Adversiting 20190804
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The document analyzes and summarizes the Old Spice advertisement "How Your Man Could Smell Like". It uses three techniques: 1) It features an attractive, physically fit man to appeal to women and present the image that the product will make men appealing. 2) It suggests using the product will allow men to attract women by smelling like a "real man". 3) It carefully uses sex appeal and humor to stand out from other ads and leave a good impression, making men want to emulate the ideal man portrayed.
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The document analyzes how four advertisements appeal to personal values and human needs through their marketing techniques. It discusses advertisements for Canon cameras, HP, Entenmann's, and Lipton tea. For each ad, it identifies the marketing technique used, what personal value is associated with, and what basic human need is appealed to through that value association. The goal is to explain how the ads catch viewers' attention by leveraging their personal values and needs.
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This document analyzes and summarizes a stereotypical perfume advertisement from Paco Rabanne. It examines how the ad portrays the male model as strong, attractive, and superior to women. Several symbols in the ad, like the golden snake and luxury bathroom, are meant to convey sexuality, temptation, and economic power. A small poll showed that people did not feel more attractive just from wearing the perfume, revealing that the ad's messaging is unrealistic. In conclusion, the document argues that such stereotypical ads should be regulated since they promote unequal views of men and women rather than true values.
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The document discusses different types of advertising appeals and claims that advertisers use to convince consumers to purchase products. It describes common appeals such as fear, humor, sex, music, rational arguments, and emotions. It also examines the effectiveness of different appeals and provides examples of ads that utilize specific appeals. The document then discusses different types of claims advertisers employ, such as scientific claims, compliments to the consumer, rhetorical questions, unfinished comparisons, and weasel words.
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How to write a creative brief
Презентация о том, как правильно писать креативный бриф и зачем это нужно.
Написана специально для выступления перед бренд менеджерами компании Unilever.
Создана на основе аналогичной презентации Мити Воскресенского http://duckofdoom.ru/
Ads analysis
This document analyzes four different advertisements and the marketing techniques they employ. The Pepsi ad uses value association to suggest drinking Pepsi makes one feel young. The Honda ad shows love and uses branding by portraying neighbors who own the same vehicle. The Shure earphones ad shows fun and pleasure for one's ears and cites its numerous awards and reviews to build branding. Finally, the UPS ad shows power by enabling businesses to work faster and do more, employing value association around business success.
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2) The goal was to find the next generation of beauty influencers in Israel and build the drugstore's online presence and authority in beauty.
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Mr. Brainwash Beautiful Girl / Mixed Media / signed / Unique
Year: 2023
Format: 96,5 x 127 cm / 37.8 x 50 inch
Material: Fine Art Paper with hand-torn edges.
Method: Mixed Media, Stencil, Spray Paint.
Edition: Unique
Other: handsigned by Mr. Brainwash front and verso.
Beautiful Girl by Mr. Brainwash is a mixed media artwork on paper done in 2023. It is unique and of course signed by Mr. Brainwash. The picture is a tribute to his own most successful work of art, the Balloon Girl. In this new creation, however, the theme of the little girl is slightly modified.
In Mr. Brainwash’s mixed media artwork titled “Beautiful Girl,” we are presented with a captivating depiction of a little girl adorned in a summer dress, with two playful pigtails framing her face. The artwork exudes a sense of innocence and whimsy, as the girl is shown in a dreamy state, lifting one end of her skirt and looking down as if she were about to dance. Through the use of mixed media, Mr. Brainwash skillfully combines different artistic elements to create a visually striking composition. The vibrant colors and bold brushstrokes bring the artwork to life, evoking a sense of joy and happiness. The attention to detail in the girl’s expression and body language adds depth and character to the piece, allowing viewers to connect with the young protagonist on a personal and emotional level. “Beautiful Girl” is a testament to Mr. Brainwash’s unique artistic style, blending elements of street art, pop art, and contemporary art to create a visually captivating and emotionally resonant artwork.
The use of mixed media in “Beautiful Girl” adds an additional layer of complexity to the artwork. By combining different artistic techniques and materials, such as stencils, spray paint, and collage, Mr. Brainwash creates a dynamic and textured composition that grabs the viewer’s attention. The juxtaposition of different textures and patterns adds depth and visual interest to the piece, while also emphasizing the artist’s eclectic and experimental approach to art-making. The inclusion of collage elements, such as newspaper clippings and torn posters, further enhances the artwork’s urban and contemporary feel. Overall, “Beautiful Girl” is a visually captivating and thought-provoking artwork that showcases Mr. Brainwash’s talent for blending different artistic elements to create a truly unique and engaging piece.
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The document discusses various techniques used in advertising to inform and persuade consumers. It aims to first gain attention, then keep people interested by making them believe they need the product, ultimately leading to a purchase. Common tactics include appealing to basic human needs, portraying idealized families, exploiting fears of inadequacy, using celebrity endorsements, visual effects, statistics, comparisons to competitors, bandwagon messaging, catchy slogans, and sexually suggestive images.
Estereotipos genero
This document analyzes and summarizes a stereotypical perfume advertisement from Paco Rabanne. It examines how the ad portrays the male model as strong, attractive, and superior to women. Several symbols in the ad, like the golden snake and luxury bathroom, are meant to convey sexuality, temptation, and economic power. A small poll showed that people did not feel more attractive just from wearing the perfume, revealing that the ad's messaging is unrealistic. In conclusion, the document argues that such stereotypical ads should be regulated since they promote unequal views of gender without benefitting society.
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Lush Cosmetics is launching a campaign called "Lush for Men" to target male customers and expand its demographic. Currently, over 80% of Lush's customers are young women. Through secondary research like analyzing social media mentions and news coverage, as well as primary research like focus groups, interviews, and surveys, Lush aims to understand barriers preventing men from purchasing its products and how aware men are of its existing men's product line. Tactics to promote the men's line include paid advertisements, pursuing editorial coverage, encouraging social media sharing using a campaign hashtag, and owned content on the company's website and through mailings. The goal is to increase awareness, favorable response, and sales of the men's products over
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The advertisement features Gwen Stefani promoting a new L'oreal lipstick. It uses several propaganda techniques including testimonial with Gwen Stefani's endorsement, positive words like "luxury" and "comfort" to create a good impression, transferring feelings of being appreciated to the product, mentioning healthy ingredients like vitamin E to appeal to health concerns, and using contrasting red, white, and black colors that attract attention and associate qualities like passion with the product. The summary effectively highlights the key details about the ad's content and techniques in under 3 sentences as requested.
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This document discusses different types of advertising appeals that aim to influence consumer purchasing decisions. It identifies 18 different appeals, including emotional appeals like fear and humor appeals, rational appeals that focus on product features, and social appeals that play on concepts like status and acceptance. Each appeal type is explained briefly, with examples of how they might be used to promote products in areas like beauty, health, and automobiles. The appeals discussed are intended to create positive brand images and influence consumers' views of themselves.
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This document discusses different types of advertising appeals that can be used to attract consumers or influence their feelings towards products. It identifies two main categories of appeals - rational appeals, which appeal to logic and reason, and emotional appeals. Some specific emotional appeals discussed include personal appeals, social appeals, fear appeals, humor appeals, endorsement appeals, sexual appeals, romantic appeals, youth appeals, adventure appeals, popularity appeals, empathy appeals, brand appeals, scarcity appeals, testimonial appeals, status appeals, transparent appeals, and beauty appeals. Examples are provided for many of these different types of appeals.
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The document discusses different types of advertising appeals and claims that advertisers use to convince consumers to purchase products. It describes common appeals such as fear, humor, sex, music, rational arguments, and emotions. It also examines the effectiveness of different appeals and provides examples of ads that utilize specific appeals. The document then discusses different types of claims advertisers employ, such as scientific claims, compliments to the consumer, rhetorical questions, unfinished comparisons, and weasel words.
Persuasive Writing
Persuasive writing in advertising aims to sell products by making promises and appeals to customers' personalities and senses. Ads use techniques like positive customer comments, catchy slogans, humor, questions, and focus on senses to get attention and be memorable. They also promise happiness, success, health, and that the product will solve problems or change one's life to convince readers to buy.
Soul Purpose Lifestyle Company
Soul Purpose is a direct selling company that sells natural beauty, wellness, and lifestyle products. It aims to provide entrepreneurial opportunities for minorities and communities. The company was founded by Nadine Thompson in 2008 and has over 150 products. It offers benefits like residual income, tax benefits, and ground floor opportunity for those who sign up as lifestyle consultants through a small startup kit.
Advertising appeals
The document discusses different types of advertising appeals that are used to influence consumer purchasing decisions. It identifies 18 different appeals including emotional appeals like fear and humor appeals, rational appeals that focus on product features, and social appeals that play on desires for status or acceptance. The appeals are designed to create a positive image of products and make consumers feel purchasing them will fulfill psychological or social needs. Examples of how different appeals could be implemented in advertisements are provided.
Ads analysis
The document analyzes four different advertisements and the marketing techniques they employ. The Pepsi ad uses value association to suggest drinking Pepsi makes one feel young. The Honda ad shows love and uses branding by portraying many neighbors who own Hondas, implying it is a popular choice. The Shure earphones ad shows fun and pleasure while also using branding through its many awards and positive reviews. Finally, the UPS ad shows power by allowing businesses to do more through fast delivery and uses value association, appealing to businesses that value efficiency.
Ads analysis
This document analyzes several advertisements and the marketing techniques they employ. The Pepsi ad uses value association to suggest drinking Pepsi makes one feel young by showing an adult blowing bubbles. The Honda ad shows love and uses branding by depicting a neighborhood where everyone owns a Honda, implying it is a popular choice. The Shure earphones ad shows fun and pleasure for having "two very happy ears" and employs branding through its many awards and positive reviews. Finally, the UPS ad shows power by enabling businesses to do more through faster delivery and uses value association, implying those who value their business should use UPS.
How to write a creative brief
Презентация о том, как правильно писать креативный бриф и зачем это нужно.
Написана специально для выступления перед бренд менеджерами компании Unilever.
Создана на основе аналогичной презентации Мити Воскресенского http://duckofdoom.ru/
Ads analysis
This document analyzes four different advertisements and the marketing techniques they employ. The Pepsi ad uses value association to suggest drinking Pepsi makes one feel young. The Honda ad shows love and uses branding by portraying neighbors who own the same vehicle. The Shure earphones ad shows fun and pleasure for one's ears and cites its numerous awards and reviews to build branding. Finally, the UPS ad shows power by enabling businesses to work faster and do more, employing value association around business success.
Super-Pharm's Beauter Academy
1) An Israeli drugstore chain partnered with Google and YouTube to launch "Beauter Academy", a program to train 20 beauty enthusiasts in vital vlogging skills over monthly workshops.
2) The goal was to find the next generation of beauty influencers in Israel and build the drugstore's online presence and authority in beauty.
3) Graduates of the program became brand ambassadors who would create authentic, unbiased content that benefits the brand in the long run through community building and exposure to their growing audiences.
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Recently uploaded
The Evolution and Impact of Hip Hop a cultural and artistic
RGMDEZFE by RGM DEZ streaming everywhere Spotify, Apple Music, iTunes ,Tidal and etc
Mr. Brainwash ❤️ Beautiful Girl _ FRANK FLUEGEL GALERIE.pdf
Mr. Brainwash Beautiful Girl / Mixed Media / signed / Unique
Year: 2023
Format: 96,5 x 127 cm / 37.8 x 50 inch
Material: Fine Art Paper with hand-torn edges.
Method: Mixed Media, Stencil, Spray Paint.
Edition: Unique
Other: handsigned by Mr. Brainwash front and verso.
Beautiful Girl by Mr. Brainwash is a mixed media artwork on paper done in 2023. It is unique and of course signed by Mr. Brainwash. The picture is a tribute to his own most successful work of art, the Balloon Girl. In this new creation, however, the theme of the little girl is slightly modified.
In Mr. Brainwash’s mixed media artwork titled “Beautiful Girl,” we are presented with a captivating depiction of a little girl adorned in a summer dress, with two playful pigtails framing her face. The artwork exudes a sense of innocence and whimsy, as the girl is shown in a dreamy state, lifting one end of her skirt and looking down as if she were about to dance. Through the use of mixed media, Mr. Brainwash skillfully combines different artistic elements to create a visually striking composition. The vibrant colors and bold brushstrokes bring the artwork to life, evoking a sense of joy and happiness. The attention to detail in the girl’s expression and body language adds depth and character to the piece, allowing viewers to connect with the young protagonist on a personal and emotional level. “Beautiful Girl” is a testament to Mr. Brainwash’s unique artistic style, blending elements of street art, pop art, and contemporary art to create a visually captivating and emotionally resonant artwork.
The use of mixed media in “Beautiful Girl” adds an additional layer of complexity to the artwork. By combining different artistic techniques and materials, such as stencils, spray paint, and collage, Mr. Brainwash creates a dynamic and textured composition that grabs the viewer’s attention. The juxtaposition of different textures and patterns adds depth and visual interest to the piece, while also emphasizing the artist’s eclectic and experimental approach to art-making. The inclusion of collage elements, such as newspaper clippings and torn posters, further enhances the artwork’s urban and contemporary feel. Overall, “Beautiful Girl” is a visually captivating and thought-provoking artwork that showcases Mr. Brainwash’s talent for blending different artistic elements to create a truly unique and engaging piece.
原版制作(UNITO毕业证书)都灵大学毕业证Offer一模一样
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Full CAD Project Cardiovascuwhore Debut PDF CAD
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The Evolution and Impact of Hip Hop a cultural and artistic
The Evolution and Impact of Hip Hop a cultural and artistic
Mr. Brainwash ❤️ Beautiful Girl _ FRANK FLUEGEL GALERIE.pdf
Mr. Brainwash ❤️ Beautiful Girl _ FRANK FLUEGEL GALERIE.pdf
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Full CAD Project Cardiovascuwhore Debut PDF CAD Meena Pittman
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Adversiting 20190804
- 1. Unit 6: ADVERTISING Presented by HUYỀN & KHOA April 8th, 2019 OUR CLASS: TP401718
- 2. Analysis Essay On An Advertisement Make a short talk in which you will explain five comment techniques used in adverting. Hello!
- 3. Old Spice’s advertisement “How Your Man Could Smell Like” Choose One Ads Introduce Ads Describle Ads Explain Ads Conclution
- 4. Choose One Ads Emotional Appeal
- 5. Introduce Ads Old Spice’s advertisement “How Your Man Could Smell Like” is an attractive phrase used to lure the audience to purchase the product. The advertisement meant to capture men’s attention through women. It presents an ideal image of how a man should smell. The advertisement used sexually themed strategy to grab the reader’s attention.
- 6. Describle Ads The advertisement uses an attractive man who seems to be physically fit, giving the product an image that men are appealing to women’s tastes. The advertisement also presents the notion that a man’s’ emotional needs to smell like a real man to attract a woman. The advertisement uses a reliable strategy of sexuality. Sexually themed advertisements appeal to not only men and women but to a wider audience. Using such themes is the surest way to attract more people to use the product.
- 7. Explain Ads Normally, these advertisements focus on men who are physically attractive to try and sell their products, with the implication that the product will give an entire lifestyle, not simply a way to smell good. This is one way in which the advertisements appeal to people – making it seem as though they too can aspire to be as ‘cool’ as the man presents, simply by purchasing the aforementioned product.
- 8. Conclution The Old Spice ad is successful because it makes a good impression on people and makes the audience believe that smelling good can be attractive. The advertisement carefully uses sex appeal, making it attractive for both men and women. Mixing the right amount of humor makes it stand out because of its no offensive. Old Spice’s appeal to women makes men want to look and smells like a real man. The advertisement presents an ideal man as good looking, masculine and romantic. Any advertisement that
- 9. Summary 01 0205 04 03 Using the product will make you a great man Product Good impression and make us believe Successful First Impression. Emotional Appeal How Your Man Could Smell Like Old Spice’s advertisement Manly, Muscular, Handsome, Hot , Romantic. Men
- 10. HUYỀN AND KHOA. Good Bye. If you have any question or advice for us, please send us feedback. Thanks All.
Editor's Notes
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- <a href="http://www.freepik.com/free-photo/top-view-of-co-workers-planning-a-strategy_864127.htm">Designed by Freepik</a> http://www.freepik.com/free-photo/happy-co-workers-close-to-the-window_866124.htm
- <a href="http://www.freepik.com/free-photo/top-view-of-co-workers-planning-a-strategy_864127.htm">Designed by Freepik</a> http://www.freepik.com/free-photo/happy-co-workers-close-to-the-window_866124.htm