Sam Williams, a former NBA player who now serves on the NBA retired players committee, teamed up with Martha Icaza from Nicaragua to bring Nicaraguan cigars to their community in California. They planned an elite black tie event during the 2018 NBA All-Star weekend to showcase Nicaraguan culture and cigars. The event would be held on the back lot of Warner Brothers Studios, transformed to look like Nicaragua and hosted by NBA legends. It aimed to promote Nicaraguan brands to celebrities and raise awareness of the country, which has faced crises but achievements through its people's endurance. Select sponsors could increase their brand through marketing at the luxury event.

1. FULL COURT
NBA RETIRED PLAYERS
2018 NBA ALL-STAR
BLACK TIE CELEBRATION

2. Martha Icaza and Sam Williams wanted to bring Nicaraguan
Cigars to their community of El Segundo and Manhattan
Beach, California. Sam Williams played four seasons in the
NBA from 1981 through 1985 with the Golden State Warriors
and the Philadelphia 76ers. He also serves on the NBA
retired players committee. Martha Lucia Icaza was born in
Managua, Nicaragua and is a true descendant of the lands
original native people who have been working with tobacco
for thousands of years, one could say it is in her blood to
hold a rolled tobacco leaf as she inhales it's delicious smoke
in front of a beautiful full moon. In her mixed Nahua
Niquirano lineage, her ancestors have mastered the craft of
tobacco use, from the rich cultivation to it's smoke cleansing
one's spirit.
BACKGROUND

3. THE EVENT
Be a part of one of the
only luxury events during
the NBA All-Star weekend
Be taken to Nicaragua through the
beautifully transformed Warner Brothers
Studios back lot
Hosted by Lebron James, Dr. J and more
Sounds by the Michelle Coltrane, Janelle
Monae and other legendary Neo-Soul artists
Star studded red carpet event drawing the
elite demographic
The event is live streamed by FilmON TV
An elite star-
studded affair
during the 2018
NBA All-Star
Weekend

4. THE AMBIANCE
Channeling the
luxurious lands of
Nicaragua partnered
with the extravagant
side of court life.
Sampling of some of the
worlds best cigars paired
with premium liquors

5. NICUARGUA:
LIKE THE NBA
Spiked by crises but
crowned by the
achievements and
endurance of its people

6. PARTNER BENEFITS
Select premium sponsors will have the
opportunity to increase brand
awareness via extensive marketing
and media campaigns. Additionally,
your brand will have the opportunity
for product placement photos among
the celebrities in attendance. Sampling
and product distribution is also
available in our gifting area.
Partners have the opportunity to
create custom activation plans to meet
marketing goals. This can include
visible venue signage, inclusion in
publicity efforts, VIP hospitality and
more. This truly is a hands on
promotional opportunity for any
business model.-

7. "By the cigars they smoke, and the composers
they love, ye shall know the texture of men’s
souls.By the cigars they smoke, and the
composers they love, ye shall know the
texture of men’s souls."
John Galsworthy

8. THANK YOU!
We hope to see you soon!
c o u r t n e y @ c r e 8 t i v e i m p a c t . c o