Netstyle.ch is a Swiss startup founded in 2000 that develops custom web applications for enterprise customers using Smalltalk. They have about 6 employees including developers, designers, and administrators. The document discusses how many critical business applications are being moved online, and how web applications allow companies to reach customers, employees, and partners more easily. It also notes that quick development and deployment are key to business success today. Smalltalk and XP methodologies help enable fast, high-quality web application development that meets unique customer needs.

1. netstyle.ch
Unique Selling Propositions
with Smalltalk
netstyle.ch GmbH Adrian Lienhard
www.netstyle.ch alienhard@netstyle.ch

2. netstyle.ch
• Startup located in Berne, Switzerland
• Founded in year 2000
• ~6 People (Smalltalk Developers,
Screen Designer, System Admin, …)
• Custom Web Application
development for enterprise
customers
• Web site concept and design,
Hosting-Services
netstyle.ch GmbH Adrian Lienhard
www.netstyle.ch alienhard@netstyle.ch

3. New Application Platform
• Many critical business applications
are migrated to the Web
• Companies of all sizes, across all
industries
• Web-based applications enable
companies to reach customers,
employees and business partners
much easier
netstyle.ch GmbH Adrian Lienhard
www.netstyle.ch alienhard@netstyle.ch

4. Why Web Applications?
• Key to success in today’s
business: quick development
and deployment
• Web Apps enable companies
to react fast to changing
environment
-> Competitive advantage
netstyle.ch GmbH Adrian Lienhard
www.netstyle.ch alienhard@netstyle.ch

5. Requirements
High expectations:
• Well-factored
• Low maintenance costs, flexible to
enhance
But:
Developing Web Apps is a hard task!
• Restrictions of involved Web technologies
• Today’s frameworks: Complex or too low
level of abstraction
netstyle.ch GmbH Adrian Lienhard
www.netstyle.ch alienhard@netstyle.ch

6. Case Study
• Health insurance
• Middle-sized company with agencies
in whole Switzerland
• Requirements
• Create and manage offers
• Print and create PDF documents
• Model the process of accepting new
customers
• Customer management (with document
management etc.)
netstyle.ch GmbH Adrian Lienhard
www.netstyle.ch alienhard@netstyle.ch

7. Case Study
• Fast growing company
• Changing requirements
• Speed is more important than
minimizing probability of bugs
• Fat client would be too inflexible
• Requirement to have weekly to monthly
releases
• Deployment at many different locations,
on many different platforms
• Customer Web interface
netstyle.ch GmbH Adrian Lienhard
www.netstyle.ch alienhard@netstyle.ch

8. Evaluation
Choosing right…
• Technology
• Methodology
…to fit:
• Nature of Web Applications
• Our customer and his requirements
• Our philosophy
netstyle.ch GmbH Adrian Lienhard
www.netstyle.ch alienhard@netstyle.ch

9. Synergies
• Web Apps + Smalltalk Web Apps
•
• Bring the world of
objects to the Web
• Effective development
and deployment Smalltalk Extreme
Programming
netstyle.ch GmbH Adrian Lienhard
www.netstyle.ch alienhard@netstyle.ch

10. Synergies
• XP + Web Apps
• Short release cycles:
Frequently deliver on
productive App
• “Real” customer- tests
netstyle.ch GmbH Adrian Lienhard
www.netstyle.ch alienhard@netstyle.ch

11. Conclusion
• Doing complex Web
Applications right
• High productivity and quality
• Optimally fit customer’s unique
needs
- our competitive advantage, USP
netstyle.ch GmbH Adrian Lienhard
www.netstyle.ch alienhard@netstyle.ch