This document outlines an content marketing strategy that includes monitoring web analytics and return on business objectives. It lists various content types and delivery methods such as daily blogs, social media, webinars, and in-person events. The content guide emphasizes fulfilling needs, consistent messaging, humanizing content, focusing on members' needs, and providing high quality value.

1. Content Marketing snapshot
Content Marketing snapshot

2. EPIC Content Strategy
Monitoring
Web Analytics
Return on Business
Objective measure
User Experience
Content Line of Action:
Daily web/ Mobile Content
 Blogs,
 Social Media,
 Newsletters
Monthly Webinar
 Meetings Online,
 Guest Appearance
In-person Events
 Campus Events,
 Seminars,
 Workshop,
 Sponsor Events etc.
All Media – Publicity & Promotion Campaigns
 Video promotions series,
 Mini-Series,
 Radio Show,
 Guest Appearance,
 Sponsor Advertisements,
 YouTube,
 Pandora,
 major outlets
Content Guide
We fill NEED
Consistent Messaging
Humanize Content
Point of View
Focus on Members Need
Best Value in Quality
Delivery: