The world and business is transforming and you need to consider both to thrive. Find out more about IoT that actually matters and Social Innovation solutions from Hitachi.

1. Healthier, Safer, Smarter
with Hitachi Social Innovation

2. We Live in Transformation

3. Urbanization Prospects 2014 – United Nations
Urban
Rural
Urban Population
Explosion
2014
Our Society Is Transforming
Infrastructure and Transportation Safety and Security
Resources and Sustainability Population and Health

4. Your Business Is Transforming
Cloud
Consumption
Economics
Big Data
Untapped
Advantages
Social
Engagement
and
Empowerment
Mobile
Consumerization
and Expectation

5. Your Business Is Transforming
IT as a service
is on the rise
Outside
Traditional
IT
in enterprises on
average
545Cloud
Services
Data explosion with
expectation of 7/24
availability
6
Zettabytes
at the End
of 2014
is from business
budgets
55%
IT Spend

6. Internet Map by VIDI
Complexity
Market Sector Interdependencies
Leading up to 2008 Collapse
2003 2008
New England Complex Systems Institute
Inflection Points Reached

7. Internet Map by VIDI
Complexity
Opportunity
Market Sector Interdependencies
Leading up to 2008 Collapse
2003 2008
New England Complex Systems Institute
Inflection Points Reached
50
2010 2015 2020
Billions
0
40
30
20
10
Evolution of
the Internet
50billion
connected
things
25
12.5
42%of all data is generated
by machines
Sources: Cisco 2011, IDC
Cheaper, Smaller, Pervasive

8. Internet Map by VIDI
Innovation
Complexity
Opportunity
Inflection Points Reached
N
Value
The value of a network is proportional to the square
of the number of users or devices (Metcalfe’s Law)
Devices
Critical Mass
Crossover
Cost ≈ N
Value ≈ N2
IoT
Big Data

9. Internet Map by VIDI
Innovation
Complexity
Opportunity IDC Predictions 2014: Battles for Dominance and Survival - on the 3rd Platform
of the top 20 market
leaders will be disrupted by
new competitors by 2018
33%
Inflection Points Reached

10. do just enough to survive
You have a choice
orTransform to Thrive

11. Thrive Through
Social Innovation
For a Healthier, Safer, Smarter Society

12. Healthier Society
Chronic diseases (like heart disease, stroke, cancer, and diabetes)
cause 60% of all deaths
Imagine if you could prevent a diabetic incident
before it happens
Highest level of well-being
 Minimize acute and chronic diseases
 Maximize healthcare accessibility
 Lower healthcare costs

13.  More complete and current information
 Personalized data and targeted therapies
 Affordable testing and care
 Faster, more accurate decisions
Hitachi Can Help Now
 Generate and collect more
relevant healthcare data
Hitachi Wearables, Medical Imaging, Sensors
How We Get to a Healthier Society

14.  More complete and current information
 Personalized data and targeted therapies
 Affordable testing and care
 Faster, more accurate decisions
Hitachi Can Help Now
 Generate and collect more
relevant healthcare data
 Connect and manage
information
Hitachi Wearables, Medical Imaging, Sensors
Genomics Cloud
Clinical Data Exchange
Hitachi Clinical Repository
How We Get to a Healthier Society

15.  More complete and current information
 Personalized data and targeted therapies
 Affordable testing and care
 Faster, more accurate decisions
Hitachi Can Help Now
 Generate and collect more
relevant healthcare data
 Connect and manage
information
 Enable the right decisions,
faster
Hitachi Wearables, Medical Imaging, Sensors
Genomics Cloud
Clinical Data Exchange
Hitachi Clinical Repository
Analytics Development and Operations Advice
Hitachi Big Data Labs and Hitachi Consulting
How We Get to a Healthier Society

16. Safer Society
Over half the world will live in mega-cities with over 8 million
people by 2025. Safety will be the priority – at sport events,
concerts, commuting, and at home.
Source: Frost and Sullivan 2014
What if terror threats could be immediately located
and swiftly brought to justice through citizen collaboration?
Prevent or immediately address threats to
 People, groups, and organizations
 Physical, digital, and environmental
 Swift, fair justice

17.  Better visibility
 Better collaboration
 Better decisions
 Faster, automated action
Hitachi Can Help Now
 Aggregate information and
centralize visibility
Public Safety Through Hitachi Visualization
How We Get to a Safer Society

18.  Better visibility
 Better collaboration
 Better decisions
 Faster, automated action
Hitachi Can Help Now
 Aggregate information and
centralize visibility
 Create public-private
collaboration and
documentation platforms
Public Safety Through Hitachi VisualizationConnected Intelligence and Evidence Management
How We Get to a Safer Society

19.  Better visibility
 Better collaboration
 Better decisions
 Faster, automated action
Hitachi Can Help Now
 Aggregate information and
centralize visibility
 Create public-private
collaboration and
documentation platforms
 Safety everywhere
Public Safety Through Hitachi VisualizationConnected Intelligence and Evidence Management
How We Get to a Safer Society
Connected Oil and Gas From Hitachi

20. Smarter Society
Next year, 190 exabytes of Internet data will be carried over
mobile networks (~14 Instagram photos for every person on the planet, every day)
Enabling better communications is the
foundation of smarter everything
Imagine if we could adjust mobile communications,
transportation resources, and safety personnel
real-time for unplanned events as well as we
do for planned events
Improve decision making to continually drive
 Broad optimizations
 Effective, big-picture outcomes
 Hyper-efficiencies

21.  Better, real-time information
 Expertly operationalized information
 Deep, broad integrations
 Advanced automation
 Decentralize collaboration
 Improved overall resiliency
Hitachi Can Help Now
 Start with intelligent
communications
Connected Communications
Hitachi Telecomm Network Analytics
How We Get to a Smarter Society

22.  Better, real-time information
 Expertly operationalized information
 Deep, broad integrations
 Advanced automation
 Decentralize collaboration
 Improved overall resiliency
Hitachi Can Help Now
 Start with intelligent
communications
 Connect intelligence for smart
city operations
Connected Communications
Hitachi Telecomm Network Analytics
Bring it All Together
Hitachi Social Innovation Solutions and Centers of Excellence
Hitachi Consulting, Big Data Labs and Partners
How We Get to a Smarter Society

23.  Better, real-time information
 Expertly operationalized information
 Deep, broad integrations
 Advanced automation
 Decentralize collaboration
 Improved overall resiliency
Hitachi Can Help Now
 Start with intelligent
communications
 Connect intelligence for smart
city operations
 Treat your enterprise like a
smart city
Connected Communications
Hitachi Telecomm Network Analytics
Bring it All Together
Hitachi Social Innovation Solutions and Centers of Excellence
Hitachi Consulting, Big Data Labs and Partners
Machine-to-Machine
Log Analytics From Hitachi
How We Get to a Smarter Society

24. The Path Forward
To a Healthier, Safer,
Smarter Society

25. Hitachi Social Innovation integrates
big data, analytics, and industry expertise for a
healthier, safer, smarter society
Accomplish More of What Matters

26. Hitachi Social Innovation integrates
big data, analytics, and industry expertise for a
healthier, safer, smarter society
Accomplish More of What Matters
 Achieve higher impact by multiplying your insights, improving efficiencies, and
expanding possibilities
 Realize your insights using the broadest expertise and tailored experience with
proven success from Hitachi
 Activate ongoing insight with seamless data flow, industry-focused analytics
solutions, and the most comprehensive approach to IoT and big data from Hitachi

27. Advance Your
Mission
Gain Holistic
Efficiencies
Expand the
Possibilities
Act on
New Opportunity
Optimize
Systematically
Multiply
Your Insights
Achieve Higher Impact by Starting With
Big-Picture Outcomes (Hint: Social Innovation)

28. Advance Your
Mission
Gain Holistic
Efficiencies
Expand the
Possibilities
Act on
New Opportunity
Optimize
Systematically
Multiply
Your Insights
Only 4 companies worldwide do this at scale
Achieve Higher Impact by Starting With
Big-Picture Outcomes (Hint: Social Innovation)

29. Complex, dynamic situations
require redefining problems
and solutions outside of
normal boundaries
Realize Your Insights by Combining
Deep and Broad Expertise
Deploy Precise
Strategies
Tailor the
Experience
Ensure Predictable,
Repeatable Results
Trust
Proven Success
Breadth of
Deep Expertise
Optimize Resources for
Specific Needs
5,000+ industry consultants, 17,000+ patents in 2013,
hundreds of data scientists, thousands of Ph.D.s
Hitachi Research and Big Data Labs,
Hitachi Analytics Center of Excellence,
Hitachi Consulting4 Years Running

30. CONFIDENTIAL – For use by Hitachi Data Systems employees and other audiences under NDA only.
Create Actionable
Analysis That Matters
Industry-Focused
Analytics Solutions
50
2010 2015 2020
Billions
0
40
30
20
10
Evolution of
the Internet
50billion
connected
things
25
12.5
42%of all data is generated
by machines
Sources: Cisco 2011, IDC
Cheaper, Smaller, Pervasive
Hitachi Focuses on the Internet of Things – that matter
Connected Objects With the Broadest Impact
We build Social Innovation solutions focused on
requirements from societal systems
Better
Insights
Always
Optimized
Decentralized
and Collaborative
Efficient
and Resilient
Real-Time
Historical
Predictive
Information
In Context
Accessible
and Secure
More Data
More Consumable
Facilitate Seamless
Data Flow
Integrate IT and
Operational Technology
Activate Ongoing Insight
With Big-Data Driven, Comprehensive Solutions

31. CONFIDENTIAL – For use by Hitachi Data Systems employees and other audiences under NDA only.
Industry-Focused
Analytics Solutions
Take an End-to-End
Approach to Insight
Integrate IT and
Operational Technology
Ecosystem of Big Data
Knowledge
01010101010101010101010
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10101010101010101010
Things
We think like builders because we are
We build the THINGS that generate big data
Automotive systems
Railway control systems
and trainsRobotics
Wind turbines
Mining equipment
Medical
imaging
Sensors Wearables
Activate Ongoing Insight
With Big-Data Driven, Comprehensive Solutions

32. CONFIDENTIAL – For use by Hitachi Data Systems employees and other audiences under NDA only.
Ecosystem of Big Data
Knowledge
01010101010101010101010
10101010100101010101010
10101010101010101010
We think like IT professionals because we are
Things
We understand big DATA management and analysis
Data
IT
infrastructure
IT
services
Fortune
Global 10083%
Activate Ongoing Insight
With Big-Data Driven, Comprehensive Solutions

33. CONFIDENTIAL – For use by Hitachi Data Systems employees and other audiences under NDA only.
Ecosystem of Big Data
Knowledge
01010101010101010101010
10101010100101010101010
10101010101010101010
We think like users because we are
Things
We have domain expertise in ANALYTICS and processes
DataAnalytics
Public safety
communications
data center mgmt.
Medical diagnostics,
Research
Big data labs,
Analytics
Strategy consulting,
Urban planning
Activate Ongoing Insight
With Big-Data Driven, Comprehensive Solutions

34. Industry-Focused
Analytics Solutions
Integrate IT and
Operational Technology
Ecosystem of Big Data
Knowledge
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10101010100101010101010
10101010101010101010
We Integrate Data, Analysis, and Knowledge
for Social Innovation

35. Industry-Focused
Analytics Solutions
Integrate IT and
Operational Technology
Ecosystem of Big Data
Knowledge
01010101010101010101010
10101010100101010101010
10101010101010101010
INTEGRATED KNOWLEDGE
INTEGRATED ANALYSIS
INTEGRATED DATA
Business
and Human
Driven Data
I.T. O.T.
ERP
Email
Video
Machine
Driven Data
10101010010101
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01010101010101
01001010101010
10101010101010
10101010100110
10101011101010
10100100101101
10101010101101
01010101001110
We Integrate Data, Analysis, and Knowledge
for Social Innovation

36. Accomplish More of What Matters With
a Framework Built for Social Innovation
Hitachi, Ltd.
and
Big Data
Labs
Hitachi
Common Advanced
Analytics Platform
Hitachi
Analytics
Center of
Excellence
Hitachi Consulting and
Partner Ecosystem
Hitachi
Social Innovation
Framework
Automate
Outcomes
Analyze and
Predict
Store, Manage,
Search Data
Create and
Ingest Data

37. The expertise to
bring it all together
Accomplish More of What Matters With
a Framework Built for Social Innovation

38. Connected Energy
 Robust acquisition and
processing
 3-D visualization
 Workflow acceleration
Telecom Analytics
 Sub-second granularity
 Adaptive learning
 Open and flexible
Connected Health
 Secure, enriched metadata
 Standards-based workflow
 Long-term active archive
Connected Cars
 In-car services, VRM
 Pay-how-you-drive insurance
 Cloud connectivity, advanced
services
M2M Analytics
 Cloud-based analytics
 Enterprise-class security
 Big data scalability
Public Safety
 Public-private collaboration
 Centralized visibility
 Evidence management
Hitachi Social Innovation Solutions
Real-Time and Predictive Analytics

39. Ask
 What problems would I be solving if I started with the biggest
possible outcome – way beyond the datacenter?
 How can I promote continual improvement?
 Is my organization focusing on the internet of things that
matter?
Act
 Reach out to experts in your industry
 Find new ways to collaborate
 Strive for holistic, integrated solutions
 Start measuring success against bigger outcomes
What You Can Do Today

40. IT Infrastructure and Cloud
building the technology foundations
Specific Industry and Analytics Expertise
analyzing and improving performance
Systems Integration and Consulting
for a tailored, end-to-end solution
Build and Manage Machines
that generate much of the machine data
We’re Here to Help
Make Your Social Innovation a Reality

41. I Can Help
Just Ask Me How