Sunnyvale Foods is a 127-year old food processor in California that is facing a serious decline in profits. It has a line-forcing policy that requires stores carrying its brand to also carry most of its 65 products, but smaller stores cannot afford this. Its competitors have grown vertically by controlling their own raw materials and production, while Sunnyvale grew horizontally. Recommendations include expanding to retail stores, adjusting the line-forcing policy, growing own raw materials, and increasing promotions.