Email Insider Summit, Deer Valley, Utah, Day 2 - Lauren Gentile and Christine Bradford - Harnessing the Power of Machine Learning to Create 1:You Communications
B2B marketing and Covid19: How the industry has adaptedDavid Gyertson
When the world changes suddenly, business and
industries react in different ways, at different speeds.
The B2B marketing industry has proved both resilient
and adaptable. This guide looks at some of the more
interesting and potentially long-lasting impacts
on our industry.
At
Email Insider Summit, Deer Valley, Utah, Day 2 - Lauren Gentile and Christine Bradford - Harnessing the Power of Machine Learning to Create 1:You Communications
B2B marketing and Covid19: How the industry has adaptedDavid Gyertson
When the world changes suddenly, business and
industries react in different ways, at different speeds.
The B2B marketing industry has proved both resilient
and adaptable. This guide looks at some of the more
interesting and potentially long-lasting impacts
on our industry.
At
In prior research, we showcased how digital leaders are using investments in digital technologies to transform key capabilities across customer experience and operations. However, in today’s volatile and disrupted world, capability leadership is not enough. As well as having the capabilities in place, organizations need to be nimble and flexible – dexterous – if they are to respond to ever-changing technology advances, emerging competitive disruptions, and changing customer needs. Enterprises that excel in both qualities – capability and dexterity – are digital organizations. This ‘digital elite’ reported that they outperformed their competitors on multiple key performance indicators including profitability, customer satisfaction, innovativeness and growth.
Apex-Brasil | Be Brasil | Event Planning, Execution & PromotionMarcelo Reali
Apex-brazil, the country’s foreign trade promotion organization, is in a journey to position brazil as the country leading the world in creativity and innovation, and wanted to offer New Yorkers an immersive experience into brazil’s most advanced industries.
This presentation shows the strategy and planning behind the execution as well as the final product and results obtained with this activation.
How First Direct used newsbrand tablet apps to launch its new campaign and drive awareness and consideration among a difficult to reach young audience.
Crisis Communications and Social Media. Training facilitated by Ketchum Pleon for IBM Benelux. Case presented in Bruxelles @ IABC event. By Yves van Seters and Andrada Morar
Many companies decide to use their Internet Web Content Management System for their Intranet too. Web Content Management Systems are excellent in top-down communication. IBM Connections is excellent in peer-to-peer collaboration. Using separate platforms for communication and collaboration causes content overlap, fragmentation and inconsistencies and confronts users and authors with difficult choices: where to publish and where to search content. Governance problems, user frustration and lost potential are the consequences.
The Web Content Management Extension (XCC) enhances IBM Connections with classic Web CMS capabilities and thus integrates the two antipodes of an intranet, i.e. peer-to-peer collaboration with top-down communication. IBM Connections with the Web Content Management Extension XCC creates a beautifully integrated Social Intranet. Learn how to manage internal communications with IBM Connections and why IBM Connections adoption and ROI will increase with XCC.
Application Consolidation and RetirementIBM Analytics
Originally Published: Feb 04, 2015
Multiple, disconnected systems or an outdated application infrastructure can negatively impact your business and increase your costs. Consolidating applications, retiring outdated databases and modernizing systems can streamline your infrastructure and free resources to focus on important new projects.
Social Media for Internal Company Communications by @JoeySheppEarthsite
Social Media isn’t just for marketing; it’s for sharing, collaborating, and networking. In this presentation you will learn how Social Media is being applied in the workplace. Get up to date with the latest social media trends and best practices. See case studies of how corporate programs are leveraging social media for employee engagement, work team collaboration, and remote training. You’ll walk away with concrete implementation steps and best-of-class software recommendations. Presentation by JoeyShepp.com, New Media Maven and CEO of Earthsite.net
In prior research, we showcased how digital leaders are using investments in digital technologies to transform key capabilities across customer experience and operations. However, in today’s volatile and disrupted world, capability leadership is not enough. As well as having the capabilities in place, organizations need to be nimble and flexible – dexterous – if they are to respond to ever-changing technology advances, emerging competitive disruptions, and changing customer needs. Enterprises that excel in both qualities – capability and dexterity – are digital organizations. This ‘digital elite’ reported that they outperformed their competitors on multiple key performance indicators including profitability, customer satisfaction, innovativeness and growth.
Apex-Brasil | Be Brasil | Event Planning, Execution & PromotionMarcelo Reali
Apex-brazil, the country’s foreign trade promotion organization, is in a journey to position brazil as the country leading the world in creativity and innovation, and wanted to offer New Yorkers an immersive experience into brazil’s most advanced industries.
This presentation shows the strategy and planning behind the execution as well as the final product and results obtained with this activation.
How First Direct used newsbrand tablet apps to launch its new campaign and drive awareness and consideration among a difficult to reach young audience.
Crisis Communications and Social Media. Training facilitated by Ketchum Pleon for IBM Benelux. Case presented in Bruxelles @ IABC event. By Yves van Seters and Andrada Morar
Many companies decide to use their Internet Web Content Management System for their Intranet too. Web Content Management Systems are excellent in top-down communication. IBM Connections is excellent in peer-to-peer collaboration. Using separate platforms for communication and collaboration causes content overlap, fragmentation and inconsistencies and confronts users and authors with difficult choices: where to publish and where to search content. Governance problems, user frustration and lost potential are the consequences.
The Web Content Management Extension (XCC) enhances IBM Connections with classic Web CMS capabilities and thus integrates the two antipodes of an intranet, i.e. peer-to-peer collaboration with top-down communication. IBM Connections with the Web Content Management Extension XCC creates a beautifully integrated Social Intranet. Learn how to manage internal communications with IBM Connections and why IBM Connections adoption and ROI will increase with XCC.
Application Consolidation and RetirementIBM Analytics
Originally Published: Feb 04, 2015
Multiple, disconnected systems or an outdated application infrastructure can negatively impact your business and increase your costs. Consolidating applications, retiring outdated databases and modernizing systems can streamline your infrastructure and free resources to focus on important new projects.
Social Media for Internal Company Communications by @JoeySheppEarthsite
Social Media isn’t just for marketing; it’s for sharing, collaborating, and networking. In this presentation you will learn how Social Media is being applied in the workplace. Get up to date with the latest social media trends and best practices. See case studies of how corporate programs are leveraging social media for employee engagement, work team collaboration, and remote training. You’ll walk away with concrete implementation steps and best-of-class software recommendations. Presentation by JoeyShepp.com, New Media Maven and CEO of Earthsite.net
Content Curation: The new communications responsibilityShel Holtz
The volume of content published to the web is overwhelming even the best search engine's ability to help people filter out the junk and find just what they need. That represents an opportunity for organizations to become the trusted guide to the best content on topics of interest to their stakeholder audiences. It's also a form of content that fits well into the category of content marketing. This presentation was delivered to the attendees of a conference titled, "Communicating Your Company Story -- Inside and Out" presented by Ragan Communications and hosted at the Dallas, Texas headquarters of Southwest Airlines. The PowerPoint presentation is speaker support only, but you can hear an audio recording of the presentation and follow along with the PowerPoint deck at http://www.forimmediaterelease.biz.
Strategic intend; Vision, Mission, Business model, Value prepositions, Channels, Customer relationship, IBM Generic strategy, and Growth strategies, IBM's intensive strategies.
As part of Global Entrepreneurship Week (GEW) 2017, the EdTech Network hosted Dr. Ben Amaba, IBM Worldwide Leader for Hybrid Cloud Software, for a presentation on how today’s global innovators, entrepreneurs, and leaders are changing industries, cultures, and practices through digitization. Dr. Amaba explored how IBM is tapping the cloud, mobile, and analytics technology to compete and to harness innovation and knowledge to drive the “art of the possible” in order to achieve results and target new markets in a manner never imagined.
This document brings together a set
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Service Design and Change in Corporate Contexts - Service Experience Camp 2016Klaus Rüggenmann
The value of Service Design has been recognized by major companies: Large, previously non-design and non-digital organizations are struggling to integrate Design culturally and methodically to come up with successful digital innovation processes.
Us, Klaus from Aperto and Carlo from IBM iX, shared IBMs own efforts to implement a design program, talked about the methodology IBM has developed to help large organisations transform to be more design driven and also adressed challenges these projects sometimes have.
After the talk, we had a very productive workshop session with the audience to find out about their own experiences with these challenges and the remedies they found for them.
Ad Week Europe, B2B Forum- The Future of B2B: The Rise of the Data-Driven, Cu...LinkedIn Europe
Russell Glass-Head of Marketing Products at LinkedIn presentation deck from the LinkedIn B2B Forum, March 24th 2015 at the Hamyard Hotel as part of Advertising Week Europe.
How cloud computing can help your business increase revenue and profitsJyothi Satyanathan
How do organisations leverage Cloud and how do they plan to employ its power to fuel the future? This presentation can help you understand ways in which you can leverage Cloud, meet your KPIs and become a Rainmaker in your organisation.
To know more about IBM Cloud solution visit - http://ibm.co/1eCzRk6
How Gamification Can Help You Generate Ideas, Improve Product Design and Incr...Jose Briones
Many people hear about gamification and think that it is not applicable to their work since they do not work in the gaming industry. However, companies like Dropbox and other have proven that gamification is applicable to any industry, product or service. This session will discuss how to use gamification in your company to generate ideas, improve product design and increase sales. Recent examples of successful gamification concepts will be shown.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
3. Strategic Outsourcing Campaign
Challenge
How can IT directors be convinced to handle the structure they are
responsible for a third party vendor, and give up both their
technology assets and employees, trusting all the organization’s
strategic information to a stranger?
Creative
Solution
The central communication idea was to challenge the companies' IT
directors to show businesses for their companies, showing right away
that, outsourcing their IT operations with an outside supplier, like IBM,
they would get freer to generate businesses
and secure higher results.
Results
21.2% response rate, 250% higher than expected.
72% of the executives planted their seed.
100% of deliveries were successful, and monitored in real time.
6. Lotus
Challenge
IBM developed an upgrade for the IBM Lotus Notes & Domino
software and needed to communicate the features of this new version
to the market. the idea was to invite a chosen audience for a
great event, driving the interest and demand for a future upgrade.
Creative
Solution
In order to launch Lotus Notes & Domino 7 software, the creative
idea was based on the concept: “win corporate challenges daily”.
So a parallel was created and the event was to be seen as a big fight,
right from the invitation that was actually a “punch box” containing
tickets for a “real fight”.
Results
The results were almost twice higher than expected. IBM sent
2136 invitations and 370 persons had attended, representing
17% conversion against 10% estimated.
8. Lotus
The Campaign
This Campaign was really well received by IBM and they’ve asked
Ogilvy to elaborate the Event. Everything was based on the box
fight idea. Since the advertising campaign was “You Versus”
every material was aligned under the same creative concept.
10. ILM Campaign
Challenge
To sell IBM information management solutions, this piece should
show clients that in the middle of the enormous quantities of
information there can be found some that is very important
to these organizations’ business strategy.
Creative
Solution
In a direct mail, we placed a copy that apparently had lots of
irrelevant and superficial information. When the piece got open,
some of words stood out, revealing the following sentence:
“IBM can help you separate only the information that is vital
to your company’s business”.
Results
The action generated 49 business opportunities, and a total of
USD 10 million. From these, 15 deals were closed, generating
USD 5 million. The direct mail’s production cost was USD 8K.
15. Helpdesk Internal Communication
Challenge
After a research, it was identified that the the brazilian market didn’t
believe that IBM could have solutions for small and medium
companies. How to comunicated the IBM audience and the IBM
employees and partners this new market positioning,
using the WW materials avaiable?
Creative
Solution
Using the Google Earth concept, that was launched earlier that year,
the creative team developed a 360 campaign, introducing this new
IBM positioning to the audience. For Internal Communication was used
the same concept, decorating the IBM building and
letting the internal public of IBM interact with the pieces.
Results
The Internal Communication was a complete success. The IBM internal
audience caught the feeling of the campaign got really interested about
it, asking IMC for new material to show to clients and partners.
17. Helpdesk Internal Communication
Building decoration: earth stamp on the frontal door with
the phrase “come closer” and satellite image of São Paulo
on the floor.
18. Helpdesk Internal Communication
Broadside with the Campaign information, concept, pieces and media plan. They have been distribributed in
the IBM builduing and in events.
19. Helpdesk Internal Communication
There was a contest, and the employees who gave the right answer to the question: “What’s IBM new
campaign name?” was to over flight São Paulo on helicopter, from the heliport of the IBM building. Telma
Toni, IMC Manager, picked up the names of the winners herself.
21. IBM Rational Buzz
Challenge
Our proposal is to create and establish a relationship channel
with important client customers and SMB all over Brazil.
Creative
Solution
We created a landing page with 10 content updated areas, which
support the drop of monthly newsletters. The content is written by
IBM IT professionals, who receive feedback from the clients who
access the site and send their opinions. We created a content
management tool accessed by those IBM professionals. This tool
manages the deadlines to input, edit, revise and approve the
content before it’s published.
Results
- We already have more then 800 unique clients reading our articles;
- 400 new subscribers;
- 20.000 pageviews after the 7th touch;
- Each article has in average 186 clients reading;
- 08 new columnists - IBM (one from Canada);
- From our subscribers (results from online poll):
-
60% said that the articles are very interesting, 35% qualified as interesting
-
and 4% as not very interesting;
- 71 articles published in ten months;
- 25% of newsletter impressions on average;
- 26% of newsletter click thorugh on average;
25. Storage
Challenge
There are many different servers, with different prices, capacity,
sizes. But the consumers still want the same benefits: large storage
capacity, in a little space. This is what DS 6800 is, and this is
what IBM has to show to it´s target
Creative
Solution
The main difference between DS6800 and the great part of servers
is it´s storage capacity–- 5 terabytes -–in an amazing little space, so
little that could be demonstrated in a real size, on the
posted direct mail.
Results
800 pieces were posted and we have delivered until now
40 refrigerators. The objective was to deliver 50
refrigerators, which means 50 scheduled meetings.
27. Storage
IBM Global Best Practices Blue Reuse winners provide examples of
how Brazil has creatively driven key messages with less funds and in
less time spent than their original inspirations and enabled
subsequent renditions from SSA to benefit even more greatly.
US Idea
Cost: $200/piece
ROI: 2,45%
Brazil
Cost: $17.13/
piece
ROI: 2,831%
SSA
Cost: $7.19/piece
ROI: 7,061%
plus open opportunities
29. WMYS?
The Challenge
As the campaign launch couldn't count with the
amount of money needed for a big launch in TV
and Print, the creative team was challenged to
leverage the Innovation Agenda using nonadvertising media.
31. WMYS?
Embraer
Creative Insight
To create this piece the creative team thought in showing how the IBM solution helped Embraer to
accelerate the process of developing a jet plane with virtual tests, and then, making the airplane
come “out of the paper” faster than usually.
Results
This creative ran one day in Yahoo! Brazil home page
This format has a high impact and interactivity
Impressions: 2.666.272
Clicks: 43.632
CTR%: 1,64 – the highest rate of the entire campaign
34. WMYS?
Internal Communication - Broadside
Broadside with the Campaign information, concept, pieces and media plan. They have been distribributed in
the IBM builduing and in events.
This is the difference an expert makes.
I would like to tank you all, it is a pleasure been here to tell a little bit about the IBM Strategic Outsourcing Campaign.
My name is Marcus Tavares, I’m Group Account Director from Ogilvy Brazil.
Seat down and let the computer speak
Results:
Now the creative solution
This is the difference an expert makes.
I would like to tank you all, it is a pleasure been here to tell a little bit about the IBM Strategic Outsourcing Campaign.
My name is Marcus Tavares, I’m Group Account Director from Ogilvy Brazil.
This is the difference an expert makes.
I would like to tank you all, it is a pleasure been here to tell a little bit about the IBM Strategic Outsourcing Campaign.
My name is Marcus Tavares, I’m Group Account Director from Ogilvy Brazil.
This is the difference an expert makes.
I would like to tank you all, it is a pleasure been here to tell a little bit about the IBM Strategic Outsourcing Campaign.
My name is Marcus Tavares, I’m Group Account Director from Ogilvy Brazil.
Now the creative solution
This is the difference an expert makes.
I would like to tank you all, it is a pleasure been here to tell a little bit about the IBM Strategic Outsourcing Campaign.
My name is Marcus Tavares, I’m Group Account Director from Ogilvy Brazil.
This is the difference an expert makes.
I would like to tank you all, it is a pleasure been here to tell a little bit about the IBM Strategic Outsourcing Campaign.
My name is Marcus Tavares, I’m Group Account Director from Ogilvy Brazil.
This is the difference an expert makes.
I would like to tank you all, it is a pleasure been here to tell a little bit about the IBM Strategic Outsourcing Campaign.
My name is Marcus Tavares, I’m Group Account Director from Ogilvy Brazil.
This is the difference an expert makes.
I would like to tank you all, it is a pleasure been here to tell a little bit about the IBM Strategic Outsourcing Campaign.
My name is Marcus Tavares, I’m Group Account Director from Ogilvy Brazil.
Now the creative solution
This is the difference an expert makes.
I would like to tank you all, it is a pleasure been here to tell a little bit about the IBM Strategic Outsourcing Campaign.
My name is Marcus Tavares, I’m Group Account Director from Ogilvy Brazil.
This is the difference an expert makes.
I would like to tank you all, it is a pleasure been here to tell a little bit about the IBM Strategic Outsourcing Campaign.
My name is Marcus Tavares, I’m Group Account Director from Ogilvy Brazil.
This is the difference an expert makes.
I would like to tank you all, it is a pleasure been here to tell a little bit about the IBM Strategic Outsourcing Campaign.
My name is Marcus Tavares, I’m Group Account Director from Ogilvy Brazil.
This is the difference an expert makes.
I would like to tank you all, it is a pleasure been here to tell a little bit about the IBM Strategic Outsourcing Campaign.
My name is Marcus Tavares, I’m Group Account Director from Ogilvy Brazil.
This is the difference an expert makes.
I would like to tank you all, it is a pleasure been here to tell a little bit about the IBM Strategic Outsourcing Campaign.
My name is Marcus Tavares, I’m Group Account Director from Ogilvy Brazil.
Now the creative solution
This is the difference an expert makes.
I would like to tank you all, it is a pleasure been here to tell a little bit about the IBM Strategic Outsourcing Campaign.
My name is Marcus Tavares, I’m Group Account Director from Ogilvy Brazil.
This is the difference an expert makes.
I would like to tank you all, it is a pleasure been here to tell a little bit about the IBM Strategic Outsourcing Campaign.
My name is Marcus Tavares, I’m Group Account Director from Ogilvy Brazil.
This is the difference an expert makes.
I would like to tank you all, it is a pleasure been here to tell a little bit about the IBM Strategic Outsourcing Campaign.
My name is Marcus Tavares, I’m Group Account Director from Ogilvy Brazil.
Now the creative solution
This is the difference an expert makes.
I would like to tank you all, it is a pleasure been here to tell a little bit about the IBM Strategic Outsourcing Campaign.
My name is Marcus Tavares, I’m Group Account Director from Ogilvy Brazil.
This is the difference an expert makes.
I would like to tank you all, it is a pleasure been here to tell a little bit about the IBM Strategic Outsourcing Campaign.
My name is Marcus Tavares, I’m Group Account Director from Ogilvy Brazil.
This is the difference an expert makes.
I would like to tank you all, it is a pleasure been here to tell a little bit about the IBM Strategic Outsourcing Campaign.
My name is Marcus Tavares, I’m Group Account Director from Ogilvy Brazil.
Now the creative solution
This is the difference an expert makes.
I would like to tank you all, it is a pleasure been here to tell a little bit about the IBM Strategic Outsourcing Campaign.
My name is Marcus Tavares, I’m Group Account Director from Ogilvy Brazil.
This is the difference an expert makes.
I would like to tank you all, it is a pleasure been here to tell a little bit about the IBM Strategic Outsourcing Campaign.
My name is Marcus Tavares, I’m Group Account Director from Ogilvy Brazil.
This is the difference an expert makes.
I would like to tank you all, it is a pleasure been here to tell a little bit about the IBM Strategic Outsourcing Campaign.
My name is Marcus Tavares, I’m Group Account Director from Ogilvy Brazil.
This is the difference an expert makes.
I would like to tank you all, it is a pleasure been here to tell a little bit about the IBM Strategic Outsourcing Campaign.
My name is Marcus Tavares, I’m Group Account Director from Ogilvy Brazil.
This is the difference an expert makes.
I would like to tank you all, it is a pleasure been here to tell a little bit about the IBM Strategic Outsourcing Campaign.
My name is Marcus Tavares, I’m Group Account Director from Ogilvy Brazil.
This is the difference an expert makes.
I would like to tank you all, it is a pleasure been here to tell a little bit about the IBM Strategic Outsourcing Campaign.
My name is Marcus Tavares, I’m Group Account Director from Ogilvy Brazil.
This is the difference an expert makes.
I would like to tank you all, it is a pleasure been here to tell a little bit about the IBM Strategic Outsourcing Campaign.
My name is Marcus Tavares, I’m Group Account Director from Ogilvy Brazil.