This document discusses cultural globalization and the flows of culture around the world. It explores the major assumptions about globalization, such as it leading to a hybrid global culture or being dominated by Western values. New "reverse" cultural flows have emerged from places like Japan, challenging these traditional views. Global media corporations have rapidly penetrated markets worldwide since the 1990s, spreading consumerism. Cultural globalization is no longer just Americanization but involves multiple competing globalizations from these corporations. Grassroots convergence also allows fans to spread new forms of popular culture across borders through the internet.

1. Essay on Cultural Globalization
Globalisation and global flows of culture have redefined the processes in which we share and
connect to ourselves, others, and the world. From its onset, globalisation had both proponents' and
critics; some believed that it leads to a rich, hybrid global culture. Others saw it as the west versus
the rest, an imprint of Western values and ideologies upon the world's rich and diverse cultures. In
exploring global flows of culture, we can observe these major assumptions about globalisation as
well as its changing nature. New, 'reverse' cultural flows have begun to emerge and question these
traditional assumptions. The case study of Japan's 'pink globalisation' is one such reverse flow.
Globalisation can take on many different shapes and...show more content...
Appadurai terms these global flows as 'scapes', in which media, technology and ideology circulate
broadly around the globe. The forces behind this new global imagination and its scapes are no
longer nation states but global media corporations. Accelerated by the dawn of the internet and an
opening up of transnational borders for economic trade in the 1990's, global media corporations
have rapidly penetrated overseas markets with products aimed at consumers in what could be seen
as a cultural ideology of consumerism. Cultural globalisation is no longer a case of
Americanisation, but rather multiple, competing globalisations of global media corporations.
Henry Jenkins observed the impact of these global media corporations which he described as
'corporate convergence.' In addition, we also see a 'grassroots convergence,' in which fans armed
with new technologies capable of crossing borders (such as the internet) prescribe to new forms of
popular culture. Jenkins observed this convergence coupling as 'pop cosmopolitanism.' This notion
of pop cosmopolitanism explains the rise in popularity of a new, reverse flow, in which Japanese
popular culture products are being disseminated across the globe.
To demonstrate the active way in which media is appropriated by people
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2. Globalisation Essay
Globalisation – argumentative essay
Globalisation is a really widespread topic. There are millions of definitions, opinions, organisations
and perspectives because it concerns the whole world. This essay is a try to give some information
and to explain my view of the issue.
The starting point of globalisation is not defined yet, but most scientists think it started in the
sixteenth century, when the first circumnavigation of the "Magellan" took place. Though, the first
sentiment of a "united world" was formed by the establishment of the world time zones. At that time
international communication started as well.
Globalisation is an effect of capitalism – huge companies want to expand into the whole world for
more profit – and...show more content...
So he has to sell to a corporation which supports him with hybrid seeds where the plant blooms just
one time. After that, new ones have to be replanted. The farmers get addicted to the company and
has no other choice.
One square meter of the rainforest costs 10 cent. Huge faces have been chopped for the plantation
of soy for animal food in Europe. The farmers of these fields have to suffer from hunger and to
drink polluted water.
– These are just a few of the (of course true) approaches of the anti–capitalism organisations like
ATTAC.
Personally, I think that at the moments the negative effects of globalisation prevail. In an interview
the CEO of NestlГ©, the world's biggest food corporation, Peter Brabeck said that there are two
opinions about the most important raw material – water. The first one (and people who think like
that) is really extreme: it says that every human being should have free access to water. The other
(and of course it is his own opinion) is that water is really precious and has to be sold.
When I hear such statements I think that CEOs of multinational companies should change their
opinions and strategies. The main idea of globalisation is not bad and there are already several
advantages and positive effects. But only for people who live in the first world and get a job in a
corporation. The aim for the next years should be to work out plans how to improve the situation of
poor countries, how they can join the competition and how the
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