Illustration of why Panda and Penguin are platforms for implementing new webspam algos. The initial releases are just the start, and there is a lot more to come!
Pubcon 2012 Vegas: Implementing a Search Strategy for 2013 and Beyond - 10-01-12Eric Enge
A detailed look at how Panda and Penguin work, why it means there are many more updates like them coming, and how to future proof your online marketing efforts
The Future of Online Marketing - Newport August 2012Eric Enge
Pandas and Penguins rule. Is SEO dead? Is social media the savior? See why it is not that simple, and how an integrated social media strategy can play a big role in driving your SEO
Google Rich Answers and Featured Snippets In Search - Pubcon Austin 2016 Eric Enge
Google has been developing rich answers and featured snippets to help people to get direct answers to their questions in the search results. In this presentation, you will learn how rich answers and featured snippets have grown, and how you can get featured snippets that drive traffic for your site.
This deck was presented at Pubcon Austin by Eric Enge, Stone Temple Consulting’s CEO.
Get Eric's complete study on how Google is using these features at stonet.co/featured-snippets-ss
Machine Learning Search and SEO - Zenith; Duluth, MN. Eric Enge
Machine learning is the next great computer revolution, one that is already here. We don’t have to wait for the future; Google has been using machine learning to solve many complex search-related problems for years, and the applications keep growing, including last year’s announcement of the addition of RankBrain to the search algorithm and the impact of machine learning on search. Google's RankBrain algorithm caused major confusion in the digital marketing community. This presentation will show you what RankBrain really is about, what else Google is likely to do with machine learning, and how it impacts your #SEO strategy. This slide was presented at Zenith Conference in Duluth, MN.
Content Marketing, Mobile Web Sites, Lessons From the FieldEric Enge
Theory is one thing, practical experience is another. This presentation digs into the realities for both content marketing and in mobile, to help you learn from the experiences others have had
Opportunism and Being Holistic: What it Takes to Win in Digital Marketing in ...Eric Enge
Two major trends are shaping the nature of the opportunities for you to grow your online business:
- The completely open nature of the Interwebs creates an expectation of authenticity
- The rate of change in the online world continues to accelerate
Most of your competitors are going to be slow in responding to these changes, but you don’t have to be. Embracing these trends is what it takes to gain an unfair competitive advantage in today’s world. Come on board and take a ride into the future of digital marketing greatness.
This slide will show you:
- Some of the great opportunities that are in front of you right now
- How many companies are using opportunism to get ahead
- Why a holistic approach will help you build uncommon brand loyalty
- Thought provoking ideas on what’s in it for you!
This slide is presented at Rocks Digital's Keynote in June, 2016 by Eric Enge, Stone Temple Consulting's CEO.
Pubcon 2012 Vegas: Implementing a Search Strategy for 2013 and Beyond - 10-01-12Eric Enge
A detailed look at how Panda and Penguin work, why it means there are many more updates like them coming, and how to future proof your online marketing efforts
The Future of Online Marketing - Newport August 2012Eric Enge
Pandas and Penguins rule. Is SEO dead? Is social media the savior? See why it is not that simple, and how an integrated social media strategy can play a big role in driving your SEO
Google Rich Answers and Featured Snippets In Search - Pubcon Austin 2016 Eric Enge
Google has been developing rich answers and featured snippets to help people to get direct answers to their questions in the search results. In this presentation, you will learn how rich answers and featured snippets have grown, and how you can get featured snippets that drive traffic for your site.
This deck was presented at Pubcon Austin by Eric Enge, Stone Temple Consulting’s CEO.
Get Eric's complete study on how Google is using these features at stonet.co/featured-snippets-ss
Machine Learning Search and SEO - Zenith; Duluth, MN. Eric Enge
Machine learning is the next great computer revolution, one that is already here. We don’t have to wait for the future; Google has been using machine learning to solve many complex search-related problems for years, and the applications keep growing, including last year’s announcement of the addition of RankBrain to the search algorithm and the impact of machine learning on search. Google's RankBrain algorithm caused major confusion in the digital marketing community. This presentation will show you what RankBrain really is about, what else Google is likely to do with machine learning, and how it impacts your #SEO strategy. This slide was presented at Zenith Conference in Duluth, MN.
Content Marketing, Mobile Web Sites, Lessons From the FieldEric Enge
Theory is one thing, practical experience is another. This presentation digs into the realities for both content marketing and in mobile, to help you learn from the experiences others have had
Opportunism and Being Holistic: What it Takes to Win in Digital Marketing in ...Eric Enge
Two major trends are shaping the nature of the opportunities for you to grow your online business:
- The completely open nature of the Interwebs creates an expectation of authenticity
- The rate of change in the online world continues to accelerate
Most of your competitors are going to be slow in responding to these changes, but you don’t have to be. Embracing these trends is what it takes to gain an unfair competitive advantage in today’s world. Come on board and take a ride into the future of digital marketing greatness.
This slide will show you:
- Some of the great opportunities that are in front of you right now
- How many companies are using opportunism to get ahead
- Why a holistic approach will help you build uncommon brand loyalty
- Thought provoking ideas on what’s in it for you!
This slide is presented at Rocks Digital's Keynote in June, 2016 by Eric Enge, Stone Temple Consulting's CEO.
Google Hummingbird and Semantic Search - An UpdateEric Enge
Google's Hummingbird landed in September of 2013. Yet it was a soft landing with few noticing its impact, even though Google told us it impacted 90% of queries.
In this presentation at MN Search in Minneapolis, I provide an update on what's going on, and how the impact is becoming very real in 2014.
Links As SEO Ranking Factor: Still Very Powerful!Eric Enge
Our in-depth study used advanced statistical analysis to show that links to your site are even more powerfully correlated with ranking than most people think. See the complete study at stonet.co/link-study.
The Future of Digital Marketing and SEO - Art of SEO Book EventEric Enge
My presentation on the future of digital marketing and SEO, given at an event celebrating the release of the third edition of The Art of SEO. I'm lead co-author of that book.
In the slide, Eric Enge will show you what Penguin 4.0 is and how it can impact your site.
This slide is shown State of Search in Dallas, TX in November, 2016
Machine Learning and Search -State of Search 2016 Eric Enge
Machine learning is the next great computer revolution, one that is already here. We don’t have to wait for the future; Google has been using machine learning to solve many complex search-related problems for years, and the applications keep growing, including last year’s announcement of the addition of RankBrain to the search algorithm, the impact of machine learning on search. Google's #RankBrain algorithm caused major confusion in the digital marketing community. This presentation will show you what RankBrain really is about, what else Google is likely to do with machine learning, and how it impacts your SEO strategy.
This presentation is shown by Eric Enge at State of Search Conference in November 2016
Sempo Atlanta Keyote: Search and your Marketing Mix 09-05-12jeffjoy
A view into the marketing mix of today and how branding and advertising has transitioned from traditional media. I gave this presentation at SEMPO Atlanta on 9/14/12.
Sempo Atlanta keyote - Eric Enge: Search and your Marketing Mix - given 9/14/12.Eric Enge
A view into the marketing mix of today and how branding and advertising has transitioned from traditional media. I gave this presentation at SEMPO Atlanta on 9/14/12.
Differentiate or Die - the Choice is YoursEric Enge
The world of search is changing rapidly, and you can expect it to continue to change at an ever increasing pace. This presentation shows some of those changes, and talks about how you future proof your site.
A detailed examination of how social media and SEO interact, including direct social signals, and how to network through social media to do link building.
Panda was the first shot across the bow from Google in placing emphasis on content quality. But what else has Google done since then, and what tools exist to increase the quality of your content? Find out in this presentation.
This slide is presented by Eric Enge at Ungagged Conference in Las Veges, November 15, 2016.
You have your Responsive web site and think you’re all set? NOT EVEN CLOSE!
The mobile revolution is well underway, and it’s imperative that you shift your entire mindset to mobile first now. This presentation will explore what that actually means, and show you the awesome opportunities that it can create for you. Eric Enge's Keynote at Raleigh SEO Conference in April 19, 2016.
Eric Enge reviews Panda Ranking Signals. This includes how it was built, tools used by Google for measurement, and the types of metrics that Google may be using.
Google Hummingbird and Semantic Search - An UpdateEric Enge
Google's Hummingbird landed in September of 2013. Yet it was a soft landing with few noticing its impact, even though Google told us it impacted 90% of queries.
In this presentation at MN Search in Minneapolis, I provide an update on what's going on, and how the impact is becoming very real in 2014.
Links As SEO Ranking Factor: Still Very Powerful!Eric Enge
Our in-depth study used advanced statistical analysis to show that links to your site are even more powerfully correlated with ranking than most people think. See the complete study at stonet.co/link-study.
The Future of Digital Marketing and SEO - Art of SEO Book EventEric Enge
My presentation on the future of digital marketing and SEO, given at an event celebrating the release of the third edition of The Art of SEO. I'm lead co-author of that book.
In the slide, Eric Enge will show you what Penguin 4.0 is and how it can impact your site.
This slide is shown State of Search in Dallas, TX in November, 2016
Machine Learning and Search -State of Search 2016 Eric Enge
Machine learning is the next great computer revolution, one that is already here. We don’t have to wait for the future; Google has been using machine learning to solve many complex search-related problems for years, and the applications keep growing, including last year’s announcement of the addition of RankBrain to the search algorithm, the impact of machine learning on search. Google's #RankBrain algorithm caused major confusion in the digital marketing community. This presentation will show you what RankBrain really is about, what else Google is likely to do with machine learning, and how it impacts your SEO strategy.
This presentation is shown by Eric Enge at State of Search Conference in November 2016
Sempo Atlanta Keyote: Search and your Marketing Mix 09-05-12jeffjoy
A view into the marketing mix of today and how branding and advertising has transitioned from traditional media. I gave this presentation at SEMPO Atlanta on 9/14/12.
Sempo Atlanta keyote - Eric Enge: Search and your Marketing Mix - given 9/14/12.Eric Enge
A view into the marketing mix of today and how branding and advertising has transitioned from traditional media. I gave this presentation at SEMPO Atlanta on 9/14/12.
Differentiate or Die - the Choice is YoursEric Enge
The world of search is changing rapidly, and you can expect it to continue to change at an ever increasing pace. This presentation shows some of those changes, and talks about how you future proof your site.
A detailed examination of how social media and SEO interact, including direct social signals, and how to network through social media to do link building.
Panda was the first shot across the bow from Google in placing emphasis on content quality. But what else has Google done since then, and what tools exist to increase the quality of your content? Find out in this presentation.
This slide is presented by Eric Enge at Ungagged Conference in Las Veges, November 15, 2016.
You have your Responsive web site and think you’re all set? NOT EVEN CLOSE!
The mobile revolution is well underway, and it’s imperative that you shift your entire mindset to mobile first now. This presentation will explore what that actually means, and show you the awesome opportunities that it can create for you. Eric Enge's Keynote at Raleigh SEO Conference in April 19, 2016.
Eric Enge reviews Panda Ranking Signals. This includes how it was built, tools used by Google for measurement, and the types of metrics that Google may be using.
C3 2018 | Is 2018 the year you should embrace AMP?Conductor
While AMP was originally designed for media sites, it’s rapidly going mainstream, with major e-commerce sites, such as EBay adopting it and seeing great results. The original limitations of AMP as a platform are evaporating rapidly, as a large community of open source developers are making AMP increasingly flexible and powerful. This presentation will show you the potential power of AMP, discuss it’s remaining pitfall, and lay out for you just how powerful the benefits of AMP might be for you.
The Future of Mobile - Presented at SMX MunichEric Enge
A look at many of the important aspects of the future of mobile, including: mobile vs. desktop usage, AMP, Page Speed, Google's Mobile First initiative, Progressive Web Apps, and the continuing rise of Voice
Rich Answers & Featured Snippets in SearchEric Enge
All the latest on what's going on with Google's rich answers in their search results. This includes examples of queries, some fun ones where Google gets it wrong, and the procedure we developed for how you can get them for yourself.
Similar to SMX East 2012: Pandas and Penguins 09-15-2012 (20)
Building a Personal Assistant App SMX November 2019Eric Enge
Provides an outline of how to build an Alexa Skill or an Actions on Google App. Discusses the challenges related to language processing, tracking voice in Google Analytics and the types of apps that you could choose to implement.
The Critical Role of Voice Personas in Actions and SkillsEric Enge
Voice search is a hot topic right now, but building an Alexa Skill or an Actions on Google App is not enough. You have to build a compelling persona that reflects your brand values, and that connects with your target audience. This deck was presented by Duane Forrester and I at SMX Advanced in June of 2018.
Pubcon Austin 2018 Voice, Personal Assistants, and Building a Google ActionEric Enge
Voice usage is on the rise. Personal assistants are being used by hundreds of millions of people. Learn how they are being used, and what opportunities exist for enhancing your brand reputation and visibility. See a walkthrough of how to build an Actions on Google.
Overview of Structured Data, how Google uses it, how the industry uses it, how to use it on your site and what's coming in the near future. A complete primer on how structured data should fit into your overall business strategy.
What's Hot in SEO Ranking Factors - SMX Advanced June, 2016Eric Enge
This slide shares knowledge and results from Eric Enge's latest study on links as a ranking factor which is also presented at The Periodic Table Of SEO Ranking Factors: 2016 Edition at #SMX Advanced in Seattle on June 22-23, 2016.
In addition to that, this slide also covers his thoughts about Featured snippets and RankBrain.
Social Media With A Purpose - IRCE; Chicago, IL Eric Enge
In this presentation, Eric Enge explores the relationship between content marketing and Search Engine Optimization, and how you can leverage this link to your business’s advantage, to build your brand and drive more sales. This slide is shown at IRCE in Chicago, IL in June, 2016.
Backlink Tools: How Good Are They at Link Discovery?Eric Enge
Summary of a Stone Temple Consulting study of the effectiveness of three major backlink discovery tools (Moz Open Site Explorer, Majestic, and ahrefs) at finding links from high authority sites.
See the complete study at http://stonet.co/backlinktoolstest
Content Marketing Excellence: What It Is, and How To Get ItEric Enge
So many people engage in content marketing, but they don't really know what is the type of content that can get social shares, user engagement, and links. This presentation lays it out for you.
Turning the Aircraft Carrier: Driving Change in the EnterpriseEric Enge
Coming up with great Digital Marketing ideas is only part of the battle. Those ideas are worth nothing unless you can get the organization to make the change. That's not always so easy! This presentation will give you some ideas on how to get that done.
Presentation Covering Detailed Studies on Google Plus Impact on SEO, Facebook Impact on SEO, and Twitter Impact on SEO. Also Includes Speculation on How Google May Use These Signals in the Future.
2 Studies: Google Plus Impact on SEO, Facebook Impact on SEOEric Enge
A review of the state of social media signals and SEO. Includes the results of a study that measures Google Plus Impact on SEO (actual causation, not correlation), and a study that measures Google's efforts to index Facebook content.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
2. First Off... Who Am I?
Co-author: The Art of SEO
President: Stone Temple Consulting
25+ person SEO and PPC firm
Trainer: Instant E-Training
Founder: Web Site Publishing Companies
Publish web sites, grow them, then sell them
2 significant exits so far
Twitter: @stonetemple
Google Plus: +Eric Enge
@stonetemple / + Eric Enge
6. The User is Central to the Google Algo
“that is a part of what
our algorithm does:
work to find quality
diverse results that
help solve problems
for users.”
Google’s Matt Cutts
@stonetemple / + Eric Enge
9. Matt Cutts on “Link Building”
“It segments you into a
mindset, and people
get focused on the
wrong things”
@stonetemple / + Eric Enge
10. First Panda
Feb 23, 2011
Attacked poor
content sites
Many updates
since then (on
version 3.9)
@stonetemple / + Eric Enge
11. Then Penguin
April 24, 2012
Speculation is that this
targeted:
Bad anchor text mix
Comment spam
Paid guest posts
Article marketing sites
@stonetemple / + Eric Enge
12. Panda/Penguin Algorithm Structure
Questionable SEO /
Link Building Tactic Ranking
Identified Adjustment
Score
No Can we
Write an Penguin/Panda
Algo to Algo Scheduler
Flag it?
Yes
Master
Create the Algo Google
Run the Algo Index
@stonetemple / + Eric Enge
13. Why is This Important?
Many potential spam detection algorithms are
very compute intensive
Too much computing time to include in the main
algo
Key component is the ability plug in a ranking
adjustment score from an external database
@stonetemple / + Eric Enge
14. Matt Cutts on Panda/Penguin
“… you are right that
these algorithms do
represent new types of
capabilities for us.”
@stonetemple / + Eric Enge
15. Article Directory Example (My Theory)
Extract List of Calculate
Sites Quality
Participating Adjustment
Put in DB
Build List of Sites For Main
With Large % of Algo
Link Juice from
Art. Dirs.
@stonetemple / + Eric Enge
16. Article Directory Example
Extract List of Calculate
Sites Quality
Participating Adjustment
Put in DB
Build List of Sites For Main
With Large % of Algo
Link Juice from
Art. Dirs.
@stonetemple / + Eric Enge
17. So What’s Next?
(Speculation Ahead!)
@stonetemple / + Eric Enge
21. Matt Cutts on Panda/Penguin - Infographics
“I would not be surprised
if at some point in the
future we did not start to
discount these
infographic-type links to
a degree.”
@stonetemple / + Eric Enge
23. Low Relevance Blog Posts
Travel to New Zealand
New Zealand is a wonderful place to
visit. There are many different types of
customs used. Cars can be rented if you
want to create your own travel
itinerary.
24. Still Low Relevance
How to Make Cotton Candy
Cotton Candy is a treat beloved by
many children. You can make at home,
and you do not need to do remodel
your kitchen to do so. All you need to
do is get yourself a $4,327.45 device …
25. Try to Cover Your Tracks?
Wikipedia page All About Mortgages Your shameless
money page
Mortgages are the biggest financial
commitment most people make. You
can get the best mortgage rates by Fhfa.gov page
getting multiple quotes. Some great
information is available from the
Federal Housing Financial Agency.
26. Does Your Anchor Text Look Like This?
6% 12%
10%
11%
11%
13% 23%
14%
@stonetemple / + Eric Enge
28. Highly Commercial Term Results Manual Review
Take the Top 500
Commercial Spaces
Review Results by
Hand
@stonetemple / + Eric Enge
29. Thin Geographic Pages
Seattle Pizza Boston Pizza
We offer the best We offer the best
pizza in Seattle. pizza in Boston.
Using only local Using only local
Seattle ingredients, Boston ingredients,
we help create jobs we help create jobs
30. Matt Cutts on Thin Geographic Pages
“Where people get into
trouble here is that they
fill these pages with the
exact same content on
each page. ‘Our
handcrafted pizza is
lovingly made with the
same methods we have
been using for more than
50 years …’ ”
@stonetemple / + Eric Enge
31. Thank You!
Eric Enge
eenge@stonetemple.com
@stonetemple
+ Eric Enge
(508) 485-7751
www.stonetemple.com