In the aviation industry, sales are based on trust, and since we're not all local to each other, relationships are often started (or continued) with sales calls. Since you have to do them, you might as well get good at it!
In the world of agile methodologies, Minimal Viable Product (MVP) is a widely accepted concept among application developers. MVP is geared towards developing just enough features to gather validated learning about the product and its continued development. Not only this approach improves time to market, but it is also significantly cheaper from the perspective of both the upfront investment and cost of change to the direction of the product based on feedback. However, that same mentality haven't really crossed into the realm of underlying architecture.
As an industry, we're fascinated with solutions that are presented and blogged about by companies working with the bleeding edge technologies. Problem is - most of us don't have the problems those companies are trying to solve. But many don't try to find a solution that matches the problem at hand. That's why reference architectures are treated as tutorials instead of references and technologies are picked based on their rankings on Reddit. In this talk I will discuss some of the anti-patterns for technology selection and architecture design as well as talk about the approach to designing a minimum viable architecture for your use case.
Lessons Learned from Growing & Scaling Businesses from $1M to $500M in ARR - ...Traction Conf
Karen Peacock, COO of Intercom and former SVP of Small Business for Intuit shares success stories, battle scars and practical advice she’s learned from growing and scaling businesses from $1M to $500M in revenue
The document discusses the mission of democratizing data at ShopStyle to empower employees to make daily data-driven decisions. Key points:
- The head of data and analytics' goal is to train employees and provide self-service data access and analytics tools.
- Metrics show over 60% of employees regularly use data for decisions, with a goal of 75% by end of year.
- Examples provided include marketing testing emails daily and product managers running continuous A/B tests.
Zack Urlocker is the COO of Duo Security, a venture-backed security software company. He has experience advising and investing in startups including DataStax, Hubspot, and PagerDuty. In this presentation, he discusses key ideas for scaling a startup such as finding repeatable patterns, optimizing for velocity, and being aware of disruption. He also provides tips for knowing when a company is ready to scale and signs that it may be scaling too fast.
Views You Can Use - How to Maximize and Measure Video's Impact throughout the...Lattice Engines
Looking to build an integrated video marketing program to support thought leadership and demand gen goals? Jenna Keegan and Amanda Maksymiw of Lattice Engines will share how marketing operations, demand generation and content marketing can work together to make the most impact. They’ll offer best practices on creating integrated campaigns, tips for building a tech stack to power your video program, a framework for measuring engagement and ROI, and ideas for making the most of your video investments.
How Napoleon Products Transformed Supplier RelationshipsSourceDay
Learn how Napoleon Products freed their buyers from spreadsheets and emails to transform supplier communication. The VP of IT of Napoleon Products explains how a global team manages thousands of POs through SourceDay’s centralized platform, increasing on-time delivery, preventing data errors in the ERP, and reducing costly surprises in production. This also improved supplier visibility, allowing their buyers to proactively manage supplier quality and reliability.
Rob Castaneda of ServiceRocket talks at BoS Conference USA 2016.
See all talks here: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/
2017 Music City Agile Conference: NoEstimates WorkshopMatthew Philip
Slides from my workshop as facilitated at the 2017 Music City Agile Conference in Nashville, Tennessee. https://2017.musiccityagile.org/schedule/the-noestimates-game
In the world of agile methodologies, Minimal Viable Product (MVP) is a widely accepted concept among application developers. MVP is geared towards developing just enough features to gather validated learning about the product and its continued development. Not only this approach improves time to market, but it is also significantly cheaper from the perspective of both the upfront investment and cost of change to the direction of the product based on feedback. However, that same mentality haven't really crossed into the realm of underlying architecture.
As an industry, we're fascinated with solutions that are presented and blogged about by companies working with the bleeding edge technologies. Problem is - most of us don't have the problems those companies are trying to solve. But many don't try to find a solution that matches the problem at hand. That's why reference architectures are treated as tutorials instead of references and technologies are picked based on their rankings on Reddit. In this talk I will discuss some of the anti-patterns for technology selection and architecture design as well as talk about the approach to designing a minimum viable architecture for your use case.
Lessons Learned from Growing & Scaling Businesses from $1M to $500M in ARR - ...Traction Conf
Karen Peacock, COO of Intercom and former SVP of Small Business for Intuit shares success stories, battle scars and practical advice she’s learned from growing and scaling businesses from $1M to $500M in revenue
The document discusses the mission of democratizing data at ShopStyle to empower employees to make daily data-driven decisions. Key points:
- The head of data and analytics' goal is to train employees and provide self-service data access and analytics tools.
- Metrics show over 60% of employees regularly use data for decisions, with a goal of 75% by end of year.
- Examples provided include marketing testing emails daily and product managers running continuous A/B tests.
Zack Urlocker is the COO of Duo Security, a venture-backed security software company. He has experience advising and investing in startups including DataStax, Hubspot, and PagerDuty. In this presentation, he discusses key ideas for scaling a startup such as finding repeatable patterns, optimizing for velocity, and being aware of disruption. He also provides tips for knowing when a company is ready to scale and signs that it may be scaling too fast.
Views You Can Use - How to Maximize and Measure Video's Impact throughout the...Lattice Engines
Looking to build an integrated video marketing program to support thought leadership and demand gen goals? Jenna Keegan and Amanda Maksymiw of Lattice Engines will share how marketing operations, demand generation and content marketing can work together to make the most impact. They’ll offer best practices on creating integrated campaigns, tips for building a tech stack to power your video program, a framework for measuring engagement and ROI, and ideas for making the most of your video investments.
How Napoleon Products Transformed Supplier RelationshipsSourceDay
Learn how Napoleon Products freed their buyers from spreadsheets and emails to transform supplier communication. The VP of IT of Napoleon Products explains how a global team manages thousands of POs through SourceDay’s centralized platform, increasing on-time delivery, preventing data errors in the ERP, and reducing costly surprises in production. This also improved supplier visibility, allowing their buyers to proactively manage supplier quality and reliability.
Rob Castaneda of ServiceRocket talks at BoS Conference USA 2016.
See all talks here: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/
2017 Music City Agile Conference: NoEstimates WorkshopMatthew Philip
Slides from my workshop as facilitated at the 2017 Music City Agile Conference in Nashville, Tennessee. https://2017.musiccityagile.org/schedule/the-noestimates-game
(1) The document discusses a training guidebook called "Getting the Attention of the Decision-Maker" and provides a "Successful Sales Matrix" that outlines key factors for successful selling. (2) The matrix shows that price, delivery, quality, and service are all needed to be successful in sales. (3) It notes that an equal combination of reasonable price, on-time delivery, extremely high quality, and strong internal service processes will enhance sales opportunities and allow businesses to seek, capture, grow, and maintain customers.
To Estimate or Not to Estimate, Is that the Question? LeanAgileUS 2017Matthew Philip
The document discusses the debate around estimating work in software development projects. It presents different perspectives on estimating, from never estimating to always estimating. It acknowledges that many factors contribute to variation in how long work takes, beyond just the estimated effort. Approaches like focusing on reducing waste, making work visible, and creating probabilistic forecasts based on delivery data can help address variation better than relying solely on upfront estimates. The question is reframed from whether to estimate or not, to what can be done to maximize value and reduce risk in planning and delivery.
2016 Searchlove Frameworks for Content SuccessWil Reynolds
This document discusses various topics around business, marketing, and technology including inspiration versus perspiration, search engine optimization, e-commerce, building a business framework, asking better questions, and consistency. It emphasizes scaling ideas through hard work and convincing clients through solving their problems and connecting work to business value.
DevOps principles are great, but when introduced into a legacy development process, this change can be tough. However when working on projects with tight timelines or trying to catch up to a rapidly advancing market, it’s important that these processes are put in place. It’s important that everyone is on the same page with these changes, and for non-technical team members, it can be difficult to quantify the benefits of DevOps culture. This can be frustrating for someone who’s heard success stories and wants to implement it at their company.
This talk will be a look at how we introduced a build system, updated version control practices and changed communication standards at a company with a previously-decade old toolset and mindset. We’ll also examine how a fragile server provisioning and rigid deploys were transitioned to a more fluid DevOps model. This resulted in consistent environments and a modern developer toolset. Together, these changes resulted in greater development velocity and a much smoother process from ticket to deploy.
Bawat is a startup that aims to simplify the process of building customizable keyboards. Their product allows users to choose keyboard components like switches, keycaps, and accessories to build a keyboard tailored to their needs. Bawat sees opportunities in the growing keyboard market and gaming industry. They plan to market their products through their website, social media, and a physical store. For their first year, Bawat projects sales of $100,000 and requests a $200,000 loan to fund website development, marketing, materials, tools and equipment, and operating costs.
Startup DNA: the formula behind successful startups in Silicon Valley (update...Yevgeniy Brikman
[Updated May 5, 2017] "Successful startups are all alike; every unsuccessful startup is unsuccessful in its own way." These are my personal observations on a few traits that make startups successful. You can find a video of the talk at https://www.youtube.com/watch?v=z_D9oXCK2lM and the book at http://www.hello-startup.net/.
[GrowthHacker Conference '16] Willix Halim, SVP Growth at Freelancer.com: Cre...GrowthHackers
In this presentation, Willix Halim, SVP Growth at Freelancer.com, talks about how to create A Full Company Growth Culture.
Watch the full video at: www.Growthhackers.com
The Neuromarketing Toolkit - Chinwag Psych - 4 Feb 2014Craig Sullivan
A practical toolkit for getting inside customers heads, in order to design and create persuasive psychological approaches to copy, pages, buttons, designs and your entire service. Craig shows you here how to mine what you already have - to design a better bank balance and continuously improving future for your company, staff and your customers.
ReThinking Trade Show Giveaways: Stop Simply Giving Stuff AwayMichael Crooks
These slides are the basis for "ReThinking Trade Show Giveaways: Stop Simply Giving Stuff Away," last presented on January 12, 2010, Mandalay Bay, Las Vegas, NV during the PPAI EXPO 2010. They walk you through some creative insights to methodology and implementation of a way of thinking with the goal of increased R.O.I on your trade show investment.
Edmonton Alberta Google Partners Recap - Sept 2016David Forster
A recap from the September 21/2016 Edmonton Google Partners Event held by Adster Creative & Liz Austin from the Google Agency team at the Varscona Hotel. Special thanks to the Strathcona Business Association!
How to monetize your passion - An example in the game industryVlad Micu
This document provides a summary of a presentation about how to monetize your passion in the game industry. The presentation includes the following key points:
1. Add value by volunteering your time and skills, writing about others to gain experience and connections, and being where others cannot to gain unique insights.
2. Embrace opportunities as they arise through hard work and building connections over time via the "snowball effect".
3. Define your unique value and find your niche to stand out from competitors. Promote your work and network aggressively to become indispensable.
4. Focus on quality over quantity and use the 20/80 rule to maximize returns on your investments of time and money. Continually improve
Maintaining the competitive edge in the digital age: Crafted IoD presentationCrafted
The document discusses maintaining a competitive edge in the digital age. It covers choosing the right digital channels, including considerations for social media. Social media provides opportunities for relationships and viral promotion but requires investment of time and loss of some control. Testing assumptions and conversions is also discussed as important for optimizing digital efforts. Maintaining trust with customers over the long term is key to success.
HELP! I NEED TALENT! 7 THINGS YOU CAN DO RIGHT NOW TO GET MORE CANDIDATES!Human Capital Media
If there is one common pain point that every HR and talent professional is facing right now, it's the fact that we are all struggling to find enough talent to help our organizations grow and be successful. We are in a unique period of time where demographics are working against us, coupled with a growing economy. This adds up to more jobs than available workers.
So, what do we need to do!?
That's the question that will be answered by our two recruiting experts and popular HR speakers and thought leaders, Tim Sackett and Kris Dunn. Sackett and Dunn both lead recruiting practices and have been writing in the talent acquisition space for more than a decade. In this webinar, they will share with you:
- Seven specific things you can do to attract more talent to your company, regardless of the level and type of position. From your hardest technical salaried positions to your mass hourly hiring, these guys have done it.
- A technology that is having massive success that fewer than 15 percent of recruiters are currently using.
- The No. 1 largest ROI of any talent strategy on the market and how your organization can leverage it.
These guys are recruiting rock stars, and somehow we were able to get them both in the same webinar! Don't miss this event!
Learning Objectives:
Participants will learn multiple talent attraction strategies and how to implement them in their organization.
Discover what best practice organizations are doing from a competitive standpoint to attract more candidates.
Learn how to get the resources you need to build a world-class recruiting practice
This document discusses how business leaders can lead their organizations in the digital world. It emphasizes that digital transformation is causing major changes in how companies operate and compete. It suggests digital leaders strategically invest in areas like customer engagement, internal operations, collaboration, and new business models. The document provides tips for digital leadership, including listening on social media, learning from blogs and online content, collaborating using tools like Doodle and Podio, and managing crises and reputation on platforms like Twitter. Overall, it argues that digital leadership is key to gaining a competitive advantage in today's business environment.
John and I discuss a common sales disaster - you've spent a ton of time and money constructing a successful marketing campaign. You've got enthusiastic prospects calling your office. And then you blow it with a bad process (or no process) for handling inbound calls.
In this episode, I exploit John's pain and suffering with a dental incident to make a point about how important it is to make a great first impression. We also talk about things to prioritize when considering your customers' first steps in a new relationship.
The document summarizes an upcoming webinar on aligning intelligence program performance with professional and career development. The webinar will feature three speakers: Terry Thiele, who has experience in both government and private sector intelligence roles; Nat Brooks, who built Procter & Gamble's competitive intelligence organization; and Michel Bernaiche. The webinar will discuss how to match intelligence programs to business needs, develop demand for intelligence, and tips for intelligence professionals. It will also explain why the topics of intelligence organization design, development, and tradecraft are relevant for the Austin, Texas location.
How to Align Intelligence Program Performance with Professional and Career De...IntelCollab.com
The webinar discusses how to align intelligence program performance with professional and career development. It provides tips on developing demand for intelligence within an organization and matching the intelligence program to the needs of the business. The presenters discuss assessing where a business is in its value migration cycle and cultural profile to design an intelligence program that fits the organization. They emphasize the importance of intelligence that enables executive decisions and getting involved tactically to demonstrate value. Q&A and discussion will follow the presentation.
(1) The document discusses a training guidebook called "Getting the Attention of the Decision-Maker" and provides a "Successful Sales Matrix" that outlines key factors for successful selling. (2) The matrix shows that price, delivery, quality, and service are all needed to be successful in sales. (3) It notes that an equal combination of reasonable price, on-time delivery, extremely high quality, and strong internal service processes will enhance sales opportunities and allow businesses to seek, capture, grow, and maintain customers.
To Estimate or Not to Estimate, Is that the Question? LeanAgileUS 2017Matthew Philip
The document discusses the debate around estimating work in software development projects. It presents different perspectives on estimating, from never estimating to always estimating. It acknowledges that many factors contribute to variation in how long work takes, beyond just the estimated effort. Approaches like focusing on reducing waste, making work visible, and creating probabilistic forecasts based on delivery data can help address variation better than relying solely on upfront estimates. The question is reframed from whether to estimate or not, to what can be done to maximize value and reduce risk in planning and delivery.
2016 Searchlove Frameworks for Content SuccessWil Reynolds
This document discusses various topics around business, marketing, and technology including inspiration versus perspiration, search engine optimization, e-commerce, building a business framework, asking better questions, and consistency. It emphasizes scaling ideas through hard work and convincing clients through solving their problems and connecting work to business value.
DevOps principles are great, but when introduced into a legacy development process, this change can be tough. However when working on projects with tight timelines or trying to catch up to a rapidly advancing market, it’s important that these processes are put in place. It’s important that everyone is on the same page with these changes, and for non-technical team members, it can be difficult to quantify the benefits of DevOps culture. This can be frustrating for someone who’s heard success stories and wants to implement it at their company.
This talk will be a look at how we introduced a build system, updated version control practices and changed communication standards at a company with a previously-decade old toolset and mindset. We’ll also examine how a fragile server provisioning and rigid deploys were transitioned to a more fluid DevOps model. This resulted in consistent environments and a modern developer toolset. Together, these changes resulted in greater development velocity and a much smoother process from ticket to deploy.
Bawat is a startup that aims to simplify the process of building customizable keyboards. Their product allows users to choose keyboard components like switches, keycaps, and accessories to build a keyboard tailored to their needs. Bawat sees opportunities in the growing keyboard market and gaming industry. They plan to market their products through their website, social media, and a physical store. For their first year, Bawat projects sales of $100,000 and requests a $200,000 loan to fund website development, marketing, materials, tools and equipment, and operating costs.
Startup DNA: the formula behind successful startups in Silicon Valley (update...Yevgeniy Brikman
[Updated May 5, 2017] "Successful startups are all alike; every unsuccessful startup is unsuccessful in its own way." These are my personal observations on a few traits that make startups successful. You can find a video of the talk at https://www.youtube.com/watch?v=z_D9oXCK2lM and the book at http://www.hello-startup.net/.
[GrowthHacker Conference '16] Willix Halim, SVP Growth at Freelancer.com: Cre...GrowthHackers
In this presentation, Willix Halim, SVP Growth at Freelancer.com, talks about how to create A Full Company Growth Culture.
Watch the full video at: www.Growthhackers.com
The Neuromarketing Toolkit - Chinwag Psych - 4 Feb 2014Craig Sullivan
A practical toolkit for getting inside customers heads, in order to design and create persuasive psychological approaches to copy, pages, buttons, designs and your entire service. Craig shows you here how to mine what you already have - to design a better bank balance and continuously improving future for your company, staff and your customers.
ReThinking Trade Show Giveaways: Stop Simply Giving Stuff AwayMichael Crooks
These slides are the basis for "ReThinking Trade Show Giveaways: Stop Simply Giving Stuff Away," last presented on January 12, 2010, Mandalay Bay, Las Vegas, NV during the PPAI EXPO 2010. They walk you through some creative insights to methodology and implementation of a way of thinking with the goal of increased R.O.I on your trade show investment.
Edmonton Alberta Google Partners Recap - Sept 2016David Forster
A recap from the September 21/2016 Edmonton Google Partners Event held by Adster Creative & Liz Austin from the Google Agency team at the Varscona Hotel. Special thanks to the Strathcona Business Association!
How to monetize your passion - An example in the game industryVlad Micu
This document provides a summary of a presentation about how to monetize your passion in the game industry. The presentation includes the following key points:
1. Add value by volunteering your time and skills, writing about others to gain experience and connections, and being where others cannot to gain unique insights.
2. Embrace opportunities as they arise through hard work and building connections over time via the "snowball effect".
3. Define your unique value and find your niche to stand out from competitors. Promote your work and network aggressively to become indispensable.
4. Focus on quality over quantity and use the 20/80 rule to maximize returns on your investments of time and money. Continually improve
Maintaining the competitive edge in the digital age: Crafted IoD presentationCrafted
The document discusses maintaining a competitive edge in the digital age. It covers choosing the right digital channels, including considerations for social media. Social media provides opportunities for relationships and viral promotion but requires investment of time and loss of some control. Testing assumptions and conversions is also discussed as important for optimizing digital efforts. Maintaining trust with customers over the long term is key to success.
HELP! I NEED TALENT! 7 THINGS YOU CAN DO RIGHT NOW TO GET MORE CANDIDATES!Human Capital Media
If there is one common pain point that every HR and talent professional is facing right now, it's the fact that we are all struggling to find enough talent to help our organizations grow and be successful. We are in a unique period of time where demographics are working against us, coupled with a growing economy. This adds up to more jobs than available workers.
So, what do we need to do!?
That's the question that will be answered by our two recruiting experts and popular HR speakers and thought leaders, Tim Sackett and Kris Dunn. Sackett and Dunn both lead recruiting practices and have been writing in the talent acquisition space for more than a decade. In this webinar, they will share with you:
- Seven specific things you can do to attract more talent to your company, regardless of the level and type of position. From your hardest technical salaried positions to your mass hourly hiring, these guys have done it.
- A technology that is having massive success that fewer than 15 percent of recruiters are currently using.
- The No. 1 largest ROI of any talent strategy on the market and how your organization can leverage it.
These guys are recruiting rock stars, and somehow we were able to get them both in the same webinar! Don't miss this event!
Learning Objectives:
Participants will learn multiple talent attraction strategies and how to implement them in their organization.
Discover what best practice organizations are doing from a competitive standpoint to attract more candidates.
Learn how to get the resources you need to build a world-class recruiting practice
This document discusses how business leaders can lead their organizations in the digital world. It emphasizes that digital transformation is causing major changes in how companies operate and compete. It suggests digital leaders strategically invest in areas like customer engagement, internal operations, collaboration, and new business models. The document provides tips for digital leadership, including listening on social media, learning from blogs and online content, collaborating using tools like Doodle and Podio, and managing crises and reputation on platforms like Twitter. Overall, it argues that digital leadership is key to gaining a competitive advantage in today's business environment.
John and I discuss a common sales disaster - you've spent a ton of time and money constructing a successful marketing campaign. You've got enthusiastic prospects calling your office. And then you blow it with a bad process (or no process) for handling inbound calls.
In this episode, I exploit John's pain and suffering with a dental incident to make a point about how important it is to make a great first impression. We also talk about things to prioritize when considering your customers' first steps in a new relationship.
The document summarizes an upcoming webinar on aligning intelligence program performance with professional and career development. The webinar will feature three speakers: Terry Thiele, who has experience in both government and private sector intelligence roles; Nat Brooks, who built Procter & Gamble's competitive intelligence organization; and Michel Bernaiche. The webinar will discuss how to match intelligence programs to business needs, develop demand for intelligence, and tips for intelligence professionals. It will also explain why the topics of intelligence organization design, development, and tradecraft are relevant for the Austin, Texas location.
How to Align Intelligence Program Performance with Professional and Career De...IntelCollab.com
The webinar discusses how to align intelligence program performance with professional and career development. It provides tips on developing demand for intelligence within an organization and matching the intelligence program to the needs of the business. The presenters discuss assessing where a business is in its value migration cycle and cultural profile to design an intelligence program that fits the organization. They emphasize the importance of intelligence that enables executive decisions and getting involved tactically to demonstrate value. Q&A and discussion will follow the presentation.
The Five Most Important Ways to Double your Real Estate BusinessRichard Smith
This document provides information about real estate agent training and best practices. It discusses topics covered in past training classes, including lead generation, video marketing, and objection handling. Agents are asked to evaluate their skills in areas like prospecting and closings. The document also provides tips for activities like database management, listing presentations, and follow up. Agents are encouraged to block time on their calendars for money-making activities and focus on retaining existing clients. Lastly, the document discusses using Facebook custom audiences to precisely target leads and prospects.
1. The document outlines 4 laws of tech product economics. The first law is that development teams are never big enough, requiring ruthless prioritization according to what is most critical.
2. The second law is that all profits come from multiple copies/users of the product, not the first version, requiring a focus on building products once to sell to many customers.
3. The third law is that the technology itself is not the full product - non-technical elements like marketing, sales, and support are also required to satisfy customers.
4. The fourth law is that strategy and customer discovery cannot be outsourced, requiring direct involvement to understand markets and identify the right solutions.
The document provides six rules for technology success in business. The rules are: 1) Treat technology as an investment rather than a cost. 2) Don't implement technology to fix bad business processes. 3) Outsource your technology needs to experts. 4) Email alone is not a customer relationship management system. 5) Take social media seriously as it is evolving how businesses communicate. 6) Mobility is a business strategy, not an optional add-on. The document emphasizes measuring goals and results from technology investments and acquiring expertise from outsourcing.
Similar to Episode 103 Outbound Sales Calls - A Powerful Tool (20)
Book Club Discussion - Nuts! Southwest's Crazy Recipe for Business and Perso...Paula Anderson Williams
This document summarizes reviews of the book "Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success". The majority of reviews (64%) gave the book 5 stars, praising its insights into Southwest's culture and history and saying it is a good read for anyone wanting to strengthen relationships. Some 1-star reviews criticized that it leaves out details like oil hedging and reads like corporate propaganda. The document also provides highlights about Southwest's founding in the 1970s and its outrageous corporate culture that emphasized humor, unselfishness and thinking like an owner.
Our book club selection for June was Growth Hacker Marketing by Ryan Holiday.
We’re a little late discussing it because, well, it’s summer. And because we wanted to get the last three videos out for our Marketing Lab members who are working on their Five Stories Every Aviation Brand Must Tell.
But, we’re catching up and I’m glad we did.
This is a great book for people who studied marketing before about 2000 and need an orientation to explain what the heck happened.
Aviation involves a lot of risk management, and aviation PR is based on the same discipline.
Chances are, at some point in the next few years, something bad is going to happen. It could be something outside of your control like a natural disaster or something due to human error. We are all humans, and we employ humans, and humans make mistakes.
You know the saying - "There are old aviators, and there are bold aviators. But there aren't many old, bold aviators!"
Those that have taken the time to think through some likely scenarios and how they will respond are the ones that will survive whatever small or large "disaster" it is, and still be around in five or ten years.
In this episode, we talk about a natural disaster currently occurring at our house, and provide our six principles for creating a good "bad news" press release.
Branding is about more than just logos and colors - it's also about the stories we tell.
In this episode, John and I list the five stories that every aviation company must tell, and talk about how these have worked for us.
Why are good graphics important?
Because it’s hard to earn the attention of busy people.
It’s hard to resist a compelling image.
Graphics are the beginning link in a chain – one thing earns the attention for the next thing.
Our book club selection for June was Growth Hacker Marketing by Ryan Holiday.
We’re a little late discussing it because, well, it’s summer. And because we wanted to get the last three videos out for our Marketing Lab members who are working on their Five Stories Every Aviation Brand Must Tell.
But, we’re catching up and I’m glad we did.
This is a great book for people who studied marketing before about 2000 and need an orientation to explain what the heck happened.
The best customer appreciation events include three factors:
Food
A fun (or educational and fun) activity
Thoughtful opportunities to mingle with other customers, family, friends and fans.
It's important to know how to plan a customer appreciation event.
A company that invests in a great customer appreciation event sets itself apart from every competitor.
Companies that hold great events have better customer satisfaction, they are better able to retain their client base, they get more referrals, they get more testimonials and they even make more sales to new clients.
Done well, events have the following advantages:
Improve customer retention
Get more testimonials
Get good PR and visibility
Expand your client base
Make more sales!
So, what does "done correctly" mean for customer appreciation events? How much should you spend on these things? (grumbles the accountant) and what activities should you plan?
Mark Cuban says - "I don't bet on the company, or even on the idea - I bet on the person!" You get a much better feel for a person when you meet him or her "IN PERSON."
That's why events are so important as an opportunity to be in the same room with customers and prospects, especially when we have large-ticket, complex transactions.
We had a question from Nate, (not his real name) who is an artist that will be showing his work at NBAA. We have some advice about how to sell more!
In a nutshell -
- Build a list of potential buyers
- Create a fantastic catalog
- Feature one piece of art per hour, with a guest speaker
- Follow up with specific customers after the show about their favorite piece.
This document discusses three tools for international aviation marketing: foreign language pages on a company's website; search engine optimization including multilingual meta tags and translated pages; and social media/advertising. It suggests using Google Analytics to determine potential overseas markets and asks questions to consider like whether a company wants more customers from a specific country and what support would be needed like accepting foreign currencies or hiring local representatives. Internationalizing a website through additional language pages and optimizing it for foreign search engines are presented as relatively easy first steps to reach new global audiences.
This document appears to be notes from a book club discussion about Richard Branson's autobiography "Finding My Virginity". The notes include quotes and page references from the book, discussing first impressions of Branson, lessons he learned from his teachers, experiences as a Virgin employee, challenges he faced becoming a banker and entrepreneur, risks he took in his business ventures, and insights into his character. The book club discussion covered a wide range of topics and experiences from Branson's life and career as outlined in his autobiography.
You obtain basic contact leads from people signing up for your newsletter, downloading content, or connecting on social media. However, these leads only include a first name and email address. To better understand prospects and target your marketing, you should search for leads' full names, companies, positions, interests, and phone numbers on the internet, Facebook, LinkedIn, and other sources. With more complete prospect profiles, you can create more effective multi-channel marketing campaigns that garner higher engagement and conversion rates than typical email-only campaigns.
Aviation Instagram Marketing - Waste of Time, or "Secret Weapon?" "Just what we need - another social media platform to worry about!" In our practice, our aviation marketing clients are a practical, B2B, conservative bunch. We run traditional trade show, magazine and direct mail campaigns for many of them. For some, social media makes sense. And for a few, marketing on Instagram makes sense.
This document promotes a sales training webinar for aviation writers, speakers, and educators. It suggests that being good at sales is important for success in these fields. The webinar will cover basic sales topics like building a following on social media, pitching articles and proposals, and positioning oneself as an authority. Attendees will receive an exclusive handout on email templates. The event is scheduled for May 2nd at 1:00pm Mountain Time and registration can be completed on the listed website. The goal is to help aviation professionals improve their selling skills in a collaborative way focused on win-win outcomes.
For today’s Follow Friday, we all know Mark Zuckerberg has been testifying before Congress about Facebook’s use of personal data, and congresspeople have been asking many smart and many silly questions about the Internet, personal privacy and security.
This episode of the Book Club discusses key concepts from the book Contagious such as social currency, triggers, emotion, being public, practical value, and using stories to spread ideas. The episode covers how sharing things that make us look good provides social currency. It also discusses how keeping topics top of mind and tip of the tongue acts as triggers to spread information, and how sharing increases when people care about a topic and it has practical value or news people can use.
FBO Marketing - Three Ways to be Better Than Every Other FBO in Your MarketPaula Anderson Williams
This document discusses three ways for an aviation service provider (FBO) to differentiate itself from competitors. It recommends focusing on location, airport facilities, and people. For location, it suggests promoting proximity to destinations. For airport, it advises highlighting amenities like fuel options, de-icing, and rental cars. And for people, it stresses how staff prioritize personalized service and customer satisfaction.
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
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High-Quality IPTV Monthly Subscription for $15advik4387
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Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.