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ITB Berlin 2012 - European Spas Press Conference

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ITB Berlin 2012 - European Spas Press Conference

  1. 1. European Spas Association MARKETING ITB 2012Health and Wellness Media Days 8.2.2012
  2. 2. ITB 2012Health and Wellness Media Days Targets ESPA members Spa Destinations TO Journalists Stakeholders Public …
  3. 3. ITB 2012Health and Wellness Media Days Messages The role of the European SPA destinations, Resorts, Hotels, clinics in prevention, health promotion and rehabilitation; Specific health problems of the society, e.g. aging population, obesity, osteoporosis, supported by concrete answers, new solutions and advices provided by ESPA medical experts; The advantages and healing qualities of mineral springs and climate for human body and spirit – traditions and new findings; News about the SPA destinations, members of ESPA – new developments, new services, improved quality, new EUROPESPA certifications, statistics;
  4. 4. ITB 2012Health and Wellness Media DaysPrintedMaterials
  5. 5. ITB 2012Health and Wellness Media DaysPR & EventsITB - Health and Wellness Media Days 2011 Termatalia 2011 (Ourense-Spain)
  6. 6. ITB 2012Health and Wellness Media DaysWebsite
  7. 7. ITB 2012Health and Wellness Media Days
  8. 8. ITB 2012Health and Wellness Media Days
  9. 9. ITB 2012Health and Wellness Media Days www.europeanspas.eu
  10. 10. ITB 2012Health and Wellness Media Dayse-Newsletter Go to www.europeanspas.eu and subscribe the e-Newsletter
  11. 11. ITB 2012Health and Wellness Media DaysSocial Media
  12. 12. ITB 2012Health and Wellness Media Days ESPA SOCIAL MEDIA MARKETING OBJECTIVES: Connect and engage with current and potential customers Brand Awareness Create a community around the European Spa Business Promote the European Spa philosophy, to Educate and Entertain Provide relevant content to the community (like Events, ESPA Academy, Project Obesity in Children and other projects, News, Lectures, Newsletter and so on) Market research (Learning Customer Preferences) Generating traffic to the new www.europeanspas.eu website Improving the ESPA Public Relations strategy towards the stakeholders
  13. 13. ITB 2012Health and Wellness Media Days www.facebook.com/europeanspas
  14. 14. ITB 2012Health and Wellness Media Days @europeanspas
  15. 15. ITB 2012Health and Wellness Media Days João Pinto Barbosa Marketing Manager marketing@espa-ehv.eu

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