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“Musicvideosdemonstrate genre characteristics”
Katy Perry's“Thinkingof You”is popgenre and there are a numberof factors whichcontribute to
creatinga pop musicvideo.A keyconventionof popvideosisaperformance elementinthe music
video,meaningthe videoisusuallyeitherperformance-basedor,if conceptornarrative based,
include the artistperformingthroughout.The “Thinkingof You”musicvideoisnarrative-basedand
althoughKatyPerryisplayinga character,clipsof herperformingthe songare combined throughout
the video.Anothercommonconventionof apopmusicvideoisusingfade inandout effects,and
quickcuts whenediting.“Thinkingof You”beginswithafade into the firstimage,anabstract shot
of the female character’sshoes.There are amanyjumpcuts throughoutthe musicvideoandsome
match cuts.As the videodrawsto a close the screenfadesoutagain,followingthe conventionof
usingfade effectsfoundinpopmusicvideos. Neutral colourschemesare alsopopularinpopmusic
videos,and“Thinkingof You”followsthrough.Setinthe 1940’s, a decade of pastelsandneutralsin
termsof fashion,the mise enscene wasvery quietandnatural.The costumesinclude dull shades
such as blackand brown(inthe funeral shots,andinthe men’sclothing),butare brightenedinthe
flashbackswiththe use of pastelsandflorals, suggestingthatwasa happiertime.The settingis
scenicand natural,andthe house and outdoorswere neutral incolour.
“There is a relationshipbetween lyricsand visuals”
Katy Perry’s“Thinkingof You”isnarrative-based,presentingthe storyline describedinthe lyrics.The
lyricsdescribe acouple tornapart by war,showingthe female leadattemptingtomove onwitha
newloverbutnot feelingcomplete:“Cause whenI'mwithhimIam thinkingof you”. The story goes
on, mentioninghowthe femaleregrettedlettingthe soldiergoand endingwithwishinghe’dcome
back and take heraway: “Oh won'tyou walk through, bustinthe door and take me away”.The lyrics
are reflectedinthe visualsof the musicvideo,asthe cliptellsthe storyof a youngcouple now
separatedbywar.The videofeaturespastandpresentinsightintothe female’slife,showingher
failingattemptata newrelationshipandattendingof the soldiersfuneral, combinedwithflashbacks
of the couple before the war,goingondatessuchas swimming,picnicsanddancing.There isa
strongrelationshipbetweenthe lyricsandthe visualsasthe videoillustratesthe lyrics,showcasing
the story. Some literal examples:Asthe artistsings“Iam thinkingof you”,the footage cutsto a
flashbackclipof the couple ridingaback, symbolisingwhomshe’sthinkingof.The videocutstoa
panningshotof the female character’snew loverwhilethe line “Iguesssecondbestisall Iwill
know”issung, referringtothe factthat she will have tosettle forsomeone whowon’teverreally
replace herpastlove.The line “Andbustinthe door” is sungat the time the female leadclosesthe
door,creatinga linkbetweenthe lyricsandvisuals,andamplifyingthe tragicnature of the video;As
she’swishingforthe soldiertoreturnhome,she’sclosingthe doortoattendhisfuneral.
“There is a relationshipbetween musicand visuals”
There isa strongrelationshipbetweenthe musicandthe visualsin“Thinking of You”shownthrough
the order andtimingof the cuts according to the beatof the track. The cuts are smooth,without
becomingjumpyorunnatural,andguidedby the consistentbeatof the song.There are a range of
close-upsof the artistsingingthe song,showingthe relationshipbetweenthe musicandthe visuals.
ThisestablishesKatyPerryasthe artist butalso establishesbothherrolesasthe female lead
separatedfromherloverbywar, andthe singerof the track. Thisworksto promote Perryas multi-
talented:bothasingerandan actress,andfans respondtothisshowcasingof artist’sabilities
“The demandsof the record label”
There are manyclose-upsof the artistperformingthe songthroughout“Thinkingof You”.Thisbrings
the audience closertothe artistand establishesthe artist’srole inthe musicvideo.Close-upsare
alsousednot onlytoshowemotions,buttoreflectthe wordsof the song withthe movementof the
lipsof the artist.Katy Perrydoesn’tseemtohave a particularmotif orstyle whensinging,but there
isemphasisonherlipsinextreme close-upsandclose-ups,andthere isusuallysome activity
happeningwhenshe issinginge.g. puttingonlipstick,lookingoutof the window,etc.
“There is frequentlyreference to notionof looking(screenswithinscreens, mirrors, stages,etc) and
particularlyvoyeuristictreatment of the female body.”
The character looks and watchesthe artistsina verypredatoryandsensual way,andthissexualises
the artist andmakesher seemmore appealingtothe viewers.The misé enscene,regarding
costume,isvery limited,withKatyPerry’soutfitsinthe present,asidefrominthe lastfuneral shots,
consistingof 1940’s underwear anda dressinggown.Thiscouldbe techniqueusedtoportrayPerry
as sexuallydesirable,whichwouldpopularise herasanartist formale viewersinparticular. Although
ina very suggestive costume,the cameraisvoyeuristic,withthe focal pointsof itsclose-upsbeing
Perry’slipsandeyes,ratherthanherbreasts,legsandbottom.Thiscouldbe due to the emotional
nature of the track and the musicvideoneedstomirrorthat initsapproach. There are snippetsof
footage of Perry’scharacterand the “new lover”havingsex however,theyare shortand modest,
again,rather thanmakingthe musicvideo dirty,presentingitassad andemotive,particularlyasits
evidentthe artist’scharacterisn’ttruly interested.The referencestolookingandsexualisedcostume
and cameraworkdoappeal to audiencesandworktofurtherpopularise the video.The artistis
marketedasbeingattractive andappealingandsoare naturallyeasiertowatchon film.
“There is often intertextual references”
The plot isthe keyintertextualreference asthe soldiergoingoff towarand leavingbehinda
girlfriendorwife isapopularplotina lotof media.“DearJohn”is a keyexample of younglove being
torn apart by war,and relatesheavilyinplottothe musicvideo,althoughtheysportdifferent
endings.The reference to“DearJohn”in the musicvideocouldhave beenadeliberatechoice bythe
producersto appeal the videotoKatyPerry’sfanbase.“Dear John”isa romance filmstarring
heartthrobChanningTatum,andtargetedat teenage andyoung-adultfemales,(roughlythe same
audience Perrytargetsforhermusic),andthiswouldpopularisethe musicvideotothe audience she
aimsat through the similaritiesof the filmandvideo.

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Essayyyy

  • 1. “Musicvideosdemonstrate genre characteristics” Katy Perry's“Thinkingof You”is popgenre and there are a numberof factors whichcontribute to creatinga pop musicvideo.A keyconventionof popvideosisaperformance elementinthe music video,meaningthe videoisusuallyeitherperformance-basedor,if conceptornarrative based, include the artistperformingthroughout.The “Thinkingof You”musicvideoisnarrative-basedand althoughKatyPerryisplayinga character,clipsof herperformingthe songare combined throughout the video.Anothercommonconventionof apopmusicvideoisusingfade inandout effects,and quickcuts whenediting.“Thinkingof You”beginswithafade into the firstimage,anabstract shot of the female character’sshoes.There are amanyjumpcuts throughoutthe musicvideoandsome match cuts.As the videodrawsto a close the screenfadesoutagain,followingthe conventionof usingfade effectsfoundinpopmusicvideos. Neutral colourschemesare alsopopularinpopmusic videos,and“Thinkingof You”followsthrough.Setinthe 1940’s, a decade of pastelsandneutralsin termsof fashion,the mise enscene wasvery quietandnatural.The costumesinclude dull shades such as blackand brown(inthe funeral shots,andinthe men’sclothing),butare brightenedinthe flashbackswiththe use of pastelsandflorals, suggestingthatwasa happiertime.The settingis scenicand natural,andthe house and outdoorswere neutral incolour. “There is a relationshipbetween lyricsand visuals” Katy Perry’s“Thinkingof You”isnarrative-based,presentingthe storyline describedinthe lyrics.The lyricsdescribe acouple tornapart by war,showingthe female leadattemptingtomove onwitha newloverbutnot feelingcomplete:“Cause whenI'mwithhimIam thinkingof you”. The story goes on, mentioninghowthe femaleregrettedlettingthe soldiergoand endingwithwishinghe’dcome back and take heraway: “Oh won'tyou walk through, bustinthe door and take me away”.The lyrics are reflectedinthe visualsof the musicvideo,asthe cliptellsthe storyof a youngcouple now separatedbywar.The videofeaturespastandpresentinsightintothe female’slife,showingher failingattemptata newrelationshipandattendingof the soldiersfuneral, combinedwithflashbacks of the couple before the war,goingondatessuchas swimming,picnicsanddancing.There isa strongrelationshipbetweenthe lyricsandthe visualsasthe videoillustratesthe lyrics,showcasing the story. Some literal examples:Asthe artistsings“Iam thinkingof you”,the footage cutsto a flashbackclipof the couple ridingaback, symbolisingwhomshe’sthinkingof.The videocutstoa panningshotof the female character’snew loverwhilethe line “Iguesssecondbestisall Iwill know”issung, referringtothe factthat she will have tosettle forsomeone whowon’teverreally replace herpastlove.The line “Andbustinthe door” is sungat the time the female leadclosesthe door,creatinga linkbetweenthe lyricsandvisuals,andamplifyingthe tragicnature of the video;As she’swishingforthe soldiertoreturnhome,she’sclosingthe doortoattendhisfuneral. “There is a relationshipbetween musicand visuals” There isa strongrelationshipbetweenthe musicandthe visualsin“Thinking of You”shownthrough the order andtimingof the cuts according to the beatof the track. The cuts are smooth,without becomingjumpyorunnatural,andguidedby the consistentbeatof the song.There are a range of close-upsof the artistsingingthe song,showingthe relationshipbetweenthe musicandthe visuals. ThisestablishesKatyPerryasthe artist butalso establishesbothherrolesasthe female lead separatedfromherloverbywar, andthe singerof the track. Thisworksto promote Perryas multi- talented:bothasingerandan actress,andfans respondtothisshowcasingof artist’sabilities
  • 2. “The demandsof the record label” There are manyclose-upsof the artistperformingthe songthroughout“Thinkingof You”.Thisbrings the audience closertothe artistand establishesthe artist’srole inthe musicvideo.Close-upsare alsousednot onlytoshowemotions,buttoreflectthe wordsof the song withthe movementof the lipsof the artist.Katy Perrydoesn’tseemtohave a particularmotif orstyle whensinging,but there isemphasisonherlipsinextreme close-upsandclose-ups,andthere isusuallysome activity happeningwhenshe issinginge.g. puttingonlipstick,lookingoutof the window,etc. “There is frequentlyreference to notionof looking(screenswithinscreens, mirrors, stages,etc) and particularlyvoyeuristictreatment of the female body.” The character looks and watchesthe artistsina verypredatoryandsensual way,andthissexualises the artist andmakesher seemmore appealingtothe viewers.The misé enscene,regarding costume,isvery limited,withKatyPerry’soutfitsinthe present,asidefrominthe lastfuneral shots, consistingof 1940’s underwear anda dressinggown.Thiscouldbe techniqueusedtoportrayPerry as sexuallydesirable,whichwouldpopularise herasanartist formale viewersinparticular. Although ina very suggestive costume,the cameraisvoyeuristic,withthe focal pointsof itsclose-upsbeing Perry’slipsandeyes,ratherthanherbreasts,legsandbottom.Thiscouldbe due to the emotional nature of the track and the musicvideoneedstomirrorthat initsapproach. There are snippetsof footage of Perry’scharacterand the “new lover”havingsex however,theyare shortand modest, again,rather thanmakingthe musicvideo dirty,presentingitassad andemotive,particularlyasits evidentthe artist’scharacterisn’ttruly interested.The referencestolookingandsexualisedcostume and cameraworkdoappeal to audiencesandworktofurtherpopularise the video.The artistis marketedasbeingattractive andappealingandsoare naturallyeasiertowatchon film. “There is often intertextual references” The plot isthe keyintertextualreference asthe soldiergoingoff towarand leavingbehinda girlfriendorwife isapopularplotina lotof media.“DearJohn”is a keyexample of younglove being torn apart by war,and relatesheavilyinplottothe musicvideo,althoughtheysportdifferent endings.The reference to“DearJohn”in the musicvideocouldhave beenadeliberatechoice bythe producersto appeal the videotoKatyPerry’sfanbase.“Dear John”isa romance filmstarring heartthrobChanningTatum,andtargetedat teenage andyoung-adultfemales,(roughlythe same audience Perrytargetsforhermusic),andthiswouldpopularisethe musicvideotothe audience she aimsat through the similaritiesof the filmandvideo.