This is the PowerPoint presentation of a Marketing/Business Plan me and four of my classmates made for Sony\'s consumer electronics market for our Marketing Management class.
Market Study and Industry Analysis of Xiaomi Incorporation in India - Marketi...Karan Kapoor
Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts.
Date: November, 2016.
Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. The project covers, Industry and Company overview (2016) and study conducted using marketing concepts like, PEST Analysis, SWOT Analysis, Marketing Objectives, Marketing Mix, Product Life Cycle and etc. (considering Indian and Global market conditions).
Please feel free to Clip, Like and Share.
Connect with me on LinkedIn: https://www.linkedin.com/in/ikarankapoor/
Thank You.
Best,
Karan Kapoor.
This is the PowerPoint presentation of a Marketing/Business Plan me and four of my classmates made for Sony\'s consumer electronics market for our Marketing Management class.
Market Study and Industry Analysis of Xiaomi Incorporation in India - Marketi...Karan Kapoor
Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts.
Date: November, 2016.
Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. The project covers, Industry and Company overview (2016) and study conducted using marketing concepts like, PEST Analysis, SWOT Analysis, Marketing Objectives, Marketing Mix, Product Life Cycle and etc. (considering Indian and Global market conditions).
Please feel free to Clip, Like and Share.
Connect with me on LinkedIn: https://www.linkedin.com/in/ikarankapoor/
Thank You.
Best,
Karan Kapoor.
The significance of strategic planning for organizations in current highly competitive business environment is evident and systematic and strategic planning is required must for companies that aspire to become a major player in the respective industry. Strategic analysis is considered as the objective assessment and understanding the existing market condition of a company and the costs and capabilities that forms a foundation for the development of strategic process (Graham, 2008). This analysis helps in applying creativity with numerous opportunities that can be used to build and enforce a strong strategic plan in a new or existing market.
It is a descriptive presentation of Sony's marketing strategies. All you need to know about the strategies of Sony corporation is here in this small presentation.
Presentation on Marketing Plan of Spotify extending it's services to India created by Abhinav.U, IIT Madras, during a Marketing Internship by Sameer Mathur
The Analysis Of Business Strategy and Objectives Of SONYAmelia Jones
Read this report to know about the foundation and development of SONY. It also explains about the business strategy and the development objects of the term.
The introduction of Moldovan leu has been accompanied by a monetary stabilisation policy that until 1998 proved to be one of the most successful among FSU countries. The leu showed a remarkable stability and the rate of inflation was brought down to around 10% in 1997. However, fiscal policy was driven by inertia and pressure groups, reflecting the slow path of structural reforms and the general weakness of the state. Loose fiscal policy in turn reduced the determination in reforming state structures. Arrears and nettingout operations led to the development of the non-payment culture. At macroeconomic level, expansionary fiscal policy led to high absorption in the economy that was not met by the supply side response due to the impeded restructuring process, which fuelled imports and deteriorated trade balance. The ultimate result of the policy mix was the rapid accumulation of external debt and expenditure arrears. The unsustainability of both internal and external position of the state led to the inevitable financial crisis. The turmoil that followed in 1998 the crisis in Russia was a catalyst that speeded up the collapse of monetary stabilization. The capital account losses (capital flight) immediately brought the country to the verge of default. The abrupt and probably persistent loss of major export markets will affect the real economic activity over a longer period. More over, the crisis may create a window opportunity for accelerating Moldovan reforms. A critical situation makes the public and policy makers more likely to accept the painful measures that are necessary to revert the negative tendencies accumulated in recent years, while the large external debt makes the country fully dependent on the co-operation with international organizations, especially the IMF. Indeed, the new cabinet of young and liberal reformers voted in March 1999 initiated a more energetic program of reforms. Likewise, the decline of exports to Russia forced Moldovan enterprises to search new export possibilities for many producers trying to enter non-traditional western markets.
Authored by: Artur Radziwill, Octavian Scerbatchi, Constantin Zaman
Published in 2000
The significance of strategic planning for organizations in current highly competitive business environment is evident and systematic and strategic planning is required must for companies that aspire to become a major player in the respective industry. Strategic analysis is considered as the objective assessment and understanding the existing market condition of a company and the costs and capabilities that forms a foundation for the development of strategic process (Graham, 2008). This analysis helps in applying creativity with numerous opportunities that can be used to build and enforce a strong strategic plan in a new or existing market.
It is a descriptive presentation of Sony's marketing strategies. All you need to know about the strategies of Sony corporation is here in this small presentation.
Presentation on Marketing Plan of Spotify extending it's services to India created by Abhinav.U, IIT Madras, during a Marketing Internship by Sameer Mathur
The Analysis Of Business Strategy and Objectives Of SONYAmelia Jones
Read this report to know about the foundation and development of SONY. It also explains about the business strategy and the development objects of the term.
The introduction of Moldovan leu has been accompanied by a monetary stabilisation policy that until 1998 proved to be one of the most successful among FSU countries. The leu showed a remarkable stability and the rate of inflation was brought down to around 10% in 1997. However, fiscal policy was driven by inertia and pressure groups, reflecting the slow path of structural reforms and the general weakness of the state. Loose fiscal policy in turn reduced the determination in reforming state structures. Arrears and nettingout operations led to the development of the non-payment culture. At macroeconomic level, expansionary fiscal policy led to high absorption in the economy that was not met by the supply side response due to the impeded restructuring process, which fuelled imports and deteriorated trade balance. The ultimate result of the policy mix was the rapid accumulation of external debt and expenditure arrears. The unsustainability of both internal and external position of the state led to the inevitable financial crisis. The turmoil that followed in 1998 the crisis in Russia was a catalyst that speeded up the collapse of monetary stabilization. The capital account losses (capital flight) immediately brought the country to the verge of default. The abrupt and probably persistent loss of major export markets will affect the real economic activity over a longer period. More over, the crisis may create a window opportunity for accelerating Moldovan reforms. A critical situation makes the public and policy makers more likely to accept the painful measures that are necessary to revert the negative tendencies accumulated in recent years, while the large external debt makes the country fully dependent on the co-operation with international organizations, especially the IMF. Indeed, the new cabinet of young and liberal reformers voted in March 1999 initiated a more energetic program of reforms. Likewise, the decline of exports to Russia forced Moldovan enterprises to search new export possibilities for many producers trying to enter non-traditional western markets.
Authored by: Artur Radziwill, Octavian Scerbatchi, Constantin Zaman
Published in 2000
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
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#1 LEADS Don’t Book
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- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
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Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
4. INTRODUCTION
Stefano Vlahovic’s Father was a textile engineer.
He started trading textile throughout all of central Europe.
With two offices in split region Croatia and Yugoslavia.
In 1946, when Yugoslavia become a socialist company the company
was nationalized except for a small branch in Triest “Italian town”.
That way Triest “in Italy” become center of new trading company
called OMANIA Trading.
Which his father had to rebuild.
5. CONTINUOUS
A representative of soviet chamber of commerce had a stroke and
vlahovic family arranged for special meals and health care services.
After recovery, the Vlahovic family was invited to Moscow by the
representative.
Stefano’s father died tragically before the visit.
So then Lucia Vlahovic visited the representative, who was the general in
KGB.
He offered Her to export Goods to the Soviet Union.
6. RUSSIA IN FINAL TURBULENT DAYS OF PERESTROIKA
The end of 1980s was a Turbulent Time.
Not only with in Russia but for OMNIA Trading.
Lucia Vlahovic had began to use surplus profits.
She purchased a 50% interest in a trading joint venture.
The strategy of diversification didn’t work.
7. COMMUNISM IN 1989.
Despite her diversification strategies and promised extraordinary
growth, it didn’t work.
In 1989 communist tried to make Perestroika and Glasnost policies
work.
The state purchasing system were ordered to stock the market.
As a result the purchasing system became disfunctional.
OMNIA needed to recruit more domestic personnel.
8. STEFANO’S STEPS IN BUSINESS
Stefano’s took over OMNIA’s Moscow operations.
He did that out of excitement of finishing college.
Vlahovic Signed contracts of $250 million.
This increase trade volume over the previous years.
OMNIA’s General Manager in Milan, Italy. Started doubting Vlahovic’s
Operations.
9. CONTINUOUS..
Consumer goods were particularly popular in Moscow.
One of the contracts signed was worth $96 million and comprised
various items such as shampoo, toothpaste, soap and detergent.
In 1988 Lucia Valhovic signed another contract for major toothpaste
production.
OMNIA was soon selling toothpaste to the Russian market more than
france and Italy combined.
The volumes were so large that omnia had to restore a private label
producer and ended up with its own brand name OMNIDENT
10. REALITY CATCHES UP- PAYMENT PROBLEMS
With the disintegration of the Soviet Union in 1990-1991, trading
behavior started to change considerably.
Before disintegration, the Soviet Union had been a very reliable payer.
In its entire history of trading with the Soviet Union, OMNIA had not
had a single payment delayed by even a day.
Finally, OMNIA was forced to stop deliveries in January 1990. At this
time, the total debt that the Soviet Union owed to OMNIA amounted to
about $25 million.
11. CONTINUOUS…
It took until October 1993 for OMNIA finally to recover most of the
outstanding payments. Italian officials proved as bureaucratic during
the recovery of the debts as their Russian counterparts..
After everything that had happened, Lucia Vlahovic was still
convinced that the Croatia read estate was undervalued.
She developed a strategy, she planned to buy a number of hotels and
set up various travel agencies throughout the world to feed her hotels.
At the end of 1992, Stefano Vlahovic and his mother decided to split
their business into two companies, with Stefano owning the Moscow
trading operations and the Washington D.C. office.
12. LIFE IN MOSCOW IN 1993
Everyday life also held enough surprises for businesses.
News items in the Moscow Times of April 9, 1994, the day that the case
writer arrived in Moscow (nicknamed the Big Cabbage) included:
New interpretation of taxation rules, that would amount to a 23% investment
tax.
ultra-nationalist party leader Zhirinovsky fist-fighting with two other
parliamentarians, while his bodyguards brawled with a reporter who got in
the way.
A public opinion poll finding that twice as many Russians living in cities
believed organized crime, rather than President Boris Yeltsin, held power in
the country.
Baltic countries calling on President Yeltsin to issue apologies for an order
which he issued mistakenly, stating that Russia would be setting up military
bases in Latvia.
13. CONTINUOUS..
The Kremlin announcing to the West that it proposed a link between
NATO membership and inclusion in the G7 economic club.
The discovery that Russia was still legally bound by a treaty to defend
North Korea in case of foreign aggression.
A doubling of long distance train fares. For the 700-mile Moscow to St.
Petersburg route, one-way, second-class fares would increase from
$4 to $8.
Estimates for the cost of a contract murder in Russia of between
$5,000 and $20,000 depending on the complexity of the hit.
Reports of Moscow's winter season car-theft rate being about 90
vehicles a day.
14. THE FOOD PACKGING BUSINESS
Vlahovic's involvement in food packaging, specifically milk packaging,
was typical of most of the businesses he was grappling with.
Packaging had always been a difficult business within the Soviet
Union. Food packaging was not a government priority.
Besides The Soviet economy lacked the chemicals capacity to
produce enough packaging materials for all Goods.
Nonetheless, between 30-50% of annual agricultural produce was
wasted, because of inadequate packaging among other things.
15. CONTINUOUS..
By the end of 1992, exporting plastic films was the only business that
was left to OMNIA Trading.
The Russian importing agency responsible for packaging film kept
changing.
While it could be difficult to stay aware of who happened to be in
charge, Stefano Vlahovic always knew, because his direct factory
contacts would advise him on where to go and with whom to deal.
In 1993, the general importing agency for Moscow for plastic
packaging film had ended up with a company called Investprod.
16. STRATEGIC CONSIDERATIONS
If the coefficient system was disbanded, Stefano Vlahovic’s business
partner would have been eliminated or leave him having to sell and
dilever directly to factory.
Vlahovic thought through a three-stage process to develop his
packaging business Further.
In the first stage, Vlahovic would approach his current client factories
in Moscow and consult with them on the optimal packaging strategy
for their businesses.
17. CONTINUOUS..
In the second stage, Vlahovic would start adding value to the
packaging business with design support.
In the third stage, Vlahovic would start warehousing packaging
materials in Moscow to allow him to supply samples and even small
shipments at very short notice.
In 1994, without any investment, the packaging business generated
an annual $4 to $5 million of sales. Vlahovic won around 70% of all
the packaging contracts that he bothered to bid on, and these were all
located in Moscow, the most competitive market.
18. OTHER BUSINESSES
Besides trading in chicken, packaging, consumer goods (mostly
toothpaste, shampoo,and shaving equipment) and metals, Vlahovic
had also ventured into non-trading businesses.
Vlahovic was eager to develop retailing for the still underdeveloped
retail market in Moscow.
Stefano’s Wife Jena Vlahovic wanted to develop a retail store for baby
goods.
She had noticed that there was apparently only one Russian baby
store in all of Moscow.
OMNIA also owned 40% of a cloth company in the south of Russia.
19. HUMAN RESOURCES
Every foreign company was constantly on the look-out for more and
better personnel in 1994.
Vlahovic's sales agent for Omnident toothpaste was a heart surgeon.
His secretary was an aerospace engineer.
Vlahovic’s Accountant was a former KGB captain
20. FINANCING
Financing is headaches for Vlahovic’s.
Loan to OMNIA as a Russian corporation were practically non-
existent.
In 1994 Credit lines rates 30% on a dollar loan or 200% on a ruble
loan.
ICFI bank secured a credit line with bank of New York for import
finance.
All the importer are quickly assigned in Russia swammped ICIF
bank.