This document describes an employee referral program that uses social media to advertise client job openings. It involves: 1) Giving employees a tool to automatically post their employer's jobs to their LinkedIn, Facebook, and Twitter profiles. Each post would include a unique URL that tracks referrals. 2) Employees sign up and authorize access to their social media accounts. They select how often jobs will be posted to their networks. 3) Job posts go out on employees' networks with tracking URLs. Clicking a URL directs applicants to the company career page where they are marked as referrals. This helps the employer identify the source of referred candidates.

1. Employee Referral done right.
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May 14, 2013

2. Idea
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• Give employee of a client the ability to
post jobs to LI profile, FB and
Twitter Automatically.
• Tracking the URL to credit referral
• Sell more Career pages and Job slots

3. Steps
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• E-mail is sent to all employees announcing the new employee
referral program.
• Employees signs up, enter logins, and frequency of posts. One Time
set for this….set it and forget it.
• Posts go out based on frequency.
• Employees LI Network, FB friends and Twitter Followers see the
post.
• Clicking on the URL send the job seeker to the company Career Page.
• The URL tracks the referring source and marks that candidate as a
referral

4. E-mail is sent to Employees to sign up for employee
referral program.
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5. Employee sign in and walk through the set up.
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Authorize LinkedIn to post XYZ company’s jobs on your behalf.
Remember all referrals that are hired pay $1000!
Username or e-mail address
Password
Username or e-mail address
Password
Twitter
Facebook
LinkedIn
Confirmed
Next ->

6. Confirm the Logins are correct
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Authorize LinkedIn to post XYZ company’s jobs on your behalf.
Remember all referrals that are hired pay $1000!
Confirmed
Confirmed
Twitter
Facebook
LinkedIn
Confirmed
Next ->

7. Picking the frequency
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How often would you like to post XYZ jobs to your news feed?
Twitter
Facebook
LinkedIn
Next ->
Every day Once a week Once a Month
Every day Once a week Once a Month
Every day Once a week Once a Month

8. Posts go out in newsfeed with unique URL
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LinkedIn ERP
Unique URL that drives
traffic back to company
career page.

9. Candidate is driven to company career page
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10. 10
Referred By Michael Bohanek
Referred By Derreck Korbecki
Tracking within Recruiter platform.

11. Benefits of the referral program
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• Client must purchase a Career page and
10 job slots to receive ERP
• Promotes Career Page sales
• Sell more job postings
• More newsfeed posts
• More viewers/logins and so on.

12. Questions?
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