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Motown Rebrand Launch - CES
- 1. Motown,MonsterProductsandTheAvilaBrothercordiallyinviteyoutojoinusas
wejourneytoLasVegasforoneofthemostsignificanteventsatthe2015
ConsumerElectronicShow[CES]takingplaceJanuary4ththroughJanuary9th
TheAvilaExperience,isan“invitationonly”,interactiveweekfullofmusic,new
productshowcases,networking,appearancesbychart-topping artists,nightly
eventsandainternationalaudienceoftechsavvytastemakersreadytotakeover
LasVegas;witheachnightplayinghosttoavarietyoflavishedvenuesthatVegas
hastooffer.
ThisamazingweekwillincludeperformancesbysomeofMotown’sNEWEST
artistsincludingNe-Yo,KevinRoss,BJtheChicagoKid,Storialongwithsomeof
theLabel’smostfamiliarandLEGENDARYSUPERSTARSincludingStevieWonder,
SmokeyRobinson,ElDebargeandmanymore.Wewillalsohavethehonorof
MotownfounderMr.BerryGordy’sattendanceandothersurpriseguests.
“Weexpectthatover8millionfansandpotentialcustomersofyourswillbe
exposedtoandexperiencethiseventonanationalandglobalperspective/platform
via various media outlets,television exposure,socialnetworking,influential
magazinesandvariousdigitalmediaoutlets.”
Motownisexcitedtobeapartofthisinteractiveweekincelebrationofthelabel’s
returntotheWestCoast.
TheAvilaBrothers(BobbyandIZ)playamajorroleinwhythisweekisof
importance.Bothhavingbeeninvolvedprofessionallywithavirtual“Who’sWho”of
highprofileartistswhohavetappedtheirprovenabilitiesaswritersandproducers.
www.AvilaBrothers.com
SponsorstakeadvantageofthisamazingopportunitytopositionYOURBRAND
alongside one ofthe mostIconic and LegendaryMusic Labels,its Artists,
PressMedia,theInt'lCEScommunityandaglobalaudienceofmusiclovers.
- 3. Mon.5 DAY2
Event: TheABExperience:presents”PressPlay[Media,Bloggers,PressMixer]
Thisaveryheavypressday
Venue: MandalayBay
Host: AvilaBrothers+Monster+Motown
Show: AvilaBrothers+EthiopiaHabtemariam[PresidentofMotown]+Artists
Time: 9a-10a
Event: TheABExperience:presentsYou'reAllWelcome[CocktailSoiree]
Venue: Drai's
Host: AvilaBrothers+Monster+Motown+Patron
Show: Usher+Kem+MilaJ+SonnaRele+Stori+BJTheChicagoKid
DJ: JermaineDupri
Time: 7p-11p(4hours)
VenueArtistLineUpSubjectedToModification
Sun.4 DAY1
Event: TheABExperience:presents“MeetGreet”[Brunch]
Venue: Westgate
Time: 10a-1p
Tues.6 DAY3
Daily: Monster+MotownBooth-LasVegasConventionCenter-10ato6p
VariousArtistsPressExpected
Event: Monsterpresents“MonsterRetailerAwards”
Host: NoelLee+AvilaBrothers+Motown
Time: 8p
Event: TheABExperience:presentsTheAfterParty
Venue: PlanetHollywood
Host: AvilaBrothers+Monster+Motown
DJ: SwizzBeats+JermaineDupri+IZ
Time: 11p-3a(4hours)
- 6. AsasponsorofTheAvilaExperience,youwillplayaintegralroleinthesuccessofour
efforts.Yoursupportofthisevent,pendingthelevelofselectedparticipationmaycontain
variouscomponentsoutlined below.There existsunlimited opportunitiesforvisibility
throughoutthecourseoftheweekeventsfurtheringtheopportunitiestobrandandincrease
yourmarketinginitiativebothinLasVegasandduring2015CES:
TITLE-$250,000Commitment
Aweekofbrandingatallevents
Categoryexclusivity
Prominentcredit/placementandcoverageatallscheduledevents
Logooninvitations
Adspaceinbooklet[frontinside,backinside]
LogoinclusiononStepRepeat
Prominentlogo/brandinclusioninallpressmaterialsincludingapplicableprintand
electroniceventpublicity(preand/orpostevent)
Logowithhyperlinkondedicatedeventwebsite
SocialMediatie-ins
1:00brandedmedialoopedonscreensinsidevenueswhereapplicable
Goboplacementofyourlogoinsideandoutsideofvenue
Designateddisplayareatotransformintoainteractivecustomizedbrandexperience
Signagestrategicallyplacedthroughoutthevenues
On-stagesignageandlogoinclusionduringselectedshows
Yourgeneroussponsorshipmentionsduringeventsbyhosts/DJ
Opportunitytoshareyourbrandsummaryonstage
Celebrity/influencerproductsamplingopportunities
ProductinclusioninVIPgiftbags
Pre-determinednumberofinvitationstoaccessallevents
ReservedVIPSectionwithcomplimentarybottles
ProminentPressCoverage/BrandInterview
Photoboothstyleactivationwithguestsbeingphotographedinyourbrandor
interactingwithyourproducts
Ownphotographertocapturebrandactivation
Willreceiveexclusivebrandedphotosfromevent
ExclusiveAccessandPhotoOpportunitieswithCelebs,Motown’sExecutivesand
Luminaries
Co-Brandingopportunities
- 9. The Avila Experience willcommandslocal,nationaland internationalpress
coverageandgarnersexposureacrossallmediums:newspapers,magazines,TV
andonline.
SoldierKnowsBest
Spike
STARMagazine
StuffMag
SurfaceGeeks
TechCrunch
Tekzilla
Telemundo
Tested
TimeInc.
TMZ
Twit
UnboxTherapy
Univision
USTODAY
USWeekly
Variety
VentureBeat
Verge
Viacom
VIBEMedia
What'sTrending
WIREDMag
Yahoo
AndroidCentral
AOL
AssociatedPress
BillboardMagazine
BusinessWire
CBSRadio
ClearChannel
CNET
E!News
Engadget
EntertainmentToday
Examiner
FOX
G4TV
GadgetShow
GeekBeat
Gizmodo
GlobalGrind
HelloHollywood
HollywoodLife
HollywoodReporter
HuffingtonPost
IHeartRadio
InTouchWeekly
KWHY
LasVegasMedia
LAXMagazine
LosAngelesTimes
Machinima
Macmixing
Macworld
Mashable
MKBHD
MSNBC
MTV
MTVIndia
MusicChoice
NBC/Universal
NBCTODAY
NPR
OK!Magazine
PCMag
PerezHilton
PopEater
RadarOnline
RollingStones
Shade45
SlashGear
- 10. TheAvilaExperienceisagreatplatformtoleverageyourbrand.
Formoredetailsaboutsponsorshipandactivations,pleasecontact:
-CourtneyManlove-
Cre8tiveImpact
Courtney@Cre8tiveimpact.co
ConfidentialandProprietaryNature:
*ThisproposalandconceptsareproprietaryoftheWhoDunIt?Ent.Grp.anditsaffiliates.(hereafterreferredtoas“WEG”).WEG
reservesallrightsinsuchproposal.Accordingly,theclients,sponsorsandassociatesagreetoprotecttheconfidentialityofall
informationcontainedinthisdocument,exceptasmayberequiredbyanyapplicablelaw,governmentorder,orregulationorby
consentofWEG.WEG,clients,sponsorsandassociatesunderstandthattherewillbeadditionaldetails,includingbutnotlimitedto
legalandfinancialdetails,whichwillrequirefurthernegotiationanddiscussionbetweentheparties.Client,sponsorsandassociates
agreetoNOTpubliclydivulge,announceorinanymannerdiscloseanyinformationormatterrevealedherein,orinanyofthespecific
termsandconditionsofthisproposaltoanyunrelatedthirdparty.Eachpartyshalldoallsuchthingsasarereasonablynecessaryto
preventanysuchinformationfrombecomingknowntoanypartyotherthanthepartiestothisproposal.©2014