This document provides information about Uptown magazine, including its mission, editorial content, readership demographics, distribution, and advertising opportunities. Uptown magazine is a national luxury lifestyle publication targeting affluent African Americans with regional editions in several major cities. It covers topics like real estate, fashion, travel and aims to connect luxury brands with its influential reader base. The document outlines Uptown's print magazine, website, mobile app, social media presence and live events as platforms for advertisers to engage consumers.

1. LUXURY, LIFESTYLE & LIVING LUXURY, LIFESTYLE & LIVING
09/10 DECEMBER/JANUARY
THE NEW RENAISSANCE
ISSUE 24
N a t i o n a l | N e w Yo r k | C h i c a g o | A t l a n t a | Wa s h i n g t o n , D. C . | C h a r l o t t e | D e t r o i t | P h i l a d e l p h i a
A Toast to Luxury, Lifestyle and Living.
2011 Media Kit

3. Mission Statement
UPTOWN affords luxury purveyors the broadest access to a radically
distinctive group of male and female consumers—Affluent African-
Americans (AAAs). This one-of-a-kind multimedia venture, which includes
UPTOWN Magazine and the UPTOWN 360 Experience, provides marketers
with traditional and alternative ways to reach our audience of influencers
at home, work, and play.
UPTOWN magazine celebrates the luxury lifestyle of professional and
influential urban consumers across the country with city-specific editions
in New York, Philadelphia, Washington D.C., Charlotte, Atlanta, Detroit
and Chicago. Our editorial content, promotion, and brand extensions
communicate the appeal of a luxury lifestyle with an authoritative voice
and sophisticated design. Editorial content highlights the best in real estate,
automotive, fashion and jewelry, health and beauty, travel and leisure, food
and wine, sports and entertainment, and arts and culture. It also includes
provocative profiles of the tastemakers who represent this audience.

4. iSSUE DATE| DEPARTMENT | TITLE

5. Circulation &
Distribution
Published eight times a year, UPTOWN is a national
magazine with regional editions in New York,
Philadelphia, Washington D.C., Charlotte, Atlanta,
Detroit and Chicago. With an audited rate base
of 225,000, UPTOWN reaches over 900,000 AAA
men and women across the country through
subscriptions, newsstand sales and direct mail.
There is controlled and targeted distribution in
residential buildings, restaurants, lounges, galleries,
salons, spas, health clubs, retail stores, and the
homes of some of the most influential African-
Americans in the country. The magazine also has
special distribution at major lifestyle and cultural
events targeting our affluent consumers, and at
annual signature events.

6. FALL FASHION 2011

7. Who will
you Reach?
• A niche audience with disposable income and a voracious
desire for luxury.
• A targeted group of arbiters recognized for influencing
general market trends.
• Consumers who are difficult to reach through conventional
mainstream marketing.
• Readers with an average household income of $132,000.
Why Target AAAs?
UPTOWN readers are an untapped source of revenue for luxury
purveyors. Research shows that these consumers are willing and
able to pay a premium for luxury, but demand quality. UPTOWN
magazine is the only lifestyle publication that can help you
expand your visibility and authenticate your brand among this
rapidly expanding audience. We will help you align your brand,
product, or service with this audience and garner your share of
their disposable income.
Did You Know?
• Affluent African-Americans have an annual purchasing
power of more than $87 billion.*
• The annual household income and total net worth of
affluent African-Americans are well above the national aver-
age at a younger age than for other affluent households.**
• Traditional markets for luxury consumers are saturated.
• You are leaving “money on the table” by not targeting this
audience.

8. UPTOWN360
Experience
Our reach of more than 900,000 AAAs helps UPTOWN go beyond traditional
mass media to provide our marketing partners with 360 degree turnkey
opportunities to engage this audience and increase sales nationally and
regionally. No other lifestyle magazine in our space provides advertisers
with direct access to high-profile events, including fashion shows, ride
& drive experiences, film and music festivals, charitable events, movie
premieres, and Oscar and Grammy celebrations. We work closely with our
advertisers to develop custom programs and promotions suited to brand
and product initiatives.
INTERACTIVE
UPTOWN
magazine.com iPhone App:
and 30,000 +
Downloads
UPTOWN
Social
PRINT
EXPERIENCE More than 900,000 MOBILE
readers nationally
Signature Custom
Events, Event iPhone Apps,
Sponsorship, Sponsorship,
Brand Extension Integration
CUSTOM

9. FALL FASHION 2010

10. UPTOWN360
Experience
UPTOWN ONLINE
UPTOWNMAGAZINE.COM is a bold website brand extension from UPTOWN
Media Group. Our mission is to provide quality content in the form of
broadband video, articles, pictures, and user-generated content (UGC)
to enhance the emotional connection and social interaction among the
ever-expanding base of the UPTOWN digital community. We are here to
serve those who aspire to live an UPTOWN life. In 2011 traffic is projected
to reach 200,000 unique visitors per month and 2.2 million page views.*
UPTOWNMAGAZINE.COM is the ultimate digital destination for:
Entertainment | Culture | Dining | Travel | Career | Networking | Fashion
| Shopping | Celebrity | Home
UPTOWN CUSTOM PUBLISHING
UPTOWN Custom Publications offer a distinct marketing opportunity for our
elite partners looking to enhance brand recognition and increase market
share. We supply the creative talent to create your signature publication,
based on your company’s objectives. You gain direct access to the AAA
community and generate another revenue stream through cosponsors.
Whether run-of-book or single distribution, our knowledgeable team can
help you to determine the most effective and cost-efficient solution.
UPTOWN Advertorials and Special Advertising Sections serve to increase
brand awareness through an exclusive targeted message. Partners can
hone in on our audience to showcase exclusive products and services
tailored specifically to our demographic. Examples include 4-page run-
of-book sections for heavy impact and multiple single-page insertions for
extended shelf-life and repetition.

11. UPTOWN SOCIAL
An invitation-only, free daily e-mail newsletter for discerning African-American
Royaltons™, UPTOWN Social is the ultimate insider’s guide to what’s hot,
new, and undiscovered—from entertainment and style to gadgets, travel,
networking, culture, and more. As useful as it is entertaining, it’s like getting an
e-mail from your clever, unpredictable friend who’s in the mix.
UPTOWN EXPERIENCE
UPTOWN Live – Throughout the year UPTOWN produces high-profile events
that bring our magazine and partnerships to life. We work closely with our
advertisers to develop integrated programs that include retail events and
sampling opportunities, followed up with post-event photos in print and online.
UPTOWN Signature Series – Annual events include: UPTOWN Escape,
UPTOWN Social music series, and UPTOWN Food & Wine Festival.
UPTOWN iPHONE APP
The Uptown Mobile Guides iPhone app
offers the hottest insider-curated source
for restaurants, bars & clubs, spas, hotels &
shopping in seven major urban markets &
and growing!
Sponsorship Opportunities
• Sponsor by market, category,
or the entire app.
• Banners and interstitials link to
any URL outside of the app.
Custom Integration
Uptown will integrate a custom city guide
that fits thematically in an issue of Uptown
Magazine featuring your brand as part of
an Uptown curated “Hot List.”

12. 2011
Editorial Highlights
March august/sePteMber
Hollywood Fall Fashion
celebrate the brightest and rising stars this see who made our best-dressed list.
award season. Plus, a look at spring fashion. LocaL Focus: the best spas and salons
LocaL Focus: a local guide to the in your city, broken down by specialty.
best stores and boutiques in your city. Space cloSe: 6/15
Space cloSe: 1/12 MaterialS Due 6/23
MaterialS Due 1/20 On Sale 8/9
On Sale 3/8
october
aPriL Home & Design
The Gourmet Issue an inside look at homes, house wares,
featuring recipes, secrets, and culinary and products that will inspire.
trends from top chefs, new restaurants, LocaL Focus: Meet the best and
and the best destinations for foodies. brightest home and garden designers in
LocaL Focus: a cool rundown of the your city.
must-see museums, cultural events, and pace cloSe: 8/24
theater in your area. MaterialS Due 9/1
Space cloSe: 2/16 On Sale 10/18
MaterialS Due 2/24
On Sale 4/12 noveMber
Holiday Guide
May a guide to the holidays, plus a feature
Travel on where to have a destination
Where to go right now, and the big trips wedding.
you should be planning. LocaL Focus: Whoever thinks
LocaL Focus: From foreign language to lawyers are boring hasn’t met those
real estate courses, these local institutions on our list.
offer the best in continuing education.
Space cloSe: 9/21
Space cloSe: 3/16 MaterialS Due 9/29
MaterialS Due 3/24 On Sale 11/15
On Sale 5/10
DeceMber/January
June/JuLy Our Best Issue
Summer Issue best Dressed & best of,
everything you should be doing now that year end review
the weather is lovely.
LocaL Focus: best restaurants,
LocaL Focus: real estate experts
hotels, and hot spots in your city.
weigh in on the state of the market.
Space cloSe: 10/26
Space cloSe: 4/20
MaterialS Due 11/3
MaterialS Due 4/28
On Sale 12/20
On Sale 6/14

13. Rates &
Specifications
nationaL aDvertising rate carD
rates 1X 3X 6X 8X
Full Page $27,720 $26,061 $24,948 $23,706
half Page $13,860 $13,031 $12,474 $11,503
Quarter Page $ 8,400 $ 7,823 $ 4,646 $ 4,413
cover 3 $32,886
cover 4 $36,036
cover 2/Page 1 $60,984
*rate base 225,000
uPtoWnLiFe.net anD uPtoWn sociaL
200,000 unique visitors Per Month; 2.2 million page views
- Leader board $25.00 - vertical skyscraper $25.00
- bottom Full banner $20.00 - sponsored edit $80.00
MechanicaL reQuireMents
ad Dimensions
trim bleed safety
Full Page: 9” x 10 7/8” 9 1/4” x 11 1/8” 8 1/4” x 10 1/8”
1/2” Pagevertical: 4 3/8” x 10 7/8” 4 5/8” x 11 1/8” 3 5/8” x 10 1/8”
1/4 Page square: 4 3/8” x 5 1/4” 4 5/8” x 5 1/2” 3 5/8” x 4 1/2”
spread Page: 18” x 10 7/8” 18 1/4” x 11 1/8” 17” x 10 1/8”
ContaCt InformatIon
aLL aD MateriaLs Must be sent to:
all ad materials and color proofs should be sent to:
uptown Magazine
attn: stacey rigney
9716 helen ave.
shadow hills, ca 91040
310.893.5407
stacey.rigney@millerpubgroup.com

14. Who Should
Advertise with
UPTOWN?
National and international brands that desire unrivaled
access to a viable niche audience.
• Advertisers who understand that traditional luxury markets are saturated.
• Advertisers with new products or services.
• Advertisers who need additional brand awareness.
• Retailers who need to generate or increase sales, both online and in store.
• Brands that are highly competitive and have exclusive or limited edition
products.
• Marketers who understand the value of segmentation and target marketing.

15. FALL FASHION 2011

18. graphics graphics
&
Demo Psycho
Demographic Breakdown: Psychographic Breakdown:
Our core reader is between the ages of 25-44 Based on the results of our
and earns a minimum of $75,000 individually 2009 UPTOWN magazine Reader
per year. Study conducted by TouchPoint
Research, UPTOWN readers are:
• Engaged
They spend an average of 91
Gender minutes with an issue
45% 55% Male: 45%
Female: 55% • Loyal
65% have read at least 3 of the
last 4 issues
• Action-Takers
73% told a friend about some-
Level of Education thing they read in UPTOWN
College 53% went online to an
Graduates: 86% advertiser’s website
86% 40% Some College: 98%
32% stated that they bought
98% Post-Graduate a product as a result of reading
Study, plus: 40% UPTOWN
• Extremely satisfied with UPTOWN
Magazine
95% rate UPTOWN as “Excellent
47% or Good”
Marital Status
Single: 53% 67% rate UPTOWN as “Excellent”
53%
Married: 47%
Source: 2009 UPTOWN magazine
Reader Study conducted by
TouchPoint Research
Median Age: 33.5
Pass Along: 4
Average Household Income: $132,000
The Affluent African-American is young, rich, and smart
with incredibly discerning luxury market tastes.

19. SUMMER 08 NO16 | INDULGE | TASTE

20. Contact Information
Leonard E. Burnett Jr.
Co-CEO, Group Publisher
lburnett@uptown-magazine.com
212.360.5073
Henry J. Watkins
Publisher
hwatkins@uptown-magazine.com
212.360.5073
John Rollins
Regional Advertising Sales Director
jrollins@uptown-magazine.com
917.690.5974
ALL AD MATERIALS MUST BE SENT TO:
uptown Magazine
attn: stacey rigney
9716 helen ave.
shadow hills, ca 91040
310.893.5407
stacey.rigney@millerpubgroup.com