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Ben Rubin, Co-Founder & CTO
                                                   @zeo
                                                @bsrubin


                               The More You Know, The Better You Sleep™
©2009 Zeo, Inc. All Rights Reserved.
3
©2009 Zeo, Inc.Rights Reserved
©2009 Zeo Inc. All All Rights Reserved.
©2009 Zeo, Inc. All Rights Reserved.
Mortality

110-126%    Risk of mortality over the long term for
            short sleepers.




                      Risk of mortality over the long term for
     131-139%         short sleepers who use hypnotics/
                      tranquilizers.
Immune Function


 3x   Short sleepers’ susceptibility to
      rhinovirus (the common cold).



                           Immune response of the sleep
                   ½       deprived versus those who sleep
                           enough.


“Sleep should be considered a vital part of the
immune system”
Mental Health

40%   Amount of mood disorder cases with
      patients presenting pre-existing insomnia.


                      Depression relapse risk after treatment
               4x     for patients with insomnia.
©2009 Zeo, Inc. All Rights Reserved.
3
©2009 Zeo, Inc. All Rights Reserved.
Business Vision:
         Create a 'Sleep Hub' that is the place to get help with
         your sleep. Transcends the Zeo device.



                                Data                        Coaching




                                           Poor sleepers
                                            (104 million)



                                           Community



©2009 Zeo, Inc. All Rights Reserved.
©2010 Zeo Inc. All Rights Reserved
                                       9
Ben Rubin, Co-Founder & CTO
                                                   @zeo
                                                @bsrubin


                               The More You Know, The Better You Sleep™
©2009 Zeo, Inc. All Rights Reserved.

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Zeo: The More You Know, The Better You Sleep

  • 1. Ben Rubin, Co-Founder & CTO @zeo @bsrubin The More You Know, The Better You Sleep™ ©2009 Zeo, Inc. All Rights Reserved.
  • 2. 3 ©2009 Zeo, Inc.Rights Reserved ©2009 Zeo Inc. All All Rights Reserved.
  • 3. ©2009 Zeo, Inc. All Rights Reserved.
  • 4. Mortality 110-126% Risk of mortality over the long term for short sleepers. Risk of mortality over the long term for 131-139% short sleepers who use hypnotics/ tranquilizers.
  • 5. Immune Function 3x Short sleepers’ susceptibility to rhinovirus (the common cold). Immune response of the sleep ½ deprived versus those who sleep enough. “Sleep should be considered a vital part of the immune system”
  • 6. Mental Health 40% Amount of mood disorder cases with patients presenting pre-existing insomnia. Depression relapse risk after treatment 4x for patients with insomnia.
  • 7. ©2009 Zeo, Inc. All Rights Reserved.
  • 8. 3 ©2009 Zeo, Inc. All Rights Reserved.
  • 9. Business Vision: Create a 'Sleep Hub' that is the place to get help with your sleep. Transcends the Zeo device. Data Coaching Poor sleepers (104 million) Community ©2009 Zeo, Inc. All Rights Reserved. ©2010 Zeo Inc. All Rights Reserved 9
  • 10. Ben Rubin, Co-Founder & CTO @zeo @bsrubin The More You Know, The Better You Sleep™ ©2009 Zeo, Inc. All Rights Reserved.