The document summarizes an online marketing presentation given at the 17th European Spas Congress. It discusses how the internet has changed marketing into a real-time dialogue and how consumers now expect useful content whenever they need it. It outlines ESPA's current online marketing strategy, including their website, Facebook, Twitter, and Flickr pages. It proposes next steps of fulfilling gaps in services consumers expect from spa websites, such as deals and reviews, and implementing mobile marketing given most people now use mobile devices.
Trabalho para a disciplina Posicionamento de Marca e Branding, do MBA em Gestão Estratégica de Marketing do Centro Universitário Una, em Belo Horizonte. A atividade consistia em propor uma nova linha e/ou posicionamento para a marca Avon. Escolhemos a linha Spa, que não obteve resultado expressivo com o posicionamento adotado pela marca. Fizemos um planejamento estratégico com um novo posicionamento, linguagem, abordagem e novo logotipo, além de propormos as ações de lançamento, mídia e novos pontos de venda.
Now we are expanding to International market and small retail sectors, We are looking for investor partner or agent any interest please contact me for more information info@bathyme.com
Trabalho para a disciplina Posicionamento de Marca e Branding, do MBA em Gestão Estratégica de Marketing do Centro Universitário Una, em Belo Horizonte. A atividade consistia em propor uma nova linha e/ou posicionamento para a marca Avon. Escolhemos a linha Spa, que não obteve resultado expressivo com o posicionamento adotado pela marca. Fizemos um planejamento estratégico com um novo posicionamento, linguagem, abordagem e novo logotipo, além de propormos as ações de lançamento, mídia e novos pontos de venda.
Now we are expanding to International market and small retail sectors, We are looking for investor partner or agent any interest please contact me for more information info@bathyme.com
Pinterest and how to make Businesses Successful on Pinterest - An Analysis by...floodwave
Pinterest has become the #1 source of traffic for many retailers, brands and other online properties. We tell you exactly how to become part of Pinterest as a business. More information under www.floodwave.com
En début d’année 2011, Millward Bown a développé en partenariat avec la WFA (World Federation of Advertising), un programme d’étude mettant en parallèle les attentes des marketers en matière d’utilisation de Facebook et les habitudes des internautes. Plus précisément, le second volet visait à comprendre pourquoi et comment les membres du réseau social utilisent les pages de fans et dans quelle mesure elles influençent leur engagement et leurs attitudes. Dans cette optique, 24 pages de fans ont été investiguées dans 6 pays (France, UK, Allemagne, Suède, US et Australie) auprès de près de 4000 fans de pages de marque.
This presentation covers the social media landscape in Australia and how it is impacting businesses and provides insights into how to build a sociall enabled business. If you want to talk more about what we can do for your business, get in touch at info@inlight.com.au
To Go or Not to Go Social? A Strategic Approach to Social MediaGeorgia Zouni
Social Media is exactly what its name stands for: a medium to reach the public. By no means, it substitutes Marketing Communication Strategy, and Overall Company Strategy. This presentation is discussing those topics in relation to Hotels, as it was presented at the annual XENIA Fair, Athens, Greece on 27th of Oct. 2011.
What Does an Influencer Really Look Like? How to Measure Online Influence tha...Social Media Today
The nature of social media is that it's driven by the behavior of consumers, whose decisions are in turn influenced by other people online. The real question is how do you leverage these influencers? Brought to you by Social Media Today and Wildfire
Social Media: Embracing The Opportunities, Averting The RisksErica Campbell Byrum
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™. Building and maintaining an on-going positive relationship with consumers through these marketing mediums is critical to your company’s success!
In the summer of 2010, Erica Campbell, Senior Manager New Media Marketing and Nadeen Green, Senior Counsel at For Rent Media Solutions discussed how to leverage social media and become part of the consumer dialogue. Attendees learned ways to create a customer engagement strategy through social networking sites that are within the eyes of the law and the interest of your residents and prospects!
New research from the UK's largest independent media agency, the7stars, in partnership with Newsworks, reveals that 63% of the nation want more serendipitous online content.
Fresh ID's Social ID methodology is a phased approach of listening and gathering data to determine where you are right now, formulating a plan of action with your key stakeholders for improvement or involvement with your audience, and then (usually) as a monthly retainer we execute activities that we planned to help your business grow by becoming more approachable, sociable and interacting online. Learn more at http://freshid.com/social-id and see examples in our portfolio of social channel design.
Posibilidades de internacionalización de los balnearios en el nuevo marco jur...João Pinto Barbosa
DIRECTIVA 2011/24/UE DEL PARLAMENTO EUROPEO Y DEL CONSEJO de 9 de marzo de 2011 relativa a la aplicación de los derechos de los pacientes en la asistencia sanitaria transfronteriza
III Simposio de Turismo de Bienestar y Termalismo
Buenos Aires, Argentina
21-23 de Mayo 2013
Organización: FEHGRA (Federación Empresaria Hotelera Gastronomica de la Republica Argentina
Pinterest and how to make Businesses Successful on Pinterest - An Analysis by...floodwave
Pinterest has become the #1 source of traffic for many retailers, brands and other online properties. We tell you exactly how to become part of Pinterest as a business. More information under www.floodwave.com
En début d’année 2011, Millward Bown a développé en partenariat avec la WFA (World Federation of Advertising), un programme d’étude mettant en parallèle les attentes des marketers en matière d’utilisation de Facebook et les habitudes des internautes. Plus précisément, le second volet visait à comprendre pourquoi et comment les membres du réseau social utilisent les pages de fans et dans quelle mesure elles influençent leur engagement et leurs attitudes. Dans cette optique, 24 pages de fans ont été investiguées dans 6 pays (France, UK, Allemagne, Suède, US et Australie) auprès de près de 4000 fans de pages de marque.
This presentation covers the social media landscape in Australia and how it is impacting businesses and provides insights into how to build a sociall enabled business. If you want to talk more about what we can do for your business, get in touch at info@inlight.com.au
To Go or Not to Go Social? A Strategic Approach to Social MediaGeorgia Zouni
Social Media is exactly what its name stands for: a medium to reach the public. By no means, it substitutes Marketing Communication Strategy, and Overall Company Strategy. This presentation is discussing those topics in relation to Hotels, as it was presented at the annual XENIA Fair, Athens, Greece on 27th of Oct. 2011.
What Does an Influencer Really Look Like? How to Measure Online Influence tha...Social Media Today
The nature of social media is that it's driven by the behavior of consumers, whose decisions are in turn influenced by other people online. The real question is how do you leverage these influencers? Brought to you by Social Media Today and Wildfire
Social Media: Embracing The Opportunities, Averting The RisksErica Campbell Byrum
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™. Building and maintaining an on-going positive relationship with consumers through these marketing mediums is critical to your company’s success!
In the summer of 2010, Erica Campbell, Senior Manager New Media Marketing and Nadeen Green, Senior Counsel at For Rent Media Solutions discussed how to leverage social media and become part of the consumer dialogue. Attendees learned ways to create a customer engagement strategy through social networking sites that are within the eyes of the law and the interest of your residents and prospects!
New research from the UK's largest independent media agency, the7stars, in partnership with Newsworks, reveals that 63% of the nation want more serendipitous online content.
Fresh ID's Social ID methodology is a phased approach of listening and gathering data to determine where you are right now, formulating a plan of action with your key stakeholders for improvement or involvement with your audience, and then (usually) as a monthly retainer we execute activities that we planned to help your business grow by becoming more approachable, sociable and interacting online. Learn more at http://freshid.com/social-id and see examples in our portfolio of social channel design.
Posibilidades de internacionalización de los balnearios en el nuevo marco jur...João Pinto Barbosa
DIRECTIVA 2011/24/UE DEL PARLAMENTO EUROPEO Y DEL CONSEJO de 9 de marzo de 2011 relativa a la aplicación de los derechos de los pacientes en la asistencia sanitaria transfronteriza
III Simposio de Turismo de Bienestar y Termalismo
Buenos Aires, Argentina
21-23 de Mayo 2013
Organización: FEHGRA (Federación Empresaria Hotelera Gastronomica de la Republica Argentina
Lecture presented on the 16th European Spas Association Congress in Belek (Turkey), the 26th May 2011.
Subject: European Spas Marketing Report 2011 and Social Media Marketing Strategy.
Author: Joao Pinto Barbosa (P), CMO of the European Spas Association
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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3. The new consumer
“For the first time consumer is boss, which is fascinatingly
frightening, scary and terryfying because everything we used
to do, everything we used to know, will no longer work”
Saatchi& Saatchi
7. The new consumer
In today’s information age of Marketing and Web 2.0, a
company’s or brand website is the key to their entire
business
8. Online marketing
The Internet has turned what used to be a
controlled, one way message into a real-time dialogue
with millions
Danielle Saks
Fast Company
9. Online marketing
Instead of one-way interruption, Online Marketing is
about delivering useful content at just the precise
moment that a consumer needs it.
10. Consumer value
When consumers perceive consumer value to be high, they will
spread the reputation of the firm through word of mouth,
which can lead to more brand awareness and future sales.
24. Facebook in Latvia
The total number of FB
users in Latvia
is reaching 343.980
Source: Socialbakers (13.05.2012)
25. www.facebook.com/europeanspas
49% of 25-34 years old say Social Media
influence their choice of Spa
Over 75% of consumers use social media
in some format to learn about products and
services
Social Media = WOM = Referals = Purchase power
Source: www.ad-ology.com
30. Involve me and I will understand
Photo: byroningraham.com
31. Integration with every marketing tools and platforms is
mandatory to amplify the Conversation:
Website, Trade Fairs, Events, Press-Releases, Documents,
Printed Materials, Email messages, Business cards…
33. Step 1 – Fulfill the gaps
Conversion of the existing ESPA online tools to a sales
promotion platform for the members.
34. Step 1 - Fulfill the gaps
Finding deals 62%
Viewing spa menus 57%
Reading feedback 48%
Learning more about spa… 46%
Finding new spas to visit 41%
Booking appointments 27%
Finding out about Spa events 22%
Finding out about new… 20%
Posting feedback 13%
Arranging spa visits with friends 13%
None 13%
Recommending spas to my friends 10%
Other 3%
0% 10% 20% 30% 40% 50% 60% 70%
35. Step 1 – Fulfill the gaps
Reward the Fans and
followers with:
Discounts
Special Offers
Promotions
Coupons
etc…
36. Step 2 – Mobile Marketing
To offer a mobile optimised experience
37. Step 2 – Mobile Marketing
77% of the planet owns
a mobile device (UN Telecommunications Agency)
1.3 billion use the
“mobile internet” (UN Telecommunications Agency)
EVERYTIME, EVERYWHERE
Photo: guardian.co.uk
38. Step 2 – Mobile Marketing
Mobile now accounts for 17,4%
of access to all travel sites
47% expect to use their mobile device
for their travel needs at their destination
(Technology Solutions for Tourism, Edinburgh)
26% will use a mobile device for
attractions and accomodations research
37% will use a mobile device
for restaurants research
Photo: Bad Woerishofen