To better understand the evolution of the changing workplace and how different forms of communication are being used in business, Skype commissioned a survey through Incites Research, which surveyed 1,000 technology-enabled professionals in the US, including 500 business end users and 500 technology decision makers across small, medium and large size businesses.

1. How real-time
communications and
video are transforming
the workplace

2. Based on a Skype commissioned survey
about “The Future of Work”
• Online study of 1,000 technology-empowered workers in the US
• 500 end users
• 500 decision-makers
• Businesses ranging in size from SOHO to large enterprise,
across all industry sectors
• Survey took place from 24 November - 1 December 2010
• Research was conducted by Incites, based on a sample
provided by Research Now, one of the leading global online
business and consumer panels

3. The workplace has radically shifted
• 62% of firms have remote workers
• Of the firms that do, one third (34%) of employees work away
from the office; at client, customer or partner premises; at home
or in public spaces
• And these remote workers spend 40% of their time on average
away from the office

4. Not just remote, work is becoming more flexible
as people work anytime and anywhere
• 57% of firms allow flexible working hours, that fit with employees
lives, rather than “standard office hours”
• Only 1 in 5 managers surveyed worried about the productivity of
flexible workers
2010 © Skype. Commercially confidential Slide 4

5. Flexible working benefits both businesses
and workers
Benefits to the business
• 57% easier to collaborate
• 71% more productive
• 67% help to recruit and retain effective workers
Benefits to workers
• 80% employees appreciate flexible working for life balance
• 65% feel a flexible working policy would be important to a future
change of job
2010 © Skype. Commercially confidential Slide

6. New tools are being added to the workplace
What people use in the workplace now? (Frequency, at least once a week)
100%
90%
We are seeing the more collaborative,
80%
less formal tools start to reach a
critical mass in the workplace
70%
60%
50%
40%
30%
20%
10%
0%
Email
Office
phone
Mobile
Tex>ng
(SMS)
Instant
Social
Conference
VoIP
calling
Desktop
Room-­‐based
messaging
networks
calls
video
video

7. Increasingly workers are bringing
new tools into the workplace
• In two thirds of organizations, workers can bring their
own personal technology into the workplace
• 41% can bring and use their own tools independently
• 26% can bring their tools if cleared by a manager or IT
• One third of organizations require communications tools to be
determined centrally – where everyone uses the same technology

8. Increasing adoption of new tools
What people have used more this year and expect to use more in the future
45%
MORE
THIS
YEAR
MORE
IN
THE
FUTURE
40%
• E-mail and office phone usage is
35%
expected to decline in the future
30%
• Desktop video calling is expected to have
the biggest gain in usage in the future
25%
20%
15%
10%
5%
0%
Mobile
Email
Tex>ng
(SMS)
Social
Desktop
video
Instant
VoIP
calling
Conference
Office
phone
Room-­‐based
networks
messaging
calls
video

9. What the data is showing us
Big movers this year Biggest jumps in future use
• Email • Desktop video
• Mobile • VoIP
• Texting (SMS) • Room-based video
• Social networks • Conference calls

10. Video is making communication more
productive, collaborative and cost-effective
Of workers who use video
• 68% experience richer and more productive communication with
colleagues, clients and suppliers
• 65% collaborate better
• 62% save time
• 56% save money
• 69% want video to be available on a range of devices and locations
not just fixed systems

11. Video can also make work more human and
help us balance our personal lives
Of workers who use video
• 41% experience richer relationships with colleagues, clients and
suppliers
• 60% agree video calling needs to be available for business and
personal calls
• 70% would like to do video calls with family members when travelling

12. There s a vast opportunity to
improve technology
• 42% agree the workplace is suffering from information overload
• 35% blame email for this overload
• And 48% would like a simpler, unified approach to managing
information
• Interestingly, this figure is higher if we look at just managers
where 57% would like a simpler, unified approach
2010 © Skype. Commercially confidential Slide

13. What we know so far
• The workplace has radically shifted
• Work is becoming more flexible as people work
anytime and anywhere
• New tools are democratizing workplaces
• People are bringing in their own technology to workplaces
• Video is richer and more productive means of communication
• People are using many tools to collaborate
• There’s a vast opportunity to improve technology
2010 © Skype. Commercially confidential Slide