The document discusses entrepreneurship in the Philippines. It defines entrepreneurship and entrepreneurs, and describes the four main types of entrepreneurship: small business, scalable startups, large companies, and social entrepreneurship. It then discusses characteristics of entrepreneurship and its importance. The document provides statistics on entrepreneurship in the Philippines, noting that it contributes to employment and economic growth. It explains how digital transformation benefits businesses and discusses how entrepreneurs can use digital marketing and social media platforms like online shopping and delivery apps.

1. Entrepreneurs in
the Philippines
AlfredoToledo Jr.
Entrepreneurial Minds

2. Overview:
What is Entrepreneurship? And who are the Entrepreneurs?
Why it is so important?
What are the types of Entrepreneurship?
What are the standing of Entrepreneurship in the Philippines?
Is there Entrepreneurship in Digital Era?
How Digital Marketing helps entrepreneurs?

3. Entrepreneurship is the ability and readiness to develop, organize and run
a business enterprise, along with any of its uncertainties in order to make
a profit. The most prominent example of entrepreneurship is the starting of
new businesses.
Concept of Entrepreneurship
In economics, entrepreneurship connected with land, labor, natural
resources and capital can generate a profit.
Entrepreneurship is the act of creating a business or businesses
while bearing all the risks with the hope of making a profit.

4. The entrepreneur is defined as someone who has the ability and desire
to establish, administer and succeed in a startup venture along with
risk entitled to it, to make profits.
Who is an Entrepreneur?
Entrepreneurs see possibilities and solutions where the average
person sees only annoyances and problems.
•Think creatively
•Enjoy freedom and flexibility
•Understand basic finance principles
•Are ambitious and goal oriented
•Take self initiative
•Are problem solvers
Entrepreneurial Mindset

5. Why do people become entrepreneurs?
•To change the world
•They don’t want a boss
•They want flexible hours
•They want to work from anywhere
•They can’t get a job
•They don’t fit into the corporate environment
•They’re curious.
•They’re ambitious

6. What are the 4 Types of Entrepreneurship?
Small Business Entrepreneurship-
These businesses are a hairdresser, grocery store, travel agent, consultant,
carpenter, plumber, electrician, etc. These people run or own their own business and
hire family members or local employee. For them, the profit would be able to feed
their family and not making 100 million business or taking over an industry. They fund
their business by taking small business loans or loans from friends and family.

7. What are the 4 Types of Entrepreneurship?
Scalable Startup Entrepreneurship-
This start-up entrepreneur starts a business knowing that their vision can change the world.
They attract investors who think and encourage people who think out of the box. The research
focuses on a scalable business and experimental models, so, they hire the best and the
brightest employees. They require more venture capital to fuel and back their project or
business.

8. What are the 4 Types of Entrepreneurship?
Large Company Entrepreneurship-
These huge companies have defined life-cycle. Most of these companies grow and sustain by
offering new and innovative products that revolve around their main products. The change in
technology, customer preferences, new competition, etc., build pressure for large companies to
create an innovative product and sell it to the new set of customers in the new market. To cope
with the rapid technological changes, the existing organizations either buy innovation
enterprises or attempt to construct the product internally.

9. What are the 4 Types of Entrepreneurship?
Social Entrepreneurship-
This type of entrepreneurship focuses on producing product and services that resolve social
needs and problems. Their only motto and goal is to work for society and not make any profits.

10. Characteristics of Entrepreneurship:
•Ability to take a risk
•Innovation
•Visionary and Leadership quality
•Open-Minded
•Flexible
•Know your Product
Importance of Entrepreneurship:
•Creation of Employment
•Innovation
•Impact on Society and Community
Development
•Increase Standard of Living
•Supports research and
development

11. Entrepreneurship in the Philippines
In the Philippines, 6.2% of the adult population are established business owners
and 18.4% are engaged in early-stage entrepreneurship
Sources: http://gem-consortium.ns-client.xyz/economy-profiles/philippines/policy
Poor profitability and a lack of access to capital are the major reasons for business
closure.
70.5% of Filipinos engaged in early-stage entrepreneurship are driven by the
opportunity to improve their financial standing while only 29.4% are necessity-
driven.
Nearly half (46%) of all Filipinos have a very positive view of the entrepreneurial
opportunities in the country; furthermore, 66% believe they have the entrepreneurial
capabilities needed to start a business.
More than half (52%) of Filipino entrepreneurs are in the age group 18-44 years.

12. Entrepreneurship in the Philippines
Sources: http://gem-consortium.ns-client.xyz/economy-profiles/philippines/policy
83% percent of entrepreneurs are involved in retail trade, hotels, and restaurants
3% are involved in the transformative sector – manufacturing, construction, and
transportation.
4% are in agriculture, forestry, and fishing.
Notably, there are more women (58%) involved in entrepreneurship at the early stage as
well as in established business (55%).

13. Entrepreneurship in Digital Era
Digital transformation is a dynamic evolution of a business and its
Organizational processes, strategies, product development, and models.
This transformation allows a business to take full advantage of the many
digital technologies that seek to improve current organization systems
and prepare for future shifts, to reap long-term profitability.
It is a part of digital entrepreneurship that seeks to embrace a
transformative approach to redefine current business models using up-to-
date digital technologies.

14. Entrepreneurship in Digital Era
The benefits of digital transformation
•Improved operational efficiency
•Enhanced product quality
•Better team coordination
•Timely product delivery
•Increased customer retention
•New products and services

15. Entrepreneurship in Digital Era

16. Digital Marketing
Digital marketing is the act of promoting products and services through
digital channels, such as social media, SEO, email, and mobile apps.
Any form of marketing that involves electronic devices is considered
digital marketing.

17. Entrepreneurs using Social Media Marketing
Social Media are
interactive media
technologies that facilitate
the creation and sharing
of information, ideas,
interests, and other forms
of expression through
virtual communities and
networks.

18. Entrepreneurs using Social Media Marketing

19. Entrepreneurs used Online Shopping Platforms

20. Entrepreneurs used Delivery Apps

21. Thank You!