Epikdave datapreso-2011

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The document discusses how companies are collecting and using customer data. It talks about how companies get data from various sources like social media, local information, and device demographics. The document then discusses how companies use this collected data to gain customer insights, build loyalty programs, understand trends and forecasts, and more. It provides examples of how some of this data is used by companies like Audi.

Technology

In order to Thrive Online, businesses must understand the digital ecosystem, how consumer behaviour has changed, and the intelligence use of more data than has ever been available before in order to find and influence their future customers. This talk will explore the importance and utility of machine learning and automation, the boom in video as a significant growth driving channel, and how businesses of all sizes, from all industries can benefit from getting behind the latest key trends.

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