From Patients to People

465 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
465
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

From Patients to People

  1. 1. "From patients to people, creating a shift to a customer centric approach" Dennis Urbaniak – October 27, 2009
  2. 2. Change the mindset……… e-People!
  3. 4. The Pharma Model T <ul><li>Current situation </li></ul><ul><li>Product </li></ul><ul><li>New situation </li></ul><ul><li>Fair balance </li></ul><ul><li>“ Ask Your Doctor” </li></ul>
  4. 5. Perception is reality ……..
  5. 6. Change the approach……….. choice Synonyms - preference suggests a choice guided by one's judgment or predilections <a preference for cool weather> * Source – Merriam Webster On Line Dictionary
  6. 7. Jobs-To-Be-Done Model* What’s the job? Who are the candidates? What are the hiring criteria? HELP WANTED * source -
  7. 8. Communicate the example……
  8. 9. Create the Example………… <ul><li>Project Description </li></ul><ul><li>Project Objective </li></ul><ul><li>Project Metrics (Must be prospective!) </li></ul><ul><li>Project Status </li></ul><ul><li>Publish Openly and Tell Everyone! </li></ul>
  9. 10. Three simple steps……….. <ul><li>Change the mindset </li></ul><ul><li>Change the approach </li></ul><ul><li>Create the example </li></ul>
  10. 11. I would love to hear your thoughts……. <ul><li>@DUrbaniak , http://twitter.com/DUrbaniak </li></ul><ul><li>http://linkedin.com/in/dennisurbaniak </li></ul><ul><li>http://friendfeed.com/durbaniak </li></ul><ul><li>http://facebook.com/dennis.urbaniak </li></ul><ul><li>Work contacts </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Office (908)98-4100 </li></ul></ul><ul><ul><li>Cell (917) 392-5160 </li></ul></ul><ul><li>Other Contacts </li></ul><ul><ul><li>Email [email_address] </li></ul></ul><ul><ul><li>Cell (732) 259-3712 </li></ul></ul>

×