3. ABOUT WATERHOUSE HAYES
Our marketing and PR team are under one roof. We have years of
experience out of the LA area with a passionate drive that has led us to
create a wide network of relationships. This network reaches across a
multitude of arenas such as business, fashion, media, Hollywood, and
finance.
L I N D S E Y W A T E R H O U S E - C O - F O U N D E R
P A T R I C K H A Y E S - C O - F O U N D E R
4. GOALS FOR
JORDAN
Establish your brand name in the US market along
with establishing your value
Grow your fan base globally
Create & execute multiple US corporate
partnerships
Expand your exposure beyond basketball fans and
establish yourself a household name
Establish an annual charity event in pro city
Build long-term US pro city business relationships
to establish post career opportunities
Tell genuine stories about you and your family to
non-traditional audiences through US media outlets
Generate growth on social media
Create a personal logo and brand identity to use
across your platforms
5. HOW WE DO IT
M A R K E T I N G
- Brand partnerships
- Equity partnerships
- Establish your market value
C H A R I T Y / C O M M U N I T Y
- Help create a community strategy
- Work with pro team on community initiatives
- Establish opportunities for brand partners to
support your cause
- Help youth in Milwaukee, WI & pro team city
S O C I A L M E D I A
- Social media monetization
- Tell a story
- Posting quality content
P U B L I C R E L A T I O N S
- Print
- TV
- Radio
7. BEHIND BAKER
A N I N E E P I S O D E S E R I E S D E D I C A T E D T O
T H E W A L K - O N A N D 2 0 1 7 H E I S M A N T R O P H Y
W I N N E R O N H I S R O A D T O T H E N F L W I T H
N E V E R -B E F O R E - S E E N A C C E S S
When we set out to make this series, our number one goal was to tell compelling
stories of inspirational athletes and entertain with an exclusive access experience
that most people had never seen. We found that Baker is much more than the
bravado we’ve all seen portrayed in the media. Baker’s story of perseverance as a
default underdog is even more inspirational than even he imagined.
[ G O T O B E H I N D B A K E R . C O M ]
8. BRAND INTEGRATION
P R O D U C T S E E D I N G & S T R A T E G I C P A R T N E R S H I P S
9. PUBLIC RELATIONS
P R I N T
D I G I T A L
T V
- People
- MTV - E!
- Bravo - VH1
- ESPN
- Fox Sports - FS1
- NBC Sports
- Sports Illustrated
- Men’s Health
- Men’s Fitness
- GQ
- Esquire
- Athletes Quarterly
- VICE
- Players Tribune - Yahoo! Sports
- The Cauldron
- Barstool Sports
- The Post Game
- Hypebeast
- Articles of Style
- Sneaker Reporter
10. T H A N K Y O U
L I N D S E Y W A T E R H O U S E
LW@WATERHOUSEHAYES.COM
310.936.6354
P A T R I C K H A Y E S
PH@WATERHOUSEHAYES.COM
402.430.0241