Creating a brand ecosystem

1. Extending the Brand Legacy

2. The Brand Opportunity
• Leveraging
modern
pla/orms
to
create
new
revenue
streams
for
EWF
through
e-­‐commerce
channel
strategies
• Create
a
streamlined
fulfillment
process
to
make
EWF
more
efficient
on
and
off
tour
with
merchandise
• Crea@on
of
a
strategy
that
grows
the
EWF
brand
awareness,
sen@ment,
and
influence
in
to
a
long-­‐living
legacy
brand
(i.e.
Rolling
Stone,
KISS,
The
Beatles,
etc)
• Growth
of
rich
content,
social
media,
and
mobile
pla/orms
in
which
EWF
has
access
to
their
fans
• Developing
a
“premier”
lifestyle
brand
strategy
through
licensing
opportuni@es
that
extends
beyond
the
current
EWF
structure

3. The EWF Brand Ecosystem
EWF
Brand
Concerts/
Tour
e-­‐
commerce
EWF
Connect
mobile
App
Facebook
TwiUer
YouTube
Fan
Club/
Blog
Retail
Channel
Events
Promoter
Networks
Lifestyle
Licensing

4. EWF Website and e-Commerce
EWF
Maurice
White
Founda@on

5. EWF Platform Launch Phases
• Phase
I:
Enable
Commerce
on
the
current
website
• Add
E-­‐Commerce
capability
for
physical
and
digital
goods
(downloads)
• Customer
registra@on
and
authen@ca@on
through
popular
social
networks
• Integrate
with
3rd
party
fulfillment
centers
for
automated
online
order
fulfillment
• Phase
II:
Subscrip8ons
and
Content
Management
• Rich
content
management
system
(Blogs,
Rich
Media)
• Fan
generated
content
(Comments,
Pictures,
Videos)
• Subscrip@on
support
for
premium
content
• Phase
III:
Mobile
&
Social
commerce
• Commerce
ready
mobile
app
for
concerts
• Integrated
Commerce
across
Mobile,
Social
and
Web
Es8mated
Timeline
for
comple8on:
6-­‐9
months

6. EWF Online Fan Community

7. Tour and Event Platforms
Web/Fan Club Integration! In-Store Events! Concert Driven Promotions!

8. Legacy of Soul Membership

9. EWF Merchandising
Clothing
Merchandise
• T-­‐Shirts
/
Sweatshirts
• “Costumes”
or
“Stage
Fashions”
Music
Merchandise/
Audio
• Headphones
(Gra@tude
&
Eternity)
• EWF
Custom
Headbands
for
Eternity
• Sony
Music
Collec@on
• Music
Legacy
Sets
(Limited
Edi@on)
• Drum
Accessories
• Guitar
Accessories
• EWF
Picks
• EWF
Guitar
Straps
Brand
Extension
-­‐
Lifestyle
Products

10. Turnkey Merchandise Fulfillment Process
Send
Products
to
Fulfillment
Center
Fulfillment
Center
receives
and
stores
products
Customers
purchase
products
from
website
Fulfillment
Center
picks
and
packs
products
Fulfillment
center
ships
products

11. Earth Wind & Fire Lifestyle

12. EWF Natural Elements™
Earth
Wind
Fire

13. EWF Natural Healing Retreat

14. Natural Element Supplements

15. EWF Research Foundation
Percentage of sales of EWF
“Lifestyle” products to be
given back to the Earth,
Wind & Fire / Maurice
White foundation dedicated
to the research, treatment,
and support of those
diagnosed with the
Parkinson’s Disease

16. The Opportunity Summary
• Leveraging
modern
pla/orms
to
create
new
revenue
streams
for
EWF
through
e-­‐commerce
channel
strategies
• Create
a
streamlined
fulfillment
process
to
make
EWF
more
efficient
on
and
off
tour
with
merchandise
• Crea@on
of
a
strategy
that
grows
the
EWF
brand
awareness,
sen@ment,
and
influence
in
to
a
long-­‐living
legacy
brand
(i.e.
Rolling
Stone,
KISS,
The
Beatles,
etc)
• Growth
of
rich
content,
social
media,
and
mobile
pla/orms
in
which
EWF
has
access
to
their
fans
• Developing
a
“premier”
lifestyle
brand
strategy
through
licensing
opportuni@es
that
extends
beyond
the
current
EWF
structure
• Por@on
of
merchandise
proceeds
donated
to
Maurice
White
Founda@on