Phillips-Cook Entertainment is an award-winning production company that connects brands to high quality television shows, films, and digital content. They invite brands to partner with them through strategic brand integrations and placements in their productions. This will include television shows focused on luxury lifestyle experiences provided by the brand and collaborations with celebrities like the Jackson family. They aim to tell compelling brand stories through both television and an innovative digital channel to reach millions of users.
Private, by-invitation-only "GREEN" GRAMMTS
MUSIC SAVES LIVES
Party featuring LIVE acoustic music/jam sessions and hospitality gifting honoring the 53rd Grammys Award Nominees.
Private, by-invitation-only "GREEN" GRAMMTS
MUSIC SAVES LIVES
Party featuring LIVE acoustic music/jam sessions and hospitality gifting honoring the 53rd Grammys Award Nominees.
Advertising professional with over six years of experience in delivering content led solutions along with better quality conversation for brands across Beauty, Lifestyle, Retail and Media & Entertainment categories across Print, Television and Digital (Social, Video, Site) platforms.
Specialties include – Advertorials, Editorial Integrations, Event Coverages, Product Reviews, Creative Direction & Video Production, Newsletters & Email Marketing , Social Media Content, Project Management
A poor sponsorship teaser for a local Music concert put together with little care or selling narrative. An A-list act like LMFAO offers strong values to a potential sponsor, but this does not impress
This is a short introduction to account planning in an advertising agency. It's a little deck I regularly presented to interns and juniors starting at VCCP Berlin - giving them a quick overview of the planning department and our purpose. Also gives you an idea on what my planning beliefs are.
The final assignment for the Professional Writing course was to create a business proposal. I created a business proposal using Word for Pasquale Rotella of Insomniac Events. Market research and creative thinking were two of the many skills I used to create the proposal.
Advertising professional with over six years of experience in delivering content led solutions along with better quality conversation for brands across Beauty, Lifestyle, Retail and Media & Entertainment categories across Print, Television and Digital (Social, Video, Site) platforms.
Specialties include – Advertorials, Editorial Integrations, Event Coverages, Product Reviews, Creative Direction & Video Production, Newsletters & Email Marketing , Social Media Content, Project Management
A poor sponsorship teaser for a local Music concert put together with little care or selling narrative. An A-list act like LMFAO offers strong values to a potential sponsor, but this does not impress
This is a short introduction to account planning in an advertising agency. It's a little deck I regularly presented to interns and juniors starting at VCCP Berlin - giving them a quick overview of the planning department and our purpose. Also gives you an idea on what my planning beliefs are.
The final assignment for the Professional Writing course was to create a business proposal. I created a business proposal using Word for Pasquale Rotella of Insomniac Events. Market research and creative thinking were two of the many skills I used to create the proposal.
Set to launch in March 2024, "True Confessions" by the Johnston twins aims to redefine podcasting with its focus on modern love and dating, particularly resonating with the Gen Z and millennial demographics. Before its premiere, this podcast stands on a potential reach of over 5 million, demonstrating significant market anticipation and engagement. This claim is bolstered by an impressive early achievement of over 65,000 social media impressions from just two posts within a fortnight, highlighting the content's appeal and the audience's eagerness for its full release.
"True Confessions" promises a deep dive into the digital dating landscape, offering an engaging mix of personal stories, expert insights, and interactive segments. Our debut episode features Brooklyn Frost, engaging listeners with topics ranging from dating in the influencer sphere to real-life love stories and advice. The podcast's format encourages active participation through live polls and social media, fostering a community of listeners who are as invested in the conversation as they are in the content.
Our approach to sponsorship and advertising is as dynamic and innovative as our podcast content. We're looking for partnerships with brands that align with our vision and can leverage the unique engagement opportunities our platform offers. With a projected reach of 5 million and a proven track record of audience engagement, "True Confessions" presents a valuable opportunity for advertisers to connect with a young, vibrant demographic in meaningful ways.
For brands and advertisers interested in exploring sponsorship or advertising opportunities with "True Confessions," we invite you to reach out. Join us in shaping the future of podcasting and engaging with an audience passionate about modern dating and relationships. Contact Kristina Hernandez at info@kr1stna.com or call 856-266-7329 to discuss potential collaborations and be part of our journey from the very beginning.
SOS Buzzfeed proposes alliance and offers services to brands looking for recognition and value on a global level. An alliance is a win-win for both the companies involved. Although every kind of alliance has something different to offer, one thing that we ensure is that it helps the company achieve its growth potential.
In July 2015, Roker Labs analyzed the quickly growing world of live streaming on Periscope. In association with Dextro, we identified the inaugural class of 2015 Periscope stars. But what about food brands? Which brands are live streaming? What kind of content? Is it resonating? And why food? Join us for delicious dive.
With the aim of engaging parents, grandparents and kids alike, this campaign sought to achieve standout in a cluttered market by creating a shared family moment and aligning activity with a spirit of adventure and a sense of heritage.
A brand campaign presentation I did while at Berklee College of Music. This is a fictional brand but the ideas are my own. Taking a a magazine and recreating a new vision with music that still stays true to its origins but keeps it relevant and opens up new opportunities. How can I help you with your marketing?
We at SOS BUZZFEED believe that Luxury is just not about shopping but it is about experiencing all the comforts of life. SOS BUZZFEED is a pinnacle that culminates all kinds of creativity. Be it luxury, fashion, travel, nightlife, automobiles or any other facet of life.
We fabricate shareable content and designs, weekly social itineraries that have the power to redefine your lifestyle.
Our team of creators, curate original content that has the power to redefine your brand providing you with a social platform to connect
with trendsetters through digital storytelling. We virtually take you on a luxurious journey.
How to market to the generations 2007 Duane "DJ" SpragueDuane "DJ" Sprague
Each generation carries their own preferences for media, creative and messaging. This 2007 presentation will help you understand how and where to address each one.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The effects of customers service quality and online reviews on customer loyal...
Entertainment Digital Marketing
1. AWARD WINNING
STORY TELLERS
DISCOVER SOME PLACE NEW WITH PHILLIPS-COOK ENTERTAINMENT
C O N F I D E N T I A L A N D P R O P R I E T A R Y | P R O P E R T Y O F P H I L L I P S - C O O K E N T E R T A I N M E N T , L L C
2. EXPERIENCE THE BEST
Online | On Air | In Print
Within Phillips-Cook Entertainment, LLC lies an award winning production company that
has the ability to connect brands with our top notch productions including television shows
and high-quality films. and original web series content.
We invite you to be a strategic partner through the production of multiple on air and digital
television shows focused around the exclusive lifestyle experiences provided by your brand
with A-List celebrities, along with one of the most powerful entertainment families in the
world, The Jacksons. We have put together exclusive strategies that incorporate key
components to your annual marketing plan to creates such a beautiful marriage of brand
stories, including exclusive access to celebrity ‘friends’ and partners of the family and
production company. We will partner with the activations of your brand in to both our on-
air projects, as well as an innovative online digital channel that will incorporate major
celebrities, experiences, and branding opportunities to reach millions of users and
maximizing your conversion scale.
C O N F I D E N T I A L A N D P R O P R I E T A R Y | P R O P E R T Y O F P H I L L I P S - C O O K E N T E R T A I N M E N T , L L C
3. CLOSING THE BRIDGE BETWEEN
TV, MUSIC AND LUXURY
Amplify placement on TV through surround-around
consumer touch points, PR, web, events and talent.
It's the association between the brand and the
content home. It's the appreciation of the luxury and
the story behind what music means to the world.
MUSIC IS POWER
THE BRAND FOCUSED CONSUMER
They are artistic, fashion minded, music loving
individuals who seek out quality and are always
looking for the hottest brands and the best new
music to listen to. They like to have fun when they
aren’t in their professional environment and express
themselves through their own personal style.
Being able to partner with international experience
brands like yours to connect with premier customers
all over the world on a personal and musical level.
We look forward to telling a great story together.
C O N F I D E N T I A L A N D P R O P R I E T A R Y | P R O P E R T Y O F P H I L L I P S - C O O K E N T E R T A I N M E N T , L L C
4. THE SECRET LIVES
"I must confess. It feels good to be thought of
as a person, not as a personality"
Michael Jackson
C O N F I D E N T I A L A N D P R O P R I E T A R Y | P R O P E R T Y O F P H I L L I P S - C O O K E N T E R T A I N M E N T , L L C
6. LIFE AFTER JACKSON
It's a fantasy for many women to have a relationship with an
international superstar...but what isn't talked about is the hard
work and drama that comes along with it. The lack of trust, desire
for perfection, the groupies, and even loneliness can be taxing.
These women will discuss their struggles, rebuild relationships
within the family, and expose answers to questions along the way.
This is a 10 episode reality based network series focused on the
women who have dated, married or had children with the members
of the famous Jackson family...including Michael's secret girlfriend
of 20 years.
You will see, hear and experience what it's like to be a part of the
most famous and dynamic families of multiple generations.
Throughout the season be a part of the experience, talk with the
women, and have chances to hang out with the family themselves!
C O N F I D E N T I A L A N D P R O P R I E T A R Y | P R O P E R T Y O F P H I L L I P S - C O O K E N T E R T A I N M E N T , L L C
7. EDDIE'S EATERY
T R E A T Y O U R T A S T E B U D S
fine dining for everyone
'DISHING'
MAJOR NETWORK
LIFESTYLE SHOW GIVING YOU AN
EXCLUSIVE LOOK IN TO YOUR FAVORITE
CELEBRITIES HOMES
WITH LA TOYA JACKSON
8. This is a fun show in the likes of "The Lifestyles
Of The Rich And Famous!" The show focuses on
A-List celebrities in their homes, discussing their
favorite 'DISH' as we tour their home, meet
their family, see their prized possession(s),
review their career highlights and experience
who they really are during their down time. We
can discuss any topic(s) Arnold would like to
focus on, before we venture in to the kitchen.
With Arnold's lead and La Toya's assistance,
they will prepare his favorite dish! If Arnold can't
cook, not a problem, we can go to his favorite
restaurant and order his favorite dish! This
show is a great way to connect talent with
viewers to humanize their lifestyles!
11. The way people behave in
the real world can be the
most powerful signal for
understanding who they
are and what they want.
Analyzing user location
data in real-time allows us
to target users based on
behavior or places they
have recently visited.
GOAL: Drive engagement,
site traffic, reviews and
conversions.
Place Targeting: Reach users at
specific locations, chains, or stores to
stay top of mind.
Geo-Conquesting: Find users while
they’re visiting competitors’ stores.
Funnel Messaging: Tailor messaging
depending on how far users are from
the store.
Category Targeting: Reach users at
categories of places, like all coffee
shops, parks, or airports.
12. CONNECTED TV
In the old days, a single TV ad could reach millions of viewers. Now, people are watching
TV in all kinds of ways—and in all kinds of places. Some still have TV screens in their living
rooms, but more and more are watching on their phones, tablets, and computers. Even
though viewership gets more fragmented every day, you still need to reach them.
We help you put your ad in front of TV viewers, regardless of how they’re watching their
shows, and we make sure you reach the right people—at any point in the customer
journey
13. SOCIALMEDIAADVERTISING
Facebook slideshow ads are video-like ads that use motion to tell your
story beautifully across devices and on every connection speed. Highlight
your brand through stand alone product images or eye catching lifestyle
photos that rotate automatically. With Slideshow you can tell a compelling
story that brings your brand to life.
GOAL: RETARGETING AND PROSPECTING
14. In partnership with GumGum, you have the ability to test custom in-image ad
overlays, which have shown 10x better engagement than traditional display ads.
GumGum uses image-recognition technology and page analysis to serve ads on
relevant content, cross-device. We will build custom creative units from existing
static and video assets for an engaging consumer brand experience. Ads will run
across an exclusive network of premium publishers such as: Time Inc, Food & Wine,
People, InStyle, USA Today, Variety, Rolling Stone, Travel and Leisure, Ellen.
With our programmatic solution, you can reach users at scale across a multitude of
publisher sites and apps thanks to our integrations with leaders like ShareThrough,
TripleLift, YieldMo, Google AdX, AdYouLike, Nativo, Ligatus, and Taboola.
15. JEFFRE PHILLIPS
Principle | Executive Producer
ADAM COOK
Principle | Executive Producer
HEATHER PORTER
Executive in Charge | Line Producer
COURTNEY MANLOVE
Public Relations & Business Development
O U R
E X E C U T I V E
T E A M