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ePatCon11: Gratton - The Gamification of Health


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ePatCon11: Gratton - The Gamification of Health

  1. 1. Fabio<br />Gratton<br />Ignite Health<br />
  2. 2. I love you PechaKucha!<br />You cheating bastard!<br />ePatient Connections | Philadelphia, PA | Sept 21, 2011<br />
  3. 3. 1. “GAMIFICATION”| 2. MECHANICS | 3. FRAMEWORK<br />
  4. 4. Blast cancer and learn<br />Breathe easier w/Cystic Fibrosis<br />Shred diabetes<br />Fight iron overload<br />
  5. 5.
  6. 6. HealthSeeker<br />Nike+ FitBit<br />Zamzee<br />HealthMonth<br />
  7. 7. A pedal-powered vending machine?<br />Why didn’t I think of that?!?!<br /><br />Because you’re too busy with your stupid video games, moron!<br />
  8. 8. Puzzle-loving Gamers Solve One of Science’s Biggest Riddles in 10 Days!<br /><br />Competitive social interaction is a strong driving force. <br />
  9. 9.<br />Blissful <br />Productivity<br />Achievements<br />Behavioral <br />Momentum<br />Bonuses<br />Appointment <br />Dynamics<br />Cascading<br /> Information Theory<br />Combos<br />Community<br />Collaboration<br />Countdown<br />Discovery<br />Epic Meaning<br />Free Lunch<br />Infinite <br />Gameplay<br />Levels<br />Loss Aversion<br />Lottery<br />Ownership<br />Points<br /><br />Progression<br />Quest<br />Reward<br />Schedules<br />Status<br />Urgent<br />Optimism<br />Virality<br />
  10. 10. Game Mechanics<br />Gamification<br />Rule-based systems that facilitate, motivate, and encourage users to explore and learn the properties of their possibility space through the use of feedback mechanisms.<br />The application of game mechanics and game-thinking in non-game environments to increase fun and engagement.<br />Source: Wiki<br />
  11. 11. Countdown Dynamics<br />
  12. 12.<br />The ultimate game of being better than all your friends at filling progress bars<br />
  13. 13. “Reality doesn’t motivate us effectively. Reality isn’t engineered to maximize our potential. Reality wasn’t designed from the bottom up to make us happy. <br />Reality, compared to games, is broken.”<br />Jane McGonical, author of REALITY IS BROKEN (2011), speaks at TED 3/11<br />
  14. 14. Reality: Worst Game Ever<br />
  15. 15. Player on the verge of an EPIC WIN<br />
  16. 16. Introducing…<br />a health gaming model<br />Experience | Purpose| Incentive | Catharsis<br />
  17. 17. experience<br />Create an experience set in a engaging environment<br />
  18. 18. purpose<br />Ensure players progress with w/plan & purpose<br />
  19. 19. incentive<br />integrate incentives to drive increased involvement & interaction<br />
  20. 20. catharsis<br />Deliver cathartic moments on a continuous course of escalating challenges<br />
  21. 21. It will thank you later<br />Let’s Myagithe world<br />@SKYPEN | IGNITE HEALTH | THANK YOU!<br />