TOOLS USED IN
PRODUCT MANAGEMENT
PRESENTED BY HANI ALZOUBI
TABLE OF CONTENT
• INTRODUCTION
• TOOLS CATEGORIES
• EXAMPLES OF THESE TOOLS
• ADVANTAGES OF KNOWING HOW
TO USE THESE TOOLS
• CONCLUSION
INTRODUCTION
 Product managers guide a product from conception through
development to market launch.
 To effectively manage this process, they rely on various tools that
help with project management, customer feedback, road
mapping, analytics, and collaboration. These tools streamline
workflows, facilitate communication, and ensure that the product
meets customer needs and business goals.
TOOLS CATEGORIES
ANALYTICS A N D METRIC
TOOLS
ROAD M APPING AND
PLANNING TOOLS
USER FEEDBACK A N D
RESEARCH TOOLS
PROJECT M A N A G E M E N T
A N D COLLABORATION
TOOLS
PROTOTYPING A N D
DESIGN TOOLS
CUSTOMER RELATIONSHIP
M A N A G E M E N T TOOL( CRM)
DEVELOPMENT A N D
TESTING TOOLS
C O M M U N I C AT I O N A N D
COLLABORATION TOOLS
A/B TESTING A N D
OPTIMIZATION TOOL
DOCUMENTATION TOOLS
ANALYTICS AND
METRIC TOOL
Autom atically captures all
user interactions without
m anual event tracking,
offering retroactive
analysis and insights.
HEA P GOOGLE ANALYTIC TOOL
offers detailed reports on
traffic sources, user
behavior, and conversions.
M IXPA N EL
A tool that focuses on user
behavior, with funnel
analysis, cohort tracking,
and A/B testing.
AMPLITUDE
It helps understand user
behavior and drive product
strategy through product
analytics
ROAD MAPPING AND
PLANNING TOOLS
A Com prehensive
product roadm ap tool for
idea m anagem ent, goal
setting, and detailed
planning.
A HA ! ROADMUNK
Provides custom izable
roadm aps to align team s
and stakeholders.
PRODUCT PLAN
A tool that is used for
creating, m anaging and
sharing product roadm aps.
USER FEEDBACK A N D
RESEARCH TOOLS
A sim ple tool for survey
and feedback
collection
GOOGLE FORMS SURVEYMONKEY
Easy- to- use survey
creation tool with
tem plates, question
banks, and real- tim e
analytics.
TYPEFORM
An Engaging, conversational
tool for collecting
quantitative and qualitative
surveys.
USERTESTING
On- dem and user research tool
offering video feedback from real
users, usability testing, and user
PROJECT MANAGEMENT AND
COLLABORATION TOOL
A sim ple tool for survey
and feedbacIt is used for
tracking bugs, issues,
with extensive
custom ization options.k
collection
JIRA TOOL TRELLO
This tool includes options
for assigning tasks, setting
due dates, and adding
com m ents.
A SA N A
A task and product
m anagem ent tool that
helps team s coordinate
their work
PROTOTYPING AND
DESIGN TOOLS
FIGM A SKETCH
Vector- based design
tool focused on UI/UX
design which can be
used for creating user
persona and sim ple
wire fram es.
IN V ISION
A collaborative whiteboard
platform that supports
brainstorm ing design and
team collaboration and for
em pathy m aps and user
For creating interactive
prototypes and gathering
feedbacks that can be
used for designing
userflow.
MIRO
A tool for wirefram ing,
m ind m apping and
flowcharting. It is useful
for brainstorm ing and
A Collaborative interface
design tool that allows
sim ultaneous work on
designs and for creating
user flow
WHIMSICAL
A sim ple to use design
tool with tem plates for
creating visuals,
presentations etc.
CANVA:
CUSTOMER RELATIONSHIP
MANAGEMENT TOOL
A CRM tool used for
m anaging custom er
relationships, m arketing,
and sales
HUBSPOT SALESFORCE
A CRM tool with features for
sales, service, m arketing,
and commerce.
IN SIGHTLY
A CRM tool for m anaging
custom er relationships,
tracking sales, and
running m arketing
cam paigns.
DEVELOPMENT AND
TESTING TOOL
A platform for version
control and collaborative
software development
GITHUB SELEN IUM
An open source tool for
autom atic testing of
web applications.
BITBUCKET
A Git repository
m anagem ent solution for
source code and
developm ent projects
COMMUNICATION AND
COLLABORATION TOOLS
Real- tim e m essaging, file
sharing, and integrations
with various productivity
tools.
SLA C K MICROSOFT TEAMS
A collaboration platform
with chats, video
conferencing and file
sharing
DISC ORD
A tool for Com m unity
building, team
com m unication, voice
chat
Video conferencing tool
that integrates with
Google Workspace,
offering high- quality
video calls, screen
used to assign and collect
assignm ents, com m unicate
with students, and keep
track of their progress
ZOOM/ GOOGLE MEET
GOOGLE CLASSROOM
A/B TESTING AND OPTIMIZATION
TOOL
For A/B testing, split
URL testing, and
m ultivariate testing.
VWO (VISUAL WEBSITE
OPTIMIZER)
GOOGLE OPTIMIZER
A/B testing that
integrates with
Google analytics
OPTIM IZELY
An experim entation
platform that helps
im prove custom er
experience.
DOCUMENTATION TOOLS
It allows team s to create,
share, and collaborate on
docum ents in a
centralized workspace
CONFLUENCE NOTION
An all- in- one workspace
that com bines note- taking,
task m anagem ent, and
docum ent creation.
A tool for Collaborative
docum ent creation, real-
tim e editing, shared
documentation.
It allows team s to work
together on docum ents,
add m ultim edia, and
m anage tasks within the
GOOGLE DOCS
DROPBOX PAPER
ADVANTAGES OF KNOWING
HOW TO USE THESE TOOLS
IMPROVED TIME MANAGEMENT
PROFESSIONAL GROWTH / GIVES YOU A N
EDGE IMPROVED CUSTOMER SATISFACTION
ENHANCES COMMUNICATION, COORDINATION AND
COLLABORATION
IMPROVED PRODUCT DEVELOPMENT
An overall, proficiency with various product
management tools contributes to more
effective project execution, better team
dynamics, and a higher likelihood of product
success, while also supporting professional
growth and organizational goals.
CONCLUSION
Essential tools for marketing product manager

Essential tools for marketing product manager

  • 1.
    TOOLS USED IN PRODUCTMANAGEMENT PRESENTED BY HANI ALZOUBI
  • 2.
    TABLE OF CONTENT •INTRODUCTION • TOOLS CATEGORIES • EXAMPLES OF THESE TOOLS • ADVANTAGES OF KNOWING HOW TO USE THESE TOOLS • CONCLUSION
  • 3.
    INTRODUCTION  Product managersguide a product from conception through development to market launch.  To effectively manage this process, they rely on various tools that help with project management, customer feedback, road mapping, analytics, and collaboration. These tools streamline workflows, facilitate communication, and ensure that the product meets customer needs and business goals.
  • 4.
    TOOLS CATEGORIES ANALYTICS AN D METRIC TOOLS ROAD M APPING AND PLANNING TOOLS USER FEEDBACK A N D RESEARCH TOOLS PROJECT M A N A G E M E N T A N D COLLABORATION TOOLS PROTOTYPING A N D DESIGN TOOLS CUSTOMER RELATIONSHIP M A N A G E M E N T TOOL( CRM) DEVELOPMENT A N D TESTING TOOLS C O M M U N I C AT I O N A N D COLLABORATION TOOLS A/B TESTING A N D OPTIMIZATION TOOL DOCUMENTATION TOOLS
  • 5.
    ANALYTICS AND METRIC TOOL Automatically captures all user interactions without m anual event tracking, offering retroactive analysis and insights. HEA P GOOGLE ANALYTIC TOOL offers detailed reports on traffic sources, user behavior, and conversions. M IXPA N EL A tool that focuses on user behavior, with funnel analysis, cohort tracking, and A/B testing. AMPLITUDE It helps understand user behavior and drive product strategy through product analytics
  • 6.
    ROAD MAPPING AND PLANNINGTOOLS A Com prehensive product roadm ap tool for idea m anagem ent, goal setting, and detailed planning. A HA ! ROADMUNK Provides custom izable roadm aps to align team s and stakeholders. PRODUCT PLAN A tool that is used for creating, m anaging and sharing product roadm aps.
  • 7.
    USER FEEDBACK AN D RESEARCH TOOLS A sim ple tool for survey and feedback collection GOOGLE FORMS SURVEYMONKEY Easy- to- use survey creation tool with tem plates, question banks, and real- tim e analytics. TYPEFORM An Engaging, conversational tool for collecting quantitative and qualitative surveys. USERTESTING On- dem and user research tool offering video feedback from real users, usability testing, and user
  • 8.
    PROJECT MANAGEMENT AND COLLABORATIONTOOL A sim ple tool for survey and feedbacIt is used for tracking bugs, issues, with extensive custom ization options.k collection JIRA TOOL TRELLO This tool includes options for assigning tasks, setting due dates, and adding com m ents. A SA N A A task and product m anagem ent tool that helps team s coordinate their work
  • 9.
    PROTOTYPING AND DESIGN TOOLS FIGMA SKETCH Vector- based design tool focused on UI/UX design which can be used for creating user persona and sim ple wire fram es. IN V ISION A collaborative whiteboard platform that supports brainstorm ing design and team collaboration and for em pathy m aps and user For creating interactive prototypes and gathering feedbacks that can be used for designing userflow. MIRO A tool for wirefram ing, m ind m apping and flowcharting. It is useful for brainstorm ing and A Collaborative interface design tool that allows sim ultaneous work on designs and for creating user flow WHIMSICAL A sim ple to use design tool with tem plates for creating visuals, presentations etc. CANVA:
  • 10.
    CUSTOMER RELATIONSHIP MANAGEMENT TOOL ACRM tool used for m anaging custom er relationships, m arketing, and sales HUBSPOT SALESFORCE A CRM tool with features for sales, service, m arketing, and commerce. IN SIGHTLY A CRM tool for m anaging custom er relationships, tracking sales, and running m arketing cam paigns.
  • 11.
    DEVELOPMENT AND TESTING TOOL Aplatform for version control and collaborative software development GITHUB SELEN IUM An open source tool for autom atic testing of web applications. BITBUCKET A Git repository m anagem ent solution for source code and developm ent projects
  • 12.
    COMMUNICATION AND COLLABORATION TOOLS Real-tim e m essaging, file sharing, and integrations with various productivity tools. SLA C K MICROSOFT TEAMS A collaboration platform with chats, video conferencing and file sharing DISC ORD A tool for Com m unity building, team com m unication, voice chat Video conferencing tool that integrates with Google Workspace, offering high- quality video calls, screen used to assign and collect assignm ents, com m unicate with students, and keep track of their progress ZOOM/ GOOGLE MEET GOOGLE CLASSROOM
  • 13.
    A/B TESTING ANDOPTIMIZATION TOOL For A/B testing, split URL testing, and m ultivariate testing. VWO (VISUAL WEBSITE OPTIMIZER) GOOGLE OPTIMIZER A/B testing that integrates with Google analytics OPTIM IZELY An experim entation platform that helps im prove custom er experience.
  • 14.
    DOCUMENTATION TOOLS It allowsteam s to create, share, and collaborate on docum ents in a centralized workspace CONFLUENCE NOTION An all- in- one workspace that com bines note- taking, task m anagem ent, and docum ent creation. A tool for Collaborative docum ent creation, real- tim e editing, shared documentation. It allows team s to work together on docum ents, add m ultim edia, and m anage tasks within the GOOGLE DOCS DROPBOX PAPER
  • 15.
    ADVANTAGES OF KNOWING HOWTO USE THESE TOOLS IMPROVED TIME MANAGEMENT PROFESSIONAL GROWTH / GIVES YOU A N EDGE IMPROVED CUSTOMER SATISFACTION ENHANCES COMMUNICATION, COORDINATION AND COLLABORATION IMPROVED PRODUCT DEVELOPMENT
  • 16.
    An overall, proficiencywith various product management tools contributes to more effective project execution, better team dynamics, and a higher likelihood of product success, while also supporting professional growth and organizational goals. CONCLUSION