The Entrepreneurial
Ecosystem

Part 6:
                      Dr. Michael R. Burcham
Mentoring the
                      e.   michael@michaelburcham.com
Entrepreneurial CEO   w.   www.michaelburcham.com
                      t.   www.twitter.com/michaelrburcham
                      f.   www.facebook.com/michael.r.burcham
                      l.   www.linkedin/in/michaelburcham
?
What is Mentoring?
What is a Mentor?




MENTOR (n)

•   Wise, trusted guide and advisor
•   Teacher
A great mentor listens, asks
questions, and facilitates introductions
            and discovery
Qualities of a Mentor

• Positive attitude.
• Willingness to invest
  time and effort.
• Personal caring.
• Teacher and supporter.
• Knowledgeable of
  organizational function
  and structure.
• Encourages new ideas
  and stretches protégé’s
  capabilities.
?
How Do I Develop an Effective
Mentoring Program?
Where Do I Begin the Process…
Building Blocks for Mentoring


                 1                       2                       3
       Select                 Develop                  Outline
  And Train Mentors      Screening Process        Mentoring Process

• Mentor Application    • Appointments           • Example: The 100
• Mentor Profile        • Screening Process        Day Journey
- Area of Expertise           - 1st 20 Minutes   • Lead Mentor and
- Availability                - 2nd 20 Minutes     Supporting Mentors
- Industry                    - Wrap Up          • Bi-Weekly Pitch
• Confidentiality &     • Providing Feedback       Sessions for “A’s”
  NDA Document          • Sample
• Review of Mentoring       Methodology
  Policies & Process    - A’s
• Mentoring Handbook    - B’s
• Notes                 - C’s
                        • Referrals into Your
                            Ecosystem Network
Building Blocks for Mentoring


                 1                       2                       3
       Select                 Develop                  Outline
  And Train Mentors      Screening Process        Mentoring Process

• Mentor Application    • Appointments           • Example: The 100
• Mentor Profile        • Screening Process        Day Journey
- Area of Expertise           - 1st 20 Minutes   • Lead Mentor and
- Availability                - 2nd 20 Minutes     Supporting Mentors
- Industry                    - Wrap Up          • Bi-Weekly Pitch
• Confidentiality &     • Providing Feedback       Sessions for “A’s”
  NDA Document          • Sample
• Review of Mentoring       Methodology
  Policies & Process    - A’s
• Mentoring Handbook    - B’s
• Notes                 - C’s
                        • Referrals into Your
                            Ecosystem Network
Recommendation 1:
Create a Formal Mentor Application & Survey
Recommendation 2:
Standardize Confidentiality & NDA
Recommendation 3:
Establish Mentoring Policies


Examples:

•   Valuation Discussions
•   Referrals to Angel & Early Stage Investors
•   Schedules and Appointment Times
•   Confidentiality of Conversations
Elements for the Mentoring Relationship



•   Mutually agreed upon goals
•   Timeline
•   Create a foundation of support
•   Define how to work together
•   Both parties know what to expect
•   Measures of success
Requirements for Effective Mentoring



•   Planning
•   Mutual respect
•   Logical fit
•   Compatible temperaments or style
•   Commitment
•   Enthusiasm and satisfaction on the part of both
    parties
The role of the mentor is to:

1. Build rapport,
2. Ask questions,
3. Listen, and
4. Elicit the mentoree's own wisdom.




   The mentor should embody someone
          you wish to become.
Benefits for the Early Stage CEO



• Receivescoaching and directionfromcolleagues
  with realexpertise– butmustdo the workthemselves
• Enables the Entrepreneur to betterunderstand the
  business process and how the variouspartsrelate to
  oneanother
• Helps the entrepreneurdevelopa solid business
  network (individuals with keyknowledge)
• Evaluation throughout the earlydays – with honest
  feedback.
Mentoring Categories:

• Entrepreneurial
  Knowledge:Start
  ups (Been
  There, Done
  That!)
• Functional
  Knowledge:
  Marketing, Techno
  logy, Law, Account
  ing
• Industry
  Knowledge:
  Healthcare, Social
  Media, Music,
• Launch
  Knowledge: First
Entrepreneurs Benefit from All Types:


Startup Mentoring      Functional Mentoring




 Industry Mentoring      Launch Mentoring
Building Blocks for Mentoring


                 1                       2                       3
       Select                 Develop                  Outline
  And Train Mentors      Screening Process        Mentoring Process

• Mentor Application    • Appointments           • Example: The 100
• Mentor Profile        • Screening Process        Day Journey
- Area of Expertise           - 1st 20 Minutes   • Lead Mentor and
- Availability                - 2nd 20 Minutes     Supporting Mentors
- Industry                    - Wrap Up          • Bi-Weekly Pitch
• Confidentiality &     • Providing Feedback       Sessions for “A’s”
  NDA Document          • SampleMethodology
• Review of Mentoring   - A’s
  Policies & Process    - B’s
• Mentoring Handbook    - C’s
• Notes                 • Referrals into Your
                            Ecosystem Network
Building Blocks for Mentoring


                 1                       2                       3
       Select                 Develop                  Outline
  And Train Mentors      Screening Process        Mentoring Process

• Mentor Application    • Appointments           • Example: The 100
• Mentor Profile        • Screening Process        Day Journey
- Area of Expertise           - 1st 20 Minutes   • Lead Mentor and
- Availability                - 2nd 20 Minutes     Supporting Mentors
- Industry                    - Wrap Up          • Bi-Weekly Pitch
• Confidentiality &     • Providing Feedback       Sessions for “A’s”
  NDA Document          • Sample
• Review of Mentoring       Methodology
  Policies & Process    - A’s
• Mentoring Handbook    - B’s
• Notes                 - C’s
                        • Referrals into Your
                            Ecosystem Network
All business plans and models are off
“magnetic north” by 10-15 degrees.



                          Closing the Gap
                          Defines Success
5M Framework for Startup Mentoring
01       02    03       04   05     06     07        08       09    10    11     12      13      14    15     16


        Model                     Management                        Market                       Money

     Idea – Biz Model             Structure - Team             Operations - Market            Financing - Funding

                                                                                      Market

                                                                               Financing - Funding




                                                          •    Model
                                                          •

     5M’s:
                                                               Management
                                                          •    Market
                                                          •    Money
                                                          •    Momentum
The Mentor Matrix
                                 Strategic
                                 (long-term)


                                                Investment




 Coaching                                                      Mentoring
(skills–“how to”)                                            (values–“why do”)




                    Start-Up


                                  Tactical
                                 (short-term)
EC Mentoring Program

                        100-Day Work Plan


Business Model          Business Model          Business Model
IP Discovery            IP Discovery            IP Discovery
Management Team         Management Team         Management Team
100 Day Timeline        100 Day Timeline        100 Day Timeline

Operations Plan         Operations Plan         Operations Plan
Target Market           Target Market           Target Market
Sales Process & Time    Sales Process & Time    Sales Process & Time
Distribution Channels   Distribution Channels   Distribution Channels

Financial/Cash Plan     Financial/Cash Plan     Financial/Cash Plan
Final Business Plan     Final Business Plan     Final Business Plan
Funding Strategy        Funding Strategy        Funding Strategy
Launch Plan             Launch Plan             Launch Plan




   Day 1 - 30              Day 31 - 60             Day 61 - 99
Recommendation 4:
Find Effective Ways to Provide Feedback
The mentoring conversation invites the individual being mentored to
reflect on their own experience with a situation, gather information
from a variety of sources, sort through options and decide on a
course action, plan and implement it.

Reviewing the results continues the learning cycle.
• When mentoring is approached in this way, it is the mentor’s
  questioning skills that extend and enhance the mentee’s
  thinking processes.
• The mentee does not become dependent; they develop
  independent critical thinking.
• The mentee is empowered, having come up with his or her
  own answers.
• They also take responsibility for their actions.




                                     Having explored
                                     possible
                                     consequences of
                                     actions, they are less
                                     vulnerable.
The Big Take Aways from The Process




• The Entrepreneur’s Job: To Turn an Idea into an
  Investable Story! Mentors are a coach & a sounding
  board – the entrepreneur must own the process and
  do the work.
• Mentors ask questions to help shape and test the
  business model.
• Trust and Integrity are Everything – Don’t ever lose
  them!
• Frequent check ins between the entrepreneur and
  the mentor builds the relationship over time.

Entrepreneurial ecosystem p6 mentor1

  • 1.
    The Entrepreneurial Ecosystem Part 6: Dr. Michael R. Burcham Mentoring the e. michael@michaelburcham.com Entrepreneurial CEO w. www.michaelburcham.com t. www.twitter.com/michaelrburcham f. www.facebook.com/michael.r.burcham l. www.linkedin/in/michaelburcham
  • 2.
  • 3.
    What is aMentor? MENTOR (n) • Wise, trusted guide and advisor • Teacher
  • 4.
    A great mentorlistens, asks questions, and facilitates introductions and discovery
  • 5.
    Qualities of aMentor • Positive attitude. • Willingness to invest time and effort. • Personal caring. • Teacher and supporter. • Knowledgeable of organizational function and structure. • Encourages new ideas and stretches protégé’s capabilities.
  • 6.
    ? How Do IDevelop an Effective Mentoring Program?
  • 7.
    Where Do IBegin the Process…
  • 8.
    Building Blocks forMentoring 1 2 3 Select Develop Outline And Train Mentors Screening Process Mentoring Process • Mentor Application • Appointments • Example: The 100 • Mentor Profile • Screening Process Day Journey - Area of Expertise - 1st 20 Minutes • Lead Mentor and - Availability - 2nd 20 Minutes Supporting Mentors - Industry - Wrap Up • Bi-Weekly Pitch • Confidentiality & • Providing Feedback Sessions for “A’s” NDA Document • Sample • Review of Mentoring Methodology Policies & Process - A’s • Mentoring Handbook - B’s • Notes - C’s • Referrals into Your Ecosystem Network
  • 9.
    Building Blocks forMentoring 1 2 3 Select Develop Outline And Train Mentors Screening Process Mentoring Process • Mentor Application • Appointments • Example: The 100 • Mentor Profile • Screening Process Day Journey - Area of Expertise - 1st 20 Minutes • Lead Mentor and - Availability - 2nd 20 Minutes Supporting Mentors - Industry - Wrap Up • Bi-Weekly Pitch • Confidentiality & • Providing Feedback Sessions for “A’s” NDA Document • Sample • Review of Mentoring Methodology Policies & Process - A’s • Mentoring Handbook - B’s • Notes - C’s • Referrals into Your Ecosystem Network
  • 10.
    Recommendation 1: Create aFormal Mentor Application & Survey
  • 11.
  • 12.
    Recommendation 3: Establish MentoringPolicies Examples: • Valuation Discussions • Referrals to Angel & Early Stage Investors • Schedules and Appointment Times • Confidentiality of Conversations
  • 13.
    Elements for theMentoring Relationship • Mutually agreed upon goals • Timeline • Create a foundation of support • Define how to work together • Both parties know what to expect • Measures of success
  • 14.
    Requirements for EffectiveMentoring • Planning • Mutual respect • Logical fit • Compatible temperaments or style • Commitment • Enthusiasm and satisfaction on the part of both parties
  • 15.
    The role ofthe mentor is to: 1. Build rapport, 2. Ask questions, 3. Listen, and 4. Elicit the mentoree's own wisdom. The mentor should embody someone you wish to become.
  • 16.
    Benefits for theEarly Stage CEO • Receivescoaching and directionfromcolleagues with realexpertise– butmustdo the workthemselves • Enables the Entrepreneur to betterunderstand the business process and how the variouspartsrelate to oneanother • Helps the entrepreneurdevelopa solid business network (individuals with keyknowledge) • Evaluation throughout the earlydays – with honest feedback.
  • 17.
    Mentoring Categories: • Entrepreneurial Knowledge:Start ups (Been There, Done That!) • Functional Knowledge: Marketing, Techno logy, Law, Account ing • Industry Knowledge: Healthcare, Social Media, Music, • Launch Knowledge: First
  • 18.
    Entrepreneurs Benefit fromAll Types: Startup Mentoring Functional Mentoring Industry Mentoring Launch Mentoring
  • 19.
    Building Blocks forMentoring 1 2 3 Select Develop Outline And Train Mentors Screening Process Mentoring Process • Mentor Application • Appointments • Example: The 100 • Mentor Profile • Screening Process Day Journey - Area of Expertise - 1st 20 Minutes • Lead Mentor and - Availability - 2nd 20 Minutes Supporting Mentors - Industry - Wrap Up • Bi-Weekly Pitch • Confidentiality & • Providing Feedback Sessions for “A’s” NDA Document • SampleMethodology • Review of Mentoring - A’s Policies & Process - B’s • Mentoring Handbook - C’s • Notes • Referrals into Your Ecosystem Network
  • 20.
    Building Blocks forMentoring 1 2 3 Select Develop Outline And Train Mentors Screening Process Mentoring Process • Mentor Application • Appointments • Example: The 100 • Mentor Profile • Screening Process Day Journey - Area of Expertise - 1st 20 Minutes • Lead Mentor and - Availability - 2nd 20 Minutes Supporting Mentors - Industry - Wrap Up • Bi-Weekly Pitch • Confidentiality & • Providing Feedback Sessions for “A’s” NDA Document • Sample • Review of Mentoring Methodology Policies & Process - A’s • Mentoring Handbook - B’s • Notes - C’s • Referrals into Your Ecosystem Network
  • 21.
    All business plansand models are off “magnetic north” by 10-15 degrees. Closing the Gap Defines Success
  • 22.
    5M Framework forStartup Mentoring 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 Model Management Market Money Idea – Biz Model Structure - Team Operations - Market Financing - Funding Market Financing - Funding • Model • 5M’s: Management • Market • Money • Momentum
  • 23.
    The Mentor Matrix Strategic (long-term) Investment Coaching Mentoring (skills–“how to”) (values–“why do”) Start-Up Tactical (short-term)
  • 24.
    EC Mentoring Program 100-Day Work Plan Business Model Business Model Business Model IP Discovery IP Discovery IP Discovery Management Team Management Team Management Team 100 Day Timeline 100 Day Timeline 100 Day Timeline Operations Plan Operations Plan Operations Plan Target Market Target Market Target Market Sales Process & Time Sales Process & Time Sales Process & Time Distribution Channels Distribution Channels Distribution Channels Financial/Cash Plan Financial/Cash Plan Financial/Cash Plan Final Business Plan Final Business Plan Final Business Plan Funding Strategy Funding Strategy Funding Strategy Launch Plan Launch Plan Launch Plan Day 1 - 30 Day 31 - 60 Day 61 - 99
  • 25.
    Recommendation 4: Find EffectiveWays to Provide Feedback
  • 26.
    The mentoring conversationinvites the individual being mentored to reflect on their own experience with a situation, gather information from a variety of sources, sort through options and decide on a course action, plan and implement it. Reviewing the results continues the learning cycle.
  • 27.
    • When mentoringis approached in this way, it is the mentor’s questioning skills that extend and enhance the mentee’s thinking processes. • The mentee does not become dependent; they develop independent critical thinking. • The mentee is empowered, having come up with his or her own answers. • They also take responsibility for their actions. Having explored possible consequences of actions, they are less vulnerable.
  • 28.
    The Big TakeAways from The Process • The Entrepreneur’s Job: To Turn an Idea into an Investable Story! Mentors are a coach & a sounding board – the entrepreneur must own the process and do the work. • Mentors ask questions to help shape and test the business model. • Trust and Integrity are Everything – Don’t ever lose them! • Frequent check ins between the entrepreneur and the mentor builds the relationship over time.