This document provides an overview of using Facebook for business purposes. It discusses the importance of social media and outlines how Facebook can be used to generate customer awareness, loyalty, leads and sales. The document outlines how businesses can create a Facebook profile and business page and utilize apps and groups. It also provides tips on networking and branding on Facebook as well as what businesses should avoid doing on the platform.
Grow Your Business With Your Personal Brand | @brandyourselfBrandYourself.com
This document provides tips for growing your business through personal branding on the web. It discusses how both you and your employees will be searched online by potential clients and partners. It recommends building a personal website with information about your experience and industry expertise, purchasing a relevant domain name, engaging on social media, contributing articles and blog posts, and sharing rich media content. The document stresses the importance of creating positive, relevant online content to develop an effective personal brand that benefits your business.
Why major blogs are no longer accepting unsolicited guest post submissions, what NOT to do when submitting a guest post request, and how bloggers can get more guest blogging opportunities.
Look Before You Leap: Tips for Making the Career Switch (by @BrandYourself)BrandYourself.com
Whatever your reason may be for moving on to greener career pastures, making any career switch is a huge step. But (when done right) can be one of the best things for you. Follow BrandYourself co-founder Patrick Ambron's leap into starting BrandYourself, lessons learned and how you can best position yourself for making your own career leap.
*Originally presented at General Assembly 8/14
#FIRMday Manchester 27 Sept 13 Manging Your Image on LinkedIn, Mark WilliamsEmma Mirrington
The document discusses how to manage your image and presence on LinkedIn. It provides tips for optimizing recruiter profiles, company pages, and employee profiles. Recruiter profiles should be impressive, authentic, and active. Company pages should include information, pictures, videos, business focus, careers pages, and products/services. Employee profiles should include details about people, their locations, remuneration, titles, roles, and company values. The document stresses managing LinkedIn contacts and profiles to maximize opportunities and minimize threats.
The document discusses how LinkedIn Career Pages can help drive talent to organizations. It describes three key features: 1) giving candidates personalized recommendations to discover employees similar to them and learn about workplace fit before applying for jobs; 2) providing analytics to track, improve, and share the impact on recruitment goals such as understanding page trends and benchmarking against competitors; and 3) letting companies tell their unique story through content from employees to share an authentic message with the right candidates.
The document provides 5 tips for improving a company's Facebook career page: 1) use employer branding to attract candidates, 2) post job openings directly on the page, 3) advertise jobs and company information through Facebook ads, 4) engage candidates through sponsored stories, and 5) use analytics to measure engagement and effectiveness. It also includes polls about Facebook recruitment practices and encourages connecting on social media for more information.
Everyone wishes for a job that supply them with a rewarding life whether it is professional or personal. Getting a job of your preference is difficult in these unsure times when the world market is suffering downturn and employers are being showered with CVs of many experienced and talented candidates.
This document provides an overview of using Facebook for business purposes. It discusses the importance of social media and outlines how Facebook can be used to generate customer awareness, loyalty, leads and sales. The document outlines how businesses can create a Facebook profile and business page and utilize apps and groups. It also provides tips on networking and branding on Facebook as well as what businesses should avoid doing on the platform.
Grow Your Business With Your Personal Brand | @brandyourselfBrandYourself.com
This document provides tips for growing your business through personal branding on the web. It discusses how both you and your employees will be searched online by potential clients and partners. It recommends building a personal website with information about your experience and industry expertise, purchasing a relevant domain name, engaging on social media, contributing articles and blog posts, and sharing rich media content. The document stresses the importance of creating positive, relevant online content to develop an effective personal brand that benefits your business.
Why major blogs are no longer accepting unsolicited guest post submissions, what NOT to do when submitting a guest post request, and how bloggers can get more guest blogging opportunities.
Look Before You Leap: Tips for Making the Career Switch (by @BrandYourself)BrandYourself.com
Whatever your reason may be for moving on to greener career pastures, making any career switch is a huge step. But (when done right) can be one of the best things for you. Follow BrandYourself co-founder Patrick Ambron's leap into starting BrandYourself, lessons learned and how you can best position yourself for making your own career leap.
*Originally presented at General Assembly 8/14
#FIRMday Manchester 27 Sept 13 Manging Your Image on LinkedIn, Mark WilliamsEmma Mirrington
The document discusses how to manage your image and presence on LinkedIn. It provides tips for optimizing recruiter profiles, company pages, and employee profiles. Recruiter profiles should be impressive, authentic, and active. Company pages should include information, pictures, videos, business focus, careers pages, and products/services. Employee profiles should include details about people, their locations, remuneration, titles, roles, and company values. The document stresses managing LinkedIn contacts and profiles to maximize opportunities and minimize threats.
The document discusses how LinkedIn Career Pages can help drive talent to organizations. It describes three key features: 1) giving candidates personalized recommendations to discover employees similar to them and learn about workplace fit before applying for jobs; 2) providing analytics to track, improve, and share the impact on recruitment goals such as understanding page trends and benchmarking against competitors; and 3) letting companies tell their unique story through content from employees to share an authentic message with the right candidates.
The document provides 5 tips for improving a company's Facebook career page: 1) use employer branding to attract candidates, 2) post job openings directly on the page, 3) advertise jobs and company information through Facebook ads, 4) engage candidates through sponsored stories, and 5) use analytics to measure engagement and effectiveness. It also includes polls about Facebook recruitment practices and encourages connecting on social media for more information.
Everyone wishes for a job that supply them with a rewarding life whether it is professional or personal. Getting a job of your preference is difficult in these unsure times when the world market is suffering downturn and employers are being showered with CVs of many experienced and talented candidates.
This document outlines Karl Staib's workshop on how to design highly effective sales pages. It discusses the three main elements needed: design that works, killer copywriting, and building a "domino effect" customer journey. Staib provides tips on visuals, storytelling, headlines, objections handling, and testing to increase conversions. The workshop teaches attendees how to create sales pages that attract qualified customers and get them to take action.
Dawn Doherty http://dawnd.com demonstrates how you can go from bland to brand. You'll create a following of prospects lining up to do business with you.
StoreYa.com, the leading social commerce platform, will discuss in this webinar the following topics:
- Explore the history of Facebook commerce, reviewing success stories and mistakes of big and small brands.
- Provide engagement tools and best practices one should use in order to manage a Facebook store wisely.
- Introduce techniques to successfully promote your Facebook store.
This document contains information from a web design company promoting various digital marketing services. It outlines 10 reasons for companies to conduct business online and have a website, the top 5 advantages of responsive websites and blogs, and features of basic, enterprise, and high volume business website plans including domains, pages, emails, social marketing, and more. Contact information is provided for Ashish Kumar to inquire further about these services.
StyleSeat provides tools to help beauty schools track student placement after graduation, teach students to market themselves and their school, and provides resources to help students succeed in their careers. It has backing from investors in successful Silicon Valley companies. StyleSeat is an online booking platform for salons and spas that allows clients to book appointments, and provides business and marketing tools as well as placement in a professional directory for beauty professionals. The service is free for both schools and professionals.
The document discusses 5 tools that can make a Facebook career page more effective for recruitment: employer branding, job postings, advertising, sponsored stories, and analytics. It encourages using Facebook for recruitment since that is where many potential candidates are, and provides tips on how to post jobs, advertise positions, and engage audiences on Facebook to build a talent community.
Your Website Is Worth £27,000 And More And Here's Why!Think Zap
This document summarizes a presentation about using web design and content marketing to benefit small businesses. Some key points include:
- A website can work like an employee earning £27,000 per year through marketing and lead generation.
- Marketing can be simplified through committing to one daily task like blogging, social media posts, or email campaigns.
- An 8 step process is outlined for internet marketing including planning, homepage design, lead generation, video, email marketing, and retargeting ads.
- Content marketing is discussed as an important strategy for building brand keywords, outranking competitors, and gaining backlinks.
How to Pack Your Class Marketing Workshop for Yoga & Fitness ProsMelodie Tao
While having an abundance of yoga and fitness options available is great for fitness enthusiasts, it can be a challenge for instructors. In this interactive workshop you’ll learn tips and tricks on how to pack your class every time!
As a Marketing Educator for 12 years and Yoga Instructor for 4 years, I'm combing my 2 passions to help you create a successful class following. Learn how to authentically improve your brand and maintain your integrity while marketing your yoga and fitness business.
Leave this workshop with the following takeaways:
- Learn what to do and say during class to motivate students to come back
- Become a subject matter expert for your students by improving your social media brand
- Create a community of followers who are now sharing your content and promoting your class to their friends
According to the EA recruiters the biggest challenge for EA’s nowadays is that they are now more like project managers and they have to manage projects as well as managing the executives’ timetables.
Maximize LinkedIn: Creating Connections, Business and ResultsNancy Richmond
*** Social Media Week - Miami***
Presentation:
Are you on Facebook but not LinkedIn? Perhaps you are on LinkedIn but haven’t really done much yet. Join us to learn how to use the broad reach of LinkedIn for creating a professional brand online, developing leads, creating connections and expanding your business. You will leave this workshop understanding how to get the most out of LinkedIn for your career and organization.
Bring your laptop computer for an interactive session to learn how to create a LinkedIn profile that will get noticed.
You will:
-Create a professional profile and headline to build authority on LinkedIn
-Become an industry thought leader and grow your connections
-Create a high impact summary about yourself and business with a call to action
- Navigate LinkedIn and adjust your settings for maximum visibility
-Take advantage of media links for a more visually appealing profile
- Get the endorsements you want and the recommendations your need
- Learn how to use LinkedIn Pulse to attract new leads and engage your existing network
- Discover how to view and analyze your LinkedIn metrics
- Use advance search strategies and best LinkedIn practices
Employer branding evolution workshop overview part 1 final 2016Alexander Crépin
This document provides an overview of employer branding and recruiting. It discusses employer branding in four parts, covering topics like employer brand, employer value proposition, employee engagement, and employer branding on social media. It emphasizes that an employer brand is defined by employees' actual experiences working at a company and their willingness to advocate for it. A strong employer brand is attractive, trustworthy, authentic, distinctive, and incorporates workplace experiences across an employee's career life cycle.
How To Use Buyer Personas To Create Content That Matters To BuyersG3 Communications
The document discusses how buyer personas can help marketers create effective content by understanding buyers. It introduces buyer personas and explains that they are archetypes based on customer research, unlike profiles. Buyer personas provide insight into what goals, scenarios, choices and knowledge matter to different customer groups. The document advocates using scenario-based buyer personas and content planning centered around specific customer scenarios and stories, rather than large mathematical profiling approaches. It argues this helps marketers connect with customers emotionally and provide more contextualized experiences.
Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014LinkedIn Talent Solutions
From Talent Connect San Francisco, learn how to navigate the new LinkedIn profile page as well as other tools to help you build your personal and professional brand.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
The document provides tips for keeping social media simple and effective for businesses. It recommends focusing social media efforts on 1-2 major platforms, like Facebook and Instagram, rather than spreading efforts too thin across many networks. It also stresses the importance of regularly updating profiles and posting engaging content. Reviews and testimonials are highlighted as important for social proof. Business owners are advised to audit their online presence for opportunities to improve branding and responsiveness across devices.
Staffing firms will learn to successfully convert prospects into new customers by using your LinkedIn network to warm up cold leads. Download the full playbook: http://linkd.in/1IIqiO8
Employer branding evolution workshop overview part 2 final 2016Alexander Crépin
This document provides an overview of employer branding and the role of employee brand ambassadors. It discusses how employee advocacy is important for developing an authentic employer brand from the inside out. Employees are a trusted source for sharing their experiences and stories about working at an organization. The document also provides tips on identifying brand ambassadors, developing ambassador programs, creating and sharing content, and platforms for content distribution. The goal is to bring the employer brand to life through employee voices and stories.
Nonprofit Insights: The Brave New World of Engaging Skilled VolunteersVolunteerMatch
In today's connected world, new ways of involving volunteers in your organization's work are popping up all the time. Have you thought about how volunteers with specific skills could help your nonprofit?
Join VolunteerMatch and LinkedIn for this Nonprofit Insights webinar about the benefits of engaging skilled volunteers, and best practices for setting up a skilled volunteering program in a strategic way.
With 300+ million potential skilled volunteers on LinkedIn alone, connecting with the help you need doesn't have to be time-consuming or scary. We show you how to make the most of the unique partnership between VolunteerMatch and LinkedIn, including real-world examples of how other nonprofits have successfully connected with skilled volunteers via LinkedIn.
SkillWill is a startup that provides career counseling, skills assessment, and fresher recruitment services to students. The document discusses SkillWill's goals of helping 100,000 students and expanding their team of 11 to 200 people in order to better serve users and build out their product and services. It also promotes open job opportunities for entrepreneurs to join the team and help SkillWill achieve its ambitious goals through activities like content marketing, social media marketing, and content writing.
SkillWill is a startup that provides career counseling, skills assessment, and fresher recruitment services to students. The document discusses SkillWill's goals of helping 100,000 students and expanding their team of 11 to 200 people in order to better serve users and build out their product and services. It also promotes open job opportunities for entrepreneurs to join the team and help SkillWill achieve its mission.
Executive recruiters reveal top tips for a compelling CVHayley Stanton
The document provides tips from executive recruiters on creating an effective CV. It notes that many senior executives struggle to prepare a quality CV that catches recruiters' attention. The recruiters emphasize that an impressive CV is concise at 2 pages, focuses on achievements and responsibilities in each role, and is tailored to the specific job rather than a generic CV. It should tell a story of the applicant's career progression and demonstrate an understanding of the target company and market.
This document outlines Karl Staib's workshop on how to design highly effective sales pages. It discusses the three main elements needed: design that works, killer copywriting, and building a "domino effect" customer journey. Staib provides tips on visuals, storytelling, headlines, objections handling, and testing to increase conversions. The workshop teaches attendees how to create sales pages that attract qualified customers and get them to take action.
Dawn Doherty http://dawnd.com demonstrates how you can go from bland to brand. You'll create a following of prospects lining up to do business with you.
StoreYa.com, the leading social commerce platform, will discuss in this webinar the following topics:
- Explore the history of Facebook commerce, reviewing success stories and mistakes of big and small brands.
- Provide engagement tools and best practices one should use in order to manage a Facebook store wisely.
- Introduce techniques to successfully promote your Facebook store.
This document contains information from a web design company promoting various digital marketing services. It outlines 10 reasons for companies to conduct business online and have a website, the top 5 advantages of responsive websites and blogs, and features of basic, enterprise, and high volume business website plans including domains, pages, emails, social marketing, and more. Contact information is provided for Ashish Kumar to inquire further about these services.
StyleSeat provides tools to help beauty schools track student placement after graduation, teach students to market themselves and their school, and provides resources to help students succeed in their careers. It has backing from investors in successful Silicon Valley companies. StyleSeat is an online booking platform for salons and spas that allows clients to book appointments, and provides business and marketing tools as well as placement in a professional directory for beauty professionals. The service is free for both schools and professionals.
The document discusses 5 tools that can make a Facebook career page more effective for recruitment: employer branding, job postings, advertising, sponsored stories, and analytics. It encourages using Facebook for recruitment since that is where many potential candidates are, and provides tips on how to post jobs, advertise positions, and engage audiences on Facebook to build a talent community.
Your Website Is Worth £27,000 And More And Here's Why!Think Zap
This document summarizes a presentation about using web design and content marketing to benefit small businesses. Some key points include:
- A website can work like an employee earning £27,000 per year through marketing and lead generation.
- Marketing can be simplified through committing to one daily task like blogging, social media posts, or email campaigns.
- An 8 step process is outlined for internet marketing including planning, homepage design, lead generation, video, email marketing, and retargeting ads.
- Content marketing is discussed as an important strategy for building brand keywords, outranking competitors, and gaining backlinks.
How to Pack Your Class Marketing Workshop for Yoga & Fitness ProsMelodie Tao
While having an abundance of yoga and fitness options available is great for fitness enthusiasts, it can be a challenge for instructors. In this interactive workshop you’ll learn tips and tricks on how to pack your class every time!
As a Marketing Educator for 12 years and Yoga Instructor for 4 years, I'm combing my 2 passions to help you create a successful class following. Learn how to authentically improve your brand and maintain your integrity while marketing your yoga and fitness business.
Leave this workshop with the following takeaways:
- Learn what to do and say during class to motivate students to come back
- Become a subject matter expert for your students by improving your social media brand
- Create a community of followers who are now sharing your content and promoting your class to their friends
According to the EA recruiters the biggest challenge for EA’s nowadays is that they are now more like project managers and they have to manage projects as well as managing the executives’ timetables.
Maximize LinkedIn: Creating Connections, Business and ResultsNancy Richmond
*** Social Media Week - Miami***
Presentation:
Are you on Facebook but not LinkedIn? Perhaps you are on LinkedIn but haven’t really done much yet. Join us to learn how to use the broad reach of LinkedIn for creating a professional brand online, developing leads, creating connections and expanding your business. You will leave this workshop understanding how to get the most out of LinkedIn for your career and organization.
Bring your laptop computer for an interactive session to learn how to create a LinkedIn profile that will get noticed.
You will:
-Create a professional profile and headline to build authority on LinkedIn
-Become an industry thought leader and grow your connections
-Create a high impact summary about yourself and business with a call to action
- Navigate LinkedIn and adjust your settings for maximum visibility
-Take advantage of media links for a more visually appealing profile
- Get the endorsements you want and the recommendations your need
- Learn how to use LinkedIn Pulse to attract new leads and engage your existing network
- Discover how to view and analyze your LinkedIn metrics
- Use advance search strategies and best LinkedIn practices
Employer branding evolution workshop overview part 1 final 2016Alexander Crépin
This document provides an overview of employer branding and recruiting. It discusses employer branding in four parts, covering topics like employer brand, employer value proposition, employee engagement, and employer branding on social media. It emphasizes that an employer brand is defined by employees' actual experiences working at a company and their willingness to advocate for it. A strong employer brand is attractive, trustworthy, authentic, distinctive, and incorporates workplace experiences across an employee's career life cycle.
How To Use Buyer Personas To Create Content That Matters To BuyersG3 Communications
The document discusses how buyer personas can help marketers create effective content by understanding buyers. It introduces buyer personas and explains that they are archetypes based on customer research, unlike profiles. Buyer personas provide insight into what goals, scenarios, choices and knowledge matter to different customer groups. The document advocates using scenario-based buyer personas and content planning centered around specific customer scenarios and stories, rather than large mathematical profiling approaches. It argues this helps marketers connect with customers emotionally and provide more contextualized experiences.
Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014LinkedIn Talent Solutions
From Talent Connect San Francisco, learn how to navigate the new LinkedIn profile page as well as other tools to help you build your personal and professional brand.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
The document provides tips for keeping social media simple and effective for businesses. It recommends focusing social media efforts on 1-2 major platforms, like Facebook and Instagram, rather than spreading efforts too thin across many networks. It also stresses the importance of regularly updating profiles and posting engaging content. Reviews and testimonials are highlighted as important for social proof. Business owners are advised to audit their online presence for opportunities to improve branding and responsiveness across devices.
Staffing firms will learn to successfully convert prospects into new customers by using your LinkedIn network to warm up cold leads. Download the full playbook: http://linkd.in/1IIqiO8
Employer branding evolution workshop overview part 2 final 2016Alexander Crépin
This document provides an overview of employer branding and the role of employee brand ambassadors. It discusses how employee advocacy is important for developing an authentic employer brand from the inside out. Employees are a trusted source for sharing their experiences and stories about working at an organization. The document also provides tips on identifying brand ambassadors, developing ambassador programs, creating and sharing content, and platforms for content distribution. The goal is to bring the employer brand to life through employee voices and stories.
Nonprofit Insights: The Brave New World of Engaging Skilled VolunteersVolunteerMatch
In today's connected world, new ways of involving volunteers in your organization's work are popping up all the time. Have you thought about how volunteers with specific skills could help your nonprofit?
Join VolunteerMatch and LinkedIn for this Nonprofit Insights webinar about the benefits of engaging skilled volunteers, and best practices for setting up a skilled volunteering program in a strategic way.
With 300+ million potential skilled volunteers on LinkedIn alone, connecting with the help you need doesn't have to be time-consuming or scary. We show you how to make the most of the unique partnership between VolunteerMatch and LinkedIn, including real-world examples of how other nonprofits have successfully connected with skilled volunteers via LinkedIn.
SkillWill is a startup that provides career counseling, skills assessment, and fresher recruitment services to students. The document discusses SkillWill's goals of helping 100,000 students and expanding their team of 11 to 200 people in order to better serve users and build out their product and services. It also promotes open job opportunities for entrepreneurs to join the team and help SkillWill achieve its ambitious goals through activities like content marketing, social media marketing, and content writing.
SkillWill is a startup that provides career counseling, skills assessment, and fresher recruitment services to students. The document discusses SkillWill's goals of helping 100,000 students and expanding their team of 11 to 200 people in order to better serve users and build out their product and services. It also promotes open job opportunities for entrepreneurs to join the team and help SkillWill achieve its mission.
Executive recruiters reveal top tips for a compelling CVHayley Stanton
The document provides tips from executive recruiters on creating an effective CV. It notes that many senior executives struggle to prepare a quality CV that catches recruiters' attention. The recruiters emphasize that an impressive CV is concise at 2 pages, focuses on achievements and responsibilities in each role, and is tailored to the specific job rather than a generic CV. It should tell a story of the applicant's career progression and demonstrate an understanding of the target company and market.
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
The document provides an overview of LinkedIn and tips for using it effectively. It discusses creating a strong profile, getting endorsements, using company pages and groups, and how to become a thought leader on LinkedIn. The presentation emphasizes focusing on relevant, timely content and regular activity to succeed on LinkedIn. It encourages professionals to make LinkedIn part of their daily routine for networking and professional development.
Linkedin session How to stand out with your linkedin profileMuhammad ELSalamony
This document provides tips on how to build a strong LinkedIn profile. It discusses setting up the basic profile sections like photo, headline, experience and education. It also recommends customizing the profile summary to tell your professional story in 60 seconds. The document advises enhancing the profile by adding applications, contact info, groups and recommendations to appear higher in searches. The overall goal is to position yourself as a professional and establish credibility to attract new business and career opportunities through your LinkedIn network.
The Social Experiment: A Presentation from Staffing World 2016Haley Marketing
Great ideas on how to quickly and effectively capitalize on social media.
In this presentation:
- The theory behind a social media strategy
- A review of best practices in using social media for sales, recruiting, personal branding, and inbound marketing.
- How to put theory into practice.
Watch free social media related webinars: http://www.lunchwithhaley.com/?s=social+media
The document provides information about the hiring process at BCCL. It discusses that BCCL looks to hire people who can grow into future leaders and describes the multi-step hiring process including application, interviews, assessments, pre-hire checks, and offers. The interview process focuses on evaluating candidates' growth mindset, leadership skills, innovation, and job-related knowledge. The document also provides tips for grooming, preparing for interviews, and contacting BCCL.
A great guide for Trainees & Graduates looking to launch a career in recruitment! Advice on how to prepare, how to make successful applications and how to perform in interview
How to write Linkedin messages that sell (and send 1540 messages per month)Kwai Yu
The document provides tips for writing and sending messages on LinkedIn without getting your account suspended. It warns that messages can be reported as spam, LinkedIn limits how many messages you can send, and messaging first-level connections still carries risk. The document recommends finding your target market by messaging 2nd-level connections, and writing messages that sell without getting reported as spam. It claims you can safely send over 1540 messages per month while spending less than 30 minutes per day.
7 Linkedin Secrets That Gets You Found By Your ProspectsKwai Yu
The 7 secrets are: 1) Turn off activity broadcast to avoid annoying your network. 2) Keyword optimize your profile image filename. 3) Keyword optimize your name, headline, and location for search engines. 4) Complete your education profile to expand your network. 5) Ask quality questions to get consistent recommendations. 6) Get quality backlinks to your website by labeling links with keywords. 7) Customize your profile URL to end with your name.
This document provides a weekly summary of activities on a farm. It describes working in the garden, visiting family members in the hospital, hosting family, and celebrating birthdays. The main topics discussed are caring for an elderly family member, using natural remedies and diet to aid their recovery, and finding inspiration from dreams and family.
What a cheap promotional product can teach you about fast-tracking your onlin...Kwai Yu
The document discusses how branded promotional items can be effective marketing tools with a low cost per impression. It notes that high-quality promotional items like pens that are useful and kept for a long time can provide many impressions of a company logo over an extended period at a very low cost per view. The document then draws parallels to how giving away useful, high-quality digital content like eBooks can similarly provide repeated exposures of a brand online at low cost through sharing and social media. It advocates testing online messages for appeal and engagement before using outbound marketing to help drive traffic to the free content.
The document discusses reasons for losing sales and factors that influence website design and effectiveness. It notes that poor fit for the customer's needs, a strong existing customer relationship with a competitor, and not understanding what the customer wanted can lead to losing a sale. When designing a website, it's important that it solves a problem for the user and works efficiently for its intended purpose. A good design has usability, accessibility and content to meet the primary business problem the site aims to address. The document contains various questions and ratings to gather feedback on a website visitor's experience and determine how well the site met their needs and motivated next steps.
Conversion optimization is defined as the process of increasing website leads and sales without spending money on attracting more visitors by reducing the bounce rate. It involves converting visitors into subscribers, subscribers into leads, and leads into sales through content marketing that attracts visitors without paid advertising. The key aspects of conversion optimization are that it is a process, increases leads and sales, does not require spending to attract more visitors, and reduces the bounce rate through attention-grabbing landing page content.
Make your-business-impossible-to-ignore-short-slideshareKwai Yu
This document provides an overview and sample pages from an extensive report on making a business impossible to ignore online. It discusses the importance of understanding the difference between subscribers and leads, and provides insights into 6 reasons people don't buy, 6 readiness to buy signals, and 3 laws of online marketing. The report also outlines an action plan for businesses to test, validate, and improve their online presence and marketing.
This short poem explores the question of how to turn good intentions into actions through three letters - "HOW". It notes that while having good intentions is easy, figuring out the practical steps or "HOW" to execute them can be challenging. The poem also points out that in life, the only two certainties are that we will have good intentions that remain unfulfilled without a plan, and that questions of "HOW" will often give us pause.
The document discusses why traditional networking does not work for most businesses. It references Dunbar's Number, which shows that humans can only maintain about 150 meaningful relationships. The document advocates investing time in quality connections rather than just accumulating contacts. It provides 10 criteria for identifying connections that have a wide reach and can help others extend their influence.
The document discusses how to effectively launch influence through storytelling. It emphasizes that compelling stories capture attention and have forward-ability by putting the reader/customer at the center of the story, disrupting old patterns, and creating an experience that readers want. Journalists are reminded to consider the type of reader as well as creating an engaging experience when telling stories. The document stresses that an effective brand story generates perception of connectivity, clarity and belief by finding a universal theme that audiences can relate to their own experiences.
The document discusses how traditional marketing and networking is ineffective for startups and small businesses. It promotes the Linchpin Academy which teaches businesses to become "worth knowing" by finding their influence, building unique stories, reaching the right audiences, and spreading their influence quickly. The academy helps businesses grow faster by being resourceful with available resources like Jonathan Mak who gained recognition through an online design tribute.
The document contains 9 benchmarks for thinking from Steve Jobs that one should stick on their wall. The benchmarks encourage the reader to [1] follow their passion and keep looking until they find what they love, [2] focus on doing meaningful work rather than accumulating wealth, [3] live an authentic life according to their own beliefs and not be constrained by others' opinions, [4] think about how designs work rather than just how they look, [5] have faith that hard work will lead to success even if the path is not clear, [6] anticipate and adapt to changing customer needs, [7] live each day as if it were your last, [8] persevere through challenges, and [9]
10 linchpin lessons from Lauren about PULL marketingKwai Yu
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
8 critical business development activities that successful and smart SMEs do ...Kwai Yu
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the results of a study on the effects of exercise on memory and thinking abilities in older adults. The study found that regular exercise can help reduce the decline in thinking abilities that often occurs with age. Specifically, older adults who exercised regularly performed better on memory and thinking tests compared to those who did not exercise regularly.
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