questionnaire 43-45

7. Chapter-1
Introduction

8. 1
Introduction
The Indian real estate sector is one of the most globally recognized sectors. In the
country, it is the second largest employer after agriculture and is slated to grow at 30 per
cent over the next decade. It comprises four sub sectors - housing, retail, hospitality, and
commercial. The growth of this sector is well complemented by the growth of the
corporate environment and the demand for office space as well as urban and semi-urban
accommodations.
According to a study by ICRA, the construction industry ranks third among the 14 major
sectors in terms of direct, indirect and induced effects in all sectors of the economy.
It is also expected that this sector will incur more non-resident Indian (NRI) investments
in the near future, as a survey by an industry body has revealed a 35 per cent surge in the
number of enquiries with property dealers. Bengaluru is expected to be the most favored
property investment destination for NRIs, followed by Ahmadabad, Pune, Chennai, Goa,
Delhi and Dehradun.
Market Size
The Indian real estate market size is expected to touch US$ 180 billion by 2020. The
housing sector alone contributes 5-6 per cent to the country's gross domestic product
(GDP). Also, in the period FY08-20, the market size of this sector is expected to increase
at a compound annual growth rate (CAGR) of 11.2 per cent. Retail, hospitality and
commercial real estate are also growing significantly, providing the much-needed
infrastructure for India's growing needs.
Real estate has emerged as the second most active sector, raising US$ 1.2 billion from
private equity (PE) investors in the last 10 months.
Foreign investors have bought tenanted office space worth over US$ 2 billion in India in
2014, a four-fold rise compared to the previous year, in order to increase their rent-
yielding commercial assets in Asia's third largest economy.

9. 2
According to a study by Knight Frank, Mumbai is the best city in India for commercial
real estate investment, with returns of 12-19 per cent likely in the next five years,
followed by Bengaluru and Delhi-National Capital Region (NCR). Also, Delhi-NCR was
the biggest office market in India with 110 million sq ft, out of which 88 million sq ft
were occupied. Sectors such as IT and ITeS, retail, consulting and e-commerce have
registered high demand for office space in recent times.
Delhi’s Central Business District (CBD) of Connaught Place has been ranked as the sixth
most expensive prime office market in the world with occupancy costs at US$ 160 per sq
ft per annum, according to a survey by CBRE.
Investments
The Indian real estate sector has witnessed high growth in recent times with the rise in
demand for office as well as residential spaces.
Blackstone Group Lp is all set to become the largest owner of commercial office real
estate in India after a three-year acquisition drive in which it spent US$ 900 million to
buy prime assets.
According to data released by Department of Industrial Policy and Promotion (DIPP), the
construction development sector in India has received foreign direct investment (FDI)
equity inflows to the tune of US$ 24,012.87 million in the period April 2000-December
2014.
Some of the major investments in this sector are as follows:
 Google Capital has invested in Bengaluru-based online property search platform,
CommonFloor.com.
 Omkar Realtors and Developers Pvt. Ltd is in talks to raise Rs 400 crore (US$
66.68 million) from KKR India Asset Finance Pvt. Ltd, the local arm of global
investor Kohlberg Kravis Roberts and Co LP (KKR).
 Goldman Sachs Group bought shares worth Rs 255 crore (US$ 41.23 million) in
Vatika Hotels Pvt. Ltd, a company owned by real estate and hospitality firm
Vatika Group.
 Soft Bank Internet and Media Inc will invest, along with Falcon Edge Capital and
others, US$ 90 million in Locon Solutions Pvt. Ltd, which runs Housing.com - a

10. 3
realty website. The Soft Bank Group will become the largest investor in
Housing.com after this round of funding.
 The Qatar Prince, Hamad bin Khalifa Al Thani, plans to invest Rs 1,000 billion
(US$ 16.17 billion) over the next five years in at least 10 smart cities of India. He
has already tied up with a Delhi-based businessman for taking the investment
forward through projects in real estate, sea ports and airports, besides smart cities.
 Real estate firm Supertech has planned to invest about Rs 2,000 crore (US$
323.49 million) in Gurgaon over the next few years by launching several luxury
and affordable projects.
Government Initiatives
Under the Sardar Patel Urban Housing Mission, 30 million houses will be built by 2022,
mostly for the economically weaker sections and low-income groups, through public-
private-partnership (PPP), interest subsidy and increased flow of resources to housing
sector', according to Mr M Venkaiah Naidu, Union Minister of Urban Development,
Housing and Urban Poverty Alleviation and Parliamentary Affairs, Government of India.
The Government of India along with the governments of the respective states have taken
several initiatives to encourage the development in the sector. Some of them are as
follows:
 The Government of Maharashtra has announced a series of measures to bring
transparency and increase the ease of doing business in the real estate sector.
 The Government of India has relaxed the norms to allow foreign direct investment
(FDI) in the construction development sector. This move should boost affordable
housing projects and smart cities across the country.
 The Securities and Exchange Board of India (SEBI) has notified final regulations
that will govern real estate investment trusts (REITs) and infrastructure
investment trusts (InvITs). This move will enable easier access to funds for cash-
strapped developers and create a new investment avenue for institutions and high
net worth individuals, and eventually ordinary investors.
 The Telangana Real Estate Developers' Association (Treda) plans to host the Fifth
Treda Property Show 2014 at Hitex Centre, Hyderabad. The show will be open to

11. 4
a mix of the populace, including prospective property purchasers, investors,
architects and others.
 The State Government of Kerala has decided to make the process of securing
permits from local bodies for construction of houses smoother, as it plans to make
the process online with the launch of a software called 'Sanketham'. This will
ensure a more standardised procedure, more transparency, and less corruption and
bribery.
Road Ahead
Responding to an increasingly well-informed consumer and keeping in mind the
globalization of the Indian business outlook, real estate developers have also shifted gears
and accepted fresh challenges.
The most marked change has been the shift from family owned businesses to
professionally managed ones. Real estate developers, in meeting the growing need for
managing multiple projects across cities, are investing in centralized processes to source
material and organize manpower and hiring qualified professionals in areas like project
management, architecture and engineering.
The growing flow of FDI into Indian real estate is encouraging increased transparency.
Developers, in order to attract funding, have revamped their accounting and management
systems to meet due diligence standards.
Key Drivers for Retail Growth In India
 Booming consumerism in India
 Organised retail sector growing 25-30 per cent annually
 Entry of MNC retailers
 India's population below 30 years of age having exposure to global retail are
expected to drive demand for organised retail

12. 5
Regulatory body for Real Estate
Established in 1999, the Confederation of Real Estate Developers’ Associations of
India (CREDAI) brings together more than 11500 Real Estate Developers from 154
city chapters across 23 states of India. As the apex body for private sector
developers, CREDAI has consistently worked to make the industry more organized
and progressive. CREDAI has developed into a preferred platform with regard to
national discourse on housing and habitat through its close and deep networking
with government, policy makers, investors, finance companies, consumers, real
estate professionals and developers.
CREDAI’s code of conduct promotes self-governance and ethical practices and is
adopted voluntarily by all its members. CREDAI is also a knowledge sharing forum
for the latest industry data, technology advancements, industry benchmarks and
international situation from time to time.
The major objectives of CREDAI are as–
 To propagate an ethical code of conduct for all the members on voluntary basis so
as to uphold integrity & transparency in the profession of Real Estate Development.
 To represent the developers across India by communicating & representing with the
government for the advancement of housing, habitat and real estate. Policies for this
sector.
 To encourage & support the developers to increase their efficiency in the
development /construction activities by introducing the latest technologies.
 To disseminate the data, statistics & other related information in the sector.
 To promote the interest of construction workers & to educate them on the best
practices.
 To encourage research in the profession of construction & real estate development

13. 6
 To facilitate easy housing finance availability to the property purchases and construction
finances to the developers by working in close coordination with the leading house finance
institutions & banks.
CREDAI is a recognized partner for the government. In this capacity, CREDAI is
represented on Committees set up to formulate policies relating to housing and habitat.
Some of the important initiatives that CREDAI has been associated with include the
Housing and Habitat Policy 2007, the Steering Committee for Urban Developing, Housing
and Poverty Alleviation for the 11th five-year plan, Committees of the Bureau of Indian
Standards (BIS), Bureau of Energy Efficiency (BEE), Planning Commission and others.
CREDAI’ s efforts have resulted in the abolition of urban land ceiling, rationalization of
stamp duty, modification of the environmental impact assessment rules, amendments
related to service tax. During the economic crisis of 2008-09, CREDAI influenced the
announcement of stimulus package that aided Real Estate Industry. The goal of Housing for
All by 2022 adopted by the Government in 2014 is an answer to CREDAI’ s long and
relentless campaign for Housing. The goal clears the path for CREDAI members to come
forward and contribute their entrepreneurial skills and financial resources towards the
mitigation of housing shortage, estimated at 18.78 million units, as well as to spur GDP
growth through the backward and forward linkages of housing to about 250 other industries
CREDAI as an outcome of its Conclave 2014 held in Delhi, has become the first among the
associations of industry to adopt Swachh Bharat mission as an organizational endeavor. A
campaign has been launched for zero garbage in the housing complexes being developed by
CREDAI and members based on experience in Kochi.
Real Estate sector is one of the largest employers in India. CREDAI is committed to set up
Greenfield institution for Skill Development in Real Estate Sector to provide more job
opportunities and skilled manpower for the sector. CREDAI contributed Rs 51 lakhs
towards the share capital of the National Skill Development

14. 7
Corporation (NSDC). Under the aegis of Kushal programme, CREDAI for the first
time among Industry Associations has pledged to provide vocational and technical
training to labour on-site. Under Kushal, 138 centres have been opened by 75
developers with about 60 expert trainers.
CREDAI is working with the Indian Banks’ Association to improve the funding
situation for real estate.
Above all, through its relentless efforts, annual conferences and media interaction,
CREDAI has established the critical importance of real estate to the GDP of India
on the minds of the government and the people.
CREDAI has been organizing National Convention (NATCON) and National
Conclave every year.
The Conventions and Conclaves in the past have been addressed by the then
Minister for Finance, Urban Development, Housing and Urban Poverty Alleviation,
Environment, Forest and Climate change, Drinking Water & Sanitation, Skill
Development & Entrepreneurship, Labour & Employment, Power, Coal, new and
Renewable Energy, Commerce and Industries, Vice Chairman Planning
Commission, Members of Parliament, Member of Planning Commission as also
Chief Ministers of various states. All the previous NATCON and Conclave have
been well attended by 600 to 1000 delegates.
National Convention (NATCON) and National Conclave of CREDAI provides a
unique opportunity not only to its Members but to the representatives from allied
industries as well to understand different markets across India but it also provides a
learning opportunity to all the delegates.
It offers a different platform to network with the key decision makers from the
Indian Real Estate Industry as this event is being organised by the apex body itself.

15. 8
Indian Real Estate is a Large Growing Market with significant room
for further Growth
 Real estate contribution to India’s GDP is estimated to be about 6.3 per cent in
2013
 The market size of real estate in India is expected to increase at a CAGR of 11.2
per cent during FY2008 - 2020
 The real estate sector is estimated to be worth USD180.0 billion by 2020
 The urban housing shortage is estimated at 18.8 million in 2012. Of this
shortage, 95.5 per cent pertains to EWS and LIG
 By March 2012, 1.57 million houses were sanctioned under BSUP and IHSDP, of
which 0.65 million were completed and 0.42 million have been occupied
 Total rural housing shortage in India stood at 47.4 million as of 2012 and is
expected to grow to 48.8 million during XII plan period (2012-2017)
 Significant increase in real estate activity in cities like Indore, Raipur,
Ahmadabad, Jaipur and other two-tier cities; this has opened new avenues of
growth for the sector .

16. 9
Metros driving Demand for Commercial Space
 Few large developers with a pan-India presence dominate the market
 Operating model has shifted from sales to a lease-and-maintenance
 Rapid growth in services sectors: IT/ITeS, BFSI and Telecom
 Rising demand from MNCs
 Demand for office space in Tier 2 cities
 Mumbai, NCR and Bengaluru account for 60 per cent of total office space
demand in India by 2017
 Bengaluru is likely to experience highest demand over 2013-17 followed by
Mumbai and NCR
 Business activity shifting from CBDs to SBDs, Tier 1 to Tier 2 cities

17. 10
Retail Space Likely to See String Growth
 Currently, retail accounts for a small portion of the Indian real estate market
 Organized retailers are few, and the organised retail space is mostly developed
by residential/office space developers
 Booming consumerism in India
 Organized retail sector growing 25-30 per cent annually
 Entry of MNC retailers
 India’s population below 30 years of age having exposure to global retail are
expected to drive demand for organised retail
 NCR accounts for about 30 per cent of the total mall supply
 About 53 per cent of demand for total mall space in India expected to come from
top seven cities
 Demand for retail space on high streets is quite high, as well Increase in FDI limit
for multi-brand retail will lead to significantly higher demand for retail space.

18. 11
Hospitality Market to Witness Large Incremental Capacity
 NCR and Mumbai are by far the biggest hospitality markets in India, followed by
Bengaluru, Hyderabad and Chennai
 Besides hotels, the hospitality market comprises serviced apartments and
convention centres A robust domestic tourism industry The increasingly global
nature of Indian businesses boosting business travel Tax incentives for hotels
and higher FSI Expansion of physical infrastructure during the 12th Five Year
Plan
 Serviced apartments appear particularly attractive within the hospitality space
Government initiatives to promote tourism in Tier 2 and Tier 3 cities are
generating significant demand for hotels in such cities, especially for budget.

19. 12
Porters Five Forces Analysis on Real Estate
Competitive Rivalry
 Strong rivalry due to large number of players operating in India
 Limits a seller’s ability to set the prices for goods and services
 An absence of competitive neutrality due to unequal provisioning of policy
concessions.
Threat of New Entrants
 Uncertain investment timeline due to long gestation period
 High cost of land and land use restrictions act as a natural barrier
 Brand value of the incumbent player for the consumers
Competitive
Rivalry
(high)
Threat Of New
Entrants
(Medium)
Sustitute
Products
(Low)
Bargaining
Power of
Suppliers
(Medium)
Bargaining
Power of
Customer
(Medium)

20. 13
Substitute Products
 No specific substitutes available
 Substitutes are mainly government-provided housing, mostly limited to
the economically backward class
Bargaining Power of Suppliers
 Large real estate firms have good bargaining power against customers
 Unregulated and badly managed land banks make land acquisition
difficult for realty companies
Bargaining Power of Customers
 Due to a large variety of quality players, the customers have many options
to choose from
 They are also becoming more discerning and demanding better quality
Strategies Adopted
Superior execution
 Outsourced support functions
 Focus on delivery capability
 Development of world class infrastructure
 Rationalizing of costs
Risk management in land sourcing
 Joint venture with land owners instead of amassing land banks. For e.g.:
Oberoi Realty, Mumbai based realty firm adopted this strategy while
entering the NCR region
 Revenue, area and profit sharing agreement with the land owner.

21. 14
Diversified portfolio
 Having a diverse portfolio of residential, commercial and township
developments
 Companies have projects in various strategic geographic locations in order
to diversify risks
 Focus on the growth of lease business
Backward integration
 An architectural, structural and interior studio and a metal and glazing
factory
 Interiors and wood working factory and a concrete block making plant
 To maintain quality all across projects.
Real Estate Being Driven By Policies and Growing Economy
Growth
Drivers
Growth In
Tourism
Urbanization
Growing
Economy
Policy Support
Easier
Financing

22. 15
Economic Growth is Boosting Real Estate Demand Along With
Growing Urbanization
 The Indian economy experienced robust growth in the past decade and is expected
to be one of the fastest growing economies in the coming years
 Demand for commercial property is being driven by the country’s economic
growth
 India’s real GDP growth rate is estimated to be 5.4 per cent in 2014 and would
rise to 6.4 per cent in 2015 compared with emerging economies’ average of 4.9
per cent and 5.3 per cent, respectively. India’s real GDP is estimated to be 6.8 per
cent in 2019.
 India’s urban population as a percentage of total population was around 31.0 per
cent in 2011 and is expected to rise to 40.0 per cent by 2030
 Better wages and better standard of living is expected to result in an increase in
urban population in India to above 600.0 million by 2031
 Government initiatives such as various urban development policies and
programmes (e.g., JNNURM) are expected to contribute to enhanced
urbanization
 Urbanization and growing household income are driving demand for residential
real estate and growth in the retail sector.
FDI in Real Estate on a Upward Trend
 Total FDI in the construction development* sector during April 2000–April 2014
stood at around USD23.38 billion
 As of March 2014, total cumulative inflows in the construction development
sector accounted for 11 per cent of total inflows in USD terms.
 In August 2013, Indiabulls Real Estate Limited (IBREL) bought US investment
fund Farallon Capital for nearly USD187 million. IBREL acquired complete stake
in a series of Indian joint ventures by Farallon across Sonepat, Chennai and
Gurgaon

23. 16
Private Equity Investments on the Rise
 PE investments in real estate in 2013 stood at USD1.1 billion, a 13.0 per cent
increase in INR terms from USD1.2 billion in 2012.
 Total number of deals increased from 34 in 2012 to 40 in 2013, with an average
deal size of USD28.0 million.
 Residential sector contribution to total investments rose to 58 per cent in 2013
from 42–46 per cent in 2011 and 2012.
 Total value of investments in the residential segment increased 42 per cent yoy to
USD650.0 million in 2013.
 Bengaluru reported maximum PE investments, followed by NCR, Pune and
Mumbai.
 Total inflows in the real estate sector for the first quarter of 2014 was
approximately USD460.0 million, an increase of 28 per cent* from those in the
previous quarter and nearly 2.5 times the investments in the first quarter of 2013

24. 17
 This is the highest quarterly investment recorded since the second quarter of
2009. The increase was primarily due to higher investments in leased office assets
and stable investments by developers in the residential asset class
 The number of deals totalled 18 compared with 19 in the previous quarter;
average deal size increased 35 per cent* to USD25.6 million
 Commercial office assets recorded four deals, while 13 were executed for
residential assets during the quarter compared with none in commercial office
assets and 17 in residential assets in the previous quarter
SEZ’s emerging As an Extension of Real Estate Business
 100 per cent FDI permitted in real estate projects within Special Economic Zone
(SEZ).
 100 per cent FDI permitted for developing townships within SEZs with residential
areas, markets, playgrounds, clubs, recreation centres, etc.
 Industry players, including realtors and property analysts, are rooting for the
creation of "special residential zones" (SRZs), along the lines of SEZs.
 Minimum land requirement has been brought down from 1000 hectares to 500
hectares for multi-product SEZ and for sector-specific SEZs to 50 hectares.
Government Policies are Helping the Real Estate Sector Prosper
Ease in housing finances
 Additional deduction of up to USD1,841 on interests payable on home loans of up
to USD46,032 announced in the Union Budget 2013–14
 To liberalize scheme of interest subversion of 1 per cent on home loan by
including loans of up to USD31,250 for houses that cost up to USD52,080

25. 18
Housing for economically weaker sections
 Allocation of USD1.3 billion for Rural Housing Fund in Budget 2014-15
 Allocation of another USD0.7 billion for National Housing Bank (NHB) to
increase the flow of cheaper credit for affordable housing for urban poor in
Budget 2014-15
FDI
 The government has allowed FDI of up to 100 per cent in development projects
for townships and settlements
 FDI of up to 100 per cent is allowed in the hotel and tourism sector through the
automatic route
Widening the scope of real estate market
 SEBI released draft guidelines for investments by Real Estate Investment Trusts
(REITs) in non-residential segment
 Upon implementation, this would widen the real estate market and boost funds
entering the organized real estate sector.
Opportunities
1. Education Sector Presents Opportunities For Real Estate Firms
o The entry of major private players in the education sector has created vast
opportunities for the real estate sector
o The top seven cities i.e. Hyderabad, Bengaluru, Mumbai, Delhi, Pune,
Chennai and Kolkata are likely to account for 70 per cent of total demand for
real estate in the education sector.
o NCR is expected to have the highest incremental demand from the education
sector
o The rising young population of India is expected to drive this space

26. 19
2. Niche Sectors Expected to Provide Growth Opportunities
Healthcare
o The healthcare sector is estimated to grow at an annual rate of 15 per cent to
USD100 billion by 2015
o India is expected to need additional 937,000 beds by 2015
o India still needs to add 3 million hospital beds to meet the global average of
three for every 1,000 people
Senior citizen housing
o Emergence of nuclear families and growing urbanization have given rise to
several townships that are developed to take care of the elderly
o A number of senior citizen housing projects have been planned; the segment is
expected to grow significantly in future
Service apartments
o Growth in the number of tourists has resulted in demand for service
apartments
o This demand is likely to be on uptrend and presents opportunities for the
unorganized sector
3. Tourism Market Set To Urge; Hotels To Increase Capacity
o Foreign tourist arrivals are expected to increase at a CAGR of 11.7 per cent
during 2012–15
o The number of foreign tourists arriving in India by 2015 is anticipated to be
over 9.2 million
o Foreign tourist arrivals during January–May 2014 were 3.05 million
o As of 31 December 2012, the country had 1,376 approved hotels with 76,567
rooms

27. 20
o An estimated 52,000 hotel rooms will be added over 2013–17, an increase of
over 65 per cent in total hotel inventory
4. Office Market Overview – Rents set To Grow
o Office market has been driven mostly by growth in ITES/IT, BFSI,
consulting and manufacturing
o Moreover, many new companies are planning a foray into Indian markets
due to huge potential and recently relaxed FDI norms
o Rental rates likely to see a gradual upward trend in Bengaluru
o Supply will exceed demand and hence increase vacancies in Hyderabad
o Rent will remain stable, oversupply will impact non-core locations in 2014-
15 in Delhi
o Limited supply, healthy absorption and rising rents are expected in non-core
location in 2014 in Chennai
o Moderate demand, high vacancy and an increased preference for suburban
market with low rentals could pressure the core areas in Pune

28. 21
Introduction to Company
Company Profile
Roots Infra Roots Infra is young and dynamic real estate company founded by qualified
and professional industry members on a mission to provide solutions to its clients. The
Roots Infra difference is simple but revolutionary: We’re on your side. Really on your
side. They believe in giving honest advice and for us Customer satisfaction.
The company entered the Real Estate Development business in 2007 and in now amongst
the large Real Estate Development Companies in Delhi/NCR.
The company has executed construction contracts for a number of prestigious brands of
private sector.
The company has nine years of experience in Real Estate Development., as the director of
Roots Infra has been at the forefront, a man with a mission of building globally
comparable quality Commercial projects, his motto.
“Turning Dreams Into Reality”
The company in a short span of 9 years has completed and delivered 250 and more
transactions with leasing of 130 outlets at different places in Delhi/NCR working with
over 30 brands and 2 landmark transactions involving commercial plot and industrial plot
sale.
The services offered by company are Investment Advisory, Corporate and Retail Leasing,
Tenant Representation, Land Acquisition/FSI Trading, Private Equity, Investment Sales
and Loan Syndication.
The company recently has expanded the business in which a website of online shopping
of toys is being made called “Bizgain”

29. 22
Values and Vision
 Long term value creation and relationship translates our services into high
integrity, thus offering ‘no-greed advice’
 Carries hard core ground experience making each transaction real and
true, aspiring to be ‘best deal’ for both ‘buyer and seller’
 To service real estate is unparalleled leading to drive innovations in each
transaction
 Vision is to become partner for ever
Team
SATISH ANEJA (Founder and Director)
 Eight years of experience in varied real estate transactions including retail and
corporate leasing, FSI trading, Investment sales
 Extensive execution experience in leasing and development of Banquet
Space
 Have successfully completed real estate transactions totaling over US$
700 million
 Astute entrepreneur with specialized focus into real estate advisory
ANURAG DUA (Director)
 Eight years of experience across real estate industry with emphasis on hotels,
residential, land acquisition and FSI trading
 Execution experience in Private Equity investments, Fund raising, debt
transactions and project investments
 Have successfully completed real estate transactions totaling over US$ 850
million
 Has worked with Jones Lang LaSalle (JLL), Accor Hotels and Axis Bank

30. 23
NIDHI KALRA (Associate Director)
 12 years of experience in sales and marketing with exposure towards Education ,
Hospitality and Real Estate
 Extensive experience in client management and relationship development
 Has worked with SOTC, Ashoka Hotels, Taj Hotels and Aptech
 Currently she is handling retail leasing in Roots Infra

31. Chapter-3
Objectives of Study

32. 24
Research Objectives
 To study the satisfaction level of customers regarding different projects.
 The feedback of customers towards dealers and developers

33. Chapter-4
Methodology Adopted

34. 25
Research Design
Before examining type of research design, it is important to be clear about the role and
the purpose of research design we need. We need to understand what research design is
and what it is not. We need to know what design it is into the whole research process
from framing to analyze the respected data.
Types Of Research
 Descriptive research
 Exploratory Research
 Casual Research
Types Of Research Design Used In Project
The type of research which has been used in this project is exploratory research.
 Exploratory: It seeks to discover new relationships. Exploratory Research is
usually conducted when the researcher does not know about the problem and needs
additional information desires new or more recent information.
Exploratory research is useful to find the most likely alternatives, which are then
turned into hypothesis. Exploratory research provides insights into and
comprehension of an issue or situation. It should draw definitive conclusions only
with extreme caution. Exploratory research is a type of research conducted
because a problem has not been properly defined. Exploratory research helps
determine the research design, data collection method and selection of subjects.
Given its fundamental nature, exploratory research often concludes that a
perceived problem does not actually exist

35. 26
Data Sources
 Primary Data
It is collected directly from people and organization via questionnaires or surveys
before being analyzed to reach conclusions concerning the issue covered in the
questionnaires or survey.
 Secondary Sources
Various websites were consulted to collect literature relevant to the topic. Secondary
data collected by others to be reissued by the researchers.
 Various Sources Used
1) Internet
2) Prospectus
3) Questionnaires
 Questionnaires Design/ Formulation
When designing a question for including on a survey instrument, a researcher can
choose one of the two basic of questions: closed ended questions and open ended
questions.
Open-ended Questionaire:
Open ended questions do not give respondents answers to choose from, but rather are
phrased so that the respondents are encouraged to explain their answers and reactions to
the question with a sentence, a paragraph, or even a page or more, depending on the
survey. If you wish to find information on the topic “The future of elementary
education”, but would like to find out what respondents would come up with their own,
you might choose an open ended question like “ What do you think is the most
important educational issue facing our nation in year 2015?” rather than use the Likert
scale question. Or, if you would like to focus on reading as the topic, but would still not
like to limit the participants responses, you might pose the question this way:” Do you
think that the most important issue facing education is literacy?”
The most common of the ranking scale question is called the Likert Scale question.

36. 27
Closed-ended Questionnaire:
Closed ended limit respondents answers to the survey. The participants are allowed to choose
from either a pre existing set of dichotomous answers, such as yes/no, true/false, or multiple
choice with an option for “other” to be filled in, or ranking scale response options. For example,
a closed ended question might ask for a respondent’s religion, giving several religion categories
(i.e. Catholic, Prostestant, Buddhist, Muslim, etc,) and an “other” option.
Multiple Type Questionnaires:
Multiple choice questionnaires are those which have multiple choice with an option for other to
be filled in or ranking scale response options.
Dichotomous Type Questionnaires:
Dichotomous type is that which are given with the options of yes/no or with the options of true/
false.
Sampling Design
Sampling Unit
The respondents who were asked to fill out questionnaires are the sampling units. These are
comprised of employees of company, customers, etc.
Sampling Extent
The sources from which the sample is drawn i.e. Karkarduma, Preet Vihar, Connaught Place.
Sampling Techniques
The sampling techniques used in the project are Probability Sampling Technique.

37. 28
Time Frame:
The time frame is near about of 8 to 10 weeks.
Sample Size:
Sample size is 10
Limitation of The Research
Though there was active participation and encouragement fron all the respondents, there were
some limitations that are listed below:
 Sample size had to be keep small due to the shortage of time.
 The study was in some specified area like Karkarduma, Preet Vihar, and Connaught Place
that made the results and changes applicable in that area only not in others.
 Customers did not participate fully in the research process.
 Customers can be biased also.

38. Chapter-5
Data Analysis
&
Interpretation

39. 29
1) Are you satisfied with project location provided by developer?
Interpretation
Here the customers are looking more satisfied with the location as most of the response of the
customers is in the region of very good and excellent.
19%
58%
15%
8%
Excellent Very Good Good Fair
19% 58% 15% 8%

40. 30
1) How do you rate the occupancy level in the term of existing society?
Interpretation
Here also the customers have given most of their satisfaction level in the category of very good
and excellent which that there is sound occupancy level in the commercial places.
23%
46%
15%
23%
excellent
Very Good
Good
Fair

41. 31
1) Are you satisfied with the fund arrangement and legality provided by the dealer?
Interpretation
Customers are highly satisfied with the dealer in the segment of the fund arrangement and
legality.
27%
42%
27%
4%
Excellent
Very Good
Good
Fair

42. 32
1) Is your dealer trust worthy and relationship oriented? How do you rate ?
Interpretation
All of the customers said that their developer gives them the timely detail of their upcoming
projects.
90%
10%
Yes
2nd Qtr

43. 33
1) How do you rate the internal environment of your place?
Interpretation
Most of the customers are highly satisfied with their internal environment of the projects made
by company.
11%
54%
11%
8%
1st Qtr
Very Good
Good
Fair

44. 34
1) Are you satisfied with the facilities provided by the dealer in terms of securities,
water supply etc.?
Interpretation
As here response of customers is almost close to the good and the very good and very good is
slightly above good so the customers are here also highly satisfied witj the security system and
other systems also.
31%
34%
35%
0%
Excellent
Very Good
Good
Fair

45. 35
1) How do you rate the dealer post sale service in terms of maintenance and
commitment?
Interpretation
Customers here in this segment are only satisfied by the dealer’s post sales services.
23%
27%
50%
0%
Excellent
Very Good
Good
Fair

46. 36
1) Are you satisfied with the area commitment provided by the dealer at the time of
purchase?
Interpretation
80% of the customers are satisfied with the area committed and actual and half of them are not.
73%
27%
Yes
No

47. 37
1) Would you prefer investing again your money in the same brand name?
Interpretation
70% of the customers will definitely reinvest in the same brand name and 30% may go
for the other one.
30%
70%
No
Yes

48. 38
2) Would you refer the dealer name to your near and dear and acquaintances?
Interpretation
Yes. 70% of the customers definitely will refer the brand name.
70%
30%
Yes
No

49. 39
1) Documents tendered to you by the dealer were they complete or not?
Interpretation
The documents tendered by the dealer were in compliance for 80% customers and it was
not in compliance for 20% customers.
20%
80%
In Compliance
Not In Compliance

50. Chapter 6
Findings and Conclusions

51. 40
Findings
 Customers are satisfied by the location provided by the dealer.
 Fund arrangement and legality provided by the dealer are good enough.
 Highly satisfied customers will recommend the brand to their near and dear ones
which will promote the brand name.
 Internal environment provided by dealer, customers are not fully satisfied.
 Customers like the facilities of the location provided by the dealer.
 Post sales services provided by dealer are good enough.
 More than half of the customers are satisfied with the area commitment provided
by the dealer at the time of purchase.
 Customers are willing to invest again on the brand name.
 Customers will also recommend the brand names to others also.

52. Chapter 7
Recommendations

53. 41
On the basis of that final analysis and the other formats the recommendations are given as
under:-
 Reducing the input cost so that the market would be open for different companies.
 Focus on your personal brand to demonstrate credibility. In the world of real
estate personal branding has everything to do with your reputation and that
reputation is a big part of how you can get deals done.
 For full satisfaction each one of the project would be linked directly with the
nearest Police headquarters, Fire station, Hospital. Etc so that in case of any
mishap the customers have something in their reach.
 Promotional methods are the best methods to get into the market and which helps
fully the customer to position the brand in their minds. So as per my suggestion
Roots Infra would definitely be the market leader down the line if they work upon
this promotional area.
 The pre deal services are more but along with this the post deal services are much
more important than that. So Roots Infra will definitely excel if they improve their
post deal services.
 Brand endorsement is also a good way to penetrate fully in the market.
 Throw an unexpected benefit or offer.

54. Bibliography

55. 42
Websites
www.ibef.com
www.credai.com
www.rohitbhargava.com
www.wikipedia.com
www.slideshare.com

56. 43
Questionnaire
1. Are you satisfied with project location provided by the developer?
 Excellent
 Very Good
 Good
 Fair
2. How do you rate the occupancy level in terms of existing society?
 Excellent
 Very Good
 Good
 Fair
3. Are you satisfied with the fund arrangement and legality provided by the
developer?
 Excellent
 Very Good
 Good
 Fair
4. Is your developer trust worthy and relationship oriented? How do you rate?
 Excellent
 Very Good
 Good
 Fair

57. 44
5. How do you rate the internal environment of your place?
 Excellent
 Very Good
 Good
 Fair
6. Are you satisfied with the facilities provided by the dealer in terms of securities,
water supply, etc.?
 Excellent
 Very Good
 Good
 Fair
7. How do you rate dealer’s post sales service in terms of maintenance and
commitment?
 Excellent
 Very Good
 Good
 Fair
8. Are you satisfied with the area commitment provided by the dealer at the time of
purchase?
 Yes
 No
9. Would you prefer investing again your money in the same brand name?
 Yes
 No

58. 45
10. Would you refer dealer name to your near and dears and your acquaintances?
 Yes
 No
11. Documents tendered to you by dealer were they:
 Compliance
 Non Compliance