This document provides a summary of a research proposal to evaluate event concepts for a non-profit organization in Kingston, Ontario. The research will involve interviews with 10 event professionals and an online survey of 100 event managers. The goal is to determine successful event themes, budgets, marketing tactics, obstacles and other factors. Preliminary results from 38 respondents found that fundraising events averaging 4-6 hours were most common. The highest costs and funds raised were for non-traditional industry events. Key obstacles included attendance and budget issues. Event costs had a significant impact on funds raised.
This document summarizes a marketing research study on the influence of food stall designs at the University Square Canteen on students' purchasing decisions at De La Salle University- Dasmarinas. The study aims to determine if food stall design impacts students' purchasing decisions and to identify other influencing factors. A survey will be conducted of 100 students selected through convenience sampling. The survey questions will gather both qualitative and quantitative data on students' weekly allowances, dining frequency at the canteen, factors influencing stall design preferences, and the percentage of students influenced by design in their purchases. Descriptive and regression analyses will be used to analyze relationships between variables.
I. Stages of Operational Competitiveness the different levels of customer con...Lena Argosino
I. Stages of Operational Competitiveness
the different levels of customer contact in the service firm
II. Classification of the different strategies in different service operation
MARKETING RESEARCH PROPOSAL (UNFINISHED/TABLE OF CONTENTS/FINDINGS)Owel&Co.
The document discusses a study on customer satisfaction with Smart Communications Inc.'s concept stores in the Philippines. It finds that customers are satisfied with the stores' facilities like the Launch Pad area for trying devices. They also like the knowledgeable staff and quick service. Research shows the renovated stores attract more non-customers who visit impulsively. The purpose is to understand factors influencing customer satisfaction and whether customers will visit the new concept stores and enjoy the features.
This document discusses market segmentation and target market selection. It begins by defining the market and different types of markets. It then outlines the steps in segmenting, targeting and positioning, including identifying bases for segmentation, developing segment profiles, selecting target segments, and developing positioning for each segment.
The document provides examples of different levels of segmentation from mass to niche marketing. It reviews common variables used for segmentation like geography, demographics, psychographics and behavior. Finally, it discusses target market selection, product-market matrices, and defining positioning as the place a product occupies in consumers' minds relative to competitors.
A Fortune 500 company, Starbucks share prices reached its peak in 2006 and declined unexpectedly in 2008. Although its business has picked up in 2011 with an increase in operating profits, Starbucks has lost its market leader position to Costa, a chain coffee shop business owned by Whitbread plc. Starbucks’ strategic issues are its decrease in market share, negative brand perception that was invoked by its competitors and its devalued Starbucks’ Experience that was its competitive advantage. A situational analysis of Starbucks was conducted to indicate possible opportunities and threats. Internal analysis and competitor analysis was conducted simultaneously to identify Starbucks distinctive capabilities and weaknesses against competitors. Strategic options such as Market Penetration, Product Development and Market development were assessed for their suitability, acceptability and feasibility. Strategic choices that unravel three issues that Starbucks is challenged with are presented in the report.
Pizza Hut is an international pizza chain with over 6,000 locations in the United States and over 5,600 locations in 94 other countries. It entered India in 1996. Pizza Hut believes in providing excellent pizza and service to create happy customers who return frequently. Its value chain involves primary activities like procuring ingredients, producing pizzas and pastas, and delivering orders on time. Support activities include human resource management to train employees, technology development to improve products, and procurement to source high quality ingredients from local and international suppliers.
The document outlines a framework for conducting a market opportunity analysis in 8 steps: 1) Identify unmet and underserved customer needs, 2) Identify specific target customers, 3) Assess competitive advantages, 4) Assess resource needs, 5) Assess market readiness of relevant technologies, 6) Craft an opportunity story, 7) Assess attractiveness of the opportunity, and 8) Determine whether to pursue the opportunity. The analysis examines customers, competition, company resources and capabilities, and the external environment to evaluate a potential market opportunity.
This document summarizes a marketing research study on the influence of food stall designs at the University Square Canteen on students' purchasing decisions at De La Salle University- Dasmarinas. The study aims to determine if food stall design impacts students' purchasing decisions and to identify other influencing factors. A survey will be conducted of 100 students selected through convenience sampling. The survey questions will gather both qualitative and quantitative data on students' weekly allowances, dining frequency at the canteen, factors influencing stall design preferences, and the percentage of students influenced by design in their purchases. Descriptive and regression analyses will be used to analyze relationships between variables.
I. Stages of Operational Competitiveness the different levels of customer con...Lena Argosino
I. Stages of Operational Competitiveness
the different levels of customer contact in the service firm
II. Classification of the different strategies in different service operation
MARKETING RESEARCH PROPOSAL (UNFINISHED/TABLE OF CONTENTS/FINDINGS)Owel&Co.
The document discusses a study on customer satisfaction with Smart Communications Inc.'s concept stores in the Philippines. It finds that customers are satisfied with the stores' facilities like the Launch Pad area for trying devices. They also like the knowledgeable staff and quick service. Research shows the renovated stores attract more non-customers who visit impulsively. The purpose is to understand factors influencing customer satisfaction and whether customers will visit the new concept stores and enjoy the features.
This document discusses market segmentation and target market selection. It begins by defining the market and different types of markets. It then outlines the steps in segmenting, targeting and positioning, including identifying bases for segmentation, developing segment profiles, selecting target segments, and developing positioning for each segment.
The document provides examples of different levels of segmentation from mass to niche marketing. It reviews common variables used for segmentation like geography, demographics, psychographics and behavior. Finally, it discusses target market selection, product-market matrices, and defining positioning as the place a product occupies in consumers' minds relative to competitors.
A Fortune 500 company, Starbucks share prices reached its peak in 2006 and declined unexpectedly in 2008. Although its business has picked up in 2011 with an increase in operating profits, Starbucks has lost its market leader position to Costa, a chain coffee shop business owned by Whitbread plc. Starbucks’ strategic issues are its decrease in market share, negative brand perception that was invoked by its competitors and its devalued Starbucks’ Experience that was its competitive advantage. A situational analysis of Starbucks was conducted to indicate possible opportunities and threats. Internal analysis and competitor analysis was conducted simultaneously to identify Starbucks distinctive capabilities and weaknesses against competitors. Strategic options such as Market Penetration, Product Development and Market development were assessed for their suitability, acceptability and feasibility. Strategic choices that unravel three issues that Starbucks is challenged with are presented in the report.
Pizza Hut is an international pizza chain with over 6,000 locations in the United States and over 5,600 locations in 94 other countries. It entered India in 1996. Pizza Hut believes in providing excellent pizza and service to create happy customers who return frequently. Its value chain involves primary activities like procuring ingredients, producing pizzas and pastas, and delivering orders on time. Support activities include human resource management to train employees, technology development to improve products, and procurement to source high quality ingredients from local and international suppliers.
The document outlines a framework for conducting a market opportunity analysis in 8 steps: 1) Identify unmet and underserved customer needs, 2) Identify specific target customers, 3) Assess competitive advantages, 4) Assess resource needs, 5) Assess market readiness of relevant technologies, 6) Craft an opportunity story, 7) Assess attractiveness of the opportunity, and 8) Determine whether to pursue the opportunity. The analysis examines customers, competition, company resources and capabilities, and the external environment to evaluate a potential market opportunity.
The document discusses marketing strategies and plans at different organizational levels. It covers developing marketing strategies through understanding customer value, strategic planning at the corporate and business unit levels, and creating marketing plans. Specifically:
- Strategic planning involves understanding customer value through activities like value delivery, value chains, and core competencies. It also covers core business processes and the role of the CMO.
- Corporate strategic planning establishes the mission, identifies strategic business units, allocates resources, and assesses growth opportunities through new businesses, downsizing, or terminating older businesses.
- Business unit strategic planning develops goals and strategies for each unit based on opportunities and threats in external and internal analyses.
- Marketing plans operate at strategic
Waffle Empire plans to open a food cart in Downtown Disney Shanghai selling waffle sticks with various flavor and dipping sauce combinations. Strengths include low startup costs and Disney-trained staff, while challenges include limited marketing options and building brand awareness in a new culture. Opportunities exist in the growing Shanghai market and waffle popularity, while threats include competition. The goal is to position Waffle Empire as the most delicious convenience food through customer service, variety, and loyalty programs.
Starbucks has over 20,000 locations globally and sources coffee beans ethically and sustainably. It aims to treat employees and suppliers fairly while maintaining high quality standards. Starbucks carefully selects and transports coffee beans to regional distribution centers, where the beans are roasted, packaged, and shipped to stores for customers to enjoy. The company strives to operate responsibly and reduce environmental impacts throughout its global supply chain.
The document summarizes a research study conducted by a group of students on Starbucks customers' attitudes and behaviors toward coffee prices. The study aimed to determine if price influences customer attitudes and purchase intentions, and if gender impacts how much customers spend. The summary is as follows:
[1] The study hypothesized that customers perceive Starbucks coffee as high-priced and that decreasing prices by 10% would significantly increase purchase intentions. It also hypothesized that gender does not impact spending amounts.
[2] Surveys were conducted with 60 coffee-drinking students ages 16-24. Results were analyzed using simple tabulation, cross-tabulation, and t-tests to test the hypotheses.
[3] T-test
Ford Motors Company - Business Process Reengineeringivy buncaras
Ford Motor Company was founded in 1903 by Henry Ford and grew to become one of the largest automakers in the world. In the 1970s, Ford faced competition from foreign automakers and sought to improve efficiency. An analysis found Ford's accounts payable department had 500 employees while a competitor had only 100, showing inefficiencies. Ford implemented a business process reengineering initiative using IT levers like computers and a database. This streamlined the procurement process, cutting the department's workforce by 75% and improving speed, quality and customer service. The changes helped Ford adapt to market challenges and maintain its leadership position.
Aim of an Industrial Engineer is optimization of existing processes, improvements of involved methods and looking trying to increase throughput by using minimum effort and cost. In this assignment the Subway an American fast food restaurant franchise was chosen for the study. The processes involved in sandwich making starting from taking an order to the billing were observed from an inventory point of angle. The Process flowcharts and assembly charts were designed for better understanding of the processes. Then the concept like Kanban, JIT , supply chain scenario were tried to implicate. The reasons for bottlenecks were detected and reasons were discussed. To increase the Throughput various lean process improvements initiatives were suggested.
A group of 4 Marketing/MBA students and I worked on a live project for a local business looking to determine a way to increase sales to students at UTD. This marketing research project utilized data gathering techniques, analytics tools, and critical thinking in order to make conclusions based on our primary data.
Café Coffee Day is India's largest coffee chain that aims to provide a world-class coffee experience at affordable prices for customers of all ages. It offers a variety of coffee and snack products tailored to Indian tastes, such as samosa and masala sandwiches. Café Coffee Day locations are strategically placed in high-traffic areas like colleges and entertainment centers. The chain promotes through television and film placements as well as partnerships with youth brands to attract its target demographic.
SUPPLY AND DISTRIBUTION CHANNEL OF SUBWAYSaloni Aul
This document provides an overview of the Subway sandwich chain, including its products, operations, and business model. Some key points:
- Subway is a leading global sandwich chain with over 45,000 restaurants across 112 countries. It focuses on making fresh sandwiches and salads in front of customers.
- In addition to submarine sandwiches, Subway's menu includes wraps, salads, baked goods, and breakfast items. Their core product is the submarine sandwich.
- Subway restaurants customize orders to customer specifications and cater to dietary restrictions in different countries. Store operations emphasize food safety, customer service, and cleanliness.
- The franchise model allows for easy opening of new locations and has supported Subway
The Impact of Digital Marketing on Tim HortonsJasmine Li
A digital marketing audit on Tim Horton’s digital marketing. An analysis of Tim Horton’s platforms (website, Twitter, Facebook, YouTube and Instagram), with comparisons to their top competitors (Starbucks, Second Cup and McDonalds) along with a gap analysis and recommendations to help improve their digital marketing.
Fast changing consumer behaviour in indiasilpa $H!lu
This document discusses factors that influence consumer behavior in India. It outlines several key factors, including culture, social groups, personal characteristics, and psychology. It also describes trends in India's changing consumer landscape since the 1990s economic reforms, including the growth of communications/IT sectors, globalization, and increasing rural consumption. Emerging trends are noted, such as consumers prioritizing value over price and brand, and preferences changing with greater health awareness. The consumption patterns of Indian consumers depend on various economic and social changes.
KFC entered the Indian market in the early 1990s after economic liberalization. However, it faced significant ethical issues and protests from farmers, environmentalists, and animal rights groups. A SWOT analysis identified KFC's strengths as its global brand recognition and menu variety, but also weaknesses in understanding local customers and focus on research and development. The document analyzed KFC's marketing strategies in India and recommendations for addressing ethical concerns.
KFC is a fast food restaurant chain known for fried chicken that was founded in 1952 in Utah by Colonel Harland Sanders. It operates as a subsidiary of Yum! Brands. KFC focuses on chicken pieces, sandwiches and sides, though it also offers other meats and regional items internationally. While known for fried chicken, it has expanded its menu to include grilled options. KFC has experienced rapid growth in India with over 100 locations across major cities targeting urban consumers aged 15-45 in the A, B and C income groups.
Consumer behaviour research refers to the study of how and why consumers make purchasing decisions. It involves understanding consumers' motives, attitudes, and perceptions through techniques like questionnaires, in-depth interviews, and projective tests. The goals are to understand consumers' price sensitivity, preferences for full-line purchasing vs individual components, and differing needs across customer groups in order to effectively segment markets and differentiate marketing strategies. While consumers may be difficult to analyze due to multiple motives and attitudes that change over time, modern techniques can provide useful insights into purchasing behaviors.
The slide shows the marketing techniques used by the different companies for male and female custmers. The products in the slides are self explanatory.
- The document discusses a study on consumer behavior in restaurants. It analyzes factors like food quality, service, ambience, menu, and price that customers consider important in selecting a restaurant.
- Literature review discusses various viewpoints on factors influencing consumer satisfaction and restaurant success/failure. Studies found food quality to be the most important factor for over 50% of customers.
- Hypothesis testing was conducted to determine if customer ratings of restaurant attributes were statistically significant or neutral. The null hypothesis that ratings were neutral was rejected for all attributes, indicating significance.
The document provides information about McDonald's corporation. It summarizes that McDonald's was started in 1940 as a barbecue drive-in restaurant and was founded by two brothers in California. By 1958, McDonald's had sold its 100 millionth hamburger. McDonald's operates restaurants through franchises and affiliate owners. The corporation derives revenues from franchise fees and sales in company-operated restaurants.
Asian Corner-Asian Street Food Takeaway Business Plan百惠 谢
Asian Corner is a proposed Asian street food takeaway van located next to the Learning Commons at the University of Manchester. The mission is to become the top choice for authentic Asian takeaway among UoM students. Primary research including surveys found there is demand for Asian street food takeaways on campus. Students typically eat takeaway 1-2 times per week and prefer Chinese, Japanese, Korean and Thai cuisine. The research also provided guidance on the menu, with popular items being Chinese buns, pork burgers, sushi, and noodles. The takeaway aims to offer fresh, affordable Asian street food with short wait times to attract time-strapped students.
This document provides an overview of over 100 population, poverty, and reproductive health research projects funded by various organizations. It lists each project's title, lead investigator, funding organization, and whether the project examines topics at the macro level, micro/household level, involves policy/program evaluation, focuses on HIV/AIDS, uses experimental design, concerns female empowerment, measures impacts on GDP, poverty reduction, or labor force participation/savings, or evaluates the effects of reproductive health investments and programs. The projects cover a wide range of countries, especially in sub-Saharan Africa, and methods.
The document outlines a draft proposal for a music magazine targeting young adults aged 18-25. The main feature article will profile an up-and-coming artist, discussing their influences, previous work, and including quotes from the artist and people who know them. The purpose of the magazine is to have a lighthearted yet sophisticated tone to engage readers through the use of photos, bold text, and profiles of both emerging and established artists from genres like electronic music. The business model aims to create a visually striking magazine using a red, black, and white color scheme and distinctive font, similar to an example magazine that provides extra content for readers.
The document discusses marketing strategies and plans at different organizational levels. It covers developing marketing strategies through understanding customer value, strategic planning at the corporate and business unit levels, and creating marketing plans. Specifically:
- Strategic planning involves understanding customer value through activities like value delivery, value chains, and core competencies. It also covers core business processes and the role of the CMO.
- Corporate strategic planning establishes the mission, identifies strategic business units, allocates resources, and assesses growth opportunities through new businesses, downsizing, or terminating older businesses.
- Business unit strategic planning develops goals and strategies for each unit based on opportunities and threats in external and internal analyses.
- Marketing plans operate at strategic
Waffle Empire plans to open a food cart in Downtown Disney Shanghai selling waffle sticks with various flavor and dipping sauce combinations. Strengths include low startup costs and Disney-trained staff, while challenges include limited marketing options and building brand awareness in a new culture. Opportunities exist in the growing Shanghai market and waffle popularity, while threats include competition. The goal is to position Waffle Empire as the most delicious convenience food through customer service, variety, and loyalty programs.
Starbucks has over 20,000 locations globally and sources coffee beans ethically and sustainably. It aims to treat employees and suppliers fairly while maintaining high quality standards. Starbucks carefully selects and transports coffee beans to regional distribution centers, where the beans are roasted, packaged, and shipped to stores for customers to enjoy. The company strives to operate responsibly and reduce environmental impacts throughout its global supply chain.
The document summarizes a research study conducted by a group of students on Starbucks customers' attitudes and behaviors toward coffee prices. The study aimed to determine if price influences customer attitudes and purchase intentions, and if gender impacts how much customers spend. The summary is as follows:
[1] The study hypothesized that customers perceive Starbucks coffee as high-priced and that decreasing prices by 10% would significantly increase purchase intentions. It also hypothesized that gender does not impact spending amounts.
[2] Surveys were conducted with 60 coffee-drinking students ages 16-24. Results were analyzed using simple tabulation, cross-tabulation, and t-tests to test the hypotheses.
[3] T-test
Ford Motors Company - Business Process Reengineeringivy buncaras
Ford Motor Company was founded in 1903 by Henry Ford and grew to become one of the largest automakers in the world. In the 1970s, Ford faced competition from foreign automakers and sought to improve efficiency. An analysis found Ford's accounts payable department had 500 employees while a competitor had only 100, showing inefficiencies. Ford implemented a business process reengineering initiative using IT levers like computers and a database. This streamlined the procurement process, cutting the department's workforce by 75% and improving speed, quality and customer service. The changes helped Ford adapt to market challenges and maintain its leadership position.
Aim of an Industrial Engineer is optimization of existing processes, improvements of involved methods and looking trying to increase throughput by using minimum effort and cost. In this assignment the Subway an American fast food restaurant franchise was chosen for the study. The processes involved in sandwich making starting from taking an order to the billing were observed from an inventory point of angle. The Process flowcharts and assembly charts were designed for better understanding of the processes. Then the concept like Kanban, JIT , supply chain scenario were tried to implicate. The reasons for bottlenecks were detected and reasons were discussed. To increase the Throughput various lean process improvements initiatives were suggested.
A group of 4 Marketing/MBA students and I worked on a live project for a local business looking to determine a way to increase sales to students at UTD. This marketing research project utilized data gathering techniques, analytics tools, and critical thinking in order to make conclusions based on our primary data.
Café Coffee Day is India's largest coffee chain that aims to provide a world-class coffee experience at affordable prices for customers of all ages. It offers a variety of coffee and snack products tailored to Indian tastes, such as samosa and masala sandwiches. Café Coffee Day locations are strategically placed in high-traffic areas like colleges and entertainment centers. The chain promotes through television and film placements as well as partnerships with youth brands to attract its target demographic.
SUPPLY AND DISTRIBUTION CHANNEL OF SUBWAYSaloni Aul
This document provides an overview of the Subway sandwich chain, including its products, operations, and business model. Some key points:
- Subway is a leading global sandwich chain with over 45,000 restaurants across 112 countries. It focuses on making fresh sandwiches and salads in front of customers.
- In addition to submarine sandwiches, Subway's menu includes wraps, salads, baked goods, and breakfast items. Their core product is the submarine sandwich.
- Subway restaurants customize orders to customer specifications and cater to dietary restrictions in different countries. Store operations emphasize food safety, customer service, and cleanliness.
- The franchise model allows for easy opening of new locations and has supported Subway
The Impact of Digital Marketing on Tim HortonsJasmine Li
A digital marketing audit on Tim Horton’s digital marketing. An analysis of Tim Horton’s platforms (website, Twitter, Facebook, YouTube and Instagram), with comparisons to their top competitors (Starbucks, Second Cup and McDonalds) along with a gap analysis and recommendations to help improve their digital marketing.
Fast changing consumer behaviour in indiasilpa $H!lu
This document discusses factors that influence consumer behavior in India. It outlines several key factors, including culture, social groups, personal characteristics, and psychology. It also describes trends in India's changing consumer landscape since the 1990s economic reforms, including the growth of communications/IT sectors, globalization, and increasing rural consumption. Emerging trends are noted, such as consumers prioritizing value over price and brand, and preferences changing with greater health awareness. The consumption patterns of Indian consumers depend on various economic and social changes.
KFC entered the Indian market in the early 1990s after economic liberalization. However, it faced significant ethical issues and protests from farmers, environmentalists, and animal rights groups. A SWOT analysis identified KFC's strengths as its global brand recognition and menu variety, but also weaknesses in understanding local customers and focus on research and development. The document analyzed KFC's marketing strategies in India and recommendations for addressing ethical concerns.
KFC is a fast food restaurant chain known for fried chicken that was founded in 1952 in Utah by Colonel Harland Sanders. It operates as a subsidiary of Yum! Brands. KFC focuses on chicken pieces, sandwiches and sides, though it also offers other meats and regional items internationally. While known for fried chicken, it has expanded its menu to include grilled options. KFC has experienced rapid growth in India with over 100 locations across major cities targeting urban consumers aged 15-45 in the A, B and C income groups.
Consumer behaviour research refers to the study of how and why consumers make purchasing decisions. It involves understanding consumers' motives, attitudes, and perceptions through techniques like questionnaires, in-depth interviews, and projective tests. The goals are to understand consumers' price sensitivity, preferences for full-line purchasing vs individual components, and differing needs across customer groups in order to effectively segment markets and differentiate marketing strategies. While consumers may be difficult to analyze due to multiple motives and attitudes that change over time, modern techniques can provide useful insights into purchasing behaviors.
The slide shows the marketing techniques used by the different companies for male and female custmers. The products in the slides are self explanatory.
- The document discusses a study on consumer behavior in restaurants. It analyzes factors like food quality, service, ambience, menu, and price that customers consider important in selecting a restaurant.
- Literature review discusses various viewpoints on factors influencing consumer satisfaction and restaurant success/failure. Studies found food quality to be the most important factor for over 50% of customers.
- Hypothesis testing was conducted to determine if customer ratings of restaurant attributes were statistically significant or neutral. The null hypothesis that ratings were neutral was rejected for all attributes, indicating significance.
The document provides information about McDonald's corporation. It summarizes that McDonald's was started in 1940 as a barbecue drive-in restaurant and was founded by two brothers in California. By 1958, McDonald's had sold its 100 millionth hamburger. McDonald's operates restaurants through franchises and affiliate owners. The corporation derives revenues from franchise fees and sales in company-operated restaurants.
Asian Corner-Asian Street Food Takeaway Business Plan百惠 谢
Asian Corner is a proposed Asian street food takeaway van located next to the Learning Commons at the University of Manchester. The mission is to become the top choice for authentic Asian takeaway among UoM students. Primary research including surveys found there is demand for Asian street food takeaways on campus. Students typically eat takeaway 1-2 times per week and prefer Chinese, Japanese, Korean and Thai cuisine. The research also provided guidance on the menu, with popular items being Chinese buns, pork burgers, sushi, and noodles. The takeaway aims to offer fresh, affordable Asian street food with short wait times to attract time-strapped students.
This document provides an overview of over 100 population, poverty, and reproductive health research projects funded by various organizations. It lists each project's title, lead investigator, funding organization, and whether the project examines topics at the macro level, micro/household level, involves policy/program evaluation, focuses on HIV/AIDS, uses experimental design, concerns female empowerment, measures impacts on GDP, poverty reduction, or labor force participation/savings, or evaluates the effects of reproductive health investments and programs. The projects cover a wide range of countries, especially in sub-Saharan Africa, and methods.
The document outlines a draft proposal for a music magazine targeting young adults aged 18-25. The main feature article will profile an up-and-coming artist, discussing their influences, previous work, and including quotes from the artist and people who know them. The purpose of the magazine is to have a lighthearted yet sophisticated tone to engage readers through the use of photos, bold text, and profiles of both emerging and established artists from genres like electronic music. The business model aims to create a visually striking magazine using a red, black, and white color scheme and distinctive font, similar to an example magazine that provides extra content for readers.
The document discusses the background and current situation regarding the IANA stewardship transition process. It provides an overview of the key stakeholders and relationships. It then presents a draft proposal from the RIRs perspective for transitioning the IANA functions away from NTIA stewardship, focusing on maintaining technical stability, ICANN continuing as operator under new accountability mechanisms, and entering new agreements between ICANN and the RIRs.
Teachers face difficulties integrating technology into the classroom due to limited equipment access, short class timelines, and varying beliefs about technology's role in learning. The document discusses research showing both benefits and challenges of educational technology use. It provides background on the study, which aims to understand issues preventing teachers from utilizing classroom technology in Malaysia.
This document presents the advertising strategy of Bharti Televentures Ltd (Airtel) and summarizes a study on Airtel's advertising effectiveness. It discusses that Airtel is India's largest cellular service provider with over 88 million subscribers. The study aimed to analyze Airtel's advertising impact, customer satisfaction, and identify opportunities to improve services and increase market share. Primary research was conducted through questionnaires and interviews with customers and retailers in East Delhi. The conclusion is that Airtel's advertising, celebrity endorsements, and wide network have significantly impacted users and helped Airtel achieve a large market share.
International Marketing Strategies - Research PaperVikas Sonwane
This document provides a comparison of the international marketing strategies of Nestle, Unilever, and Procter & Gamble. It begins with an analysis of how globalization has impacted strategy and a discussion of different strategic approaches. It then profiles each company's historical strategy using an EPRG framework and describes their current hybrid strategies. Nestle uses customization and niche markets, Unilever focuses on developing local managers, and Procter & Gamble emphasizes innovation. Finally, it discusses theoretical frameworks for international strategy and conceiving strategies based on segmentation, targeting, and positioning.
Social network websites: best practices from leading servicesFabernovel
This document provides a general background for understanding social network websites and the study of online matchmaking websites and business network websites
This study is only the first step. Distributed under creative commons license, it should be completed and improved through the contribution of external experts, firms and web users as major moves in the industry are expected to occur in the coming months
6904 research paper guerrilla marketing in singapore Dennis Kom
This document summarizes a research paper on guerrilla marketing in Singapore. It discusses the evolution of guerrilla marketing, ethical issues it can raise, and the Singapore Code of Advertising Practice. It then analyzes three recent guerrilla marketing campaigns in Singapore: an Abercrombie & Fitch billboard deemed indecent, a Philips electric shaver campaign that caused a bear panic, and a DBS insurance promotion staged at intersections. The document finds the A&F campaign pushed boundaries but was well received by youth, while the Philips campaign violated ethics by inciting fear.
1) Social media marketing has become an important new marketing strategy that utilizes websites like Facebook and Twitter to engage with consumers and build brands.
2) Both large and small companies can benefit from social media marketing by refining products, establishing name recognition, and creating buzz around new products.
3) While traditional marketing through print, radio, and TV will still be important for some time, social media marketing provides a new way for companies of all sizes to connect with consumers, especially younger generations, and gain valuable feedback.
Marketing and Business Strategy Research Paper Zach Moskow
This document analyzes marketing tactics used by elite companies. It discusses how Apple, Geico, and Coca-Cola stand out through consistent, simple advertising that focuses on the customer experience. Geico's memorable slogan and Apple's attention to the unboxing experience are cited as examples. Tesla is highlighted as breaking conventions through showroom-only marketing. The document concludes that elite status requires traditional marketing excellence or innovative tactics, simplicity, high product and marketing quality, strong leadership, and consistency.
The document outlines guidelines for formatting a final year project proposal. It includes sections for the project title, student names and roll numbers, main text formatting, headings formatting, figures and tables, and references. Guidelines are provided for font type, size, indentation, spacing, capitalization, and other formatting rules to maintain a consistent structure and appearance.
The document discusses marketing in the banking sector. It defines banks and their key roles in the economy. It outlines the types of banks in India including central banks, public sector banks, private sector banks, and cooperative banks. It then defines bank marketing as directing functions to satisfy customer financial needs more effectively than competitors while achieving bank objectives. The importance of marketing for banks to create, win, and retain customers through effective service is highlighted.
The document discusses a research study on the impact of food stall design on students' purchasing decisions at the University Square Canteen in De La Salle University- Dasmarinas. Specifically, it aims to determine students' weekly allowances, how often they purchase food at the canteen, factors that influence stall design and purchasing decisions, and other factors that may impact purchases. A survey will be conducted of 100 students to collect data on these topics and analyze the relationship between stall design and purchasing behavior. The study seeks to test whether stall design impacts purchases or has no effect.
Marketing research project on nike shoesRohit Kumar
This document appears to be a marketing research project report submitted by Kunal Madaan to his professor, Ms. Kangan Jain, at Keshav Mahavidyalaya, University of Delhi. The report analyzes consumer behavior towards Nike footwear in India. It includes declarations of original work, certificates of supervision, acknowledgements of assistance, an executive summary of the report's contents, background on the problem being examined, and profiles of Nike and the Indian footwear industry.
A series of modules on project cycle, planning and the logical framework, aimed at team leaders of international NGOs in developing countries.
New improved version of Writing Project Proposals in February 2014.
Market Research - Course Slides
CONTENTS
1. Introduction
-Marketing Research
-Types of Market Research
-Research Methods
2.Qualitative Research Methods
- Focus Groups
- Depth Interview
- Projective Techniques
- Comparison of Qualitative Techniques
3. Observation Methods
4. Survey: Measurement and Scaling
- Intorduction
- Comparative Scales
- Non-comparative Scales
- Multi-item Scales
- Reliability and Validity
5.Questionnaire
- Asking Questions
- Overcoming Inability to Answer
- Overcoming Unwillingness to Answer
- Increasing Willingness of Respondents
- Determining the Order of Questions
- What’s Next?
6.Sampling
- Non-probability Sampling
- Probability Sampling
- Choosing Non-Probability vs. Probability Sampling
- Sample Size
7. Data Analysis: A Concise Overview of Statistical Techniques
- Descriptive Statistics: Some Popular Displays of Data
- Organizing Qualitative Data
- Organizing Quantitative Data
- Summarizing Data Numerically
- Cross-Tabulations
- Inferential Statistics: Can the results be generalized to population?
- Hypothesis Testing
- Strength of a Relationship in Cross-Tabulation
- Describing the Relationship Between Two (Ratio Scaled) Variables
8. Advanced Techniques of Market Analysis: A Brief Overview of Some Useful Concepts
- Conjoint Analysis
- Market Simulations
- Market Segmentation
- Perceptual Positioning Maps
9. Reporting Results
This document outlines 52 different types of marketing strategies and tactics that businesses can use. Some examples mentioned include cause marketing like Toms Shoes giving away free pairs of shoes, relationship marketing like Walgreens seeing increased spending from loyal customers, and viral marketing like WestJet's Christmas video receiving millions of views. The document provides brief descriptions and examples for each type of marketing strategy.
GNMAA Marketing Research Service Learning ProjectIris Wen
The Greater North Michigan Avenue Association was a client for the Marketing Research course. Our group of four conducted quantitative and qualitative marketing research on behalf of The BMO Harris Bank Magnificent Mile 2013 Lights Festival. The research centralized around identifying the visibility of activities leading to and on the day of the festival, investigating consumers’ desired level of involvement, comparing involvement of consumers to overall market segment activity, and generating ways to further engage consumers during the Lights Festival. In order to generate primary, quantitative, descriptive data for the client, a gamified survey was created through Qualtrics. Additionally, for key findings to surface more readily, a focus group moderators guide was created for the client - resulting in primary, qualitative, exploratory data.
Marketing Research, MARK 311, Loyola University Chicago
This document contains a campaign plan for St. Bede Academy to increase engagement with alumni from 2016-2017. It includes research conducted, objectives to increase communication with international alumni by 30% and social media engagement by 100%. The plan highlights include a career day with alumni, a coffee shop reconnect event, virtual homecoming, and an international alumni pen-pal program. The budget of $10,000 will be spent on social media, media relations, and events over three years to effectively reach alumni and measure the campaign's success in increasing engagement.
CASE SCENARIOBB&T Corporation, headquartered in Winston-Salem, N.docxjasoninnes20
CASE SCENARIO
BB&T Corporation, headquartered in Winston-Salem, North Carolina, is among the nation’s top financial holding companies, with $186 billion in assets. Its bank subsidiaries operate approximately 1,800 financial centers in twelve states and Washington, D.C. BB&T’s operating strategy distinguishes it from other financial holding companies. BB&T’s banking subsidiaries are organized as a group of community banks, each with a regional president, which allows decisions to be made locally, close to the client. This also makes BB&T’s client service more responsive, reliable, and empathetic. Typically, the bank tellers’ tasks include:
· Balancing currency, coin, and checks in cash drawers at the end of each shift, and calculating daily transactions using computers, calculators, or adding machines
· Cashing checks and paying out money after verifying that signatures are correct, that written and numerical amounts agree, and that accounts have sufficient funds
· Receiving checks and cash for deposit, verifying amounts, and checking the accuracy of deposit slips
· Examining checks for endorsements and to verify other information such as dates, bank names, identification of the persons receiving payments, and the legality of the documents
· Entering customers’ transactions into computers to record transactions and issue computer-generated receipts
· Counting currency, coins, and checks received, either by hand or using a currency-counting machine, to prepare them for deposit or shipment to branch banks or the Federal Reserve Bank
· Preparing and verifying cashier’s checks
· Sorting and filing deposit slips and checks
· Ordering a supply of cash to meet daily needs
· Receiving and counting daily inventories of cash drafts and travelers’ checks
Recently, Apple introduced Apple Pay, which allows customers to make credit card purchases or pay bills using contactless payment technology and unique security features. Customers can use their iPhones, Apple Watches, or iPads to make payments and purchases in a simple, secure, and private way. You can learn more about Apple Pay at www.apple.com/apple-pay. Describe the methods or combination of methods you would recommend to train BB&T’s tellers on Apple Pay. Justify your choice of methods.
Helpful Resources
Apple Inc. (2019, March 28). Merchant training for Apple Pay. Retrieved from https://support.apple.com/en-us/HT205752
Apple Inc. (2019, May 13). About Apple Pay. Retrieved from https://support.apple.com/en-us/HT201469
Apple Inc. (2019, June 11). Set up Apple Pay. Retrieved from https://support.apple.com/en-us/HT204506
BB&T. (n.d.). Apple Pay. Retrieved from https://www.bbt.com/online-access/account-services/apple-pay.html
Running head: CHILD WELFARE NEEDS ASSESSMENT 1
CHILD WELFARE NEEDS ASSESSMENT 2
Child Welfare Needs Assessment
Student n ...
This document outlines a public relations campaign plan for St. Bede Academy developed by WorldEdge. The plan includes situational analysis and research on alumni engagement. The objectives are to increase communication with international alumni, social media engagement, and networking opportunities. Tactics include a pen pal program, virtual homecoming, career day event, and coffee shop meetups. The plan will be evaluated through surveys and social media analytics to measure engagement increases by May 2017. The overall goal is to strengthen connections between St. Bede Academy and its alumni community.
Qualitative and quantitative research methods differ in their approaches, with qualitative using open-ended questions to understand perspectives and quantitative relying on standardized measures that can be statistically analyzed. Both methods provide important and complementary insights for market research, though qualitative excels at exploration while quantitative allows for generalization from samples to populations. The essay examines how airlines employ these methods through techniques like interviews, surveys, and data analysis to gain customer understanding and make strategic decisions.
Measuring Social Media Impact Lessons from Knight Community Information Chall...Katelyn Mack
This document discusses FSG's approach to measuring the social media impact of the Knight Foundation's Community Information Challenge grants. It outlines the key questions and goals that guided the evaluation, including whether communities became more informed or engaged. FSG identified metrics like reach and engagement to measure grantees' social media activities. They tracked online metrics over time and also used traditional evaluation methods to understand how online activities related to offline impacts, like changes in attitudes or behaviors. While some evidence of real-world engagement was found online, many questions still remained about linking online and offline impacts.
The report provides an evaluation and recommendations for The Salvation Army of San Antonio's website and increasing community awareness and involvement. It analyzes the organization's strengths, weaknesses, opportunities, and threats. Key findings include a lack of dedicated staff for the website/social media and low youth and millennial participation. Recommendations are to redesign the website to be more of a resource, improve partnerships with schools/churches to increase awareness of programs/services, and utilize social media to engage millennial donors and volunteers. Implementing these strategies could help SASA better serve the local community.
This document provides an overview of the 2013 Global Go To Think Tank Index report produced by the Think Tanks and Civil Societies Program at the University of Pennsylvania. It summarizes the methodology used to rank over 6,000 think tanks based on nominations from experts. The report ranks think tanks in categories such as top think tanks in the world, by region, by area of research, and special achievement. It acknowledges contributions from researchers, peer institutions, and expert panels in compiling both qualitative and quantitative data to determine the rankings in a transparent process aimed at better understanding the role of think tanks globally.
John HendersonTywon PettyAndrew shearer2.6.2020GSL 630.docxvrickens
John Henderson
Tywon Petty
Andrew shearer
2.6.2020
GSL 630 strategic project management
Project Charter
team 3
1
AGENDA
Develop Project Charter - Chicago
2
Inputs: Business Documents
Business Case
Increasing levels of gun violence over last 5 years.
High economic cost
High human cost
Community distrust of police due to over policing.
Disproportionalities in stops, searches, arrests.
Lack of collaboration with community in reduction strategies
Perceptions of police bias
3
Inputs: Business Documents
Business Case (continued)
Portland Police Bureau Gang Enforcement
Since 2013 shootings have gone
Since 2013 group related nexus
4
Inputs: AGREEMENTS
Collaboration with academics on ways to review existing data to identity those most at risk for violence
Prevention through collaboration with service providers to connect with those at risk.
Collaboration with community for transparency, understanding, and support
5
Inputs: Enterprise Environmental Factors
External Factors
Internal Factors
Gun violence areas receive a harsher hand when carrying out justice
Governments lean towards more prisons /incarceration and less rehabilitation
Gun violence areas are sometimes low-income, hi-drug reported, hi-crime rate, and over-extended social and emergency services.
Historical distrust of police and government/ vise-versa
Gun-violence areas have social & health infrastructure that is extended and under resourced
Communication channels are lack-luster because of poor coms between families, police, and courts
6
Inputs: Organizational Process Assets
Specialized investigative Police team focused on gun violence response.
Biweekly shooting reviews of every incident where all criminal justice stakeholders are at the table
A collaboration among the LE partners to ensure that the most violent offenders are the focus to prevent the NEXT shooting, not just solve the last shooting.
Historical, Pattern, and Trend analysis
7
Tools and Techniques – Expert Judgement
Subject matter experts to include:
National Institute for Criminal Justice Reform (NICJR)
California Partnership for Safer Communities (CPSC)
L.E. executives (Oakland, Stockton, Chicago, Boston)
Outreach organizations from listed cities (Unite Oakland, READI Chicago, etc.)
Academics
The first category of Tools and techniques is Expert judgment. In the context of a gun violence reduction strategy seeking out those in the industry with lived experiences in developing similar strategies in other communities should be consulted with. In our case, seeking the expert judgement of organizations such as the California Partnership for Safer Communities (CPSC) and the National Institute for Criminal Justice Reform (NICJR) would be critical. They have been instrumental in developing and implementing similar programs in other cities so their technical knowledge is invaluable. Entering into partnership with them as consul ...
The proposal was selected from a hundreds of other entrants as a top 10 national finalist in the competition. This marketing research project illuminated potential areas of development through integration of consumer content and brand interactions in B2C marketing during the holiday season.
Branding Campaign for the Town of NormalHunter Thomas
The proposal suggests creating a joint Town and Gown Board between Illinois State University and the Town of Normal to strengthen their relationship. The board would consist of an ISU Registered Student Organization and a Town of Normal Committee that would collaborate on events. It would be led by the presidents of each group and meet bi-weekly. The purpose is to increase opportunities for collaboration between the school and town.
This document summarizes a presentation on using data for social good. It discusses several case studies where data and data science were used to help address social issues like homelessness, education access, and public health. Examples include using data to predict families at risk of eviction and homelessness in New York City, analyzing factors that contribute to successful online mentoring programs, and helping a land bank in Chicago prioritize properties for redevelopment. The presentation emphasizes bringing together different stakeholders like non-profits, technology companies, governments and community groups to tackle social problems through open data and collaboration.
CADRA Project - Program Evaluation Final Report 2015Brandie Green
This document provides a program evaluation of the Community Advanced Data and Research Analysis (CADRA) Project at UNLV. It uses a mixed methods approach, including surveys and interviews, to evaluate CADRA's access and obtainability of data in the Las Vegas community. The evaluation finds that CADRA's primary focuses should be on social networking among stakeholders, implementing as the local data clearinghouse, and establishing long-term funding. The evaluation aims to help CADRA improve and better meet user needs as the program continues to develop.
Girls Inc. is fielding an RFP today, soliciting proposals for an impact evaluation that will help us better understand the effect of our programming on the girls and young women we serve. The RPF Is attached, and I hope you will consider applying or can pass this on to a more suitable colleague for consideration.
With the support of Jim Rugh, author of ‘Real World Evaluation’, 4th Wheel Social Impact organised a one day workshop on Real World Evaluation to spread this approach among personnel involved in designing, implementing, monitoring, documenting and evaluating social programs in India.
The RealWorld Evaluation approach was developed specifically to address the need for practical strategies on how to ensure the highest level of methodological rigour for evaluation studies,
consistent with the circumstances under which the evaluation has to be conducted. Sage first published the book in 2006 and the 2nd edition in 2012. (See www.RealWorldEvaluation.org)
Refining, Prioritizing, Expanding: Social Media in Advancement 2015Michael Stoner
This white paper explores how higher ed advancement offices around the world are using social media in alumni engagement, outreach, and fundraising. We learned that while institutions are using social media successfully, they have a difficult time assessing how successful they really are. However, that hasn't stopped progressive institutions from using social media in fundraising campaigns, for crowdfunding initiatives and for successful giving days. Download at: http://bit.ly/CASESocial15
This document summarizes a study on the effect of using social network sites for business marketing in Bahraini organizations. The study aimed to identify how useful social networks are for marketing, their effective utilization, and their relationship to profit and customer loyalty. A literature review covered the history and characteristics of social networks. The researcher conducted a survey of 65 Bahraini businesses and analyzed the results. The study found that social network marketing can increase awareness and loyalty if used positively, but not reputation. It also found a strong correlation between social media use and increased inquiries, orders, revenue, market share and profit.
This document provides guidance for staff at the Botswana Christian AIDS Intervention Program (BOCAIP) on writing proposals to access funding. It defines key terms related to project design and evaluation. It also offers tips on finding donors, including government agencies, international NGOs, corporations, family foundations, and churches. The document provides guidance on conducting needs assessments, developing the components of a funding proposal, including logical frameworks, implementation schedules and budgets. It highlights where to find additional resources and information.
Running head CHILD WELFARE NEEDS ASSESSMENT .docxhealdkathaleen
Running head: CHILD WELFARE NEEDS ASSESSMENT 1
CHILD WELFARE NEEDS ASSESSMENT 2
Child Welfare Needs Assessment
Student name:
Institution Affiliation:
Date:
Child Welfare Needs Assessment
The following major steps would be required for the child welfare needs assessment to complete the project. These include:
Step 1: Brainstorming and Planning
First of all, I will consider gathering all the concern key stakeholders who will tend to serve as the task force for the needs assessment regarding the child welfare project. In context, the group will include individuals in service delivery staff, leadership, consumers as well as volunteers. During the gathering, I will create questionnaires whereby I will be asking questions relating to various factors such as duration, frequency, scope severity and perceptions the project will take and aim (Cummings, 2016). Based on brainstorming, I will initiate validated methods like Modified Delphi Technique that is a simple meeting facilitation technique to give every participant an equal chance to contribute their voices as well as ideas regarding the concern project.
Step 2: Guiding Documents
I will collect and gather feedback that directly comes from the concern task force where then I will analyze. Thereafter, I will use the analyzed data to come up with concrete solutions to act as the guideline documents for the entire child welfare needs assessment. Besides, I will ensure that the documents are well attached and published in a comprehensive manner for both task force and stakeholders involved to clearly read and understand.
Step 3: secondary data collection
In step three, I will utilize the existing sources in formulating relevant information concerning the child welfare project. Moreover, I will use the secondary data or information to support the project’s questions in regards to my surveys, interviews and focus groups. Further, I will conduct an in-depth research on the available literatures for an effective understanding on research evidence state relating to the subjective area associating to the child welfare project (Child Welfare Strategy Group).
Step 4: Primary data collection
I will also utilize both methods of collecting primary data including qualitative and quantitative methods which will help me in collecting direct information concerning the child welfare project from the people I will be serving. Some of the primary data sources I will initiate include electronic or written surveys, moderated focus groups and key informant interviews.
Step 5: Data analysis
With all data required for the project, I will tend to use both qualitative and quantitative analysis to verify the results. During the analyzing, I will seek help from a statistician who will help to predict the outcomes of the results and to determine whether the data collected ...
Similar to Marketing Research Paper Final Draft- Jessica Carroll & Kara Reynolds (20)
Marketing Research Paper Final Draft- Jessica Carroll & Kara Reynolds
1. 1
EVALUATING EVENT CONCEPTS SURVEY
Introduction
Events can help non-profit and profit organizations to raise substantial funds around the
world. There is a gap in data collected on successful event concepts for non-profit
organizations held in Kingston, ON, resulting in an opportunity for research.
This proposal will provide insight that will help in determining the attractiveness and
probability of success of event concepts for the Canadian National Institute for the Blind
held in the Kingston region. The research will be completed through a Market
Opportunity Analysis.
Background
During the 1990s, development of infrastructure and government cooperation with
private coordinators resulted in strong growth in the number of special events held in
Canada (Government of Canada, 2013). Since 2003 there has been steady growth in
smaller events and sustained growth in large scale events, due to the expansion of
hospitality infrastructure.
In this industry, festivals, exhibitions, and specialty trade shows are a growing event
trends (Government of Canada, 2013). Core trends are anticipated to continue into the
future, but at a slightly slower rate than in the past, due to the steady growth in the
industry, it is expected that the number of event planning occupations will significantly
increase in time (Government of Canada, 2013).
Some of Canada’s most well-known non-profit organizations, including the Canadian
Cancer Society, the Canadian Red Cross, the United Way Toronto, and the Heart &
Stroke Foundation of Canada, utilize events as a vehicle for fundraising (Charity
Intelligence Canada, 2013). One of the notable largest events held in the past year was
the Red Cross Annual Fundraising event which took place in Montreal in May 2014 and
raised $1.02 million (Charity Intelligence Canada, 2013).
The Canadian National Institute for the Blind is a Canadian non-profit organization
devoted to providing personalized rehabilitation support for Canadians who are blind or
partially sighted (CNIB, 2015). In 2014, CNIB held a successful fundraising event in
Kingston, ON called Dining in the Dark with Clark. (CNIB, 2015)
Research Objectives
To discover and evaluate past events executed by the organization and similar
organizations
To discover success rates of current event trends
To determine if there is any significance found in the correlation between the
event budget allocated and funds raised
2. 2
To discover patterns of success factors for event execution
To determine benchmarks of costs for event execution
Research Framework
The research framework below outlines the focus of questions and data needed to draw
conclusions about the problem. The data from each method will be analyzed together to
determine the best results.
What are the top event trends in the Kingston region?
Does the event budget impact amount of funds raised?
What are the key success factors in successful event planning?
What event concepts have been completed by CNIB and similar Canadian
organizations?
What are some industry cost benchmarks of event execution?
What are the most common marketing tactics used in the Canadian event
industry?
What are the most common obstacles encountered by professional event
planners?
How many people are needed for event planning and execution based on
size of event?
What is the average reach of people from city-wide events held in
Kingston, ON?
What types of venues are most commonly used in the Kingston, ON and
surrounding areas for event execution?
What types of organizations regularly hold fundraising events?
How common are event concepts executed annually in Kingston, ON?
Research Methods
The research will take place in the form of two methods. The first method of research
will be conducted through formal interviews with ten professionals working in event
management. The research is targeted to event management professionals working for
organizations similar to CNIB in Kingston, ON and surrounding areas.
The formal interviews will take place in person at the location most convenient to the
participant, it is expected the interviews will be held at the participants place of work.
Interviews will be held for no longer than 30 minutes and all interviews will be scheduled
previous to beginning research. If participants are unable to be formally interviewed in
person, the interview subject will be contacted over the phone or via a web
communication service such as Skype.
The interviews will be scheduled directly by initially communicating with prospective
participants verbally or in writing. Prospective participants contact information will be
3. 3
collected by contacting organizations or prospects directly, research from company
websites and social media sites such as LinkedIn. A list of prospective participants for
formal interviews will be complied by the researcher prior to the research being
executed.
The second method of research will be a survey of 100 workers in event management
across Ontario. The chosen sample size is expected to have a 10% margin of error
(Science Buddies, 2015).The survey will be made available online via social network
sites including Facebook and LinkedIn. Promotion of the survey will outline the pre-
requisite of a desired participant as having an experienced professional in the event
management industry. Executing the survey online will ensure randomness of the
sample.
The research is expected to take a total of one month, with three weeks collecting
survey data with scheduled formal interviews throughout this period and the remaining
week dedicated to analysis and preparation of research findings. The data will be
collected and input into an Excel database for analysis. The research is estimated to
cost approximately $50.00 to cover travel costs to interview locations and material
supplies including paper and pens.
Anticipated limitations of research include unrealistic time frame due to scheduling
limitations and ensuring an accurate sample because contact information for ideal
prospective participants may not be readily available. As well, we will not be able to fully
verify the characteristics of online participants such as employment experience or
demographic characteristics.
Method
Overall Design
This researched was gathered in an anonymous survey format. Various question types
were used, including text response, yes/no answers, multiple choice, dropdown menu,
sliders, and a multiple-choice grid. The survey was distributed to 38 event
planners/managers through student e-mail, social media including Facebook and
Twitter and in person.
To ensure significance in the statistical tests, at least 30 surveys were required. Given
the specific parameters of the survey, and time limitations, the results of the sample
were accurate and representative of the population. For the purposes of this research
project, both qualitative and quantitative data were captured, and the analysis of said
data was interpreted through SPSS and Microsoft Excel. This analysis provided the
researchers with key insights about event planning and effective event concepts.
4. 4
Survey Variables
The dependant variables used in this survey included funds raised; time taken to plan
the event; obstacles encountered during planning; theme of the event; event
advertising/promotion; type of venue; event cost; people involved in execution of the
event; length of the event; and effectiveness of the event.
The question methods used a nominal technique and were captured through
questionnaire types such as multiple choice, slider, drop down and text response. The
independent variables used in this survey included area the organization operates in;
type of organization being operated (e.g. profit or non-profit); how long the organization
has been in existence; and the main purpose of the event.
Survey Construction
All questions in the survey were created by the researchers to determine the
effectiveness of event concepts, and how each factor can affect the outcome and
success of an event. The following factors were considered when the survey was being
constructed:
How should the question be positioned to gain the most insightful answer?
What types of questions would demonstrate the research objective in a clear and
concise manner?
How to avoid bias and maintain anonymity in the questions.
What demographic questions were necessary to create more effective and
usable results?
The researchers constructed the survey with the intention of creating 20 questions that
covered all factors of the event planning process. The survey questions were positioned
to allow a wide variety of event planners, to be capable to complete it with ease. This
was to ensure that all answers would be accurate and reliable. Before the survey was
deployed Market Research Professor, Melanie Christian reviewed and approved the
questions.
Sampling Execution
Once the survey was submitted and approved, it was deployed onto FluidSurvey.com.
Initially, the survey was distributed on social media platforms including LinkedIn,
Facebook and Twitter. This involved both researchers disbursing the survey on event
planning pages, posting statuses and communicating with their network to produce a
large reach by having the members of the network like, share and repost the survey.
The researchers then contacted the Dean of the School of Business, John Conrad, who
then shared the survey with the faculty of St. Lawrence College via e-mail. Finally, the
researchers directly contacted event planners in person and by e-mail and requested
that they do the survey one-on-one.
5. 5
Results – Primary
Description of Respondents in Sample
The survey sample consisted of 38 participants, representing more non-profit than for-
profit organizations as shown in Figure 1.1. The sample includes a range of
organization sizes from local to international; operating across various industries.
Survey Results
Figure 1.1 Types of Organizations
6. 6
Figure 1.2 Outreach of Organizations
Of the organizations sampled, approximately 55% operate in their local area. Provincial
organizations were the least common type sampled.
7. 7
Figure 2.1 Event Costs by Industry
As shown in Figure 2.1, the sample is highly skewed to represent organizations in non-
traditional areas as outlined in the research survey.
The graph indicates that the cost associated with executing the event by type of
organization. The Business sector appears to spend the least amount of money, on
average, to execute non-profit events among the categories defined. In contrast, events
executed in non-traditional industries appear to have higher costs associated with event
execution. (*Due to the skewedness of the sample, and not having an appropriate
number of participants from each industry, this conclusion cannot be determined as
representative of the Canadian event industry population. This can only be used based
on the data provided for the purposes of this analysis.)
8. 8
Figure 2.2 Primary Event Purpose
Once the sample collected had been defined, the data were analyzed to conclude the
main purpose of each event described. The research shows the majority of events were
executed with the primary goal of raising funds. Beyond the other category, the next
most common reason for executing an event was engaging the public.
9. 9
Figure 2.3 Average Event Length
Based on the research collected, the average length of events executed is between 4
and 6 hours, as shown in Figure 2.3.
10. 10
Figure 2.4 Most Popular Event Themes
Figure 2.4 outlines the themes used for events described in the sample. The data
shows the “Other” category (defined in this graph as not a Holiday, Dinner, Gala,
Fundraiser, Celebration, Sport, Conference, or School event) to be the most common
event theme. This analysis shows that unique or non-traditional event themes are the
most commonly executed. The second most common theme is the Sports theme.
11. 11
Figure 2.5 Most Popular Event Venues
The data collected provided some insight into the popularity of venues used by event
planners. As shown in Figure 2.5, the most common event venues used fall into the
categories of educational institutions and other, while the least popular venue was
Restaurants.
12. 12
Figure 2.6 Event Occurrence
The research outlines a pattern in the occurrence of events described by survey
respondents. In Figure 2.6, over 75% of the respondents surveyed executed annual
events. These data provided a consideration for analyzing the research, as the events
described are executed yearly. This means the event could already have strong
connections with attendees, influencing the marketing efforts required.
13. 13
Figure 2.7 Most Common Obstacles
To understand the influencing factors of successful event planning in Canada, the
research had to include data on obstacles encountered by event planners. The analysis
determined that the most common obstacle faced was RSVPs/Attendance, as show in
figure 2.7. This seems logical, as a challenging part of a successful event is generating
attendance, and confirming that attendees will show up.
The second most common obstacle encountered was the budget for the event. For
example the budget allocated was insufficient. The budgeting portion of event planning
was shown to include more challenges than other obstacles such as lack of
organizational skills or legal requirements.
0
5
10
15
20
25
MostCommon Obstacles Encountered by EventPlanners
14. 14
Figure 2.8 Most Common Event Marketing Tactics
According to the research collected, the most common marketing tactics used in the
Canadian event planning industry are word of mouth, digital/online, and public relations.
The least common marketing tactic used for event planning was out of home advertising
with almost one quarter of the participants exclaiming they did not use out of home as a
marketing tactic.
0
5
10
15
20
25
30
35
Digital/Online Exclusive Other Out of Home Public Relations Word of Mouth
NumberofRespondents
Marketing Tactics
MostCommon Marketing Tactics Used in the Canadian Event
Industry
Yes No None
15. 15
Figure 3.1 How much of the funds raised were explained by the total cost of the
event and the event theme?
Model Summary
Mode
l R
R
Square
Adjusted R
Square
Std. Error of the
Estimate
1 .705a .497 .466 72704.992
a. Predictors: (Constant), What was the theme of the
event? How much did the event cost in total?
ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 172220365015.966 2 86110182507.983 16.290 .000b
Residual 174438523872.923 33 5286015874.937
Total 346658888888.889 35
a. Dependent Variable: In the previous question if you chose Fundraising as the main
purpose, how much funds were raised
b. Predictors: (Constant), What was the theme of the event? How much did the event
cost in total?
Coefficientsa
Model
Unstandardized
Coefficients
Standardize
d
Coefficients
t Sig.B Std. Error Beta
1 (Constant) 57747.842 25977.320 2.223 .033
How much did the event
cost in total?
.461 .081 .716 5.657 .000
What was the theme of
the event?
-8665.260 4387.184 -.250 -1.975 .057
a. Dependent Variable: In the previous question if you chose Fundraising as the main
purpose, how much funds were raised
As shown in figure 3.1, the combination of the cost and the theme of the event
explained 46.6% of the variation in total funds raised. The cost of the event shows a
significant correlation with the amount of funds raised as described further in Figure 3.2
below. The theme of the event is not a statistically significant predictor of the funds
raised but, with a significance level of .057, it is close to being statistically significant.
This suggests that with the inclusion of additional survey respondents, a significant
relationship could be found and conclusions drawn on the most successful event
themes based on funds raised.
16. 16
Figure 3.2 Correlation between Event Cost and Funds Raised
The research was analyzed with the hypothesis of finding a statically significant
correlation between the cost of the event and the amount of funds raised. As shown
above in Figure 3.2, 43.7% of the funds raised can be explained by the variation in the
total event cost. This analysis outlines a strong, positive, and statistically significant
relationship between the cost of the event and the amount of funds raised. This means
the amount allocated for the budget of the event impacts the amount of funds that will
be raised by the event. There is a strong positive relationship, meaning that the higher
the cost of an event (or budget allocated), the more funds will likely be raised.
17. 17
Figure 3.3 Correlation between Attendance and Funds Raised
Model Summary
Model R
R
Square
Adjusted R
Square
Std. Error of the
Estimate
1 .195a .038 .010 808.217
a. Predictors: (Constant), In the previous question if you chose
Fundraising as the main purpose, how much funds were raised
ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 875816.668 1 875816.668 1.341 .255b
Residual 22209327.638 34 653215.519
Total 23085144.306 35
a. Dependent Variable: How many people attended the event?
b. Predictors: (Constant), In the previous question if you chose Fundraising as the
main purpose, how much funds were raised
Coefficientsa
Model
Unstandardized Coefficients
Standardize
d
Coefficients
t Sig.B Std. Error Beta
1 (Constant) 459.922 142.250 3.233 .003
In the previous
question if you chose
Fundraising as the
main purpose, how
much funds were
raised
.001 .001 .195 1.158 .255
a. Dependent Variable: How many people attended the event?
The research was analyzed with the hypothesis of finding a statistically significant
correlation between the attendance and funds raised in events. The research results do
not provide enough evidence to support the hypothesis with a significance level of .255;
resulting in the hypothesis being rejected. Therefore, the number of people in
attendance cannot be concluded as a significant predictor of the funds raised at events.
18. 18
Figure 3.4 Relationship between the Number of People Involved in Execution and
the Number of People in Attendance
Model Summary
Model R
R
Square
Adjusted R
Square
Std. Error of the
Estimate
1 .407a .165 .141 752.746
a. Predictors: (Constant), How many people were
involved in the execution of the event?
ANOVAa
Model
Sum of
Squares df Mean Square F Sig.
1 Regression 3819826.047 1 3819826.047 6.741 .014b
Residual 19265318.259 34 566627.008
Total 23085144.306 35
a. Dependent Variable: How many people attended the event?
b. Predictors: (Constant), How many people were involved in the execution of the
event?
Coefficientsa
Model
Unstandardized Coefficients
Standardized
Coefficients
t Sig.B Std. Error Beta
1 (Constant) 341.383 141.780 2.408 .022
How many people
were involved in
the execution of
the event?
2.828 1.089 .407 2.596 .014
a. Dependent Variable: How many people attended the event?
The research does not reject the hypothesis of a statistically significant relationship
between the number of people involved in the execution of an event and the number of
event attendees. The analysis shows 16.5% of the variance in the number of people
involved in the execution is explained by the number of attendees. This provides
valuable insights into the industry, as event planners can estimate the number of people
needed for execution based on the number of expected attendees.
19. 19
Figure 3.5 Funds Raised between Different Industries
ANOVA
In the previous question if you chose Fundraising as the main purpose,
how much funds were raised
Sum of Squares df Mean Square F Sig.
Between
Groups
296554096428.572 3 98851365476.190 3.329 .032
Within Groups 950350903571.429 32 29698465736.607
Total 1246905000000.000 35
The analysis shown in Figure 3.5 determined a significance level of .032. This
concludes that there is a significant difference in the amount of funds raised between
the industries sampled. As shown in Figure 3.6, the sample is representative of the
population based on industries sampled. This ensures the data collected was reliable
enough to draw conclusions from.
Figure 3.6 Industry Groupings Sample for Analysis
20. 20
Figure 3.7 Funds Raised between Profit and Non-Profit Organizations
As shown in Figure 3.7 the hypothesis tested for a statistical significance of the amount
of funds raised being determined by the type of organization (for-profit or non-profit).
The results found did not provide enough evidence to support the hypothesis with a
significance level of .061 found. The result is close to the required significance level of
0.05, meaning with an increased sample size the research has a high probability to find
statistical significance in this analysis.
Independent Samples Test
Levene's
Test for
Equality of
Variances t-test for Equality of Means
F Sig. t df
Sig.
(2-
tailed)
Mean
Difference
Std. Error
Difference
95% Confidence Interval
of the Difference
Lower Upper
In the previous
question if you
chose Fundraising
as the main
purpose, how much
funds were raised
Equal
variances
assumed
6.988 .012 -1.475 34 .149 -95016.722 64420.688 -225935.312 35901.868
Equal
variances
not
assumed
-1.973 22.100 .061 -95016.722 48163.351 -194875.078 4841.633
What type of
organization? N Mean
Std.
Deviation
Std. Error
Mean
In the previous
question if you chose
Fundraising as the
main purpose, how
much funds were
raised
Profit 13 2461.54 8292.722 2299.987
Non-Profit
23 97478.26 230719.797 48108.403
21. 21
Limitations
In this research project certain limitations created constraints on the accuracy of results.
If more time had been available to this project, the researchers would have been able to
implement a stronger communication process to connect with prospective participants.
This would have allowed the researchers to reach out to communities outside of
Kingston, and it would have given participants more time to fill out the survey and share
it with their friends, family, and co-workers.
Another limitation the researchers faced was the specific requirements of the
participants needed to achieve accurate results. This limited the number of possible
participants because few known event planners were in the researchers’ networks.
Surveying more subjects would have created more accurate and reliable data. In the
future, the researchers plan to implement a strong communications plan, go directly to
organizations, and create focus groups to find more subjects and create a stronger data
set. The researchers must gather a broader sample of participants by focusing on
geographic segmentation, meaning that there must be a representative sample from
each Canadian province. The researchers will also survey participants by industry (e.g.
veterinary/animal industry, restaurant/hospitality industry, etc.), as well as by venue.
In this research project, the “other” category was a limitation that was not recognized
until the data had already been collected. This caused discrepancies and did not allow
the researchers to ascertain additional understanding of event concepts such as
themes, venues, and event functions. In the future, the survey questions will include
more inclusive categories to avoid this obstacle.
Conclusions and Recommendations
In conclusion, the hypothesis of a significant correlation between the event cost and
funds raised has been proven to be highly statistically significant with less than 0.0001%
chance of error. The hypothesis of a significant relationship between the event theme
and funds raised was rejected, due to not enough evidence to support the relationship.
These findings support our recommendations for the research.
We recommend that Canadian event planners determine their event budget with strong
consideration of the desired amount of funds to be raised. With higher fundraising goals,
event planners can anticipate higher event costs associated. Also, when determining
the anticipated success of an event, the theme itself is not a significant predictor.
Including an analysis of multiple factors in planning - such as marketing tactics and
outreach of the number of people involved in planning - can assist event planners to
anticipate and drive desired outcomes.
22. 22
Appendices
Table #1: Survey
Evaluating Event Concepts
The ideal participant for this survey is a person with experience working in event
planning, or has planned a professional event. All data collected in this survey will be
confidential, by completing this survey you provide your consent to participate and any
participant is able to withdraw at any time.
What area does your organization operate in?
Business
Health (I.E. Cancer charities)
Education/Child Welfare
Animal/Wildlife Natural Resources
Cultural
Other
What type of organization?
Profit
Non-Profit
How long has your organization been in existence?
Describe the outreach of your charitable organization.
Local
Provincial
National (Canadian)
International
What was the theme of the event?
Describe in 5 words or less.
What was the main purpose of the event?
Fundraising
Brand Awareness
23. 23
Engaging the Public
Celebration
Other
In the previous question if you chose Fundraising as the main
purpose, how much funds were raised?
If you chose a different purpose please ignore this question.
How much funds were raised?
If you chose a different purpose please ignore this question.
What is the occurrence of the event?
Annual
One-time
Monthly
Semi-Annual
Other
How long did it take to plan the event?
Answer in hours.
How many people were involved in the planning of the event?
What obstacles did you encounter during planning?
Choose all that apply.
Time management
Budget allocation
Logistics
RSVP/Attendance
Advertising/promotions
Organization
Legal constraints
Other
24. 24
How did you advertise/promote the event?
Please provide an answer for each row.
Yes No
Digital/Online (eg. Social
Media)
Exclusive (advertised to
invited guests only)
Other
Out of Home (eg. billboard,
posters)
Public Relations (eg. Press
Release, Radio)
Word of Mouth
What type of venue was the event held at?
Choose the option that best describes the venue.
How much did the event cost in total?
How many people were involved in the execution of the event?
How long was the event?
1 hour
2-3 hours
4-6 hours
6-12 hours
1 day
25. 25
How many people attended the event?
In your opinion, what went well?
In your opinion, what went poorly?
Based on your experience with charitable events (runs for cancer,
charitable galas, etc.) how effective do you feel these are at raising
necessary funds/awareness?
Not at all effective - 0 Extremely effective - 100
26. 26
References
Charity Intelligence Canada. (2013). Canada's 10 largest charities . Retrieved from:
http://www.charityintelligence.ca/canadas-top-10-largest-charities
CNIB. (2015). About us. Retrieved from: http://www.cnib.ca/en/about/Pages/default.aspx
CNIB. (2015). Kingston visions gala - Dining in the dark with clark. Retrieved from:
http://cnib.ca/en/ontario/events/Pages/kingston-visions-gala.aspx
Government of Canada. (2013). Conference and event planners. Retrieved from:
http://www.servicecanada.gc.ca/eng/qc/job_futures/statistics/1226.shtml
Science Buddies. (2015). Sample size: how many survey participants do i need? . Retrieved
from: http://www.sciencebuddies.org/science-fair-
projects/project_ideas/Soc_participants.shtml