Email Insider Summit, Deer Valley, Utah, Day 2 - Lauren Gentile and Christine Bradford - Harnessing the Power of Machine Learning to Create 1:You Communications
Combining Digital Media and Customer Interactions for “Connected CRM”SFIMA
The document discusses connecting digital media and customer interactions for effective customer relationship management (CRM). It describes Merkle Inc., a leader in CRM, and their belief that integrating brand and customer focus through domains like information, insights, optimization and targeting can create competitive advantage. The presentation explains how the digitization of media and channels creates an opportunity for CRM in targeting customers across these touchpoints to improve engagement and outcomes.
The document discusses how small businesses can use technology to their advantage. It provides examples of how a lack of proper data backup and security led to business losses. It then lists top reasons to use technology, such as securely storing data, ensuring business continuity, and increasing sales. Finally, it discusses specific ways technology can help small businesses, including marketing via the internet, increasing productivity, and automating backup and security.
IBM defines social business as embracing networks of people to create business value by deepening client relationships, driving operational effectiveness, and optimizing the workforce. IBM delivers social business solutions through LotusLive, its cloud-based social business platform, to help customers solve business problems faster and smarter. LotusLive provides collaboration tools like files, meetings, events, and communities to extend the enterprise beyond its boundaries to partners and customers in the cloud.
How Thinking Small Can Mean Big Things for Your BusinessFonality
This document discusses how online collaboration tools have empowered small and midsize businesses (SMBs) to compete against larger companies. It argues that SMBs can streamline their efforts and outpace rivals by choosing collaboration tools wisely from the many options available. However, challenges remain, such as collaboration tools being scattered and difficult to use, and companies being separated by geography. Unified communications solutions that combine features like email, conferencing and customer relationship management into a single interface can help SMBs overcome these challenges and collaborate more effectively at a lower cost. This allows SMBs to leverage their agility to outmaneuver larger but less nimble corporate competitors.
SoftControl - Short Company Introduction. Since 1993 we served 200+ companies and helping them to boost their capabilities and to grow their business. Get more information about our Services and Products, short and to the point.
Visit our website: http://www.softcontrol.net
The Highest Impact Email Marketing Trends of 2020Chad S. White
To help you determine your email marketing priorities for 2020, we surveyed our more than 500 consultants about 26 tactics and technologies. They rated each one for its current adoption and its impact it will have in 2020. We then organized them into adoption-impact quadrants.
In this 49-minute on-demand webinar, we focus on those email marketing tactics and technologies that our consultants said would have the highest impact this year. Along the way, we share Oracle CX Marketing Consulting client stories and talk about how Oracle technology can help brands make the most of these email marketing trends in 2020.
Watch the on-demand webinar >> https://blogs.oracle.com/marketingcloud/the-highest-impact-email-marketing-trends-of-2020
This document summarizes an article from the DITY Newsletter about debunking the myth of over-servicing customers in IT. The article argues that over-servicing customers is bad business and leads to poor outcomes like increased costs and staff turnover. Customers actually just want what they paid for - the agreed upon level of service - delivered professionally and on time. The best way for IT to exceed customer expectations is by simply doing what was promised and treating customers with respect.
Supporting SMBs in their Journey to the Cloud with AppHelpMadeline Titcomb
This document discusses how small and medium businesses (SMBs) are increasingly adopting cloud technologies and solutions. It notes that while SMBs have begun using cloud solutions, most have not fully migrated their businesses to the cloud. The document then outlines some of the key benefits of cloud adoption that have motivated SMBs. It also discusses how service providers can play an important role in supporting SMBs throughout their journey to the cloud, including providing technical support, bundling services, and helping SMBs select the right cloud solutions.
Combining Digital Media and Customer Interactions for “Connected CRM”SFIMA
The document discusses connecting digital media and customer interactions for effective customer relationship management (CRM). It describes Merkle Inc., a leader in CRM, and their belief that integrating brand and customer focus through domains like information, insights, optimization and targeting can create competitive advantage. The presentation explains how the digitization of media and channels creates an opportunity for CRM in targeting customers across these touchpoints to improve engagement and outcomes.
The document discusses how small businesses can use technology to their advantage. It provides examples of how a lack of proper data backup and security led to business losses. It then lists top reasons to use technology, such as securely storing data, ensuring business continuity, and increasing sales. Finally, it discusses specific ways technology can help small businesses, including marketing via the internet, increasing productivity, and automating backup and security.
IBM defines social business as embracing networks of people to create business value by deepening client relationships, driving operational effectiveness, and optimizing the workforce. IBM delivers social business solutions through LotusLive, its cloud-based social business platform, to help customers solve business problems faster and smarter. LotusLive provides collaboration tools like files, meetings, events, and communities to extend the enterprise beyond its boundaries to partners and customers in the cloud.
How Thinking Small Can Mean Big Things for Your BusinessFonality
This document discusses how online collaboration tools have empowered small and midsize businesses (SMBs) to compete against larger companies. It argues that SMBs can streamline their efforts and outpace rivals by choosing collaboration tools wisely from the many options available. However, challenges remain, such as collaboration tools being scattered and difficult to use, and companies being separated by geography. Unified communications solutions that combine features like email, conferencing and customer relationship management into a single interface can help SMBs overcome these challenges and collaborate more effectively at a lower cost. This allows SMBs to leverage their agility to outmaneuver larger but less nimble corporate competitors.
SoftControl - Short Company Introduction. Since 1993 we served 200+ companies and helping them to boost their capabilities and to grow their business. Get more information about our Services and Products, short and to the point.
Visit our website: http://www.softcontrol.net
The Highest Impact Email Marketing Trends of 2020Chad S. White
To help you determine your email marketing priorities for 2020, we surveyed our more than 500 consultants about 26 tactics and technologies. They rated each one for its current adoption and its impact it will have in 2020. We then organized them into adoption-impact quadrants.
In this 49-minute on-demand webinar, we focus on those email marketing tactics and technologies that our consultants said would have the highest impact this year. Along the way, we share Oracle CX Marketing Consulting client stories and talk about how Oracle technology can help brands make the most of these email marketing trends in 2020.
Watch the on-demand webinar >> https://blogs.oracle.com/marketingcloud/the-highest-impact-email-marketing-trends-of-2020
This document summarizes an article from the DITY Newsletter about debunking the myth of over-servicing customers in IT. The article argues that over-servicing customers is bad business and leads to poor outcomes like increased costs and staff turnover. Customers actually just want what they paid for - the agreed upon level of service - delivered professionally and on time. The best way for IT to exceed customer expectations is by simply doing what was promised and treating customers with respect.
Supporting SMBs in their Journey to the Cloud with AppHelpMadeline Titcomb
This document discusses how small and medium businesses (SMBs) are increasingly adopting cloud technologies and solutions. It notes that while SMBs have begun using cloud solutions, most have not fully migrated their businesses to the cloud. The document then outlines some of the key benefits of cloud adoption that have motivated SMBs. It also discusses how service providers can play an important role in supporting SMBs throughout their journey to the cloud, including providing technical support, bundling services, and helping SMBs select the right cloud solutions.
SJ Berwin LLP is a leading international law firm that was finding it increasingly difficult to ensure consistent branding across its email marketing to clients in multiple offices. It selected Tikit eMarketing to streamline its email marketing process and integrate with its InterAction CRM system. Tikit eMarketing allows SJ Berwin to design responsive templates centrally and distribute branded emails, automate workflows, and track engagement. This freed up time and improved consistency, design, and the firm's ability to capture client interactions.
Operations and technology framework for IFA'ssonesh_dedhia
The document discusses the key areas where independent financial advisors (IFAs) need to change to remain successful. These include better communicating with next-generation clients using their preferred methods, addressing increasing regulatory costs, finding talented employees, focusing on financial planning over transactions, and transitioning from legacy to digital systems. IFAs will need to adopt technologies like mobile, video conferencing and social media to engage modern clients.
This document outlines an integrated cross-channel marketing campaign for Netezza that includes:
- A corporate overview brochure and video
- Landing page and direct mail pieces directing lab managers to the landing page
- Vision and testimonial videos
- Banner ads for a "Twin Fin Test Drive"
- Customized direct mail and letters for C-level executives featuring an iPod touch
- Case studies and success stories from direct mail campaigns
- Transforming a white paper into a sales-oriented eBook
- Targeted direct response campaign including a personalized CEO video
The campaign utilizes various channels including print, video, digital, and direct mail to promote Netezza's products and services
Top Software Companies in Miami, Florida [Full list 2020]Valeriy Ilchenko
Compare the rates, industry expertise, key partnerships, and awards by the top software companies in Miami, Florida. We collected the key info to simplify and background your research.
For more info, visit: https://www.byteant.com/blog/top-10-software-companies-in-miami-florida/.
Washington State Delegation Directory. Directorio de empresas que forman la D...Carmen Urbano
The document provides information on several Washington state companies attending Mobile World Congress to promote their mobile products and services. It summarizes each company's offering and key contact. Buddy Platform provides a platform for mobile app developers to build apps faster. CENTRI sells a solution to improve network performance and control costs for carriers and enterprises. Chetan Sharma Consulting provides mobile strategy consulting. Glympse allows users to share their location for a set time through its app.
Data. It’s everywhere and clearly it’s an integral component of email marketing. As marketers, we’ve embraced the ‘data journey’ through the years and have experienced first-hand the benefits as to how data enables our personalization strategies – our goals. In this interactive session, we’ll discuss the past, present and future of data and explore the innovative applications of data that brands are leveraging to advance their email marketing. Join our storytelling session to learn how we’ve gone from first name in the inbox to personalized content that’s relevant to the unique interests of each individual consumer.
As part of Epsilon’s Loyalty Evaluation and Design (LEAD) framework, we use the 5 C’s of loyalty strategy - competition, culture, company, cost-benefit, and customer – to assess critical components and inform the loyalty design recommendations to form an ideal loyalty experience for brands and their customers.
In the age of shifting loyalties, loyalty marketing is the ace up the CMO’s sleeve. Experience shows that when loyalty marketing is done right, it deepens consumer trust based on insight and relevance. Trust is marketing gold in a post-Covid world. But the loyalty paradigm is also evolving. To continue to succeed, brands need agility and one-on-one relationships. And with third-party cookies on the way out, brands will have less data to create authentic connections. Hence loyalty marketing has become even more critical as a source of first-party data.A strong partnership hinges on value exchange. Loyalty marketing is no different. The desired state is loyalty as an outcome and not just a program.
Key Takeaways:
1. Value -led approach to loyalty marketing
2. Who's done it well
3. Tips and tricks to loyalty marketing
Oracle Customer Engagement in a Digital WorldMyles Freedman
The document discusses how communication professionals (CSPs) need to engage digital customers. It notes that digital customers have short attention spans and are hard to please. CSPs need to follow rules like engaging customers on social media instead of directly selling, recognizing customers use multiple channels, and providing no service is sometimes the best service. The document advocates that CSPs use customer data from all touchpoints to develop a unified customer view and provide personalized experiences across channels. It provides examples of how Vodafone and Oi Brazil improved customer engagement and business results by integrating Oracle CX Cloud platforms.
Dallas Digital Summit: 6 Steps to Big Data SuccessSameer Khan
The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. Econsultancy, reports only 25% of the organizations are able to make proactive use of digital data to drive business outcomes. In this session, IBM’s Sameer Khan will outline a 6 step action plan to manage your data and derive relevant insights from it.
4 key elements to success in the 3rd platform by Jerod Powell - CEO INFINIT ...Jerod Powell
Digital Transformation, 3rd Platform, And Disruptive IT - What You Need To Know To Be Successful: Transform Or Die, That Simple.
In this Presentation, Jerod Powell, CEO of INFINIT Consulting is going to shed some light on why some partners are highly successful in the cloud and era of the 3rd platform and why some are seemingly stuck and dying a slow death.
This presentation from DropMySite introduces their data backup and protection products: DropMySite, DropMyEmail, and DropMyMobile. It summarizes the key features of each product, including website and database backup for DropMySite, email archiving and restoration for DropMyEmail, and mobile data backup and encryption for DropMyMobile. It also outlines their partner program, current integration partners, and product screenshots. The overall purpose is to showcase DropMySite's end-to-end data backup portfolio and white label opportunities for partners.
Make no mistake – experience is the key word. Products and services are really just pieces of a larger puzzle of experience for your consumers. They aren’t in a mortgage; they’re interested in the house that will be their home. They aren’t just looking for a flight; they’re looking for a way to reach a destination. Experience is the real currency of our brands, and it extends beyond any particular channel or device. It’s the entirety of our connection with consumers.
The Difficult Questions Your Digital Strategist Wants You To Ask (And Some Th...IIHEvents
1. The document discusses different types of digital strategies including data strategy, which focuses on collecting and standardizing data across sources, and identity resolution.
2. It provides examples of customer lifecycles for both B2C and B2B businesses to understand the customer journey and define barriers.
3. When developing a data strategy, it is important to map customer identifiers used across systems to build a unified view of each customer and enable better targeting.
Imprivata & True Influence - SDSummit Case Study 2019 w/ Naomi Marr & Lynne P...True Influence
Imprivata is a healthcare IT company that provides single sign-on and access management solutions. The presentation discusses how Imprivata uses intent data from True Influence and InsightBase to improve marketing and sales efforts. Intent data is used to identify target accounts, move opportunities through sales stages, support sales and marketing cycles, and implement account-based marketing approaches through personalized ads and content. Programmatic approaches like display advertising and content syndication are aimed at accounts showing purchase intent based on trending data. Overall, intent data provides insights to align marketing and sales efforts for better demand generation.
The speed, volume and complexity of decisions – as well as the impact they have on customer experience – demand automated, real-time decision making. Digital decisioning is an emerging best practice for delivering business impact from AI, machine learning, and analytics. Digital decisioning is an approach that ensures your systems act intelligently on your behalf, making precise, consistent, real-time decisions at every customer touchpoint.
Audio on our YouTube Channel: https://youtu.be/cGxPYnE5PTM
Customer Experience and Predictive AnalyticsRick VARGAS
The document discusses customer experience optimization and the increasing complexity of digital marketing. It notes that moving from basic multi-channel campaigns to fully integrated programs that optimize customer value is difficult. It also discusses the need to master six domains like customer insights, targeting, and agility to create sustainable competitive advantages. Finally, it describes LSC Digital's predictive intelligence engine called PIE that integrates customer data to improve marketing and sales effectiveness at each customer engagement stage.
Keynote: Data Strategy: Starts with First-Party DataMediaPost
This document discusses Dell's strategy for using first-party customer relationship management (CRM) data in digital media campaigns. It notes that most marketers are underutilizing their first-party data potential. It outlines Dell's shift away from third-party data providers to focusing more on its own CRM data. The steps discussed include accessing technology to utilize the data, identifying and organizing the CRM data, starting with high-value segments, and refining strategies over time. Results for Dell included increases in the number of CRM audiences and activation channels used, as well as reductions in third-party data spend and increases in return on ad spend.
The document discusses IBM's social business cloud solutions and how they enable businesses to embrace social networking to create business value by deepening customer relationships, driving operational effectiveness, and optimizing workforces. It provides examples of how IBM customers like Bumbu Desa restaurants and Shriram Transport Finance Company have leveraged IBM's LotusLive social business tools in the cloud to improve collaboration and communication.
7 deliver world class customer experience with big data and analytics and loc...Dr. Wilfred Lin (Ph.D.)
This document discusses how companies can improve customer experience through the use of big data and analytics. It notes that social media and mobile technologies have empowered customers and changed expectations. Most companies lack visibility into the value of customer experience. The document promotes Oracle's customer experience (CX) solutions for smarter sales, commerce anywhere, and connected service through features such as predictive analytics, personalized experiences, and automated decisions. Case studies show how Oracle CX has helped companies increase revenue, reduce costs, and improve customer satisfaction.
SJ Berwin LLP is a leading international law firm that was finding it increasingly difficult to ensure consistent branding across its email marketing to clients in multiple offices. It selected Tikit eMarketing to streamline its email marketing process and integrate with its InterAction CRM system. Tikit eMarketing allows SJ Berwin to design responsive templates centrally and distribute branded emails, automate workflows, and track engagement. This freed up time and improved consistency, design, and the firm's ability to capture client interactions.
Operations and technology framework for IFA'ssonesh_dedhia
The document discusses the key areas where independent financial advisors (IFAs) need to change to remain successful. These include better communicating with next-generation clients using their preferred methods, addressing increasing regulatory costs, finding talented employees, focusing on financial planning over transactions, and transitioning from legacy to digital systems. IFAs will need to adopt technologies like mobile, video conferencing and social media to engage modern clients.
This document outlines an integrated cross-channel marketing campaign for Netezza that includes:
- A corporate overview brochure and video
- Landing page and direct mail pieces directing lab managers to the landing page
- Vision and testimonial videos
- Banner ads for a "Twin Fin Test Drive"
- Customized direct mail and letters for C-level executives featuring an iPod touch
- Case studies and success stories from direct mail campaigns
- Transforming a white paper into a sales-oriented eBook
- Targeted direct response campaign including a personalized CEO video
The campaign utilizes various channels including print, video, digital, and direct mail to promote Netezza's products and services
Top Software Companies in Miami, Florida [Full list 2020]Valeriy Ilchenko
Compare the rates, industry expertise, key partnerships, and awards by the top software companies in Miami, Florida. We collected the key info to simplify and background your research.
For more info, visit: https://www.byteant.com/blog/top-10-software-companies-in-miami-florida/.
Washington State Delegation Directory. Directorio de empresas que forman la D...Carmen Urbano
The document provides information on several Washington state companies attending Mobile World Congress to promote their mobile products and services. It summarizes each company's offering and key contact. Buddy Platform provides a platform for mobile app developers to build apps faster. CENTRI sells a solution to improve network performance and control costs for carriers and enterprises. Chetan Sharma Consulting provides mobile strategy consulting. Glympse allows users to share their location for a set time through its app.
Data. It’s everywhere and clearly it’s an integral component of email marketing. As marketers, we’ve embraced the ‘data journey’ through the years and have experienced first-hand the benefits as to how data enables our personalization strategies – our goals. In this interactive session, we’ll discuss the past, present and future of data and explore the innovative applications of data that brands are leveraging to advance their email marketing. Join our storytelling session to learn how we’ve gone from first name in the inbox to personalized content that’s relevant to the unique interests of each individual consumer.
As part of Epsilon’s Loyalty Evaluation and Design (LEAD) framework, we use the 5 C’s of loyalty strategy - competition, culture, company, cost-benefit, and customer – to assess critical components and inform the loyalty design recommendations to form an ideal loyalty experience for brands and their customers.
In the age of shifting loyalties, loyalty marketing is the ace up the CMO’s sleeve. Experience shows that when loyalty marketing is done right, it deepens consumer trust based on insight and relevance. Trust is marketing gold in a post-Covid world. But the loyalty paradigm is also evolving. To continue to succeed, brands need agility and one-on-one relationships. And with third-party cookies on the way out, brands will have less data to create authentic connections. Hence loyalty marketing has become even more critical as a source of first-party data.A strong partnership hinges on value exchange. Loyalty marketing is no different. The desired state is loyalty as an outcome and not just a program.
Key Takeaways:
1. Value -led approach to loyalty marketing
2. Who's done it well
3. Tips and tricks to loyalty marketing
Oracle Customer Engagement in a Digital WorldMyles Freedman
The document discusses how communication professionals (CSPs) need to engage digital customers. It notes that digital customers have short attention spans and are hard to please. CSPs need to follow rules like engaging customers on social media instead of directly selling, recognizing customers use multiple channels, and providing no service is sometimes the best service. The document advocates that CSPs use customer data from all touchpoints to develop a unified customer view and provide personalized experiences across channels. It provides examples of how Vodafone and Oi Brazil improved customer engagement and business results by integrating Oracle CX Cloud platforms.
Dallas Digital Summit: 6 Steps to Big Data SuccessSameer Khan
The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. Econsultancy, reports only 25% of the organizations are able to make proactive use of digital data to drive business outcomes. In this session, IBM’s Sameer Khan will outline a 6 step action plan to manage your data and derive relevant insights from it.
4 key elements to success in the 3rd platform by Jerod Powell - CEO INFINIT ...Jerod Powell
Digital Transformation, 3rd Platform, And Disruptive IT - What You Need To Know To Be Successful: Transform Or Die, That Simple.
In this Presentation, Jerod Powell, CEO of INFINIT Consulting is going to shed some light on why some partners are highly successful in the cloud and era of the 3rd platform and why some are seemingly stuck and dying a slow death.
This presentation from DropMySite introduces their data backup and protection products: DropMySite, DropMyEmail, and DropMyMobile. It summarizes the key features of each product, including website and database backup for DropMySite, email archiving and restoration for DropMyEmail, and mobile data backup and encryption for DropMyMobile. It also outlines their partner program, current integration partners, and product screenshots. The overall purpose is to showcase DropMySite's end-to-end data backup portfolio and white label opportunities for partners.
Make no mistake – experience is the key word. Products and services are really just pieces of a larger puzzle of experience for your consumers. They aren’t in a mortgage; they’re interested in the house that will be their home. They aren’t just looking for a flight; they’re looking for a way to reach a destination. Experience is the real currency of our brands, and it extends beyond any particular channel or device. It’s the entirety of our connection with consumers.
The Difficult Questions Your Digital Strategist Wants You To Ask (And Some Th...IIHEvents
1. The document discusses different types of digital strategies including data strategy, which focuses on collecting and standardizing data across sources, and identity resolution.
2. It provides examples of customer lifecycles for both B2C and B2B businesses to understand the customer journey and define barriers.
3. When developing a data strategy, it is important to map customer identifiers used across systems to build a unified view of each customer and enable better targeting.
Imprivata & True Influence - SDSummit Case Study 2019 w/ Naomi Marr & Lynne P...True Influence
Imprivata is a healthcare IT company that provides single sign-on and access management solutions. The presentation discusses how Imprivata uses intent data from True Influence and InsightBase to improve marketing and sales efforts. Intent data is used to identify target accounts, move opportunities through sales stages, support sales and marketing cycles, and implement account-based marketing approaches through personalized ads and content. Programmatic approaches like display advertising and content syndication are aimed at accounts showing purchase intent based on trending data. Overall, intent data provides insights to align marketing and sales efforts for better demand generation.
The speed, volume and complexity of decisions – as well as the impact they have on customer experience – demand automated, real-time decision making. Digital decisioning is an emerging best practice for delivering business impact from AI, machine learning, and analytics. Digital decisioning is an approach that ensures your systems act intelligently on your behalf, making precise, consistent, real-time decisions at every customer touchpoint.
Audio on our YouTube Channel: https://youtu.be/cGxPYnE5PTM
Customer Experience and Predictive AnalyticsRick VARGAS
The document discusses customer experience optimization and the increasing complexity of digital marketing. It notes that moving from basic multi-channel campaigns to fully integrated programs that optimize customer value is difficult. It also discusses the need to master six domains like customer insights, targeting, and agility to create sustainable competitive advantages. Finally, it describes LSC Digital's predictive intelligence engine called PIE that integrates customer data to improve marketing and sales effectiveness at each customer engagement stage.
Keynote: Data Strategy: Starts with First-Party DataMediaPost
This document discusses Dell's strategy for using first-party customer relationship management (CRM) data in digital media campaigns. It notes that most marketers are underutilizing their first-party data potential. It outlines Dell's shift away from third-party data providers to focusing more on its own CRM data. The steps discussed include accessing technology to utilize the data, identifying and organizing the CRM data, starting with high-value segments, and refining strategies over time. Results for Dell included increases in the number of CRM audiences and activation channels used, as well as reductions in third-party data spend and increases in return on ad spend.
The document discusses IBM's social business cloud solutions and how they enable businesses to embrace social networking to create business value by deepening customer relationships, driving operational effectiveness, and optimizing workforces. It provides examples of how IBM customers like Bumbu Desa restaurants and Shriram Transport Finance Company have leveraged IBM's LotusLive social business tools in the cloud to improve collaboration and communication.
7 deliver world class customer experience with big data and analytics and loc...Dr. Wilfred Lin (Ph.D.)
This document discusses how companies can improve customer experience through the use of big data and analytics. It notes that social media and mobile technologies have empowered customers and changed expectations. Most companies lack visibility into the value of customer experience. The document promotes Oracle's customer experience (CX) solutions for smarter sales, commerce anywhere, and connected service through features such as predictive analytics, personalized experiences, and automated decisions. Case studies show how Oracle CX has helped companies increase revenue, reduce costs, and improve customer satisfaction.
Speed to Advocacy: The New Measure of Customer Experience ExcellenceBill Hobbib
This document discusses building customer advocacy by connecting customer interactions across channels and departments. It provides examples of companies engaging customers through social media, interactive gaming, and proactive customer service. The document advocates gaining a complete view of customer data, delivering personalized journeys, and instituting a culture of customer obsession. It also discusses technology considerations like connecting marketing, sales, service and more through standardized APIs and a universal customer master.
This document discusses building customer advocacy by connecting customer interactions across channels and departments. It provides examples of companies engaging customers through social media, interactive gaming, and proactive customer service. The document advocates gaining a complete view of customer data, delivering personalized journeys, and instituting a culture of customer obsession. It also discusses technology considerations like connecting marketing, sales, service and more through standardized APIs and a universal customer master.
The goal of most law firms is to make a profit by Growing, Protecting and Sustaining clients (G-P-S). The truth is … that most law firms do a poor job of marketing, managing clients and growing business development.
So why do you need a legal CRM system? Because the problem is… you don’t know which clients you will lose, how many you have called on, or what the rest of your firm is doing that will affect your success or failure. Just knowing how many calls to clients or prospective clients have been made is often done by asking them!
For years, law firms relied on lawyers to maintain good relationships with clients. They kept their own client records, followed up on new opportunities and grew the client base and service reputation. But when lawyers change firms, or the partners don’t know what the lawyers have promised (and vice-versa), this gets many firms in trouble.
The document summarizes the history and vision of SalesLoft. It describes how the company originally launched a $7 million business called Prospector in 2012 to gather lead data but later abandoned it in favor of a new vision of sales engagement. This pivot was because Prospector did not align with the company's values and vision. SalesLoft then launched a new workflow product in 2014 to integrate various sales tasks and processes. Though risky, this new approach became successful and established SalesLoft as the leader in the emerging category of sales engagement software, growing revenue to over $50 million. The document emphasizes the company's continued focus on delighting customers, empowering sellers, and establishing itself internationally.
Visible Wireless: Grass Roots Branding and Media PlanningMediaPost
Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed everything about how the brand grew – from product development even to media planning. What does a grass roots media strategy look like?
MediaPost Data & Programmatic Insider Summit - Survey ResultsMediaPost
This document lists sponsors for an event including a title sponsor and presenting sponsors but provides no other context or information about the sponsors, event, or what is being sponsored. It repeats lists of "TITLE SPONSOR", "PRESENTING SPONSORS", and "SPONSORS" but with no distinguishing details between the lists.
Looking back on the migration to real-time programmatic from traditional media direct sales and ad network models, one can see parallels in the evolution of connected tv media buys today. However, there are powerful voices and a complicit media machine swimming against the current of change in how television content is valued, bought and sold. Are recurring programmatic inventory buying & selling patterns that preceded CTV likely to repeat themselves?
First-Party Data Takes The Cake In A Post-Cookie WorldMediaPost
Shopper behavior has been disrupted and now, more than ever, consumers are in the driver’s seat. As third-party cookies go away and data privacy regulations increase, consumer trust is paramount and should be earned through value exchange. Discover how the power of Kroger Precision Marketing’s first party data and advanced targeting capabilities has changed the media advertising ecosystem by holding media accountable for driving real business outcomes.
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...MediaPost
Be memorable in the streaming space and learn how to best leverage real-time events on Live OTT with highly engaged, leaned forward audiences no matter your budget. Hear from one of the largest vMVPDs the value of executing live events programmatically and bring your strategy to the next level.
The Right Audience for the Job: Cadillac’s First Party Data Engine MediaPost
The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.
Sustained Innovation Through Creativity, Technology & DataMediaPost
Avocados From Mexico has built one of the most successful digital practices in the industry in terms of both creativity and performance. Ivonne Kinser, AFM's head of digital marketing & ecommerce, will share the brand's approach to combine creativity, technology and data to develop stronger customer relationships that significantly increased the performance of their campaigns.
Search and Performance Insider Summit - Survey ResultsMediaPost
This document lists different levels of sponsorship for an event, including premier sponsor, title sponsor, sponsors, and presenting sponsor. It repeats these sponsorship levels multiple times.
Consumers demand privacy and digital marketing is evolving. Advertisers need a future-proof targeting solution that doesn't rely on third-party cookies or mobile identifiers. Hyper-relevant contextual targeting is a privacy-safe solution that goes beyond the keyword or category level to offer unparalleled relevance and reach in brand suitable environments, which means you can reach your target buyers at the moment they're most likely to engage - without cookies.
There's a lot of uncertainty and concern around the upcoming changes restricting 3rd party cookie based targeting. Marketers are scurrying to pivot against these changes with very little concrete guidance on what parameters will be in place.
The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark’s director of marketing operations, Mike Dattilo, shares how he’s successfully targeting SMB users to expand their audience, brand awareness and increase conversions through performance video.
This document lists the title sponsor and sponsors of an event four separate times without providing any other context or information. It repeats the title of "Title Sponsor" and "Sponsors" on each new line but does not include the names of any sponsors or other details about the event.
When Less is More: Building a Successful Advertising Business from a Subscrip...MediaPost
Lisa Ryan Howard is the Senior Vice President of Advertising at The New York Times. She discusses how the elimination of third-party cookies will impact digital advertising and outlines the key areas advertisers should focus on going forward, including understanding audience context, motivation, and propensity through analyzing topics, sections, emotions, objectives and history with the New York Times rather than relying on third-party data. She concludes by thanking the audience and looking forward to partnering with advertisers in 2022 and beyond.
What Do First Party Data and Golf Have In Common? MediaPost
As it turns out, two major strategies. Join Omeda leaders Tony Napoleone, VP Client Experience, and James Capo, COO, to discuss market changes and the two winning strategies you need with your audience data.
Turning Customers Into Fans: Church’s New Social Media PlaybookMediaPost
As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church’s Chicken reimagined its social media playbook for changed times. Alan Magee explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church’s is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
Restaurant Customer Engagement: The Path to PersonalizationMediaPost
Driven by necessity and rising customer expectations, the digital transformation of restaurants is well underway. Your customers now engage with you through multiple channels across various devices, yet still expect you to seamlessly deliver highly personalized experiences. Join us to learn how restaurants can orchestrate these personalized customer journeys at scale.
Delivery & Streaming, the Ultimate Experience with RokuMediaPost
Dig into the secular shift to streaming. Join Jeff Katz, Head of Sales in the Central Region at Roku, as he shares 3 key updates for QSR Marketers from America’s #1 TV Streaming Platform:
- Foursquare QSR Insights
- Roku Platform Updates
- Beta Measurement Opportunity
Brand licensing is more than an incremental revenue opportunity for QSRs. It is a branding play that can have multiple benefits for branding, sales and even expansion. Using Cinnabon as an example, Focus explores how putting its legendary buns on grocery shelves and into pizza orders.
Three Tips to Maximize Creative Asset EfficiencyMediaPost
Advertising campaigns for quick service restaurants are a constant. You’re never NOT trying to get feet in the door. In an effort for brands and franchisees to meet audiences wherever they are with exciting promotions, marketers need to create exponential amounts of content, quickly. But quickly doesn't always mean efficiently. Join this session to learn three ways to get the most out of your ad creative and maximize the value of your assets.
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersMediaPost
The QSR media mix’s future was pulled forward by three years in April 2020. This was a necessary change and one that has helped the strong survive and grow. In this session, Senior Director of Sales for Simpli.fi, Casey Squier will review foot traffic trends, both nationally and locally, and the shift in ad spend across mobile, display, video, and CTV. He will also discuss a case study with a national QSR who did it right and is thriving in a post-Covid world.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
So over the next 15-20 minutes we wanted to share with you a little bit about:
Epsilon and some of the exiting changes we’ve had in the last year
Machine Learning and the influence of personalization in driving email performance
A look at one of our clients Dell Brazil and how they are achieving tremendous success
Finally, we’ll explore some additional brand case studies
Epsilon was acquired by Publicis in July of this year.
And we are Positioned at the core of Publicis Groupe
Epsilon’s Mission: To empower marketers to make every interaction count—and transform customer experiences into meaningful, human experiences that matter.
We do this through:
Industry-leading identity management, data science and technology
#1 identity cross-device accuracy and persistence
#1 transactional, behavior and intent data set in US
Leader in Loyalty Technology Platform, Loyalty Services
#1 CRM in the US
Software with service
We’re not just selling a seat. We bring people who actually understand how to expertly apply technology – who will meet you where you are today and take you where you need to be.
Service expertise in strategy, analytics, digital experience, dynamic creative and campaign operations/orchestration
Increased firepower with Publicis Groupe
3rd largest communications group in the world
Leader in creativity, data and technology, strategy
Together we bring the most complete end-to-end services, from unparalleled data and personalization capabilities to unrivaled creative and reach, to accelerate your sales while reducing costs
50+ years of demonstrating real results
We’re setting the bar – accelerating change, better customer experience
For over five decades, we’ve been working with top brands representing all industries
Our client base includes at least 7 out of top 10 U.S. companies in main industries
Our top 50 clients have an average tenure of 14 years and 8% average annual revenue growth
Demonstrating brand intelligence gained over five decades
Epsilon’s mission is to drive performance – to drive your success
We help you escape the walls by replicating the people-based marketing the walled gardens bring and scaling that across all the places where consumers spend their time
We lead the industry in identity management, data science, AI, and measurable performance—all with consumer privacy at the forefront of everything we do
Bringing what others don’t:
The highest performing, highest fidelity ID
The largest transactional data repository, with the most comprehensive consumer behavior, intent and action data in the industry
The fastest, most efficient AI to continuously activate and optimize personalized experiences – and eliminate media waste
And we’re driven by unbiased performance – focused on your outcomes with truth, proof and transparency
Here’s a real example that shows how Epsilon’s identity management compares to a combination of :
- onboarding vendor
- DMP vendor
- DSP vendor
when a leading retailer wanted to reach 10M of their customers.
Epsilon drove greater percentage in terms of onboarding, reach, accuracy and persistance
Ultimately Epsilon drove 17X the scale
The more data we have the more intelligent the decisions and the more personalized we can get with messaging
Epsilon has the richest, most comprehensive view by combining a brands’ first-party view with our differentiated third-party data assets plus CORE’s digital behavior at scale
From the power of our data (third-party/transactional), marketers are able to increase their understanding of their customers through a complete, data-rich customer view built from the industry’s largest transactional data repository, with most comprehensive consumer behavior, intent and action data
We have a high-definition view across 7,000+ profile attributes, covering demographic, transactional, media consumption, browsing, location and device data (key datapoints)
Profiles are built with historical data that updates in real time, so you’re able to personalized experiences based on past behavior but able to predict future behavior
Consumer privacy is always a priority for Epsilon, surrounding everything we do.
Customer identity is 100% pseudonymous. No name-based (PII) data is ever used for online profiles
Backed by 10 years of privacy audits
Philosophy of privacy-by-design
GDPR compliant
CCPA ready
Bring 50 years of experience managing sensitive first-party data
So before Christine shares how Dell put this in action, I want
Data Science products insights
Machine Learning produces Predictions
AI productions actions
Machine learning leverages algothrims to teach computers what we as humans do naturally
Those self learning algothrims then consume information direcly from various data sources to make decisions
And…those altoghtims can adapt to improve their performance in an ever changing environment
Ultimately finding patterns and predictions in the data to generate insights to make better decisions
With computational speed and accuracy we can then process insights across a broad data set in seconds
Machine learning is the scientific study of algorithms and statistical models that computers and software use to progressively improve the performance of a specific task.
We can use ML to optimize communications across channels.
Epsilon’s continuous machine learning makes
intelligent decisions about who to target, what to say to them, how and when to deliver your marketing and when to hold back.
For example, we can predict what channel the customer is most likely to take action in whether that’s in app, web, email, or even direct mail and whether or not we need to send communication.
Consumers’ constantly changing actions and behaviors are reflected in real-time profile updates
Messages shift as we anticipate each customer’s changing needs, and the products we predict they’ll be most receptive to
Client performance and efficiency are continuously observed and fine-tuned—driving toward their business’s most important outcomes
Over time: we are optimizing all touchpoints throughout the customer journey
Ready to see it in action?
And Ulimately we do this in an effort to drive personalization. Because we know personalization not easy….there are challenges in achieving personalization
It’s starts with aligning and activating data. Although brands have access to data, its often not in one place and difficult to activate within the channel
Real-time decisioning is another challenge marketers face, often times it’s not necessarily real-time but driven by the recency of the data. Real time is important so it feels like a seamless conversation with the customer.
Creating & Managing Content: We hear a lot from brands as the need for content creation at an individual level can be overhelming and difficult to scale
Channel Alignment and Optmization – while you’ve figured it out for one channel, connecting across channels and devices is important to ensure you are reaching the customer in the moment/channel that is most relevant to them
Measurement – having an understanding of holistic measurement and the impact of your actions is often the most difficult, yet the most important
Have you ever had this happen to you? Not just a look back, but look forward,
Here’s what you can do for the year. In order to achieve Alist preferred you need X more…How have I engaged in your network. What categories am I most likely earn in…As an organization you are doing a lot to recognize my loyalty, but WHAT MORE CAN YOU Do….Just bc someone is a loyal flyer, doesn’t mean they always understand your program. I was talking to collegue about dining rewards and they didn’t know you could do that…Imagine if you did progressive profiling at beginning of year: - get to Hawaiiearn a list preferredetcwelcome to the new year series then they can layout predictive roadmap for you. Based on how you earned/burned .Here are partner offers, rank in order and recommend in lieklyhood
A personal Journey..
I fly SWA exclusively for business and leisure. A couple years ago, i was so close to companion pass. And it was December 12th, weeks away from the end of the year.
Unfortunately, SWA didn't recognize this as a moment and provide me with any content/tips on how to close that gap. I didn't receive any partner offers, or content in this message.
In fact, my Dec statement email had banner telling me to get the CC, which i already had and had a very small dining rewards button I didn’t recognize.
So I decided for an upcoming business trip, I would extend my stay for the weekend and book the hotel thru SW in an effort to earn another 6,000 RR points for the stay.
I only knew this was an option after searching on my own, as I always book hotels direct thru Marriott.
In addition, it was December, holiday time -where I increase my online purchases and dine out frequently with friends and family but didn’t know about RR extensive partner network
When I finally did earn companion pass I received my annual year in review email. It was fun, and leveraged dynamic content to recognize how many miles I flew, where I visited, how many points I earned even how many flight attendants I saw.
But what the message didn’t do was help me plan how to earn and where new places to go in that new year. It didn’t predict what you WANT to do, SHOULD do, WILL do.
Have you ever had this happen to you? Not just a look back, but look forward,
Here’s what you can do for the year. In order to achieve Alist preferred you need X more…How have I engaged in your network. What categories am I most likely earn in…As an organization you are doing a lot to recognize my loyalty, but WHAT MORE CAN YOU Do….Just bc someone is a loyal flyer, doesn’t mean they always understand your program. I was talking to collegue about dining rewards and they didn’t know you could do that…Imagine if you did progressive profiling at beginning of year: - get to Hawaiiearn a list preferredetcwelcome to the new year series then they can layout predictive roadmap for you. Based on how you earned/burned .Here are partner offers, rank in order and recommend in lieklyhood
A personal Journey..
I fly SWA exclusively for business and leisure. A couple years ago, i was so close to companion pass. And it was December 12th, weeks away from the end of the year.
Unfortunately, SWA didn't recognize this as a moment and provide me with any content/tips on how to close that gap. I didn't receive any partner offers, or content in this message.
In fact, my Dec statement email had banner telling me to get the CC, which i already had and had a very small dining rewards button I didn’t recognize.
So I decided for an upcoming business trip, I would extend my stay for the weekend and book the hotel thru SW in an effort to earn another 6,000 RR points for the stay.
I only knew this was an option after searching on my own, as I always book hotels direct thru Marriott.
In addition, it was December, holiday time -where I increase my online purchases and dine out frequently with friends and family but didn’t know about RR extensive partner network
When I finally did earn companion pass I received my annual year in review email. It was fun, and leveraged dynamic content to recognize how many miles I flew, where I visited, how many points I earned even how many flight attendants I saw.
But what the message didn’t do was help me plan how to earn and where new places to go in that new year. It didn’t predict what you WANT to do, SHOULD do, WILL do.
Subscribers with 4+ personalized sends generated 94% more revenue per subscriber than those with less than 4 personalized sends
The program will reach its full potential with the removal of the testing structure because all subscribers will receive personalized content week over week. During testing, revenue per subscriber increased with each additional personalized send. This could potentially increase the campaign revenue by 50% more than control group if that trend continues.
Week over week the test group outperformed the control in orders per open. Overall, the test group generated 26% more orders per open than the control group.
Subscribers respond to the CTA image in a campaign. Personalized images increase conversion rates on the showcased product.
What touches are leading to conversions?
Many of our clients are still asking this question, with few concrete answers.
In this journey, what’s seen and trackable back to a customer is really the email open and delivery of the direct mail piece, or the blue/green circles.
And luckily, the customer does indeed purchase. DM and Email get all the glory, while the efficacy of the media campaign is in question.
With the online to offline ID alignment Bridge provides, we can see that the customer journey was indeed very different.
Within the same lookback window, we can now see that the customer was served multiple impressions, clicked on one and visited the site.
Now clients have a more transparent view into this customers journey and can give credit where credit is due.
This is another key example of how Bridge is filling in digital blind spots for our clients, while providing a more holistic view of their customers journey.
In this multichannel customer journey example, our client can link email and direct mail in the path to conversion. What they didn't see was this person was served 2 media impressions.
When you include the digital data from Bridge, it becomes a different journey than what we thought it was.
This is where reach and network effect is important.
And it’s not just the impression Bridge is aligning, it’s also if a click occurred, when the impression is served, the campaign name and the type of device the engagement occurred on, all of which is providing incremental insight that can be aligned to a known customer.