Detail Study of a Detergent Powder Manufacturing Firm, Samarpan Industries.

1. ERO
Detergent Powder
Samarpan Industries,
Kanpur
Create By: Saurav Gupta
Email ID: saurav4success@gmail.com

3. Introduction to
Samarpan Industries
➔ Samarpan Industries is founded by
Mr. Pushpesh Jha & Mr. Saurav Gupta in 2017.
➔ Mr. Pushpesh Jha is a Young Enthusiastic
Entrepreneur.
➔ Samarpan Industries started their first
project with Detergent Powder named
“ERO”
➔ Companies has their manufacturing plant in
Kanpur and Patna.
➔ The Head office is in Kanpur, Uttar Pradesh.

4. Company History
➔ Samarpan Industries was started with 3
employes in a small room in 2017.
➔ Initially there were only 2 employes
➔ “ERO” was there first product.
➔ Initially the production was manual and
handmade..

5. Company Vision
➔ Outstanding stain removal ability on a
wide range of stains.
➔ Give the acute water scarcity in most of
India.
➔ Provide best quality products in
affordable price.
➔ Become the best brand in Indian
Consumer market.

6. Company’s Present Status
➔ Currently Company is mainly focusing in
the markets of different district of Uttar
Pradesh, Bihar, Rajasthan and Madhya
pradesh.
➔ Company has 50 employees including
Salesman.
➔ Company is producing ERO brand
detergent powder in 2 different variants.
◆ 1 Kg
◆ 175 grams

7. Components used in
production of ERO
➔ Soda
➔ Dolomite
➔ Salt
➔ Slurry Acid
➔ Special Chemicals
➔ Starch
➔ Saint

8. ERO(Detergent Powder) Plant
Reactors Blender Neutraliser Weighing Scale Packing machine
The plant consist of following 5 machine :

9. 4 Ps for Marketing Mix for ERO

10. A comparison of Cost Price
with sale price of ERO
Quantity Cost Price in Rs. MRP in Rs. Market Price in Rs.
40 grams 1.35 2 1.65
175 gram 7.2 10 8
1000 gram 36.5 55 45
DISTRIBUTION PRICING STRATEGY:
FOR EXAMPLE:
List price Rs. 100
Add: Distributor price (5% approx) Add: Trade price (5% approx) Final Retail price (10%
approx)
Rs. 105 Rs. 110.25
Rs. 121

11. Supply for the Product
➔ Supply channel :
◆ Distributors.
◆ wholesalers.
◆ Retailers
➔ Very good geographical distribution
across cities of Uttar Pradesh, Madhya
Pradesh and Bihar. Both Urban and
Rural market segment covered.

12. Revenue of ERO

13. Marketing and Promotion
➔ Company has his policy for
No Money Waste on Paid Advertisements.
➔ Instead of that
Company relies of Words of
Mouth

14. SWOT for ERO
Strengths Weakness
➔ High Quality
➔ Best Quantity
➔ Innovative Aspects
➔ Rural Reach
➔ Strong Competitors
➔ Substitute Product
➔ Lack of Budget
➔ Lack of controls in the market
Opportunities Threats
➔ Indian Detergent Market is growing
@20%
➔ Business and Product Development
➔ Market Penetration
➔ Urban market are shopping less
➔ Economic Crisis
➔ Chance of Price war
➔ Big Brands like Surf Excel and Tide

15. Company’s Objectives
➔ To become leader of detergent powder in
Indian market.
➔ Approaching new markets.
➔ Launching product extensions.
➔ Maintain brand loyalty.
➔ Increase frequency of usage.
➔ Launching variants in the washing machine
category and introduce Quick Wash detergent.

16. We wish a great
success for
ERO and Samarpan
Industry.
Thank You So Much….