This document provides best practices for small businesses using social media. It discusses defining small businesses, considerations before starting social media, relevant demographics, and popular social media platforms. Examples are given of small businesses in different industries that effectively use social media including a record label, coconut ice cream makers, home builders, and computer repair shop. Polls are included to engage readers on their thoughts.

1. Best Practices:
Small Business & Social Media
#ESUSM
@jfwheeler2003
@DroMUSIC90
@JenFolger

2. Tweet Poll #1
∗ What do you think defines
being a small business?
(#ESUSM stream)

3. Small Biz Defined

4. Considerations before starting SM

5. Demographics
(just a few of many)

6. Demographics

7. SM Platforms to consider

8. Tweet Poll #2
∗ Which best practices are correct
when considering social media for
your small business?

9. Wind-Up Records
@WindUpRecords
Christopher Graham
Senior Director of Marketing and Sales
@chrisgraham101

10. Notable Artists
Creed
Evanescence
Seether

11. Wind-Up Records
Social Media Sites
Text Picture
Check-In Audio
Video

12. Luna & Larry’s Coconut Bliss
Luna and Larry
Co-Founders of Coconut Bliss
@LunaandLarrys

13. Social Media Used:

14. Martell Home Builders
(Case Study)
Pierre Martell
President/CEO of Martell
Home Builders.
@martellhomes

15. Social Media Sites

16. Cazenovia Computer Repair
@CazComp

17. Tweet Poll #3
∗ Choose an industry that you know a
good deal about.
∗ You are going to start a small business
in that industry.
Which SM platform would you sign
up your newly found business for
first?