EP Magazine is a proposed new music magazine targeting 15-30 year olds interested in alternative and rock genres. The pitch outlines plans for the magazine's content, design, promotion, budget, and production timeline. Key details include: - The magazine will be called EP and focus on informing readers about recent music events through reviews, interviews, and festival/award coverage. - Promotion will primarily use social media below-the-line advertising due to the young target audience. The first issue is planned for May release. - An annual budget of over £200,000 is required to cover office space, equipment, salaries, marketing, printing costs, and distribution. Revenue will come from subscriptions and advertising. -

1. EP Magazine Pitch
Good afternoon and welcome as I introduce you to my pitch about EP Magazine.
Now, in the UK alone, the music industry is worth £3.5 billion pounds and a massive £402
million pounds make up for music publishing’s so creating a new music magazine is an
excellent business opportunity.
Firstly, we are going to look at my proposals. EP’s genre is alternative and rock which many
people have an interest in so straight away there would be a lot of consumers.
Additionally, when naming my magazine, I decided that I wanted to use a musical term and
this lead me to picking the name EP. EP stands for ‘extended play’ and this can connote that
the readers want to extend their knowledge on music. Another reason for picking EP was
that it was sort and because of my magazine of inspiration, Q, has only one letter for its
name so it’s easier to remember.
Now moving onto the intentions, I wanted EP to inform and update the readers on any
recent events so that it can eventually be one of the best and to be able to compete with
magazines such as Q, NME, and Kerrang! as it is starting off as a newly launched music
magazine.
So that my magazine will be a good competitor, it will have content on reviews of single/
albums, interviews with artists and bands regarding to any recent events. Also there would
be content on occasions such as festivals or music awards.
After coming up with the ideas of my magazine, I had to think about how I wanted to
promote it. As I would have a young target audience, below the line promoting would be
more appropriate because I would use social media so that the readers can get involved.
Although, if I use above the line, I would possibly have a TV advert and in the advert includes
clips from the photo-shoot from the main article and this would be effective because not
may magazines have TV adverts.
Moreover, as you can see from Q’s twitter page, they have a lot of followers which means
more recognition and being able to include photos and videos may make the reader more
excited for the new issue to be released.
And then with facebook by changing the profile picture to the newest issue cover readers
can see if their favourite artist or band is in the issue. Also by having the website, more
people will visit the website which could lead to more sales, for example if someone decided
to subscribe.
After analysing twitter and Facebook, I have created my own Facebook account and as you
can see my profile picture is of my first issue so when people go into stores they can
recognise it easily.
Next is the production plan and as you can see, this is the order in which everything will take
place. So the first issue will be released in May because then it’s leading up to summer and

2. this is when there will be festivals etc. which means there will be plenty of content to cover.
As well as that planning consists on how much money will be spent and when journalists will
do their research and when photo shoots will take place. Then the layout is designed and
everything is proof-read for the magazine to be published, printed and distributed in time
for stores to stock up and be ready for the release date.
Together with this, I’m now going to go through my budget summary. To be able to produce
the magazine, I need to have and an annual rent in London Waterloo would be £212,480.00.
as for equipment the most expensive ones are the Apple Macbook Pros along with the
Adobe CS6 Master Collection and I’m going to buy It so that I do not have to keep renting
the software.
Then when it comes to job roles and salary, it ranges from a salary of £16,000 to 50,000 or
more. A few examples of jobs would be the editorial team, production, advertising
marketing finance and most importantly the publisher. After doing research and finding out
the start salary these seemreasonable and so would be the same for my magazine.
As well as finding costs for offices, equipment and staff, I need to find out marketing,
printing and distribution costs. Next to me, you can see that it costs roughly £3000 to
advertise on social media and £67,000 for national TV adverts. Once realising how much TV
adverts cost, I my need to rethink about above the line advertising. For printing, year 1 is
10,000 40 page magazines and year 2 is 20,000 72 page magazines and from this I came to
the conclusion that even though 72 page magazine costs more, I get more of a profit. At this
point in time, I do not have a set distribution fee.
And speaking of profit, my income mainly comes from subscriptions sales and advertising
revenue. For subscriptions, I only use direct debit because it would out cheaper for the
consumer but if more customers want to subscribe and it doesn’t cost a lot to finance, I
would possibly think about credit card subscriptions as well. Then with respects to
advertising revenue, in a 72 page magazine there could be several full pages, 4 half ages and
1 double page. From this, my magazine can gain a lot of income.
To finish off with finance, the last topic I need to mention is sale figures. As you can see year
2 would be much better due to the fact year 1 do not have very high profit and considering
distribution isn’t included, profits are subject to change.
Following on from finance, I have my pre-production materials. And to start off with I have
my target audience. Most music magazines such as mine would have a young age range of
15-30 years old because stereotypically, you wouldn’t have older generations listening to
rock. Linking this to socio-economic needs, the majority would be ABC1 but also have C2
and E groups because of students. The reason why I have priced my magazine at £3.99 is
because C2 and E groups have lower spending power whereas ABC1 would have more so
it’s, really, an affordable magazine. Also according to Maslow’s hierarchy of needs, EP
readers would be explorers because they would be influenced by social change.

3. Here is a mood board I created using examples from my inspirational magazine and as you
can see, the main colour is red, typical artists that would be featured and any competitions
that can be included.
Another feature included in my preproduction material is the colour scheme and font style.
My colour scheme is red and monochrome and so the black and white will look standard,
the red will give it that edge that a music magazine needs. Throughout my issues, the text
font would be myriad pro for it to be understandable and bebas neue for my masthead
because it has a professional look and also distinctive. Furthermore, my logo will be in the
top left of my magazine so it is easier to see so it’s more recognisable and the logo will be at
the bottom of each page so that without the reader necessarily realising it, the logo will
become more notable.
On the board, you can now see my original flat plan. However I’m planning to change my
magazine from 40 to 72 pages. Therefore other magazine flat plans will look different. Also
now that more pages will be added, my double age spread will probably move nearer to the
middle/ end so that the consumer looks through most of the content and get their money’s
worth.
Another aspect of my pre-production plans is my hand drawn drafts. These are my final
ones for my first issue and I’ve tried to stick to most of what I’ve done but some parts have
been adapted. You will see in a bit my first issue front cover and double page spread
completed.
To be able to have one of the best music magazines, the content needs to be on point. So
say my main article was about a specific artist about to go on tour, these are the questions I
would ask. The reason behind this is because readers are going to want to know how they’re
feeling and what they get up to.
As well as that here is another mood board of typical images and potential artists that could
be featured such as the likes of Rihanna, arctic monkeys and royal blood.
Here you will now see my first issue front cover and a comparison to some of the changes
that I’ve made. I believe that the one on the left really didn’t look professional so I edited
the texts and the image so it now has a magazine finish. To focus in on some features, I have
my masthead which stands out lot, my headline and cover stories neatly presented, puff
promotion to give readers a chance to join in on competitions and lastly, synergy with social
media so that consumers can get more involved.
As well as my front cover I have my double page spread. I think that the second version is
better because a copy of the image in low opacity fills any dead space and adds more of an
effect overall. If you look at the text you will see a difference of boldness to separate the

4. question and answers. Additionally, there are links to the magazine website and twitter
name so that the reader can get more involved which what’s happening in the magazine.
Lastly, there is the future of EP magazine. Later issues will have interviews and reviews as
well as any information on festivals and musical events. When it comes to any changes, I will
adapt my front cover so that some conventions will be different to provide a variety and not
the same style of magazine every month. Then for my double page spread, as I said
previously, it would be in the middle or second half of the magazine.
Thank you for listening to my pitch and I would appreciate any feedback so if you could fill
out the survey on survey monkey which I have emailed you.