Social media: Patients are there. Are you?


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Find out how one pediatric practice, Quinte Pediatrics, is harnessing the power of social networking to build community and support peer sharing.

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Social media: Patients are there. Are you?

  1. 1. Social Media Patients are there. Are you? Monday, November 7, 2011 Conference Hashtag #HealthAchieve
  2. 2. Your hosts <ul><li>Ashley Weinhandl </li></ul><ul><li>Marketing Coordinator, Ontario Hospital Association </li></ul><ul><li>Colleen Young </li></ul><ul><li>Founder, #hcsmca (Health Care Social Media Canada) </li></ul>
  3. 3. What is social media? <ul><li>Social media is the use of technology combined with social interaction to collaborate, create and share. </li></ul>
  4. 4. <ul><li>Social media doesn't just help me in my research, but totally changed the way I interact with collaborators. </li></ul>@Berci, Medical Doctor, Founder of; Hungary
  5. 5. <ul><li>I can reach more cancer survivors via Twitter than any other medium. It's incredible, educational and awesome. </li></ul>@jodyms, Writer, Blogger, Cancer Advocate, US
  6. 6. <ul><li>Simply put social media has allowed me to access ideas, thoughts and opinions I would never have been able to before. </li></ul>@Zimbarama, PhD Candidate, University of Otago; New Zealand
  7. 7. We think you should be there. People will continue to learn and share about their health online.
  8. 8. Before you start <ul><li>Who do you want to talk with? </li></ul><ul><li>Why? </li></ul>
  9. 9. <ul><li>I use social media to keep up to date with what's going on in my profession, and what friends and peers are up to. </li></ul>@shellylibrarian, Librarian, Knowledge Services Manager at NHS; Scotland
  10. 10. <ul><li>Community creation and building are enhanced with social media, which allows virtual communities to become very real. </li></ul>@MeredithGould, Sociologist, Educator, Author; US
  11. 11. Meet Dr. Paul Dempsey @drpauldempsey <ul><li>Meet Dr. Paul Dempsey </li></ul>Pediatrician, Medical Director of Quinte Pediatrics, Chief of Pediatrics
  12. 12. <ul><li>We're taking down the walls of Quinte Pediatrics and creating an online waiting room where people can chat and get to know each other. </li></ul>@QuintePediatric , Quinte Pediatrics & Adolescent Medicine
  13. 13. <ul><li>Families have embraced our social media presence. They appreciate how it humanizes their children’s health care experiences and simplifies how they can access relevant information. </li></ul>@drpauldempsey, Pediatrician, Medical Director of @quintepediatric, Chief of Pediatrics
  14. 14. <ul><li>We use social media to engage with our patients to create a fun, personal and human experience, and relationships. </li></ul>@SaraHamil , Director of Social Media and Communications at Quinte Pediatrics; Canada
  15. 15. <ul><li>We’re very rooted in our local community and our use of social media has helped to strengthen those ties. At the same time social media has connected us to our greater community. </li></ul>@drpauldempsey, Pediatrician, Medical Director of @quintepediatric, Chief of Pediatrics
  16. 16. <ul><li>The place of social media in health care is becoming more and more significant in the way we build our relationships with not only our patients but with each other as well. </li></ul>@drpauldempsey, Pediatrician, Medical Director of @quintepediatric, Chief of Pediatrics
  17. 17. <ul><li>You can't beat just joining in. Find conversations and people that inspire. </li></ul>@chibbie, Information Consultant, Researcher, Writer; Scotland
  18. 18. Health Care Social Media Canada  <ul><li>  </li></ul><ul><li>A community making health care more open and connected </li></ul><ul><li>#hcsmca Twitter chat Wednesdays 1 pm ET </li></ul>@colleen_young, community manager, plain language writer
  19. 19. Stay in touch <ul><li>Ashley Weinhandl </li></ul><ul><li>Marketing Coordinator, OHA </li></ul><ul><li>Twitter: @OntHospitalAssn </li></ul><ul><li>Facebook: </li></ul><ul><li>Linkedin:  Group  Ontario Hospital Association </li></ul><ul><li>YouTube: </li></ul><ul><li>Colleen Young </li></ul><ul><li>Founder, #hcsmca </li></ul><ul><li>Twitter: @colleen_young </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul>
  20. 20. <ul><li>Library of healthcare hashtags </li></ul><ul><li> </li></ul>@foxepractice, Director of Fox ePractice at The Fox Group
  21. 21. @AnnFuller , Founder of, Director of Communications at CHEO
  22. 22. eHealthAchieve: Social Media and how it can be incorporated into Health Care <ul><li>Wednesday, November 09, 2011 </li></ul><ul><li>7:45 AM to 8:45 AM </li></ul><ul><li>Room 201 BDF, MTCC </li></ul><ul><li>Facilitator: </li></ul><ul><li>Michael Martineau Vice President, Sales & Marketing </li></ul><ul><li>B Sharp Technologies @eHealthMusings </li></ul><ul><li>Ann Fuller Director of Communications </li></ul><ul><li>@CHEOhospital </li></ul><ul><li>Julie White Director of Communications and Customer Service </li></ul><ul><li>@SouthWestLHIN </li></ul>